The Secret Journey Of Marketing

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The Secret Journey of Marketing

Author : Zameer Ahmed Shaikh
Publisher : Zameer Ahmed Shaikh
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Secret Journey of Marketing by : Zameer Ahmed Shaikh

Download or read book The Secret Journey of Marketing written by Zameer Ahmed Shaikh and published by Zameer Ahmed Shaikh. This book was released on 2023-06-20 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.

Secret Journey to Planet Serpo

Author : Len Kasten
Publisher : Simon and Schuster
ISBN 13 : 1591438314
Total Pages : 304 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Secret Journey to Planet Serpo by : Len Kasten

Download or read book Secret Journey to Planet Serpo written by Len Kasten and published by Simon and Schuster. This book was released on 2013-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documents how 12 people, as part of a top-secret U.S. government program, traveled to the planet Serpo and lived there for 13 years • Based on the debriefing of the Serpo team and the diary of the expedition’s commander • Explains how the aliens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems • Reveals how our government has an ongoing relationship with the Serpo aliens On July 16, 1965, a massive alien spacecraft from the Zeta Reticuli star system landed at the Nevada test site north of Las Vegas. Following a plan set in motion by President Kennedy in 1962, the alien visitors known as the Ebens welcomed 12 astronaut-trained military personnel aboard their craft for the 10-month journey to their home planet, Serpo, 39 light-years away. In November 2005, former and current members of the Defense Intelligence Agency--directed by Kennedy to organize the Serpo exchange program--came forward to reveal the operation, including details from the 3,000-page debriefing of the 7 members of the Serpo team who returned after 13 years on the planet. Working with the DIA originators of the Serpo project and the diary kept by the expedition’s commanding officer, Len Kasten chronicles the complete journey of these cosmic pioneers, including their remarkable stories of life on an alien planet, superluminal space travel, and advanced knowledge of alien technologies. He reveals how the Ebens presented the U.S. with “The Yellow Book”--a complete history of the universe recorded holographically, allowing the reader to view actual scenes from pre-history to the present. He explains how the Ebens helped us reverse-engineer their antigravity spacecraft and develop technology to solve our planet-wide energy problems--knowledge still classified. Exposing the truth of human-alien interaction and interplanetary travel, Kasten reveals not only that the Ebens have returned to Earth eight times but also that our government continues to have an ongoing relationship with them--a relationship with the potential to advance the human race into the future.

The Secret Journey

Author : Mostakim Shakil
Publisher : BookRix
ISBN 13 : 3755442817
Total Pages : 27 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis The Secret Journey by : Mostakim Shakil

Download or read book The Secret Journey written by Mostakim Shakil and published by BookRix. This book was released on 2023-06-05 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secret Journey is a 2023 entrepreneur book by Mostakim Shakil, Sajib Suhag, and Zoe Skyy. The book is a collection of stories and advice from successful entrepreneurs, who share their secrets to success. The book covers a wide range of topics, including business strategy, marketing, sales, and personal development.

The Secret Journey

Author : Peg Kehret
Publisher : Simon and Schuster
ISBN 13 : 0671034162
Total Pages : 150 pages
Book Rating : 4.6/5 (71 download)

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Book Synopsis The Secret Journey by : Peg Kehret

Download or read book The Secret Journey written by Peg Kehret and published by Simon and Schuster. This book was released on 1999 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1834 when a storm at sea destroys the slave ship on which she is a stoaway, twelve-year-old Emma musters all her resourcefulness to survive in the African jungle.

Self-Publishing Made Simple

Author : April Cox
Publisher :
ISBN 13 : 9781737557012
Total Pages : pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Self-Publishing Made Simple by : April Cox

Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

Jump

Author : Larry Miller
Publisher : HarperCollins
ISBN 13 : 0062999834
Total Pages : 225 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Jump by : Larry Miller

Download or read book Jump written by Larry Miller and published by HarperCollins. This book was released on 2022-01-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business. Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University. When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012. All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.

The Person in Personalisation

Author : David Mannheim
Publisher : eBook Partnership
ISBN 13 : 1839526807
Total Pages : 389 pages
Book Rating : 4.8/5 (395 download)

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Book Synopsis The Person in Personalisation by : David Mannheim

Download or read book The Person in Personalisation written by David Mannheim and published by eBook Partnership. This book was released on 2023-08-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.

The Secret Midwife

Author : The Secret Midwife
Publisher : John Blake
ISBN 13 : 1789462533
Total Pages : 276 pages
Book Rating : 4.7/5 (894 download)

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Book Synopsis The Secret Midwife by : The Secret Midwife

Download or read book The Secret Midwife written by The Secret Midwife and published by John Blake. This book was released on 2020-02-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: For fans of One Born Every Minute. The Secret Midwife is a heart-breaking, engrossing and important read. At once joyful and profoundly shocking, this is the story of birth, straight from the delivery room. Strongest supporter, best friend, expert, cheerleader and chief photographer . . . Before, during and after labour the role of a midwife is second to none. The Secret Midwife reveals the highs and lows on the frontline of the maternity unit, from the mother who tries to give herself a DIY caesarean to the baby born into witness protection, and from surprise infants that arrive down toilets to ones that turn up in the lift. But there is a problem; the system which is supposed to support the midwives and the women they care for is starting to crumble. Short-staffed, over worked and underappreciated - these crippling conditions are taking their toll on the dedicated staff doing their utmost to uphold our National Health Service, and the consequences are very serious indeed.

Leading Matters

Author : John L. Hennessy
Publisher : Stanford University Press
ISBN 13 : 1503608026
Total Pages : 221 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Leading Matters by : John L. Hennessy

Download or read book Leading Matters written by John L. Hennessy and published by Stanford University Press. This book was released on 2018-09-04 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Leading Matters, current Chairman of Alphabet (Google's parent company), former President of Stanford University, and "Godfather of Silicon Valley," John L. Hennessy shares the core elements of leadership that helped him become a successful tech entrepreneur, esteemed academic, and venerated administrator. Hennessy's approach to leadership is laser-focused on the journey rather than the destination. Each chapter in Leading Matters looks at valuable elements that have shaped Hennessy's career in practice and philosophy. He discusses the pivotal role that humility, authenticity and trust, service, empathy, courage, collaboration, innovation, intellectual curiosity, storytelling, and legacy have all played in his prolific, interdisciplinary career. Hennessy takes these elements and applies them to instructive stories, such as his encounters with other Silicon Valley leaders including Jim Clark, founder of Netscape; Condoleezza Rice, former U.S. Secretary of State and Stanford provost; John Arrillaga, one of the most successful Silicon Valley commercial real estate developers; and Phil Knight, founder of Nike and philanthropist with whom Hennessy cofounded Knight-Hennessy Scholars at Stanford University. Across government, education, commerce, and non-profits, the need for effective leadership could not be more pressing. This book is essential reading for those tasked with leading any complex enterprise in the academic, not-for-profit, or for-profit sector.

Stories at Work

Author : Indranil Chakraborty
Publisher : Portfolio/Penguin
ISBN 13 : 9780670089840
Total Pages : 256 pages
Book Rating : 4.0/5 (898 download)

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Book Synopsis Stories at Work by : Indranil Chakraborty

Download or read book Stories at Work written by Indranil Chakraborty and published by Portfolio/Penguin. This book was released on 2018 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling stories to friends in a bar. It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention. The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

You Lead

Author : Minter Dial
Publisher : Kogan Page Publishers
ISBN 13 : 1789666260
Total Pages : 249 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis You Lead by : Minter Dial

Download or read book You Lead written by Minter Dial and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Business Book Awards 2022 - Leadership Your biggest asset in leadership is you. How can you expect people to trust and believe in you, if you aren't truthful and don't embrace your whole self at work? There is a need for a new kind of leadership; one that bleeds personality and rings true to employees and customers alike who crave authenticity. You Lead argues that business leaders deliver superior results, communities of engagement both inside and outside of the company and true values-driven success when they are themselves and come across as genuine. Bestselling author, Minter Dial, shows readers how embracing your whole self at work encourages people to also be themselves, seek true fulfilment at work and merge the personal and professional to become true examples of what you stand for. You Lead is a call to arms to leaders to stop pretending to be who they are not, and play on their uniqueness and strengths, to allow people to do the same and develop a culture of authenticity and purpose. With practical advice, real-life stories and a simple framework, this book shows you how you can: - Be yourself, lead by example and merge the professional and personal - Stand for something and allow people to develop true purpose at work - Allow a community to flourish through the right kind of governance model - Radiate your purpose through employees and customers alike for long-term performance

Persuading Scientists

Author : Hamid Ghanadan
Publisher : Rockbench Publishing
ISBN 13 : 9781605440125
Total Pages : 140 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Persuading Scientists by : Hamid Ghanadan

Download or read book Persuading Scientists written by Hamid Ghanadan and published by Rockbench Publishing. This book was released on 2012 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Secret Lives of Mothers & Daughters

Author : Anita Kushwaha
Publisher : HarperCollins
ISBN 13 : 1443456349
Total Pages : 354 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis Secret Lives of Mothers & Daughters by : Anita Kushwaha

Download or read book Secret Lives of Mothers & Daughters written by Anita Kushwaha and published by HarperCollins. This book was released on 2020-01-28 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breathtaking novel about the ties that bind mothers and daughters together and the secrets that tear them apart. Veena, Mala and Nandini are three very different women with something in common. Out of love, each bears a secret that will haunt her life—and that of her daughter—because the risk of telling the truth is too great. But secrets have consequences. Particularly for Asha, a young woman on the cusp of adulthood, who links them together. After her eighteenth birthday, Asha is devastated to learn that she was adopted as a baby. What’s more, her birth mother died of a mysterious illness, leaving Asha with only a letter. Nandini, Asha’s adoptive mother, has always feared the truth would come between them. Veena, a recent widow, worries about her daughter Mala’s future. The shock of her husband’s sudden death leaves her shaken and convinces her that the only way to keep her daughter safe is to secure her future. Mala struggles to balance her dreams and ambition with her mother’s expectations. She must bear a secret, the burden of which threatens her very life. Three mothers—each bound by love, deceit and a young woman who connects them all. Secret Lives of Mothers & Daughters is an intergenerational novel about family, duty and the choices we make in the name of love.

The Secret of Network Marketing: Networks That Work For You

Author : Dr. Jagdish Pareek
Publisher : Rudra Publications
ISBN 13 : 8196046952
Total Pages : 162 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Secret of Network Marketing: Networks That Work For You by : Dr. Jagdish Pareek

Download or read book The Secret of Network Marketing: Networks That Work For You written by Dr. Jagdish Pareek and published by Rudra Publications. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great deal of economic uncertainty and a lack of job security have urged people to understand the business environment better. It is easy to blame governments and lawmakers, but Dr. Jagdish Pareek in his book, The Secret of network marketing, asks people to change the state of affairs themselves. With network-marketing, one can establish a business network with other, similar-minded entrepreneurs. idea of network-marketing as a great way of creating alternate streams of passive income. Passive income, he says, is the income that keeps flowing in even when you're not working. He urges people to set up ventures that would allow them to avail the benefits of passive income. He says that this is possible with a good business model and dedicating enough effort in the early stages of the venture.

Traffic Secrets

Author : Russell Brunson
Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Alien World Order

Author : Len Kasten
Publisher : Simon and Schuster
ISBN 13 : 1591432405
Total Pages : 336 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Alien World Order by : Len Kasten

Download or read book Alien World Order written by Len Kasten and published by Simon and Schuster. This book was released on 2017-02-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares new documents to expose the sinister alien influence in world governments, financial systems, and scientific institutions throughout history • Shows how Eisenhower’s treaty with the Greys, signed at Holloman Air Force Base in 1954, gave the aliens authority to abduct humans for "research" • Reveals how Reptilian-influenced ex-Nazis infiltrated the U.S. government • Explains how the Reptilians have created alien-human hybrids under their control to replace the human population Long ago, the Galactic Federation sent the Atlans, a fierce group of humans from the Pleiades, to Earth to confront the newest colony of the combative ever-spreading alien race known as the Reptilians. The ensuing battle sank the continent of Lemuria and drove the Reptilians underground beneath the Indian subcontinent as well as to Antarctica. Able to shapeshift to appear human, the Reptilians then infiltrated the Atlantean civilization, abducting humans and creating Reptilian hybrids. As Len Kasten shows, this technique of infiltration and hybridization prior to an all-out attack has been the hallmark of Reptilian conquest throughout the galaxy. Chronicling the history of the Reptilian Empire’s influence on Earth and their conquest of 21 star systems, Kasten reveals how the human race is enmeshed in a skillfully concealed plot to enslave humanity and exploit our planet’s physical and biological resources. Revealing Hitler’s pact with extraterrestrials and the Reptilian influence on the Nazi state, he shares new documents that disclose the rescue and rehabilitation of Nazi war criminals to assist in the Cold War, which then corrupted many U.S. government institutions. Focusing on crucial events in the decade after World War II, he examines the Reptilians’ human allies, the Illuminati, who control the levers of financial, technological, and military power throughout the world through various secret societies. He shows how Eisenhower’s treaty with the Greys, signed at Holloman Air Force Base in 1954, gave the aliens permission to take humans up to their spaceships, ostensibly for genetic study--in return for alien technology--and how these abductions led to the creation of a hybrid race under Reptilian mind control. He also explains how Kennedy was assassinated by the CIA because of his plans to rout out this Nazi–Reptilian presence. Contrasting the Reptilians with the benevolent Ebens, the aliens from Zeta Reticuli who crashed at Roswell, Kasten exposes the stealthy tactics of the Reptilians, their relationship with the Greys, and their advanced genetic bio-technology and teleportation abilities--as well as what we need to do to defeat their plans.