The Rise Of The Unicorns How Media Affects Startup Valuations

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The Rise of the Unicorns. How Media Affects Startup Valuations

Author : Severin Zörgiebel
Publisher : GRIN Verlag
ISBN 13 : 3668949883
Total Pages : 44 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis The Rise of the Unicorns. How Media Affects Startup Valuations by : Severin Zörgiebel

Download or read book The Rise of the Unicorns. How Media Affects Startup Valuations written by Severin Zörgiebel and published by GRIN Verlag. This book was released on 2019-05-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,0, University of Frankfurt (Main) (House of Finance), language: English, abstract: Within the last years, start-ups have achieved extraordinary high valuation levels which have never been seen in such dimensions before. These high-valued start-ups with valuations above or equal to US$1bn are also called unicorns. Similarly, media coverage of start-ups has increased significantly. In this paper the impact of media coverage on global unicorn valuations between 1990 and October 2015 is empirically analyzed. In addition, the impact of technology advancements on the media and start-ups is discussed. The here presented results indicate that technology advancements increase media coverage for start-ups. Investors which are typically not primarily active in the VC market are most affected by increasing media coverage. Start-up and especially unicorn valuations are driven to a large extent by increasing media coverage before a funding round. These results add new insights on the driving factors of start-up valuations and are consistent across a variety of different regression models and robustness checks.

The Rise of the Unicorns - How Media Affects Start-Up Valuations

Author : Severin Zörgiebel
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis The Rise of the Unicorns - How Media Affects Start-Up Valuations by : Severin Zörgiebel

Download or read book The Rise of the Unicorns - How Media Affects Start-Up Valuations written by Severin Zörgiebel and published by . This book was released on 2016 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the last years, start-ups have achieved extraordinary high valuation levels which have never been seen in such dimensions before. These high-valued start-ups with valuations above or equal to US$1bn are also called unicorns. Similarly, media coverage of start-ups has increased significantly. In this paper the impact of media coverage on global unicorn valuations between 1990 and October 2015 is empirically analyzed. In addition, the impact of technology advancements on the media and start-ups is discussed. The here presented results indicate that technology advancements increase media coverage for start-ups. Investors which are typically not primarily active in the VC market are most affected by increasing media coverage. Start-up and especially unicorn valuations are driven to a large extent by increasing media coverage before a funding round. These results add new insights on the driving factors of start-up valuations and are consistent across a variety of different regression models and robustness checks.

Which factors influence high startup valuations?

Author : Christopher Weber
Publisher : GRIN Verlag
ISBN 13 : 3346026000
Total Pages : 101 pages
Book Rating : 4.3/5 (46 download)

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Book Synopsis Which factors influence high startup valuations? by : Christopher Weber

Download or read book Which factors influence high startup valuations? written by Christopher Weber and published by GRIN Verlag. This book was released on 2019-10-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Company formation, Business Plans, grade: 1,7, Otto Beisheim School of Management Vallendar, language: English, abstract: The author of the work aims to shed light on processes in the startup environment. The work provides a new and more comprehensive view on the valuation drivers of startups by including the dynamics of negotiation during the actual valuation process. The three areas that this work seeks to investigate are: What are the factors that impact the valuation of a startup, especially relating to startup unicorns? Which factors increase the likelihood that a highly valued startup is engaging in a down-round? Which factors are the most important valuation drivers of a startup in each stage of its development? The valuation of a startup results out of a highly complex interplay of different factors which can be assigned to the four dimensions valuation methods and down-rounds, the ecosystem, the startup, and the investor. The author iterviewed active startup investors and entrepreneurs and collected hands-on knowledge from professionals directly involved in the negotiation process.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Super Founders

Author : Ali Tamaseb
Publisher : PublicAffairs
ISBN 13 : 1541768418
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Super Founders by : Ali Tamaseb

Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.

The Customer-Funded Business

Author : John Mullins
Publisher : John Wiley & Sons
ISBN 13 : 111887885X
Total Pages : 309 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Customer-Funded Business by : John Mullins

Download or read book The Customer-Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.

Renewing with Growth

Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 1464817111
Total Pages : 90 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Renewing with Growth by : World Bank

Download or read book Renewing with Growth written by World Bank and published by World Bank Publications. This book was released on with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin America and the Caribbean suffered the largest death toll from Covid†?19 across developing regions and the sharpest decline in economic activity. With fewer school days and lower employment rates, with higher public debt and more firms under stress, the effects could be long†?lasting. The crisis also triggered large†?scale economic restructuring, with productivity higher in the expanding than in the contracting sectors. Accelerated digitization could instill dynamism in finance, trade and labor markets, but it may amplify inequality within and across the countries in the region. Technology could transform the energy sector as well. Latin America and the Caribbean has the cleanest and potentially cheapest electricity generation matrix of all developing regions. But its electricity is the most expensive, due mainly to inefficiencies. Distributed generation within countries and electricity trade across countries, could make energy greener and cheaper, provided that the pricing is right.

Trampled by Unicorns

Author : Maelle Gavet
Publisher : John Wiley & Sons
ISBN 13 : 1119730643
Total Pages : 224 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Trampled by Unicorns by : Maelle Gavet

Download or read book Trampled by Unicorns written by Maelle Gavet and published by John Wiley & Sons. This book was released on 2020-10-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller An insider’s revealing and in-depth examination of Big Tech’s failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world. Trampled by Unicorns: Big Tech’s Empathy Problem and How to Fix It explores how technology has progressed humanity’s most noble pursuits, while also grappling with the origins of the industry’s destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech’s stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society. Offering an account of the world of tech startups in the United States and Europe—from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)—Trampled by Unicorns argues that the causes and consequences of Big Tech’s failures originate from four main sources: the Valley’s cultural insularity, the hyper-growth business model, the sector’s stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track. Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses—and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight. Trampled by Unicorns’ exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology’s all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, “we don’t need less tech, we need more empathetic tech.” And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.

Chasing Unicorns

Author : Nicko Widjaja
Publisher : Kepustakaan Populer Gramedia
ISBN 13 : 623134035X
Total Pages : 246 pages
Book Rating : 4.2/5 (313 download)

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Book Synopsis Chasing Unicorns by : Nicko Widjaja

Download or read book Chasing Unicorns written by Nicko Widjaja and published by Kepustakaan Populer Gramedia. This book was released on 2023-08-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Search of Fool's Gold is a candid exploration of the intricate venture capital landscape in Indonesia and Southeast Asia. It's an insider's perspective that offers a unique and comprehensive understanding of the ecosystem's volatile nature. Nicko Widjaja, a seasoned professional in the startup investment realm, shares firsthand experiences, insights, and revelations about the challenges and opportunities that define this dynamic sector. The narrative unfolds to depict the dramatic rise and fall of tech startups in the region, spotlighting their devolution from ÔunicornsÕ to ÔcentaursÕ, exploring the multifaceted implications of this shift. Widjaja presents a thoughtful examination of the domino effect that both entrepreneurs and investors initiate within the industry. In the pursuit of unicorns, the reader is confronted with harsh realities: the lack of transparency, sudden shifts in deal agreements, and market-specific hurdles. Yet, interwoven within these dramas, is a tale of potential and hope, underscoring the importance of good governance and strategy overhaul in fixing the industry for the better. Chasing Unicorns: In Search of Fool's Gold captures the unpredictable terrain of Southeast Asian venture capital, demystifying the quest for unicorn investments and the realities that lie beneath the pursuit.

Valuation

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 0470889934
Total Pages : 1200 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Valuation by : McKinsey & Company Inc.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect new developments in corporate finance, changes in accounting rules, and an enhanced global perspective. Valuation, Fifth Edition is filled with expert guidance that managers at all levels, investors, and students can use to enhance their understanding of this important discipline. Contains strategies for multi-business valuation and valuation for corporate restructuring, mergers, and acquisitions Addresses how you can interpret the results of a valuation in light of a company's competitive situation Also available: a book plus CD-ROM package (978-0-470-42469-8) as well as a stand-alone CD-ROM (978-0-470-42457-7) containing an interactive valuation DCF model Valuation, Fifth Edition stands alone in this field with its reputation of quality and consistency. If you want to hone your valuation skills today and improve them for years to come, look no further than this book.

Humanizing Businesses for a Better World of Work

Author : Radhika Shrivastava
Publisher : Emerald Group Publishing
ISBN 13 : 1837973342
Total Pages : 176 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Humanizing Businesses for a Better World of Work by : Radhika Shrivastava

Download or read book Humanizing Businesses for a Better World of Work written by Radhika Shrivastava and published by Emerald Group Publishing. This book was released on 2024-03-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanizing Businesses for a Better World of Work provides a strategic perspective on how organizations can transform their structures and practices to accommodate a more humanized, people-first workplace in the face of the fundamental transitions happening in the post-pandemic world.

The Palgrave Handbook of Corporate Sustainability in the Digital Era

Author : Seung Ho Park
Publisher : Springer Nature
ISBN 13 : 303042412X
Total Pages : 880 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Palgrave Handbook of Corporate Sustainability in the Digital Era by : Seung Ho Park

Download or read book The Palgrave Handbook of Corporate Sustainability in the Digital Era written by Seung Ho Park and published by Springer Nature. This book was released on 2020-10-06 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.

Tech Titans of China

Author : Rebecca Fannin
Publisher : Nicholas Brealey
ISBN 13 : 1529374510
Total Pages : 256 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Tech Titans of China by : Rebecca Fannin

Download or read book Tech Titans of China written by Rebecca Fannin and published by Nicholas Brealey. This book was released on 2019-09-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.

Fintech Nation, The: Excellence Unlocked In Singapore

Author : Varun Mittal
Publisher : World Scientific
ISBN 13 : 9811249172
Total Pages : 371 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Fintech Nation, The: Excellence Unlocked In Singapore by : Varun Mittal

Download or read book Fintech Nation, The: Excellence Unlocked In Singapore written by Varun Mittal and published by World Scientific. This book was released on 2023-10-23 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore's FinTech journey has been a story of relentless pursuit of excellence to build a global financial service hub with limited means and lots of aspirations. The slogan of 'Dream big. Start small. Move fast' has rallied regulators, startups, investors, corporates and everyone else to achieve a common goal.One of the critical superpowers of Singapore is a national character built on survival instinct and a distinctive obsession with being successful. Singaporeans by nature are kiasu (a Hokkien word which can be loosely translated to fear of missing out), and they wear it as a badge of honour. Being kiasu drives Singaporeans to be constantly paranoid, doing everything they can to achieve success. It creates a certain fanaticism about meritocracy and instils a belief that one can never be complacent.In a regulated industry, our fear is our biggest strength, pushing us to comply with a wide range of ever-evolving regulations. The durable social fabric supports an adherence to order and authority. It proves to be a significant asset when it comes to developing and supporting a heavily regulated industry like financial services.Singapore attracts people across the region to build their ventures in the domains of finance and technology. This book traces Singapore's journey from 2015 till today starting with establishment of regional hubs and globalisation of FinTech innovation. The key principles which established Singapore as a FinTech Nation have been an obsession with excellence referred to as RFFL (Right First, Fast Later), a unique model of economic and legal policies known as Singanomics and lastly, an organised and controlled model of a new idea development termed Garden Innovation.

Research Handbook on Mergers and Acquisitions

Author : Claire A. Hill
Publisher : Edward Elgar Publishing
ISBN 13 : 1784711489
Total Pages : 496 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Research Handbook on Mergers and Acquisitions by : Claire A. Hill

Download or read book Research Handbook on Mergers and Acquisitions written by Claire A. Hill and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global in scope and written by leading scholars in the field, the Research Handbook on Mergers and Acquisitions is a modern-day survey of the state of M&A. Its chapters explore the history of mergers and acquisitions and also consider the theory behind the structure of modern transaction documentation. The book also address other key M&A issues, such as takeover defenses; judges and practitioners' perspectives on litigation; the appraisal remedy and other aspects of Federal and state law, as well as M&A considerations in the structure of start-ups. This Handbook will be an invaluable resource for scholars, practitioners, judges and legislators.

Entrepreneurial Finance

Author : Luisa Alemany
Publisher : Cambridge University Press
ISBN 13 : 1108386148
Total Pages : 647 pages
Book Rating : 4.1/5 (83 download)

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Book Synopsis Entrepreneurial Finance by : Luisa Alemany

Download or read book Entrepreneurial Finance written by Luisa Alemany and published by Cambridge University Press. This book was released on 2018-09-27 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academics and practitioners from a range of institutions across Europe provide a cutting-edge, practical, and comprehensive review on the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, Entrepreneurial Finance: The Art and Science of Growing Ventures is an engaging text that will equip entrepreneurs, students and early-stage investors to make sound financial decisions at every stage of a business' life. Largely reflecting European businesses and with a European perspective, the text is grounded in sound theoretical foundations. Case studies and success stories, as well as perspectives from the media and from experts, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for both graduate and undergraduate students in entrepreneurship, finance and management programs, as well as aspiring entrepreneurs in any field.

Modern Monopolies

Author : Alex Moazed
Publisher : Macmillan
ISBN 13 : 1250091896
Total Pages : 274 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Modern Monopolies by : Alex Moazed

Download or read book Modern Monopolies written by Alex Moazed and published by Macmillan. This book was released on 2016-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people. The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.