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The Slogan In Modern Advertising
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Book Synopsis The Slogan in Modern Advertising ... by : Emanuel Faltz
Download or read book The Slogan in Modern Advertising ... written by Emanuel Faltz and published by . This book was released on 1949 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Manual of Modern Advertising by : Kenneth Mackarness Goode
Download or read book Manual of Modern Advertising written by Kenneth Mackarness Goode and published by . This book was released on 1932 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History by : Steve Cone
Download or read book Powerlines: Words That Sell Brands, Grip Fans, & Sometimes Change History written by Steve Cone and published by . This book was released on 2009 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing s biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.
Book Synopsis The Language of Advertising by : Angela Goddard
Download or read book The Language of Advertising written by Angela Goddard and published by Psychology Press. This book was released on 2002 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Book Synopsis Modern Advertising by : Harry Walker Hepner
Download or read book Modern Advertising written by Harry Walker Hepner and published by . This book was released on 1956 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Critical Examination of the Slogan, Truth in Advertising by :
Download or read book A Critical Examination of the Slogan, Truth in Advertising written by and published by . This book was released on 1930 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Advertising Handbook by : Sean Brierley
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Book Synopsis Outdoor Advertising--the Modern Marketing Force by : Outdoor Advertising Association of America
Download or read book Outdoor Advertising--the Modern Marketing Force written by Outdoor Advertising Association of America and published by Butler Press. This book was released on 1928 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: PREFACE. THE Author of this very practical treatise on Scotch Loch - Fishing desires clearly that it may be of use to all who had it. He does not pretend to have written anything new, but to have attempted to put what he has to say in as readable a form as possible. Everything in the way of the history and habits of fish has been studiously avoided, and technicalities have been used as sparingly as possible. The writing of this book has afforded him pleasure in his leisure moments, and that pleasure would be much increased if he knew that the perusal of it would create any bond of sympathy between himself and the angling community in general. This section is interleaved with blank shects for the readers notes. The Author need hardly say that any suggestions addressed to the case of the publishers, will meet with consideration in a future edition. We do not pretend to write or enlarge upon a new subject. Much has been said and written-and well said and written too on the art of fishing but loch-fishing has been rather looked upon as a second-rate performance, and to dispel this idea is one of the objects for which this present treatise has been written. Far be it from us to say anything against fishing, lawfully practised in any form but many pent up in our large towns will bear us out when me say that, on the whole, a days loch-fishing is the most convenient. One great matter is, that the loch-fisher is depend- ent on nothing but enough wind to curl the water, -and on a large loch it is very seldom that a dead calm prevails all day, -and can make his arrangements for a day, weeks beforehand whereas the stream- fisher is dependent for a good take on the state of the water and however pleasant and easy it may be for one living near the banks of a good trout stream or river, it is quite another matter to arrange for a days river-fishing, if one is looking forward to a holiday at a date some weeks ahead. Providence may favour the expectant angler with a good day, and the water in order but experience has taught most of us that the good days are in the minority, and that, as is the case with our rapid running streams, -such as many of our northern streams are, -the water is either too large or too small, unless, as previously remarked, you live near at hand, and can catch it at its best. A common belief in regard to loch-fishing is, that the tyro and the experienced angler have nearly the same chance in fishing, -the one from the stern and the other from the bow of the same boat. Of all the absurd beliefs as to loch-fishing, this is one of the most absurd. Try it. Give the tyro either end of the boat he likes give him a cast of ally flies he may fancy, or even a cast similar to those which a crack may be using and if he catches one for every three the other has, he may consider himself very lucky. Of course there are lochs where the fish are not abundant, and a beginner may come across as many as an older fisher but we speak of lochs where there are fish to be caught, and where each has a fair chance. Again, it is said that the boatman has as much to do with catching trout in a loch as the angler. Well, we dont deny that. In an untried loch it is necessary to have the guidance of a good boatman but the same argument holds good as to stream-fishing...
Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1914 with total page 1668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in the Modern Era: Management and Principles by : Dr.D.K.Baranitharan
Download or read book Marketing in the Modern Era: Management and Principles written by Dr.D.K.Baranitharan and published by Leilani Katie Publication. This book was released on 2024-09-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.D.K.Baranitharan, Assistant Professor and Head, PG Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.A.Parameshwari, Assistant Professor and Head, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.K.Girija, Assistant Professor and Head, Department of Accounting and Finance, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Dr.B.Agila, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India. Mrs.S.Shankari, Assistant Professor, Department of Commerce, Sri Muthukumaran Arts and Science College, Mangadu, Chennai, Tamil Nadu, India.
Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Book Synopsis Advertising at the Crossroads (RLE Advertising) by : Max A. Geller
Download or read book Advertising at the Crossroads (RLE Advertising) written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Book Synopsis Modern Marketing Management Principles by : Dr.Mohamed Anwar.K
Download or read book Modern Marketing Management Principles written by Dr.Mohamed Anwar.K and published by SK Research Group of Companies. This book was released on 2024-07-10 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.Mohamed Anwar.K, Assistant Professor, Department of Business Administration, Jamal Mohamed College (Autonomous), Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Dr.C.Jayamala, Associate Professor and Head, Department of Commerce, Saveetha School of Law, SIMATS, Chennai, Tamil Nadu, India. Dr.V.Vijayalakshmi, Professor, Department of Commerce (BME), Saveetha College of Liberal Arts and Sciences, SIMATS, Chennai, Tamil Nadu, India. Dr.Hariharan K.S, Associate Professor, Master of Business Administration, M.Kumarasamy College of Engineering, Karur, Tamil Nadu, India. Mr.Varun Kumar.T, Assistant Professor, Department of Commerce (SF), Fatima Mata National College (Autonomous), Kollam, Kerala, India.
Book Synopsis Advertising; Its Role in Modern Marketing by : Samuel Watson Dunn
Download or read book Advertising; Its Role in Modern Marketing written by Samuel Watson Dunn and published by . This book was released on 1969 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Society by : Carol J. Pardun
Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Download or read book Advertising & Selling written by and published by . This book was released on 1909 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt: