The Revops Revolution

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The RevOps Revolution

Author : Linda Godfrey
Publisher : BookPOD
ISBN 13 : 1922270962
Total Pages : 56 pages
Book Rating : 4.9/5 (222 download)

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Book Synopsis The RevOps Revolution by : Linda Godfrey

Download or read book The RevOps Revolution written by Linda Godfrey and published by BookPOD. This book was released on 2023-04-27 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cattle Dog Digital lives and breathes RevOps. We’re the only team of full-funnel consulting and implementation experts that can stand up your RevOps tech-stack and processes across business-critical functions. And do it fast. When you need to improve revenue generation and can’t accelerate improvement, call us. Using a partial or complete RevOps framework to drive alignment, we have the expertise to help you achieve your organisation’s revenue potential, today and tomorrow. Rocket Your Revenue with RevOps is a comprehensive guide to Revenue Operations (RevOps), a strategic approach that aligns sales, marketing, and customer success teams to increase revenue and improve customer satisfaction. This book is a must-read for anyone seeking to implement RevOps in their organization or improve their existing RevOps strategy. Through this book, readers will learn the fundamental principles of RevOps, including how to create a culture of collaboration, streamline processes, and leverage technology to drive revenue growth. The book covers various aspects of RevOps, such as data management, customer engagement, pipeline management, and revenue forecasting, with practical examples and case studies that illustrate the concepts. "The Secrets of RevOps" provides actionable insights into how to build a successful RevOps team, including hiring and training tactics, performance metrics, and effective communication strategies. The book also explores the impact of RevOps on the overall business strategy and how it can help companies scale and achieve their revenue goals. Whether you're a business leader looking to implement RevOps or a RevOps professional seeking to enhance your knowledge and skills, "The Secrets of RevOps" is an invaluable resource that provides a roadmap for success in today's competitive business landscape.

Revenue Revolution

Author : Matt Doyon
Publisher : John Wiley & Sons
ISBN 13 : 1394196377
Total Pages : 278 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Revenue Revolution by : Matt Doyon

Download or read book Revenue Revolution written by Matt Doyon and published by John Wiley & Sons. This book was released on 2023-10-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your sales process through effective collaboration between sales leadership and front-line sales staff In Revenue Revolution: Designing and Building a High-Performing Sales Team, the Co-Founder and CEO of Triple Session, Matt Doyon, delivers an insightful and practical discussion of how to maximize sales success by encouraging collaboration between sales leadership and front-line sales personnel. In the book, you’ll learn how to utilize a design-build model to create a fully integrated sales organization made up of six interlocking systems. The author explains why the commonly espoused, executive-driven, top-down approach is incomplete, and why it’s so necessary to include the bottom-up point of view of front-line sales technique specialists. You’ll also discover: Strategies for implementing a design-build model that work for both brand-new sales teams at recently launched companies and mature sales teams Rebooting an existing sales team’s processes to incorporate the design-build model Ways to both effectively plan and execute a system that scales with the growth of your firm An indispensable resource for sales professionals and sales team leaders, Revenue Revolution will also earn a place in the libraries of managers, executives, and other business leaders with an interest or stake in the success of their company’s sales processes.

No Forms. No Spam. No Cold Calls.

Author : Latané Conant
Publisher : John Wiley & Sons
ISBN 13 : 1119982871
Total Pages : 277 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis No Forms. No Spam. No Cold Calls. by : Latané Conant

Download or read book No Forms. No Spam. No Cold Calls. written by Latané Conant and published by John Wiley & Sons. This book was released on 2022-09-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do. You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover: Strategies for building a tech-stack that prioritizes your customers Ways for chief marketing officers to stop playing defense and go on offense Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

Rise of the Revenue Marketer

Author : Debbie Qaqish
Publisher : BookLogix
ISBN 13 : 1610054091
Total Pages : 160 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis Rise of the Revenue Marketer by : Debbie Qaqish

Download or read book Rise of the Revenue Marketer written by Debbie Qaqish and published by BookLogix. This book was released on 2013-10-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.

Revenue Operations

Author : Stephen G. Diorio
Publisher : John Wiley & Sons
ISBN 13 : 1119871123
Total Pages : 292 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Revenue Operations by : Stephen G. Diorio

Download or read book Revenue Operations written by Stephen G. Diorio and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will find: Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years. An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.

The First, the Few, the Only

Author : Deepa Purushothaman
Publisher : HarperCollins
ISBN 13 : 0063084724
Total Pages : 256 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis The First, the Few, the Only by : Deepa Purushothaman

Download or read book The First, the Few, the Only written by Deepa Purushothaman and published by HarperCollins. This book was released on 2022-03-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply personal call to action for women of color to find power from within and to join together in community, advocating for a new corporate environment where we all belong—and are accepted—on our own terms. Women of color comprise one of the fastest-growing segments in the corporate workforce, yet often we are underrepresented—among the first, few, or only ones in a department or company. For too long, corporate structures, social zeitgeist, and cultural conditioning have left us feeling exhausted and downtrodden, believing that in order to “fit in” and be successful, we must hide or change who we are. As a former senior partner at a large global services firm, Deepa Purushothaman experienced these feelings of isolation and burnout. She met with hundreds of other women of color across industries and cultural backgrounds, eager to hear about their unique and shared experiences. In doing so, she has come to understand our collective setbacks—and the path forward in achieving our goals. Business must evolve—and women of color have the potential to lead that transformation. We must begin by pushing back against toxic messaging—including the things we tell ourselves—while embracing the valuable cultural viewpoints and experiences that give us unique perspectives at work. By fully realizing our own strengths, we can build collective power and use it to confront microaggressions, outdated norms, and workplace misconceptions; create cultures where belonging is never conditional; and rework corporations to be genuinely inclusive to all. The First, the Few, the Only is a road map for us to make a profound impact within and outside our organizations while ensuring that our words are heard, our lived experiences are respected, and our contributions are finally valued.

Tech-Powered Sales

Author : Justin Michael
Publisher : HarperCollins Leadership
ISBN 13 : 1400226538
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Tech-Powered Sales by : Justin Michael

Download or read book Tech-Powered Sales written by Justin Michael and published by HarperCollins Leadership. This book was released on 2021-06-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!

Scientific American

Author :
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Scientific American by :

Download or read book Scientific American written by and published by . This book was released on 1884 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

From Impossible to Inevitable

Author : Aaron Ross
Publisher : John Wiley & Sons
ISBN 13 : 1119531691
Total Pages : 343 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis From Impossible to Inevitable by : Aaron Ross

Download or read book From Impossible to Inevitable written by Aaron Ross and published by John Wiley & Sons. This book was released on 2019-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to get to hyper-growth and the work needed to actually get there” Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth. From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. Pinpoint why you aren’t growing faster Understand what it takes to get to hypergrowth Nail a niche (the #1 missing growth ingredient) What every revenue leader needs to know about building a scalable sales team There’s no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Curve Benders

Author : David Nour
Publisher : John Wiley & Sons
ISBN 13 : 1119764211
Total Pages : 307 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Curve Benders by : David Nour

Download or read book Curve Benders written by David Nour and published by John Wiley & Sons. This book was released on 2021-04-27 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A personal growth roadmap guiding you into the future of relationships in work, life, play, and giving Curve Benders is a personal growth roadmap. It will guide you through the complicated intersection of work, life, play, and giving. Countless new forces will shape the future, so the strategic relationships we form in these areas of life are, of necessity, changing. This book will show you how to move into the future and dramatically alter your growth trajectory in both its direction and ultimate destination. David Nour, the author of Relationship Economics and a top thought leader on business relationships, has identified 15 forces that will heavily influence what we do and how and where we engage our current and prospective relationships to create value and make a difference in the lives of others. This book aims to provide you with a step-by-step guide for personal, professional, and organizational growth. The author highlights how certain relationships enable a non-linear growth trajectory. These relationships, in addition to augmenting what we can accomplish, often shape who we become. These relationships are “curve benders,” and this book will show you who and where they are, how to find and engage them, and, equally valuable, how you can become a curve bender to impact the lives and livelihoods of others profoundly. Gain insight into the value of your current strategic relationships and how they help you achieve your work, life, and giving goals Reconceptualize relationships to identify the people with the power, not only to help you achieve but to change who you become Learn how to become a “curve bender” who makes an outsized impact in the lives of others Become better at finding and engaging people, navigating the 15 forces that are reshaping our world This book is about strategic relationship planning, personal growth, and, ultimately, about you. Read Curve Benders to launch yourself into your best future.

The Sales Acceleration Formula

Author : Mark Roberge
Publisher : John Wiley & Sons
ISBN 13 : 1119047072
Total Pages : 227 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Sales Acceleration Formula by : Mark Roberge

Download or read book The Sales Acceleration Formula written by Mark Roberge and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

The Experience Mindset

Author : Tiffani Bova
Publisher : Penguin
ISBN 13 : 0593542703
Total Pages : 289 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis The Experience Mindset by : Tiffani Bova

Download or read book The Experience Mindset written by Tiffani Bova and published by Penguin. This book was released on 2023-06-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller! From the bestselling author of Growth IQ comes a guide to enhancing customer and employee experience simultaneously for unprecedented revenue growth In the war for customer acquisition, businesses invest millions of dollars to improve customer experience. They deliver packages faster, churn out new products, and endlessly revamp their UI, often putting greater strain on employees for diminishing returns. According to Tiffani Bova, this siloed focus on customer experience – without considering the impact on your staff – actually hinders growth in the long run. The most successful companies adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CX) at the same time. Based on exclusive research from two Salesforce-sponsored studies of thousands of employees and c-suite executives, The Experience Mindset details exactly how your company can adopt an Experience Mindset, at scale. It’s not enough to know that happy employees equals happy customers. You must have an intentional, balanced approach to company strategy that involves all stakeholders – IT, Marketing, Sales, Operations, and HR – with KPIs and ownership over outcomes. In this ground-breaking book, filled with case studies of leading companies and never-before-seen research, you’ll learn: How people, processes, technology, and culture contribute to the “virtuous cycle” of EX and CX. Why the best companies have programs that minimize the customer’s effort as well as the employee’s effort (and how companies like Southwest and Best Buy get this right) How to effectively roll out technology solutions that boost both EX and CX (hard truth: only 20% of customer-facing employees believe technology makes their job easier. Employees want a seamless technology experience, just like your customers.) What metrics you can use to measure EX, CX, and ultimately, the effect of the two together. You can’t improve what you can’t measure. Employees are the heart of your business. If you want to remain competitive in today’s marketplace, investing in people is no longer a nice-to-have, but rather a must have.

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

Author : Marylou Tyler
Publisher : McGraw Hill Professional
ISBN 13 : 1259835650
Total Pages : 208 pages
Book Rating : 4.2/5 (598 download)

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Book Synopsis Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline by : Marylou Tyler

Download or read book Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline written by Marylou Tyler and published by McGraw Hill Professional. This book was released on 2016-08-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a “sales bible” (Inc.) If your organization’s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline — whether you’re a sales or marketing executive, team leader, or sales representative. Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to: • Identify the prospects with the greatest potential • Clearly articulate your company’s competitive position • Implement account-based sales development using ideal account profiles • Refine your lead targeting strategy with an ideal prospect profile • Start a conversation with people you don’t know • Land meetings through targeted campaigns • Craft personalized e-mail and phone messaging to address each potential buyer’s awareness, needs, and challenges. • Define, manage, and optimize sales development performance metrics • Generate predictable revenue You’ll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals—quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets—and generate more revenue than ever. That’s the power of Predictable Prospecting.

Combo Prospecting

Author : Tony Hughes
Publisher : AMACOM
ISBN 13 : 0814439128
Total Pages : 264 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Combo Prospecting by : Tony Hughes

Download or read book Combo Prospecting written by Tony Hughes and published by AMACOM. This book was released on 2018-01-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? By learning how to combine time-tested sales processes with cutting-edge social media strategies. Sales expert and author Tony J. Hughes details today’s new breed of chief executive buyers, the channels they use, the value narratives that they find appealing, and the mix of methods that will grab their attention. In Combo Prospecting, you will learn how to: Locate leverage points that matter Secure decision-maker meetings Build a knockout online brand that distinguishes you from the pack Build a constantly growing list of profitable referrals And much more! Old-school prospecting tactics are growing increasingly irrelevant in today’s tech-savvy online business world. However, new-school techniques alone have proven to not be able to provide the answers. The key to your success is to learn how to unleash a killer combination of old and new sales strategies.

The Prophetic Matrix

Author : Michael-John Toste
Publisher : Trilogy Christian Publishing
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis The Prophetic Matrix by : Michael-John Toste

Download or read book The Prophetic Matrix written by Michael-John Toste and published by Trilogy Christian Publishing. This book was released on 2023-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could see the unlimited possibilities of your future? The Prophetic Matrix arrives at a pivotal point in history, establishing a new truth revolution that will guide you into your destiny. Enter The Prophetic Matrix and journey into the fast-paced world of a rising young rock star as he treks through a tour de force odyssey on a chase after fleeting stardom. The author communicates with a cyber-tech, pop culture perspective, connecting his extraordinary experiences to an illuminating discovery that dramatically alters his future forever. Jump aboard for a spectacular ride that promises to transform you from the inside out. As you embark upon this captivating adventure, you'll discover the keys that unlock the secret code to your destiny. Experience The Prophetic Matrix-it's out of this world!

Hacking Marketing

Author : Scott Brinker
Publisher : John Wiley & Sons
ISBN 13 : 1119183235
Total Pages : 290 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Hacking Marketing by : Scott Brinker

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

From Backroom to Boardroom

Author : Debbie Qaqish
Publisher : Forbesbooks
ISBN 13 : 9781950863686
Total Pages : 0 pages
Book Rating : 4.8/5 (636 download)

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Book Synopsis From Backroom to Boardroom by : Debbie Qaqish

Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by Forbesbooks. This book was released on 2021-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.