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Author : Theodore John Rose
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Role of Fear and Danger in Persuasion Following a Fear Communication written by Theodore John Rose and published by . This book was released on 1972 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Crano
Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.3/5 (91 download)
Download or read book Annotated Archive of Communication References written by William D. Crano and published by . This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 594 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1993 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter J. Brobeil
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Experimental Study of the Effectiveness of Documentary Film as an Attitude Influence Device on Elementary School Pupils written by Peter J. Brobeil and published by . This book was released on 1981 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1135203938
Total Pages : 436 pages
Book Rating : 4.1/5 (352 download)
Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2010-05-26 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Richard Petty
Publisher : Psychology Press
ISBN 13 : 1317770269
Total Pages : 490 pages
Book Rating : 4.3/5 (177 download)
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Author : Jessica Gall Myrick
Publisher : Lexington Books
ISBN 13 : 0739191489
Total Pages : 313 pages
Book Rating : 4.7/5 (391 download)
Download or read book The Role of Emotions in Preventative Health Communication written by Jessica Gall Myrick and published by Lexington Books. This book was released on 2015-09-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor’s office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health messages are to motivate behavior change, they must tug at the heartstrings, and researchers need to understand more precisely how different emotional reactions influence health message effects. In making this case, this book takes a quantitative, social science-based approach to understanding the role of emotions in shaping individual-level effects to preventative health messages disseminated through mass media channels. The book focuses on how discrete emotions evoked by preventative health media messages influence how audiences respond to those messages. Are they persuaded to change their behavior? Will they seek more information? Will they share information with others? Will they support prevention-focused policies? While a rich literature exists on the effects of health-related fear appeals on audiences, researchers have yet to fully explore the role that other discrete emotions play in health communication processes and outcomes. This book fills that gap by providing an overview of the role of nine different emotions—both positive and negative—in various prevention-focused health communication settings. It also introduces readers to commonly employed emotional theories and concepts and relates them to literature on prevention-focused health and policy communication. In addition to reviewing and synthesizing the literature, this book offers new directions to researchers hoping to improve the effectiveness of prevention-focused health messages.
Author : James Price Dillard
Publisher : SAGE
ISBN 13 : 1412983134
Total Pages : 457 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Persuasion written by James Price Dillard and published by SAGE. This book was released on 2013 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.
Author : Robert H. Gass
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (321 download)
Download or read book Persuasion, Social Influence, and Compliance Gaining written by Robert H. Gass and published by Allyn & Bacon. This book was released on 2003 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
Author :
Publisher :
ISBN 13 :
Total Pages : 1336 pages
Book Rating : 4.:/5 (334 download)
Download or read book Journal of the National Cancer Institute written by and published by . This book was released on 1990 with total page 1336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 146252950X
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author : J. Richard Eiser
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 620 pages
Book Rating : 4.3/5 (91 download)
Download or read book Social Psychology and Behavioral Medicine written by J. Richard Eiser and published by John Wiley & Sons. This book was released on 1982 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Colin Campbell
Publisher : Springer
ISBN 13 : 3319241842
Total Pages : 955 pages
Book Rating : 4.3/5 (192 download)
Download or read book Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing written by Colin Campbell and published by Springer. This book was released on 2015-12-01 with total page 955 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Paulo Silva
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218050
Total Pages : 340 pages
Book Rating : 4.9/5 (112 download)
Download or read book 10th European Conference on Information Systems Management written by Paulo Silva and published by Academic Conferences and publishing limited. This book was released on 2016 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward T. Vieira, Jr.
Publisher : Routledge
ISBN 13 : 1351590405
Total Pages : 528 pages
Book Rating : 4.3/5 (515 download)
Download or read book Public Relations Planning written by Edward T. Vieira, Jr. and published by Routledge. This book was released on 2018-10-03 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
Author : Glynis M. Breakwell
Publisher : Cambridge University Press
ISBN 13 : 1316060748
Total Pages : 383 pages
Book Rating : 4.3/5 (16 download)
Download or read book The Psychology of Risk written by Glynis M. Breakwell and published by Cambridge University Press. This book was released on 2014-09-15 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of The Psychology of Risk there have been enormous macro-economic and socio-political changes globally - the chaos in the world banking system and the financial crisis and recessions that it presaged; the Arab Spring and the revolutionary shifts in power in the Middle East with rippled consequences around the world; the development of ever-more sophisticated cyber-terrorism that can strike the private individual or the nation state with equal ease. Amidst these changes in the face of hazard, do the psychological models built to explain human reactions to risk still apply? Has the research over the last few years resulted in an improvement in our understanding of how people perceive and act in relation to risk? In this second edition Professor Dame Breakwell uses illustrations and current examples to address these questions and provide a totally up-to-the minute review of what is known about the psychology of risk.
