The Significant Revival Of The Minis Brand

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The Significant Revival of the Mini's Brand

Author : Corinna Jung
Publisher : GRIN Verlag
ISBN 13 : 365607979X
Total Pages : 29 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The Significant Revival of the Mini's Brand by : Corinna Jung

Download or read book The Significant Revival of the Mini's Brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand's slogan characterized with an "emotional modifier" (Keller, 2008): Mini "Is it love?" (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini's brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini's brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand's performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960's the Mini's brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Be

Business Review Weekly

Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Review Weekly by :

Download or read book Business Review Weekly written by and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inventing the "Great Awakening"

Author : Frank Lambert
Publisher : Princeton University Press
ISBN 13 : 9780691086910
Total Pages : 318 pages
Book Rating : 4.0/5 (869 download)

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Book Synopsis Inventing the "Great Awakening" by : Frank Lambert

Download or read book Inventing the "Great Awakening" written by Frank Lambert and published by Princeton University Press. This book was released on 1999 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents an account of the evangelical revival known as the Great Awakening. It demonstrates that the 'awakening' was invented by 18th-century evangelicals who were religious promoters. It shows how these people told and retold their account to themselves, their followers and opponents.

The Oxford Handbook of Luxury Business

Author : Pierre-Yves Donzé
Publisher : Oxford University Press
ISBN 13 : 0190932228
Total Pages : 649 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Oxford Handbook of Luxury Business by : Pierre-Yves Donzé

Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

The significant revival of the MINI's brand

Author : Corinna Jung
Publisher : GRIN Verlag
ISBN 13 : 3656079552
Total Pages : 25 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The significant revival of the MINI's brand by : Corinna Jung

Download or read book The significant revival of the MINI's brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......

Mini Cooper - The Real Thing!

Author : Johnny Tipler
Publisher : David and Charles
ISBN 13 : 1845847520
Total Pages : 507 pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis Mini Cooper - The Real Thing! by : Johnny Tipler

Download or read book Mini Cooper - The Real Thing! written by Johnny Tipler and published by David and Charles. This book was released on 2015-09-11 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitive history of a legend, from inception and development, through its long life, including motorsport.

Marketing Communications

Author : Chris Fill
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Communications by : Chris Fill

Download or read book Marketing Communications written by Chris Fill and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.

West Africa

Author :
Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis West Africa by :

Download or read book West Africa written by and published by . This book was released on 1996-04 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trust in the Capacities of the People, Distrust in Elites

Author : Kenneth Good
Publisher : Lexington Books
ISBN 13 : 149850244X
Total Pages : 285 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Trust in the Capacities of the People, Distrust in Elites by : Kenneth Good

Download or read book Trust in the Capacities of the People, Distrust in Elites written by Kenneth Good and published by Lexington Books. This book was released on 2014-10-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratization is a sociopolitical process and the society that may grow out of it where people make decisions on matters affecting them. It is an unending struggle to win such rights and power, to hold and to extend them. The contending classes are essentially the poor and weak majority of the people and the elite of wealth, status, and power. This book begins with the study of politics in democratic Athens 508-322 BCE, and how it revolved around the divisions between an uneducated poor majority of citizens and a small, wealthy elite. All citizens were deemed equally capable of holding political office, and life in democratic Athens was itself an education through the wide political experience a citizen necessarily acquired. The second study is of Britain’s centuries long and profoundly incomplete democratization, polarizing usually the urban poor, unequally against the Grandees, the oligarchy, and subsequent elites. A third exemplifier is South Africa, beginning in the 1970s-80s when two big processes were going on simultaneously: an external armed struggle led by the African National Congress (ANC), and a path-breaking domestic democratization represented by the United Democratic Front and the trade unions. The democratization that emerges here is a matter of aspiration and impulse by determined men and women, which fail more often than they succeed, yet appear again in other times and places. Two main models of democracy are in contention. A representative from revolving around free elections, in which competing elites "get themselves elected" utilizing their wealth and celebrity. The liberal form achieved preeminence in Britain and the United States over some 150 years, but is now under serious threat from its own dysfunctionalities and the alienation of its citizens from its institutions and their elitist, self-serving values. And there is the participatory model, now being approached again since the mid-1970s in many places, from Portugal, Poland and Czechoslovakia, to South Africa, Tunisia, Egypt, and Iceland. Many such impulses will fail, but they offer hope, and on the record, immense satisfaction to their participants.

The Churchman

Author :
Publisher :
ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis The Churchman by :

Download or read book The Churchman written by and published by . This book was released on 1916 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Brand Management and Development

Author : Sotiris T. Lalaounis
Publisher : Routledge
ISBN 13 : 1000298183
Total Pages : 382 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Brand Management and Development by : Sotiris T. Lalaounis

Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

BMW MINI

Author : Sophie Williamson-Stothert
Publisher : The Crowood Press
ISBN 13 : 1785001442
Total Pages : 286 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis BMW MINI by : Sophie Williamson-Stothert

Download or read book BMW MINI written by Sophie Williamson-Stothert and published by The Crowood Press. This book was released on 2016-06-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The R-Series BMW MINI had a lot to live up to. Launched in 2001, it was riding in the wake of the classic 1959-2000 Mini. At the time, BMW were going to have to create something as special and innovative as its longstanding predecessor in order to silence the naysayers. And they did. Since its launch in 2001, BMW's modern MINI has become the pinnacle of small yet funky family cars in the premium small (and sometimes not so mall) car segment. Now in its third generation, having unveiled the new F-Series in 2014, BMW MINI offers 3- and 5-door hatchback models and convertibles, the estate Clubman, the five-door Countryman, the Coupe, the Roadster and the three-door crossover Paceman. MINI enthusiast and motoring journalist Sophie Williamson-Stothert explores the journey from 1959 to the present day, covering design and development of the new MINI, launch and reception by the press, its many model variations and special editions, and an owner's and buyer's guide. Superbly illustrated with 170 colour photographs.

Old House Interiors

Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis Old House Interiors by :

Download or read book Old House Interiors written by and published by . This book was released on 2010-12 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: National architectural magazine now in its fifteenth year, covering period-inspired design 1700–1950. Commissioned photographs show real homes, inspired by the past but livable. Historical and interpretive rooms are included; new construction, additions, and new kitchens and baths take their place along with restoration work. A feature on furniture appears in every issue. Product coverage is extensive. Experts offer advice for homeowners and designers on finishing, decorating, and furnishing period homes of every era. A garden feature, essays, archival material, events and exhibitions, and book reviews round out the editorial. Many readers claim the beautiful advertising—all of it design-related, no “lifestyle” ads—is as important to them as the articles.

Michigan Christian Advocate

Author :
Publisher :
ISBN 13 :
Total Pages : 1630 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Michigan Christian Advocate written by and published by . This book was released on 1909 with total page 1630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Christian treasury (and missionary review).

Author :
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.R/5 (5 download)

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Book Synopsis The Christian treasury (and missionary review). by :

Download or read book The Christian treasury (and missionary review). written by and published by . This book was released on 1858 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Great Demarcation

Author : Rafe Blaufarb
Publisher : Oxford University Press
ISBN 13 : 0190607149
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Great Demarcation by : Rafe Blaufarb

Download or read book The Great Demarcation written by Rafe Blaufarb and published by Oxford University Press. This book was released on 2016-05-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to own something? What sorts of things can be owned, and what cannot? How does one relinquish ownership? What are the boundaries between private and public property? Over the course of a decade, the French Revolution grappled with these questions. Punctuated by false starts, contingencies, and unexpected results, this process laid the foundations of the Napoleonic Code and modern notions of property. As Rafe Blaufarb demonstrates in this ambitious work, the French Revolution remade the system of property-holding that had existed in France before 1789. The revolutionary changes aimed at two fundamental goals: the removal of formal public power from the sphere of property and the excision of property from the realm of sovereignty. The revolutionaries accomplished these two aims by abolishing privately-owned forms of power, such as jurisdictional lordship and venal public office, and by dismantling the Crown domain, thus making the state purely sovereign. This brought about a Great Demarcation: a radical distinction between property and power from which flowed the critical distinctions between the political and the social, state and society, sovereignty and ownership, the public and private. It destroyed the conceptual basis of the Old Regime, laid the foundation of France's new constitutional order, and crystallized modern ways of thinking about polities and societies. By tracing how the French Revolution created a new legal and institutional reality, The Great Demarcation shows how the revolutionary transformation of Old Regime property helped inaugurate political modernity

Strategic Brand Management

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 019956521X
Total Pages : 321 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2011-03-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.