The Six Immutable Laws of Mobile Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471741469
Total Pages : 224 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis The Six Immutable Laws of Mobile Business by : Philip Sugai

Download or read book The Six Immutable Laws of Mobile Business written by Philip Sugai and published by John Wiley & Sons. This book was released on 2010-01-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

The Six Immutable Laws of Mobile Business

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118027892
Total Pages : 224 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Six Immutable Laws of Mobile Business by : Philip Sugai

Download or read book The Six Immutable Laws of Mobile Business written by Philip Sugai and published by John Wiley & Sons. This book was released on 2010-12-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valuable lessons from Japan’s mobile industry yield 6 Immutable Laws for Mobile Business globally Japan’s mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world’s Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths. The book highlights Japan’s incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices. Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today’s and tomorrow’s mobile Internet. This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

Broadband Telecommunications Technologies and Management

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Publisher : John Wiley & Sons
ISBN 13 : 111899566X
Total Pages : 376 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Broadband Telecommunications Technologies and Management by : Riaz Esmailzadeh

Download or read book Broadband Telecommunications Technologies and Management written by Riaz Esmailzadeh and published by John Wiley & Sons. This book was released on 2016-03-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is broadband telecommunications: both fixed (DSL, fiber) and wireless (1G-4G). It uniquely covers the broadband telecom field from technological, business and policy angles. The reader learns about the necessary technologies to a certain depth in order to be able to evaluate and analyse competing technologies. The student can then apply the results of the technology analysis to business (revenues and costs, market size, etc) to evaluate how successful a technology may be in the market place. Technology and business analyses lead to policy analysis and how government deal with rolling out of broadband networks; content (such as text, audio and video) delivered over them. Furthermore, how government may ensure a competitive and fair environment is maintained for service provision. The book is unique in its approach as it prepares the student to evaluate products from three different viewpoints of technology-business and policy. The book provides a unified vision for broadband communications, offering the required background as well a description of existing broadband systems, finishing with a business scenario. The book breaks new ground by discussing telecommunication technologies in a business and policy context.

11 Immutable Laws of Internet Branding

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Publisher :
ISBN 13 : 9781861976000
Total Pages : 181 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis 11 Immutable Laws of Internet Branding by : Al Ries

Download or read book 11 Immutable Laws of Internet Branding written by Al Ries and published by . This book was released on 2003-02 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

Business Week

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Author :
Publisher :
ISBN 13 :
Total Pages : 1346 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 1965 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 22 Immutable Laws of Marketing

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Author :
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)

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Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

The 18 Immutable Laws of Corporate Reputation

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749445713
Total Pages : 324 pages
Book Rating : 4.4/5 (457 download)

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Book Synopsis The 18 Immutable Laws of Corporate Reputation by : Ronald J. Alsop

Download or read book The 18 Immutable Laws of Corporate Reputation written by Ronald J. Alsop and published by Kogan Page Publishers. This book was released on 2006 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.

Business

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Publisher :
ISBN 13 :
Total Pages : 1132 pages
Book Rating : 4.:/5 (25 download)

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Book Synopsis Business by :

Download or read book Business written by and published by . This book was released on 1919 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 22 Immutable Laws of Branding

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Author :
Publisher : Harper Collins
ISBN 13 : 0061983675
Total Pages : 272 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis The 22 Immutable Laws of Branding by : Al Ries

Download or read book The 22 Immutable Laws of Branding written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Guts

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Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Guts by : Robert A. Lutz

Download or read book Guts written by Robert A. Lutz and published by John Wiley & Sons. This book was released on 1998-09-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides Chrysler's Senior Manager Bob Lutz's philosophy behind his "seven laws" of business, explaining how that can be applied to making changes, transforming an operation, and creating a successful company.

Geyer's Stationer

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Publisher :
ISBN 13 :
Total Pages : 702 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Geyer's Stationer by :

Download or read book Geyer's Stationer written by and published by . This book was released on 1926 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Focus

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Publisher : Harper Collins
ISBN 13 : 0060799900
Total Pages : 324 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Focus by : Al Ries

Download or read book Focus written by Al Ries and published by Harper Collins. This book was released on 2005-09-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Building Value Through Marketing

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Author :
Publisher : Routledge
ISBN 13 : 9781003034681
Total Pages : 226 pages
Book Rating : 4.0/5 (346 download)

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Book Synopsis Building Value Through Marketing by : Philip Sugai

Download or read book Building Value Through Marketing written by Philip Sugai and published by Routledge. This book was released on 2020-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use, and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into 3 key sections: 'The Value Mindset', 'The 12 Building Blocks of Value', and 'Value-Focused Marketing in Action', which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasised by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists, and the role that marketing plays within these business practices. This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA level. It's uniquely applied approach also makes it an excellent guide for Marketing practitioners and institutions offering professional qualifications"--

Blogwild!

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Blogwild! by : Andy Wibbels

Download or read book Blogwild! written by Andy Wibbels and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

Automobile Journal

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Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Automobile Journal by :

Download or read book Automobile Journal written by and published by . This book was released on 1917 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Automobile Journal

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Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.:/5 (25 download)

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Book Synopsis The Automobile Journal by :

Download or read book The Automobile Journal written by and published by . This book was released on 1917 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Monthly Journal of Insurance Economics

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Publisher :
ISBN 13 :
Total Pages : 1604 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Monthly Journal of Insurance Economics by :

Download or read book Monthly Journal of Insurance Economics written by and published by . This book was released on 1963 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt: