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The Rise And Fall Of Mass Communication
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Author :William L. Benoit Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433164262 Total Pages :172 pages Book Rating :4.1/5 (642 download)
Book Synopsis The Rise and Fall of Mass Communication by : William L. Benoit
Download or read book The Rise and Fall of Mass Communication written by William L. Benoit and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Book Synopsis The Rise and Fall of American Mass Media by : Donald Lewis Shaw
Download or read book The Rise and Fall of American Mass Media written by Donald Lewis Shaw and published by . This book was released on 1991 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :William L. Benoit Publisher :Peter Lang Incorporated, International Academic Publishers ISBN 13 :9781433164262 Total Pages :172 pages Book Rating :4.1/5 (642 download)
Book Synopsis The Rise and Fall of Mass Communication by : William L. Benoit
Download or read book The Rise and Fall of Mass Communication written by William L. Benoit and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.
Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail
Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.
Book Synopsis The Rise and Fall of Mass Marketing (RLE Marketing) by : Richard S. Tedlow
Download or read book The Rise and Fall of Mass Marketing (RLE Marketing) written by Richard S. Tedlow and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Download or read book Agenda Setting written by David Protess and published by Routledge. This book was released on 2016-07-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.
Author :Kaarle Nordenstreng Publisher :Charles University in Prague, Karolinum Press ISBN 13 :802464505X Total Pages :546 pages Book Rating :4.0/5 (246 download)
Book Synopsis The Rise and Fall of the International Organization of Journalists Based in Prague 1946–2016 by : Kaarle Nordenstreng
Download or read book The Rise and Fall of the International Organization of Journalists Based in Prague 1946–2016 written by Kaarle Nordenstreng and published by Charles University in Prague, Karolinum Press. This book was released on 2021-01-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a unique history of what in the 1980s was the world’s largest association in the media field. However, the IOJ was embroiled in the Cold War: the bulk of 300,000 members were in the socialist East and developing South. Hence the collapse of the Soviet-led communist order in central-eastern Europe in 1989–91 precipitated the IOJ’s demise. The author – a Finnish journalism educator and media scholar – served as President of the IOJ during its heyday. In addition to a chronological account of the organization, the book includes testimonies by actors inside and outside the IOJ and comprehensive appendices containing unpublished documents.
Book Synopsis Mass Communication In Israel by : Oren Soffer
Download or read book Mass Communication In Israel written by Oren Soffer and published by Berghahn Books. This book was released on 2014-11-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication has long been recognized as an important contributor to national identity and nation building. This book examines the relationship between media and nationalism in Israel, arguing that, in comparison to other countries, the Israeli case is unique. It explores the roots and evolution of newspapers, journalism, radio, television, and the debut of the Internet on both the cultural and the institutional levels, and examines milestones in the socio-political development of Hebrew and Israeli mass communication. In evaluating the technological changes in the media, the book shows how such shifts contribute to segmentation and fragmentation in the age of globalization.
Book Synopsis The Downfall of Mass Media Public Relations and the Rise of Social Media by : Muhammet Erbay
Download or read book The Downfall of Mass Media Public Relations and the Rise of Social Media written by Muhammet Erbay and published by Livre de Lyon. This book was released on 2022-03-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Downfall of Mass Media Public Relations and the Rise of Social Media
Book Synopsis Empire and Communications by : Harold Adams Innis
Download or read book Empire and Communications written by Harold Adams Innis and published by DigiCat. This book was released on 2022-08-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "Empire and Communications" by Harold Adams Innis. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Book Synopsis America's Battle for Media Democracy by : Victor Pickard
Download or read book America's Battle for Media Democracy written by Victor Pickard and published by Cambridge University Press. This book was released on 2015 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.
Book Synopsis EBOOK: Critical Theories of Mass Media: Then and Now by : Paul Taylor
Download or read book EBOOK: Critical Theories of Mass Media: Then and Now written by Paul Taylor and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a welcome critical corrective to complacent mainstream accounts of the media's cultural impact". Prof. Slavoj Zizek, International Director of the Birkbeck Institute for the Humanities at Birkbeck, University of London "A powerful and highly engaging re-assessment of past critical thinkers (including those not normally thought of as critical) in the light of today's mediascape". Jorge Reina Schement, Distinguished Professor of Communications, Penn State University With the exception of occasional moral panics about the coarsening of public discourse, and the impact of advertising and television violence upon children, mass media tend to be viewed as a largely neutral or benign part of contemporary life. Even when criticisms are voiced, the media chooses how and when to discuss its own inadequacies. More radical external critiques are often excluded and media theorists are frequently more optimistic than realistic about the negative aspects of mass culture. This book reassesses this situation in the light of both early and contemporary critical scholarship and explores the intimate relationship between the mass media and the dis-empowering nature of commodity culture. The authors cast a fresh perspective on contemporary mass culture by comparing past and present critiques. They: Outline the key criticisms of mass culture from past critical thinkers Reassess past critical thought in the changed circumstances of today Evaluate the significance of new critical thinkers for today's mass culture The book begins by introducing the critical insights from major theorists from the past - Walter Benjamin, Siegfried Kracauer, Theodor Adorno, Marshall McLuhan and Guy Debord. Paul Taylor and Jan Harris then apply these insights to recent provocative writers such as Jean Baudrillard and Slavoj Žižek, and discuss the links between such otherwise apparently unrelated contemporary events as the Iraqi Abu Ghraib controversy and the rise of reality television. Critical Theories of Mass Media is a key text for students of cultural studies, communications and media studies, and sociology.
Book Synopsis Racism, Sexism, and the Media by : Clint C. Wilson
Download or read book Racism, Sexism, and the Media written by Clint C. Wilson and published by SAGE. This book was released on 2003-08-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.
Book Synopsis Mass Authorship and the Rise of Self-Publishing by : Timothy Laquintano
Download or read book Mass Authorship and the Rise of Self-Publishing written by Timothy Laquintano and published by University of Iowa Press. This book was released on 2016-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades, digital technologies have made it possible for anyone with a computer and an Internet connection to rapidly and inexpensively self-publish a book. Once a stigmatized niche activity, self-publishing has grown explosively. Hobbyists and professionals alike have produced millions of books, circulating them through e-readers and the web. What does this new flood of books mean for publishing, authors, and readers? Some lament the rise of self-publishing because it tramples the gates and gatekeepers who once reserved publication for those who met professional standards. Others tout authors’ new freedom from the narrow-minded exclusivity of traditional publishing. Critics mourn the death of the author; fans celebrate the democratization of authorship. Drawing on eight years of research and interviews with more than eighty self-published writers, Mass Authorship avoids the polemics, instead showing how writers are actually thinking about and dealing with this brave new world. Timothy Laquintano compares the experiences of self-publishing authors in three distinct genres—poker strategy guides, memoirs, and romance novels—as well as those of writers whose self-published works hit major bestseller lists. He finds that the significance of self-publishing and the challenge it presents to traditional publishing depend on the aims of authors, the desires of their readers, the affordances of their platforms, and the business plans of the companies that provide those platforms. In drawing a nuanced portrait of self-publishing authors today, Laquintano answers some of the most pressing questions about what it means to publish in the twenty-first century: How do writers establish credibility in an environment with no editors to judge quality? How do authors police their copyrights online without recourse to the law? How do they experience Amazon as a publishing platform? And how do they find an audience when, it sometimes seems, there are more writers than readers?
Book Synopsis Henry R. Luce and the Rise of the American News Media by : James L. Baughman
Download or read book Henry R. Luce and the Rise of the American News Media written by James L. Baughman and published by JHU Press. This book was released on 2001 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A solid account of Luce's life and legacy... A concise, readable volume." -- Journalism Quarterly
Book Synopsis The Quest for Press Freedom by : Meseret Chekol Reta
Download or read book The Quest for Press Freedom written by Meseret Chekol Reta and published by University Press of America. This book was released on 2013-05-16 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quest for Press Freedom is a book about press development and freedom in Ethiopia, with a focus on the state media. It examines the building of a modern media institution over the last one hundred years of its existence, and the restrictions against its freedoms. The significance of this work lies in its originality and that it addresses these two issues across three distinct epochs: the monarchy era, the Marxist military regime, and the current ethnic federalist regime. The book examines the political and social situations in each of these periods, and analyzes the effects they had on the media. The book also provides examples of how journalists working for the government-run media have a strong desire to exercise their constitutional right to press freedom. In the final chapter, Reta offers recommendations for a more viable media system in Ethiopia.
Book Synopsis The Rise and Fall of American Growth by : Robert J. Gordon
Download or read book The Rise and Fall of American Growth written by Robert J. Gordon and published by Princeton University Press. This book was released on 2017-08-29 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: How America's high standard of living came to be and why future growth is under threat In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, motor vehicles, air travel, and television transformed households and workplaces. But has that era of unprecedented growth come to an end? Weaving together a vivid narrative, historical anecdotes, and economic analysis, The Rise and Fall of American Growth challenges the view that economic growth will continue unabated, and demonstrates that the life-altering scale of innovations between 1870 and 1970 cannot be repeated. Gordon contends that the nation's productivity growth will be further held back by the headwinds of rising inequality, stagnating education, an aging population, and the rising debt of college students and the federal government, and that we must find new solutions. A critical voice in the most pressing debates of our time, The Rise and Fall of American Growth is at once a tribute to a century of radical change and a harbinger of tougher times to come.
