The Social Medium

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The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Writing on the Wall

Author : Tom Standage
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620402858
Total Pages : 289 pages
Book Rating : 4.6/5 (24 download)

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Book Synopsis Writing on the Wall by : Tom Standage

Download or read book Writing on the Wall written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2014-09-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.

Social Medium

Author : Jennifer Liese
Publisher :
ISBN 13 : 9780979757587
Total Pages : 530 pages
Book Rating : 4.7/5 (575 download)

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Book Synopsis Social Medium by : Jennifer Liese

Download or read book Social Medium written by Jennifer Liese and published by . This book was released on 2016 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Since the turn of the millennium, artists have been writing, and circulating their writing, like never before. The seventy-five texts gathered here--essays, criticism, manifestos, fiction, diaries, scripts, blog posts, and tweets--chart a complex era in the art world and the world at large, weighing in on the exigencies of our times in unexpected and inventive ways." -- Publisher's description.

Behind the Screen

Author : Sarah T. Roberts
Publisher : Yale University Press
ISBN 13 : 0300245319
Total Pages : 289 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Behind the Screen by : Sarah T. Roberts

Download or read book Behind the Screen written by Sarah T. Roberts and published by Yale University Press. This book was released on 2019-06-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material—sometimes thousands of items per day. Sarah T. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry. Based on interviews with workers from Silicon Valley to the Philippines, at boutique firms and at major social media companies, she contextualizes this hidden industry and examines the emotional toll it takes on its workers. This revealing investigation of the people “behind the screen” offers insights into not only the reality of our commercial internet but the future of globalized labor in the digital age.

The Gutenberg Galaxy

Author : Marshall McLuhan
Publisher : University of Toronto Press
ISBN 13 : 9780802060419
Total Pages : 306 pages
Book Rating : 4.0/5 (64 download)

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Book Synopsis The Gutenberg Galaxy by : Marshall McLuhan

Download or read book The Gutenberg Galaxy written by Marshall McLuhan and published by University of Toronto Press. This book was released on 1962-01-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.

The Social Media Gospel

Author : Meredith Gould
Publisher : Liturgical Press
ISBN 13 : 0814635830
Total Pages : 153 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis The Social Media Gospel by : Meredith Gould

Download or read book The Social Media Gospel written by Meredith Gould and published by Liturgical Press. This book was released on 2013-06-26 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, Pinterest, YouTube, and a growing number of other social media tools can help you build church, deepen faith, and extend your reach in previously unimaginable ways. In this easy-to-understand, step-by-step guide to digital ministry, church communications professional Meredith Gould goes beyond “how to” and explains “why to” engage your parish in the world of social media. Social media tools make it possible to share conversations and content with the long-time faithful, disaffected millennials, the homebound, and spiritual seekers within and beyond church-the-building.Inspired by the Gospel and centered on Christ, The Social Media Gospel gently guides you and your church leaders and volunteers through the rapidly changing world of social media, helping you preach the Good News in new ways.

The SAGE Handbook of Social Media Research Methods

Author : Luke Sloan
Publisher : SAGE
ISBN 13 : 1473987210
Total Pages : 709 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media Research Methods by : Luke Sloan

Download or read book The SAGE Handbook of Social Media Research Methods written by Luke Sloan and published by SAGE. This book was released on 2017-01-26 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Social Media

Author : Kehbuma Langmia
Publisher : University Press of America
ISBN 13 : 0761861963
Total Pages : 275 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis Social Media by : Kehbuma Langmia

Download or read book Social Media written by Kehbuma Langmia and published by University Press of America. This book was released on 2013-12-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

The Social Media Starter Kit (Collection)

Author : Jon Reed
Publisher : FT Press
ISBN 13 : 0133442330
Total Pages : 813 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis The Social Media Starter Kit (Collection) by : Jon Reed

Download or read book The Social Media Starter Kit (Collection) written by Jon Reed and published by FT Press. This book was released on 2013-04-27 with total page 813 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art social media guides for business… 7 authoritative, up-to-the-minute practitioner’s guides 7 up-to-the-minute resources bring together today’s most valuable new social media techniques for business! Don’t know where to start with social media and online marketing in your business? Start here, with this easy-to-understand, easy-to-use, low-cost book collection! Jon Reed’s Get Up to Speed with Online Marketing helps you get started fast, find markets online, and effectively promote your business on a very limited budget. It covers websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, social bookmarking, and more! Lauren Dugan’s Ultimate LinkedIn Checklist For Small and Medium Businesses shows how to use LinkedIn to leverage your entire network of partners, suppliers, employees, vendors, and competitors. Step-by-step instructions and easy checklists help you deepen the network links you already have – and tap into your network’s networks, uncovering talent, partnerships, vendors and customers you’ll never find any other way! Next, Jamie Turner’s How to Build a Mobile Website shows how to create mobile websites that are clean, simple, load quickly, and are optimized for mobile users. Discover how your customers want to interact with your brand on mobile devices, compare leading approaches to “mobilizing” websites, and avoid pitfalls that lose customers. Turner even offers a high-level overview of the mechanics of mobile site development, construction, and testing, addressing issues ranging from branding to performance and usability. Twitter 101 tells you all you need to know about Twitter marketing, even if you’ve never used Twitter before. Drawing on personal experience and up-to-the-minute industry research, Lauren Dugan covers strategy, tactics, tools, and more. Learn to time tweets for maximum impact, follow the right accounts, attract the right followers, do competitive research, network faster, turbocharge brands, engage users, and build word-of-mouth that generates real sales! Jamie Turner’s How to Use Social Media Monitoring Tools offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Discover whether your social media presence is achieving results… align measurement with business objectives… measure branding and direct response… quickly capture emerging performance trends; and more. Turner briefly introduces tools from Google and many others, and offers a practical 8-step monitoring plan that even beginners can use. Next Melanie Mitchell brings together complete processes, knowledge, and tools that Unleash the Power of Paid Search . Discover how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, walk through building and executing a winning campaign: defining goals/objectives, selecting keywords and match types, structuring accounts, scoring quality, managing copy, optimizing landing pages, reporting, and more. Finally, in Understanding SEO, Mitchell draws on immense in-the-trenches experience to completely demystify modern search engine optimization. Learn to grab value from “low hanging fruit,” and start optimizing everything from pages, text, and keywords to images and HTML code. Mitchell explains all the concepts and terms you need to understand, so you can do it yourself, or work successfully with SEO specialists. If you want to get started with social media in your business, this collection is the most valuable, cost-effective resource you can find! From world-renowned business social media experts Jon Reed, Lauren Dugan, Jamie Turner, and Melanie Mitchell

Social Media

Author : Ashlee Humphreys
Publisher : Oxford University Press
ISBN 13 : 0199328439
Total Pages : 321 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Social Media by : Ashlee Humphreys

Download or read book Social Media written by Ashlee Humphreys and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.

Social Media

Author : Regina Luttrell
Publisher : Rowman & Littlefield
ISBN 13 : 1442265256
Total Pages : 225 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Social Media by : Regina Luttrell

Download or read book Social Media written by Regina Luttrell and published by Rowman & Littlefield. This book was released on 2016-08-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the latest innovations, this second edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.

Social Media For Real

Author : Salih Seckin Sevinc
Publisher : Salih Seckin Sevinc
ISBN 13 : 1310978158
Total Pages : 163 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Social Media For Real by : Salih Seckin Sevinc

Download or read book Social Media For Real written by Salih Seckin Sevinc and published by Salih Seckin Sevinc. This book was released on 2014-02-03 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Has Conventionel Media Been Outdated? As technology develops, marketing areas and strategies change too. We evolved to sales professionals with worldwide reach from barkers trying to sell their products on pushcarts, or did we not? Everyday, we come across with unique works which create an effect that millions worth TV commercials can not. All the companies started to face this grim fact: “If you are not in social media, you don’t exist!”. The ones who say “we make the best of it, buy our product” have already been discredited. The whole world is changing its shell. And of course, there are some who stand up to this. We are living in an age that marketing is trying to wriggle itself out of the monopoly of conventional media. On the other hand, traditional values which has shaped us regain importance. Notions such as creativeness, entrepreneurship, courage are more valuable. Social media creates the opportunity of taking the fire from gods and offering it to mankind. It’s alright, but how do we do this without burning our hands? Marketing communications is a delicate matter. Especially, marketing in social media is more delicate... Brands which don’t resist shell changing and have right self-expression skills, reach people more easily. A more conscious, selective and demanding customer profile takes the place of crowds that listen to whatever you say gapingly and obey. For the very reason, while brands using social media right, honest and consciously survive, others going on with heirloom sales techniques won’t be able to go beyond being a funny video on Youtube.

The Social Media Handbook

Author : Jeremy Hunsinger
Publisher : Routledge
ISBN 13 : 1135949816
Total Pages : 315 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Social Media Handbook by : Jeremy Hunsinger

Download or read book The Social Media Handbook written by Jeremy Hunsinger and published by Routledge. This book was released on 2013-10-30 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Handbook explores how social media are changing disciplinary understandings of the internet and our everyday lives. In addition to person-to-person social networking services like Facebook and Twitter, this volume considers a broad range of networked information services that support in-depth social interaction, community formation, and collaboration in the Web 2.0 era. Rather than considering social media in terms of specific technologies, the chapters in this book engage topics across a range of research, techniques, practices, culture and society, and theories. These broader topics—including community, gender, fandom, disability, and journalism—are entryways through which students and faculty can explore ways of thinking about social media and find new paradigms for analysis. Contributors:Axel Bruns, Francesca Coppa, Katie Ellis, Gerard Goggin, Alexander Halavais, Andrew Herman, Jeremy Hunsinger, Angus Johnston, Alice Marwick, Safiya Umoja Noble, Zizi Papacharissi, Toni Sant, Theresa Senft

The Social Media Bible

Author : Lon Safko
Publisher : John Wiley & Sons
ISBN 13 : 0470912707
Total Pages : 793 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Social Media Bible by : Lon Safko

Download or read book The Social Media Bible written by Lon Safko and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends. Covers all major new software applications, including features and benefits, in detail Lists more than 120 companies integral to the social media industry with updated data, products, services, and links Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan Includes dozens of social media ROI case studies Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

Understanding Social Media

Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Understanding Social Media by :

Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media in Southeast Turkey

Author : Elisabetta Costa
Publisher : UCL Press
ISBN 13 : 1910634522
Total Pages : 207 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis Social Media in Southeast Turkey by : Elisabetta Costa

Download or read book Social Media in Southeast Turkey written by Elisabetta Costa and published by UCL Press. This book was released on 2016-02-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, Elisabetta Costa uses her 15 months of ethnographic research to explain why public-facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people – Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people’s everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context.neoliberalism and political events.

Breaking the Social Media Prism

Author : Chris Bail
Publisher : Princeton University Press
ISBN 13 : 0691246491
Total Pages : 248 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Breaking the Social Media Prism by : Chris Bail

Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2022-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.