The Significant Revival Of The Minis Brand

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The Significant Revival of the Mini's Brand

Author : Corinna Jung
Publisher : GRIN Verlag
ISBN 13 : 365607979X
Total Pages : 29 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The Significant Revival of the Mini's Brand by : Corinna Jung

Download or read book The Significant Revival of the Mini's Brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand's slogan characterized with an "emotional modifier" (Keller, 2008): Mini "Is it love?" (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini's brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini's brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand's performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960's the Mini's brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Be

The significant revival of the MINI's brand

Author : Corinna Jung
Publisher : GRIN Verlag
ISBN 13 : 3656079552
Total Pages : 25 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis The significant revival of the MINI's brand by : Corinna Jung

Download or read book The significant revival of the MINI's brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......

Inventing the "Great Awakening"

Author : Frank Lambert
Publisher : Princeton University Press
ISBN 13 : 9780691086910
Total Pages : 318 pages
Book Rating : 4.0/5 (869 download)

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Book Synopsis Inventing the "Great Awakening" by : Frank Lambert

Download or read book Inventing the "Great Awakening" written by Frank Lambert and published by Princeton University Press. This book was released on 1999 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents an account of the evangelical revival known as the Great Awakening. It demonstrates that the 'awakening' was invented by 18th-century evangelicals who were religious promoters. It shows how these people told and retold their account to themselves, their followers and opponents.

The Great Revival at Roberts Park M.E. Church and Other Churches

Author : J. C. Belman
Publisher :
ISBN 13 :
Total Pages : 338 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis The Great Revival at Roberts Park M.E. Church and Other Churches by : J. C. Belman

Download or read book The Great Revival at Roberts Park M.E. Church and Other Churches written by J. C. Belman and published by . This book was released on 1881 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Review Weekly

Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Business Review Weekly by :

Download or read book Business Review Weekly written by and published by . This book was released on 2003 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Classic Mini Specials and Moke

Author : Keith Mainland
Publisher : Crowood
ISBN 13 : 1785000020
Total Pages : 350 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Classic Mini Specials and Moke by : Keith Mainland

Download or read book Classic Mini Specials and Moke written by Keith Mainland and published by Crowood. This book was released on 2015-07-31 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced from 1959 until 2000, the classic Mini is loved by millions of owners, previous owners and enthusiasts. The Mini's creator, Alec Issigonis, was given a free hand to make a proper small car and his innovative design not only redefined the family car, but also started a revolution as a performance car. Classic Mini Specials and Moke explores the diverse range of vehicles that used the Mini shape, as well as the only variation actually designed by Alec Issigonis, the Mini Moke. In addition to the famous race and rally cars, coachbuilt conversions and highly modified saloons and commercials, Keith Mainland looks at overseas Mini and Moke production and the many factory-produced limited edition Minis. There is also advice about buying and owning your own special Mini. Fully illustrated with 300 colour photographs.

Strategic Brand Management and Development

Author : Sotiris T. Lalaounis
Publisher : Routledge
ISBN 13 : 1000298183
Total Pages : 382 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Brand Management and Development by : Sotiris T. Lalaounis

Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Trust in the Capacities of the People, Distrust in Elites

Author : Kenneth Good
Publisher : Lexington Books
ISBN 13 : 149850244X
Total Pages : 285 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Trust in the Capacities of the People, Distrust in Elites by : Kenneth Good

Download or read book Trust in the Capacities of the People, Distrust in Elites written by Kenneth Good and published by Lexington Books. This book was released on 2014-10-15 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Democratization is a sociopolitical process and the society that may grow out of it where people make decisions on matters affecting them. It is an unending struggle to win such rights and power, to hold and to extend them. The contending classes are essentially the poor and weak majority of the people and the elite of wealth, status, and power. This book begins with the study of politics in democratic Athens 508-322 BCE, and how it revolved around the divisions between an uneducated poor majority of citizens and a small, wealthy elite. All citizens were deemed equally capable of holding political office, and life in democratic Athens was itself an education through the wide political experience a citizen necessarily acquired. The second study is of Britain’s centuries long and profoundly incomplete democratization, polarizing usually the urban poor, unequally against the Grandees, the oligarchy, and subsequent elites. A third exemplifier is South Africa, beginning in the 1970s-80s when two big processes were going on simultaneously: an external armed struggle led by the African National Congress (ANC), and a path-breaking domestic democratization represented by the United Democratic Front and the trade unions. The democratization that emerges here is a matter of aspiration and impulse by determined men and women, which fail more often than they succeed, yet appear again in other times and places. Two main models of democracy are in contention. A representative from revolving around free elections, in which competing elites "get themselves elected" utilizing their wealth and celebrity. The liberal form achieved preeminence in Britain and the United States over some 150 years, but is now under serious threat from its own dysfunctionalities and the alienation of its citizens from its institutions and their elitist, self-serving values. And there is the participatory model, now being approached again since the mid-1970s in many places, from Portugal, Poland and Czechoslovakia, to South Africa, Tunisia, Egypt, and Iceland. Many such impulses will fail, but they offer hope, and on the record, immense satisfaction to their participants.

Marketing Communications

Author : Chris Fill
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Communications by : Chris Fill

Download or read book Marketing Communications written by Chris Fill and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.

The Complete Book of 2010s Broadway Musicals

Author : Dan Dietz
Publisher : Rowman & Littlefield
ISBN 13 : 1538126338
Total Pages : 533 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Complete Book of 2010s Broadway Musicals by : Dan Dietz

Download or read book The Complete Book of 2010s Broadway Musicals written by Dan Dietz and published by Rowman & Littlefield. This book was released on 2020-09-10 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains detailed information about every musical that opened on Broadway from 2010 through the end of 2019. This book discusses the decade’s major successes, notorious failures, and musicals that closed during their pre-Broadway tryouts. In addition to including every hit and flop that debuted during the decade, this book highlights revivals and personal-appearance revues.

The effective reorganization of BMW Group applied to the New MINI

Author : Johannes-Cornelius Adari
Publisher : diplom.de
ISBN 13 : 3832481915
Total Pages : 84 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis The effective reorganization of BMW Group applied to the New MINI by : Johannes-Cornelius Adari

Download or read book The effective reorganization of BMW Group applied to the New MINI written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 minutes. That was a revolution in the automobile manufacturing at the time, because the former production time took about 730 minutes to turn out a complete chassis! Ford achieved that fast production time by using a constantly moving assembly line, subdivision of labor, careful coordination of operations and he began to pay nearly double the wages offered by their competitors. His innovations made him an international celebrity in the industrial revolution and he was one of the first who thought about effective organization to achieve a higher productivity. Ford s methods that changed the automobile production were perhaps not mainly the introduction of the assembly line, his goal was also to constantly standardizing the use of craftsmen. That firstly resulted in a high product variety despite in fact that they had been made using the same drawing. Secondly a lot of time was spent in fitting the parts together. These facts influenced major loss in productivity and under such circumstances a real mass-production was not possible. But by standardizing components and developing work routines was the first scope for an assembly line approach. The target of our case study is to present and analyze the changes in companies organizations, applied to the example of BMW. The opening part will summarize the history of the working and organizing techniques in general. The middle part will focus on the changes in production organization in the automotive industry, followed by the last part analyzing new strategies in Sales & Marketing regarding the rebirth of MINI by the BMW Group. Zusammenfassung: Die vorliegende englischsprachige Projektarbeit behandelt das Thema effektive Reorganisation in Produktion, Vertrieb und Marketing in der Automobilindustrie am [...]

Routledge Library Editions: Education Mini-Set L Sociology of Education

Author : Various
Publisher : Routledge
ISBN 13 : 113645957X
Total Pages : 11232 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Routledge Library Editions: Education Mini-Set L Sociology of Education by : Various

Download or read book Routledge Library Editions: Education Mini-Set L Sociology of Education written by Various and published by Routledge. This book was released on 2021-06-23 with total page 11232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mini-set L: Sociology of Education re-issues 48 volumes originally published between 1928 and 1990. The books in this mini-set discuss: Teaching and social change, research processes in education, class, race, culture and education, marxist perspectives in the sociology of education, the family and education, the sociology of the classroom and school organization.

Mini Cooper

Author : Johnny Tipler
Publisher : Veloce Publishing Ltd
ISBN 13 : 1845847520
Total Pages : pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis Mini Cooper by : Johnny Tipler

Download or read book Mini Cooper written by Johnny Tipler and published by Veloce Publishing Ltd. This book was released on 2015-09-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Britain's mighty atom, the Mini Cooper, has a huge reputation out of all proportion to its size. The Mini was created by the fertile mind of Alec Issigonis and modified by John Cooper to become known as the Mini Cooper in 1961. Giant killing in motorsport, particularly in the Monte Carlo Rally, built the enduring Mini Cooper legend and today the car is back in production and popular around the world. 1994 will, once again, see Paddy Hopkirk campaigning a Mini Cooper in the Monte!

West Africa

Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis West Africa by :

Download or read book West Africa written by and published by . This book was released on 1996 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 074946447X
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Brand Elevation

Author : Wolfgang Schaefer
Publisher : Kogan Page Publishers
ISBN 13 : 1789664675
Total Pages : 311 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Brand Elevation by : Wolfgang Schaefer

Download or read book Brand Elevation written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless and how to harness these principles to develop a winning brand strategy. Written for marketers and brand managers of all levels of experience, and for both those working in start-ups and established players, it proposes a six-step, easy-to-follow program to elevate your brand. Brand Elevation explores challenges such as creating a distinct and brand-guiding mission, mediating between exclusivity and inclusion and mastering the art of seduction. Featuring case studies and expert accounts from organizations including Airbnb, Acqua di Parma, Burt's Bees, Lakrids, Starbucks, TerraCycle, and YouTube, Wolfgang Schaefer and JP Kuehlwein skilfully explain how any brand - regardless of sector and industry - can become a modern prestige brand.

Strategic Brand Management

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 019956521X
Total Pages : 321 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2011-03-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.