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The Shadow Brand
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Book Synopsis The Shadow Brand by : Paul Vanhoutteghem
Download or read book The Shadow Brand written by Paul Vanhoutteghem and published by FriesenPress. This book was released on 2024-08-29 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In search of Kailani, the next guardian of the chaos portal and the master of shadows, Cordelia and her companions embark on a perilous journey deep into the Arachnin Mountains. Once there, they encounter new enemies and make new friends who lead them to their ultimate destination—the colourless Realm of Shadows. At first, a tunnel of light carves a pathway through that malignant realm, keeping Cordelia and her friends safe from its twisted magic. But visions of a dark tower beyond the tunnel grow in Cordelia’s mind, and eventually, she must choose between pursuing her vision or sticking with the group. Divided and alone, they fight countless battles as their bonds of friendship are put to the ultimate test. Will Cordelia and her companions succumb to Realm of Shadows’ malevolent magic, or can they find a way to escape back to their own world? More importantly, will their alliance survive the journey?
Book Synopsis Archetypes in Branding by : Margaret Hartwell
Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.
Download or read book The Global Brand written by Nigel Hollis and published by St. Martin's Press. This book was released on 2008-09-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand--Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment. “In The Global Brand, Nigel Hollis not only corrects some of the misconceptions of the past but offers a glimpse of the future that is both perceptive and grounded in good business sense. Those who take the time to properly digest this book will save their companies a lot of money.” —Sir Martin Sorrell, Chief Executive Officer, WPP
Download or read book The Shadow written by James Patterson and published by Grand Central Publishing. This book was released on 2021-07-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Alex Cross, before Michael Bennett, before Jack Reacher, there was The Shadow! The world’s bestselling author, James Patterson, reimagines one of America’s iconic thriller heroes. Only two people know that 1930s society man Lamont Cranston has a secret identity as the Shadow, a crusader for justice. One is his greatest love, Margo Lane, and the other is fiercest enemy, Shiwan Khan. When Khan ambushes the couple, they must risk everything for the slimmest chance of survival . . . in the future. A century and a half later, Lamont awakens in a world both unknown and disturbingly familiar. The first person he meets is Maddy Gomes, a teenager with her own mysterious secrets, including a knowledge of the legend of the Shadow. Most disturbing, Khan's power continues to be felt over the city and its people. No one in this new world understands the dangers of stopping him better than Lamont Cranston. And only the Shadow knows that he’s the one person who might succeed before more innocent lives are lost.
Book Synopsis The Shadow of Ararat by : Thomas Harlan
Download or read book The Shadow of Ararat written by Thomas Harlan and published by Tor Books. This book was released on 2007-04-01 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what would be A.D. 600 in our history, the Roman Empire still stands, supported by the Legions and Thaumaturges of Rome. Now the Emperor of the West, the Augustus Galen Atreus, will come to the aid of the Emperor of the East, the Augustus Heraclius, to lift the siege of Constantinople and carry a great war to the very doorstep of the Shahanshah of Persia. It is a war that will be fought with armies both conventional and magical, with bright swords and the darkest necromancy. Against this richly detailed canvas of alternate history and military strategy, Thomas Harlan sets the intricate and moving stories of four people: Woven with rich detail youd expect from a first-rate historical novel, while through it runs yarns of magic and shimmering glamours that carry you deeply into your most fantastic dreams At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis The Shadow of the Wind by : Carlos Ruiz Zafon
Download or read book The Shadow of the Wind written by Carlos Ruiz Zafon and published by Penguin. This book was released on 2005-01-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller “The Shadow of the Wind is ultimately a love letter to literature, intended for readers as passionate about storytelling as its young hero.” —Entertainment Weekly (Editor's Choice) “One gorgeous read.” —Stephen King Barcelona, 1945: A city slowly heals in the aftermath of the Spanish Civil War, and Daniel, an antiquarian book dealer’s son who mourns the loss of his mother, finds solace in a mysterious book entitled The Shadow of the Wind, by one Julián Carax. But when he sets out to find the author’s other works, he makes a shocking discovery: someone has been systematically destroying every copy of every book Carax has written. In fact, Daniel may have the last of Carax’s books in existence. Soon Daniel’s seemingly innocent quest opens a door into one of Barcelona’s darkest secrets--an epic story of murder, madness, and doomed love.
Book Synopsis In the Shadow of Lightning by : Brian McClellan
Download or read book In the Shadow of Lightning written by Brian McClellan and published by Tor Books. This book was released on 2022-06-21 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Brian McClellan, author of The Powder Mage trilogy, comes the first novel in the Glass Immortals series, In the Shadow of Lightning, an epic fantasy where magic is a finite resource—and it’s running out. "Excellent worldbuilding and a truly epic narrative combine into Brian's finest work to date. Heartily recommended to anyone who wants a new favorite fantasy series to read."—Brandon Sanderson Demir Grappo is an outcast—he fled a life of wealth and power, abandoning his responsibilities as a general, a governor, and a son. Now he will live out his days as a grifter, rootless, and alone. But when his mother is brutally murdered, Demir must return from exile to claim his seat at the head of the family and uncover the truth that got her killed: the very power that keeps civilization turning, godglass, is running out. Now, Demir must find allies, old friends and rivals alike, confront the powerful guild-families who are only interested in making the most of the scraps left at the table and uncover the invisible hand that threatens the Empire. A war is coming, a war unlike any other. And Demir and his ragtag group of outcasts are the only thing that stands in the way of the end of life as the world knows it. "Powerful rival families, murderous conspiracies, epic battles, larger-than-life characters, and magic."—Fonda Lee, author of The Green Bone Saga "Engaging, fast-paced and epic."—James Islington, author of In The Shadow of What Was Lost "Clever, fun, and by turns beautifully bloody, In the Shadow of Lightning hits like a bolt through a stained glass window."—Megan E. O'Keefe, author of Chaos Vector At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Brand management. Measuring the brand equity of Decathlon in Portugal by : Benyi Heider
Download or read book Brand management. Measuring the brand equity of Decathlon in Portugal written by Benyi Heider and published by GRIN Verlag. This book was released on 2017-03-23 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1.5, Católica Lisbon School of Business & Economics, language: English, abstract: This report should analyse the current brand perceptions of Portuguese consumers about the brand Decathlon, find strengths and weaknesses in the current positioning and give recommendations for Decathlon on how to improve their current situation in the market by building a stronger brand. The Sportswear industry in Portugal in the year 2015: The economic downturn is over; Portuguese economy is recovering. This positive economic trend also influenced the sportswear industry, which grew by 2% to a total market volume of 775 m. EUR. The clear industry leader with a market share of 24% is Nike Retail BV. Nike managed to build up a really strong brand in Portugal over the past years. One of the key success factors for the brand image has been using Cristiano Ronaldo, the sports idol of Portuguese people, as a brand ambassador. In the shadow of Nike, also the second force in the industry, Adidas managed to grow by 6% in 2015. The prospects for the sportswear industry are optimistic. Nike and Adidas are expected to stay the most popular brands with their technological innovations, heavy marketing campaigns and focus on outstanding designs. This report is neither about Nike nor about Adidas. It is about a brand that is quite different but at the same time a direct competitor of those brands: Decathlon. Decathlon is acting in two major areas: Sportswear and Sports equipment. Regarding its strategy, the size of the stores and the range of the product offer, Decathlon differs a lot from Nike and Adidas. But surprisingly, Nike and Adidas are seen as the main direct competitors of Decathlon by Portuguese consumers. In Portugal the brand is mostly perceived as a sportswear brand. The second big section, the sports equipment product offer, seems not to be a strong enough differentiator to position Decathlon in another direction. Clearly, for Decathlon, with its different focus, it is hard to compete with the leading brands in their strong area of sportswear. The key could be in differentiating from these brands and focusing on different areas with more promising potential (e.g. use the growing popularity of outdoor activities).
Book Synopsis From the Company of Shadows by : Kevin Michael Shipp
Download or read book From the Company of Shadows written by Kevin Michael Shipp and published by . This book was released on 2012-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Company of Shadows. Read firsthand accounts of fascinating events inside the CIA. Learn how the CIA conducts operations, recruits agents and protects defectors from assassination. Understand the current global and domestic threat of terrorism from the perspective of a decorated CIA officer. Read an insider's expose' of the CIA's use of secrecy and the executive branch's abuse of the shadowy State Secrets Privilege.
Book Synopsis The Fruit Products Journal and American Food Manaufacturer by :
Download or read book The Fruit Products Journal and American Food Manaufacturer written by and published by . This book was released on 1921 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Doctor Vandyke by : John Esten Cooke
Download or read book Doctor Vandyke written by John Esten Cooke and published by . This book was released on 1872 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book California Management Review written by and published by . This book was released on 2000 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Vinegar Industry and Fruit Products Journal by :
Download or read book American Vinegar Industry and Fruit Products Journal written by and published by . This book was released on 1921 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Shadow War written by Jim Sciutto and published by HarperCollins. This book was released on 2019-05-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we losing a war few of us realize we’re fighting? Jim Sciutto, CNN’s Chief National Security Correspondent, reveals the invisible fronts that make up 21st century warfare, from disinformation campaigns to advanced satellite weapons. Poisoned dissidents. Election interference. Armed invasions. International treaties thrown into chaos. Secret military buildups. Hackers and viruses. Weapons deployed in space. China and Russia (and Iran and North Korea) spark news stories by carrying out bold acts of aggression and violating international laws and norms. Isn’t this just bad actors acting badly? That kind of thinking is outdated and dangerous. Emboldened by their successes, these countries are, in fact, waging a brazen, global war on the US and the West. This is a new Cold War, which will not be won by those who fail to realize they are fighting it. The enemies of the West understand that while they are unlikely to win a shooting war, they have another path to victory. And what we see as our greatest strengths—open societies, military innovation, dominance of technology on Earth and in space, longstanding leadership in global institutions—these countries are undermining or turning into weaknesses. In The Shadow War,CNN anchor and chief national security correspondent Jim Sciutto provides us with a revealing and at times disturbing guide to this new international conflict. This Shadow War is already the greatest threat to America’s national security, even though most Americans know little or nothing about it. With on-the-ground reporting from Ukraine to the South China Sea, from a sub under the Arctic to unprecedented access to America’s Space Command, Sciutto draws on his deep knowledge, high-level contacts, and personal experience as a journalist and diplomat to paint the most comprehensive and vivid picture of a nation targeted by a new and disturbing brand of warfare. Thankfully, America is adapting and fighting back. In The Shadow War, Sciutto introduces readers to the dizzying array of soldiers, sailors, submariners and their commanders, space engineers, computer scientists, civilians, and senior intelligence officials who are on the front lines of this new kind of forever war. Intensive and disturbing, this invaluable and important work opens our eyes and makes clear that the war of the future is already here.
Book Synopsis The Last of the Grenvilles by : Frederick Harcourt Kitchin
Download or read book The Last of the Grenvilles written by Frederick Harcourt Kitchin and published by . This book was released on 1919 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Iconicity in brand names. An analysis of TV ads by : Nicole Eismann
Download or read book Iconicity in brand names. An analysis of TV ads written by Nicole Eismann and published by GRIN Verlag. This book was released on 2016-03-31 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2.3, University of Bonn (Institut für Anglistik, Amerikanistik und Keltologie), course: Issues in Linguistic: Semantics, language: English, abstract: Do brand names have an iconic function, or are they rather arbitrary, just like Saussure claimed concerning linguistic signs in general? And if they have an iconic function, does the iconicity of brand names serve its purpose, i.e. do the icons transport the connotation they are supposed to? These questions are going to be answered in this paper with the single focus on phonetic phenomena. “Linguistics and semiotics still labor under the shadow of Saussure (1916), even though throughout the 20th century there have been repeated demonstrations that arbitrariness is quite limited”. With this statement, Waugh (1992:7) gets to the heart of a problem which is by far not new but still current. While Saussure worked out the relationship between 'signified' and 'signifier', i.e. between an object and its sign, as arbitrary and therefore totally insignificant, no small number of scientists back the assumption that there are indeed certain meanings behind morphological and phonetic symbols, what builds the base for the entire study of iconicity. Iconicity itself is defined as the connection between an object and its linguistic sign, which is called an 'icon' or 'iconic sign' if the relationship between this object and its sign “depends on similarity [...] or on some relation analogous to similarity” (Hilpinen 2012:267). An icon might include a proper description of the object and therefore transport a certain denotation for exactly this object. This paper, however, makes brands and their iconic (or non-iconic) names a subject of discussion. Brand names are, for certain reasons, by no means denotations, i.e. they do not 'describe' the object, but are supposed to transport a meaning which is of importance for the consumer, and therefore supposed to trigger special connotations with the brand. In other words, the connection between brand name and connotation is important rather than the connection between brand name and product.
