The Rise And Fall Of Mass Communication

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The Rise and Fall of Mass Communication

Author : William L. Benoit
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433164224
Total Pages : 172 pages
Book Rating : 4.1/5 (642 download)

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Book Synopsis The Rise and Fall of Mass Communication by : William L. Benoit

Download or read book The Rise and Fall of Mass Communication written by William L. Benoit and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2020 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

McQuail's Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 9781412903714
Total Pages : 628 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis McQuail's Mass Communication Theory by : Denis McQuail

Download or read book McQuail's Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2005-05-20 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

The Rise and Fall of American Mass Media

Author : Donald Lewis Shaw
Publisher :
ISBN 13 :
Total Pages : 46 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Rise and Fall of American Mass Media by : Donald Lewis Shaw

Download or read book The Rise and Fall of American Mass Media written by Donald Lewis Shaw and published by . This book was released on 1991 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Media

Author : Richard Wade Budd
Publisher : Transaction Publishers
ISBN 13 : 9781412818094
Total Pages : 316 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Beyond Media by : Richard Wade Budd

Download or read book Beyond Media written by Richard Wade Budd and published by Transaction Publishers. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and enlarged edition provides a fresh look at mass communication theory and the institutions of mass communication. "Beyond Media "broadens and redefines the concept of mass communication to include all institutions which contribute to the mass production and distribution of information within society, including television, film, newspapers, books and magazines, as well as museums, libraries, popular art, politics, theater, religion and architecture. The book begins with a new preface examining the role of mass communication and related institutions in the Information Age. It is followed by an extensive chapter tracing the development of the traditional concept of mass communication, with a dialogue between Lee Thayer and Leslie Moeller, two prominent scholars in the field. A summary of important theories and research findings in the field completes this section. Eight chapters follow which examine other major mass media institutions. Key figures from each field, Victor Danilov on museums, David Davidson on libraries, Paola Soleri on architecture, Roberta Mueller on art, Richard Rudman on politics, James Hitchcock on the church, Vincent Sardi on restaurants, and Ken Weissman and Maxine Fox on theater, discuss the roles of their respective institutions in the mass production and distribution of information.

The Downfall of Mass Media Public Relations and the Rise of Social Media

Author : Muhammet Erbay
Publisher : Livre de Lyon
ISBN 13 : 2382362707
Total Pages : 177 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis The Downfall of Mass Media Public Relations and the Rise of Social Media by : Muhammet Erbay

Download or read book The Downfall of Mass Media Public Relations and the Rise of Social Media written by Muhammet Erbay and published by Livre de Lyon. This book was released on 2022-03-15 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Downfall of Mass Media Public Relations and the Rise of Social Media

Understanding Media Cultures

Author : Nick Stevenson
Publisher : SAGE
ISBN 13 : 9780761973638
Total Pages : 276 pages
Book Rating : 4.9/5 (736 download)

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Book Synopsis Understanding Media Cultures by : Nick Stevenson

Download or read book Understanding Media Cultures written by Nick Stevenson and published by SAGE. This book was released on 2002-04-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

Communication in History

Author : David Crowley
Publisher : Routledge
ISBN 13 : 1317349393
Total Pages : 567 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Communication in History by : David Crowley

Download or read book Communication in History written by David Crowley and published by Routledge. This book was released on 2015-09-30 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 6th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. With revised new readings, this anthology continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history". From print to the Internet, this book encompasses a wide-range of topics, that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history.

The Rise and Fall of World Orders

Author : Torbjørn L. Knutsen
Publisher : Manchester University Press
ISBN 13 : 9780719040580
Total Pages : 340 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis The Rise and Fall of World Orders by : Torbjørn L. Knutsen

Download or read book The Rise and Fall of World Orders written by Torbjørn L. Knutsen and published by Manchester University Press. This book was released on 1999 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing in lessons from 400 years of Great-Power politics, this volume challenges both the "declinist" arguments and the overstretched hypothesis of Paul Kennedy to develop an alternative approach to the debate on the rise and fall of the Great Powers. The first half of the book compares the Spanish, Dutch and the First and Second British world orders. It identifies their common features in order to find the most salient causes for their rise as world powers, and the most probable reasons for their decline. The second half of the book addresses the American world order in the 20th century, from Pax Americana to the End of US Hegemony. The author sees the dissolution of the Soviet Union and the resurgence of the US as evidence of the role played by normative dimensions, commonly underestimated in International Relations analysis. Theoretically challenging, Knutsen's volume provides a fresh approach to debates in international relations aimed at both students and scholars.

Racism, Sexism, and the Media

Author : Clint C. Wilson
Publisher : SAGE
ISBN 13 : 9780761925163
Total Pages : 346 pages
Book Rating : 4.9/5 (251 download)

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Book Synopsis Racism, Sexism, and the Media by : Clint C. Wilson

Download or read book Racism, Sexism, and the Media written by Clint C. Wilson and published by SAGE. This book was released on 2003-08-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition presents current information in the rapidly evolving field of minorities' interaction with mass communications, including the portrayals of minorities in the media, advertising and public relations.

America's Battle for Media Democracy

Author : Victor Pickard
Publisher : Cambridge University Press
ISBN 13 : 1107038332
Total Pages : 263 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis America's Battle for Media Democracy by : Victor Pickard

Download or read book America's Battle for Media Democracy written by Victor Pickard and published by Cambridge University Press. This book was released on 2015 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from extensive archival research, the book uncovers the American media system's historical roots and normative foundations. It charts the rise and fall of a forgotten media-reform movement to recover alternatives and paths not taken.

Empire and Communications

Author : Harold Adams Innis
Publisher : DigiCat
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis Empire and Communications by : Harold Adams Innis

Download or read book Empire and Communications written by Harold Adams Innis and published by DigiCat. This book was released on 2022-08-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: DigiCat Publishing presents to you this special edition of "Empire and Communications" by Harold Adams Innis. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

Mass Communication and American Social Thought

Author : John Durham Peters
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461640008
Total Pages : 547 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Mass Communication and American Social Thought by : John Durham Peters

Download or read book Mass Communication and American Social Thought written by John Durham Peters and published by Rowman & Littlefield Publishers. This book was released on 2004-08-03 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies traditions of the Chicago school, the effects tradition, the critical theory of the Frankfurt school, and mass society theory. Where possible, articles are reproduced in their entirety to preserve the historical flavor and texture of the original works. Topics include popular theater, yellow journalism, cinema, books, public relations, political and military propaganda, advertising, opinion polling, photography, the avant-garde, popular magazines, comics, the urban press, radio drama, soap opera, popular music, and television drama and news. This text is ideal for upper-level courses in mass communication and media theory, media and society, mass communication effects, and mass media history.

Refiguring Mass Communication

Author : Peter Simonson
Publisher : University of Illinois Press
ISBN 13 : 0252077059
Total Pages : 282 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Refiguring Mass Communication by : Peter Simonson

Download or read book Refiguring Mass Communication written by Peter Simonson and published by University of Illinois Press. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique inquiry into the history and the ongoing moral significance of mass communication as an idea and social form.

McQuail′s Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 0857023225
Total Pages : 633 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail

Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Communication in Political Campaigns

Author : William L. Benoit
Publisher : Peter Lang
ISBN 13 : 9780820486048
Total Pages : 308 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Communication in Political Campaigns by : William L. Benoit

Download or read book Communication in Political Campaigns written by William L. Benoit and published by Peter Lang. This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

The Rise and Fall of the Media Establishment

Author : NA NA
Publisher : Springer
ISBN 13 : 1137074051
Total Pages : 140 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis The Rise and Fall of the Media Establishment by : NA NA

Download or read book The Rise and Fall of the Media Establishment written by NA NA and published by Springer. This book was released on 2016-09-27 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darrell West argues against prevailing wisdom that the media has increased in influence in the past decade. Covering over 200 years of American history, beginning in colonial America and ending with the present day, The Rise and Fall of the Media Establishment provides an overview of the media in various key stages of American History, paying particular attention to the rise and fall in influence of the media elite. West organizes the book into five distinct media eras: the Partisan, Commercial, Objective, Interpretive, and Fragmented Media. Each chapter, organized around these media eras, includes case studies that illustrate the theme of that chapter. Ideal for the general reader as well as the academic, The Rise and Fall of the Media Establishment offers an accessible, engaging book with a challenging thesis.

The Rise and Fall of Mass Production

Author : Steven Tolliday
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis The Rise and Fall of Mass Production by : Steven Tolliday

Download or read book The Rise and Fall of Mass Production written by Steven Tolliday and published by Edward Elgar Publishing. This book was released on 1998 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of 32 articles written between the 1910s and the 1990s. They focus on the questions of where mass production came from, the fundamental elements of Fordism and why it emerged when and where it did, why and how far mass production spread into the wider economy and how it changed in the process, its impact on work and workers, whether the 20th-century success of Japan is due to a more ruthless exploitation of the principles of mass production or to a new form of productive organization, and whether the late 20th century is witnessing the end of mass production as a dominant or viable paradigm. They are reproduced from the original publications, so the type is variable and the illustrations generally of a poor quality. No subject index. Annotation copyrighted by Book News, Inc., Portland, OR