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The Solid Gold Mailbox
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Book Synopsis The Solid Gold Mailbox by : Walter Weintz
Download or read book The Solid Gold Mailbox written by Walter Weintz and published by . This book was released on 1987-04-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creating successful mail-order packages, copywriting ``tricks of the trade,'' ``hot potato'' action devices, and techniques for choosing the best mailing lists. Included are many examples of Weintz's mail-order success stories from his 40 years in the business.
Book Synopsis Direct Marketing Rules of Thumb by : Nat G. Bodian
Download or read book Direct Marketing Rules of Thumb written by Nat G. Bodian and published by McGraw Hill Professional. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.
Book Synopsis Shopping All the Way to the Woods by : Rachel S. Gross
Download or read book Shopping All the Way to the Woods written by Rachel S. Gross and published by Yale University Press. This book was released on 2024-03-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony of the American outdoor experience: visiting wild spaces supposedly untouched by capitalism first requires shopping. With consumers spending billions of dollars on clothing and equipment each year as they seek out nature, the American outdoor sector grew over the past 150 years from a small collection of outfitters to an industry contributing more than 2 percent of the nation’s economic output. Rachel S. Gross argues that this success was predicated not just on creating functional equipment but also on selling an authentic, anticommercial outdoor identity. In other words, shopping for the woods was also about being—or becoming—the right kind of person. Demonstrating that outdoor culture is commercial culture, Gross examines Americans’ journey toward outdoor expertise by tracing the development of the nascent outdoor goods industry, the influence of World War II on its growth, and the boom years of outdoor businesses.
Download or read book Reaganland written by Rick Perlstein and published by Simon and Schuster. This book was released on 2021-08-17 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From the bestselling author of Nixonland and The Invisible Bridge comes the dramatic conclusion of how conservatism took control of American political power"--
Book Synopsis Democracy for Hire by : Dennis W. Johnson
Download or read book Democracy for Hire written by Dennis W. Johnson and published by Oxford University Press. This book was released on 2017 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages
Book Synopsis America's Right Turn by : Richard A. Viguerie
Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Download or read book Let's Go Stag! written by Dan Erdman and published by Bloomsbury Publishing USA. This book was released on 2021-11-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: For much of the 20th century, the underground pornography industry - made up of amateurs and hobbyists who created hardcore, explicit "stag films" - went about its business hounded by reformers and law enforcement, from local police departments all the way up to the FBI. Rumors of this illicit activity circulated and became the stuff of urban myth, but this period of pornography history remains murky. Let's Go Stag! reveals the secrets of this underground world. Using the archives of civic groups, law enforcement, bygone government studies and similarly neglected evidence, archivist Dan Erdman reconstructs the means by which stag films were produced, distributed and exhibited, as well as demonstrate the way in which these practices changed with the times, eventually paving the way for the pornographic explosion of the 1970s and beyond. Let's Go Stag! is sure to point the way for countless future researchers and remain the standard work of history for this era of adult film for a long time to come.
Book Synopsis Sacred Consumption by : Peter Mundey
Download or read book Sacred Consumption written by Peter Mundey and published by Rowman & Littlefield. This book was released on 2023 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the quasi-religious nature of consumerism and how American Christianity interacts with consumerism. The author uses mixed methods to unpack the nexus between the Christian faith and consumption and how habitual discretionary consumption functions as a pseudo-faith in America.
Book Synopsis What's Fair on the Air? by : Heather Hendershot
Download or read book What's Fair on the Air? written by Heather Hendershot and published by University of Chicago Press. This book was released on 2011-09-30 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of right-wing broadcasting during the Cold War has been mostly forgotten today. But in the 1950s and ’60s you could turn on your radio any time of the day and listen to diatribes against communism, civil rights, the United Nations, fluoridation, federal income tax, Social Security, or JFK, as well as hosannas praising Barry Goldwater and Jesus Christ. Half a century before the rise of Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC’s public interest mandate and created an alternate universe of right-wing political coverage, anticommunist sermons, and pro-business bluster. A lively look back at this formative era, What’s Fair on the Air? charts the rise and fall of four of the most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. By the 1970s, all four had been hamstrung by the Internal Revenue Service, the FCC’s Fairness Doctrine, and the rise of a more effective conservative movement. But before losing their battle for the airwaves, Heather Hendershot reveals, they purveyed ideological notions that would eventually triumph, creating a potent brew of religion, politics, and dedication to free-market economics that paved the way for the rise of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.
Download or read book Creditworthy written by Josh Lauer and published by Columbia University Press. This book was released on 2017-07-25 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first consumer credit bureaus appeared in the 1870s and quickly amassed huge archives of deeply personal information. Today, the three leading credit bureaus are among the most powerful institutions in modern life—yet we know almost nothing about them. Experian, Equifax, and TransUnion are multi-billion-dollar corporations that track our movements, spending behavior, and financial status. This data is used to predict our riskiness as borrowers and to judge our trustworthiness and value in a broad array of contexts, from insurance and marketing to employment and housing. In Creditworthy, the first comprehensive history of this crucial American institution, Josh Lauer explores the evolution of credit reporting from its nineteenth-century origins to the rise of the modern consumer data industry. By revealing the sophistication of early credit reporting networks, Creditworthy highlights the leading role that commercial surveillance has played—ahead of state surveillance systems—in monitoring the economic lives of Americans. Lauer charts how credit reporting grew from an industry that relied on personal knowledge of consumers to one that employs sophisticated algorithms to determine a person's trustworthiness. Ultimately, Lauer argues that by converting individual reputations into brief written reports—and, later, credit ratings and credit scores—credit bureaus did something more profound: they invented the modern concept of financial identity. Creditworthy reminds us that creditworthiness is never just about economic "facts." It is fundamentally concerned with—and determines—our social standing as an honest, reliable, profit-generating person.
Book Synopsis The Character of Consent by : Meg Leta Jones
Download or read book The Character of Consent written by Meg Leta Jones and published by MIT Press. This book was released on 2024-06-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rich, untold origin story of the ubiquitous web cookie—what’s wrong with it, why it’s being retired, and how we can do better. Consent pop-ups continually ask us to download cookies to our computers, but is this all-too-familiar form of privacy protection effective? No, Meg Leta Jones explains in The Character of Consent, rather than promote functionality, privacy, and decentralization, cookie technology has instead made the internet invasive, limited, and clunky. Good thing, then, that the cookie is set for retirement in 2024. In this eye-opening book, Jones tells the little-known story of this broken consent arrangement, tracing it back to the major transnational conflicts around digital consent over the last twenty-five years. What she finds is that the policy controversy is not, in fact, an information crisis—it’s an identity crisis. Instead of asking how people consent, Jones asks who exactly is consenting and to what. Packed into those cookie pop-ups, she explains, are three distinct areas of law with three different characters who can consent. Within (mainly European) data protection law, the data subject consents. Within communication privacy law, the user consents. And within consumer protection law, the privacy consumer consents. These areas of law have very different histories, motivations, institutional structures, expertise, and strategies, so consent—and the characters who can consent—plays a unique role in those areas of law. The Character of Consent gives each computer character its due, taking us back to their origin stories within the legal history of computing. By doing so, Jones provides alternative ways of understanding the core issues within the consent dilemma. More importantly, she offers bold new approaches to creating and adopting better tech policies in the future.
Book Synopsis America at the Ballot Box by : Gareth Davies
Download or read book America at the Ballot Box written by Gareth Davies and published by University of Pennsylvania Press. This book was released on 2015-07-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are, and always have been, the lifeblood of American democracy. Often raucous and sharply contentious, sometimes featuring grand debates about the nation's future, and invariably full of dramatic moments, elections offer insight into the character and historical evolution of American politics. America at the Ballot Box uses the history of presidential elections to illuminate American political democracy and its development from the early Republic to the late twentieth century. Some of the contributions in America at the Ballot Box focus on elections that resulted in dramatic political change, including Jefferson's defeat of Adams in 1800, the 1860 election of Lincoln, and Reagan's 1980 landslide victory. Others concentrate on contests whose importance lies more in the way they illuminate the broad, underlying processes of political change, such as the corruption controversy of Cleveland's acrimonious election in 1884 or the advent of television advertising during the 1952 campaign, when Eisenhower defeated Stevenson. Another set of essays takes a thematic approach, exploring the impact of foreign relations, Anglophobia, and political communications over long periods of electoral time. Uniting all of the chapters is the common conviction that elections provide a unique vantage point from which to view the American political system. Ranging from landmark contests to less influential victories and defeats, the essays by leading political historians seek to rehabilitate the historical significance of presidential elections and integrate them into the broader evolution of American government, policies, and politics. Contributors: Brian Balogh, Gareth Davies, Meg Jacobs, Richard R. John, Kevin M. Kruse, Jeffrey L. Pasley, Andrew Preston, Elizabeth Sanders, Bruce J. Schulman, Jay Sexton, Adam I. P. Smith, Sean Wilentz, Julian E. Zelizer.
Book Synopsis Lessons from a Desperado Poet by : Baxter Black
Download or read book Lessons from a Desperado Poet written by Baxter Black and published by Rowman & Littlefield. This book was released on 2012-10-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part memoir, part how-to, all Baxter Black, Lessons from a Desperado Poet is a humorous, witty take on making a living by doing the right thing and trying everything. According to Baxter Black, success “does not require a genius; it just requires the persistence of a glacier. Remember, often it’s not ability that gets you ahead, it’s reliability. The world is run by those who show up.” Lessons from a Desperado Poet leaves a trail of self-improvement and motivational tortilla crumbs that readers will follow with delight—before, that is, squirreling them away in their own cerebral pockets for later use.
Book Synopsis The Organic Profit by : Andrew N. Case
Download or read book The Organic Profit written by Andrew N. Case and published by University of Washington Press. This book was released on 2018-03-15 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one’s way to sustainability come from? In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process. Rodale’s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.
Book Synopsis Million Dollar Mailings by : Denison Hatch
Download or read book Million Dollar Mailings written by Denison Hatch and published by Rowman & Littlefield. This book was released on 2023-05-01 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Book Synopsis 24/7 Politics by : Kathryn Cramer Brownell
Download or read book 24/7 Politics written by Kathryn Cramer Brownell and published by Princeton University Press. This book was released on 2023-08-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: How cable television upended American political life in the pursuit of profits and influence As television began to overtake the political landscape in the 1960s, network broadcast companies, bolstered by powerful lobbying interests, dominated screens across the nation. Yet over the next three decades, the expansion of a different technology, cable, changed all of this. 24/7 Politics tells the story of how the cable industry worked with political leaders to create an entirely new approach to television, one that tethered politics to profits and divided and distracted Americans by feeding their appetite for entertainment—frequently at the expense of fostering responsible citizenship. In this timely and provocative book, Kathryn Cramer Brownell argues that cable television itself is not to blame for today’s rampant polarization and scandal politics—the intentional restructuring of television as a political institution is. She describes how cable innovations—from C-SPAN coverage of congressional debates in the 1980s to MTV’s foray into presidential politics in the 1990s—took on network broadcasting using market forces, giving rise to a more decentralized media world. Brownell shows how cable became an unstoppable medium for political communication that prioritized cult followings and loyalty to individual brands, fundamentally reshaped party politics, and, in the process, sowed the seeds of democratic upheaval. 24/7 Politics reveals how cable TV created new possibilities for antiestablishment voices and opened a pathway to political prominence for seemingly unlikely figures like Donald Trump by playing to narrow audiences and cultivating division instead of common ground.
Book Synopsis Surveillance Capitalism in America by : Josh Lauer
Download or read book Surveillance Capitalism in America written by Josh Lauer and published by University of Pennsylvania Press. This book was released on 2021-10-15 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveillance Capitalism in America offers a crucial historical perspective on the intimate relationship between surveillance and capitalism. While surveillance is often associated with governments, today the role of the private sector in the spread of everyday surveillance is the subject of growing public debate. Tech giants like Google and Facebook are fueled by a continuous supply of user data and digital exhaust. Surveillance is not just a side effect of digital capitalism; it is the business model itself, suggesting the emergence of a new and more rapacious mode of capitalism: surveillance capitalism. But how much has capitalism really changed? Surveillance Capitalism in America explores the historical development of commercial surveillance long before computers and suggests that surveillance has been central to American capitalism since the nation's founding. Managers surveilled labor, merchants surveilled consumers, and businesses surveilled each other. Focusing on events in the United States, the chapters in this volume examine the deep logic of modern surveillance as a mode of rationalization, bureaucratization, and social control from the early nineteenth century forward. Even more, business surveillance has often involved collaborations with the state, through favorable laws, policing, and information sharing. The history of surveillance capitalism is thus the history of technological, legal, and knowledge infrastructures built over decades. Together, the chapters in this volume reveal the long arc of surveillance capitalism, from the violent coercion of slave labor to the seductions of target marketing.
