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From Backroom To Boardroom
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Book Synopsis From Backroom to Boardroom by : Debbie Qaqish
Download or read book From Backroom to Boardroom written by Debbie Qaqish and published by Forbesbooks. This book was released on 2021-05-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Book Synopsis Harnessing Value in the Supply Chain by : Emiko Banfield
Download or read book Harnessing Value in the Supply Chain written by Emiko Banfield and published by John Wiley & Sons. This book was released on 1999-08-05 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der Begriff 'strategische Akquisition' findet gegenwärtig große Beachtung, auch in der Fachliteratur. Dieses Buch kann als Ergänzung zur vorhandenen Literatur dienen, denn es bietet eine schrittweise Anleitung für die Einführung erfolgreicher Kaufprogramme für Unternehmen jeder Größe. Als Grundlage dient das strategische Akquisitionsprogramm, das bei SCE - dem drittgrößten Versorgungsunternehmen in den USA - läuft. Mit vielen nützlichen Anleitungen und Beispielen sowie Arbeitsblättern und Vorlagen für eigene Akquisitionsprogramme. (08/99)
Book Synopsis Rise of the Revenue Marketer by : Debbie Qaqish
Download or read book Rise of the Revenue Marketer written by Debbie Qaqish and published by BookLogix. This book was released on 2013-10-21 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Download or read book Network World written by and published by . This book was released on 1988-11-14 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book Beyond 2020 written by V Pattabhi Ram and published by Notion Press. This book was released on 2021-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the various career choices that lie before graduates, MBAs, and Accounting & Financial professionals. Beyond 2020… walks you through options in the traditional, the modern, and the emerging spaces. A structured format plus interviews with experts should make it an enjoyable read. CA, CMA, CMA(USA), CISA, Cs, MBA, CFE, CFP, and CFS professionals, as well as commerce graduates must read this. There is a foreword by P R Ramesh, Former Chairman, Deloitte India.
Book Synopsis Surviving Transformation by : Vincent P. Barabba
Download or read book Surviving Transformation written by Vincent P. Barabba and published by Oxford University Press. This book was released on 2004-08-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new automobiles and new business concepts that captured new markets, while simultaneously holding on to many of its existing customers. What GM did is not just the story of a single automaker, but rather a compelling insight into an approach for any business organization that is faced with the need for a true transformation. As many companies have discovered, efforts at transformation too often fail. GM's successful transformation illustrates the importance of management's ability to change its mindset and make the tough decisions that revitalize business with bold new products and business concepts. At the heart of successful transformation is the imagination, courage and leadership required to visualize the kind of company an organization wants to become and then work toward that goal. With the destination set and understood by those who will need to implement the changes, decision-makers find it less difficult to overcome impediments to achieving their goal while finding creative ways of doing what may seem impossible. The lessons from GMs turnaround can help any business organization change and keep pace with today's turbulent marketplace.
Book Synopsis Barbarians in the Boardroom by : Owen Walker
Download or read book Barbarians in the Boardroom written by Owen Walker and published by Pearson UK. This book was released on 2016-06-07 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Random House Webster's Rhyming Dictionary by : Random House
Download or read book Random House Webster's Rhyming Dictionary written by Random House and published by Random House Reference. This book was released on 2008-10-14 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Random House Webster’s Rhyming Dictionary is an essential resource for writers, poets and songwriters. An expanded version of the RH Webster’s Pocket edition, it includes: • Approximately 60,000 words • Comprehensive cross-referencing • A glossary of poetic terms • Contemporary proper names and foreign phrases
Book Synopsis The Collaborative Way by : Jason Fickett
Download or read book The Collaborative Way written by Jason Fickett and published by . This book was released on 2006 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Barry Halton is beginning to think he's not cut out to carry a company from ordinary to extraordinary. After a great start-up, his second company has hit an all-too-familiar wall.Frustrated and discouraged, he runs into an old friend who introduces him to The Collaborative Way(R), a way of working together that not only builds a great place to work but also generates the competitive advantage Barry is looking for.Three years after that chance encounter, the result is a dramatic change in Barry's leadership and in the leadership throughout his company-a tremendous growth in collaboration that's moving the company forward in a powerful and inspiring way.
Download or read book Cloudonomics written by Joe Weinman and published by John Wiley & Sons. This book was released on 2012-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Download or read book Stealing MySpace written by Julia Angwin and published by Random House. This book was released on 2009-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.
Book Synopsis Deceptions and Doublecross by : Morey Holzman
Download or read book Deceptions and Doublecross written by Morey Holzman and published by Dundurn. This book was released on 2002-10 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the rise of the NHL as the only major hockey league in North America.
Book Synopsis Executive Information Systems by : Wayne C. Burkan
Download or read book Executive Information Systems written by Wayne C. Burkan and published by Van Nostrand Reinhold Company. This book was released on 1991 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bespoke written by Richard Anderson and published by Simon and Schuster. This book was released on 2009-10-29 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the true-life story of a boy who quit school to become an apprentice on Savile Row, home to London's most venerable tailors, and wound up owning his own shop on the world-famous 'Golden Mile', where he hand-cuts exquisite suits for a clientele including royalty, politicians, literati, business tycoons, and media stars. On a bright, bitterly cold and snowy morning in January 1982, 17-year-old Richard Anderson made his way with his father to an interview at Savile Row's illustrious Henry Huntsman & Sons. They were late, but Richard got the job, with its meagre salary of only £2,000 a year, and his life was changed forever. Huntsman was arguably the world's most prestigious tailoring house, and Richard's apprenticeship proved a humbling ordeal overseen by three titans of the trade: the formidably debonair Colin Hammick, fellow chain-smoker and grumpy eccentric Brian Hall, and Dick Lakey, the company's heroically overworked 'leg man'. Training under these men in the arcane art of making trousers and coats that could cost as much as £10,000 was an inspiring but also gruelling game, yet 'Young Richard' persisted for 17 more years of rigorous practice in perfectionism and prestige - to become, at 34, the youngest head cutter in Huntsman's 150-year history. Witty and told with great candour, Bespoke is a fascinating behind-the-scenes exposé of life on Savile Row from one of the world's most celebrated and successful tailors.
Download or read book Trustee Quarterly written by and published by . This book was released on 2001 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Afternoon Delight by : Carolyn Hinsey
Download or read book Afternoon Delight written by Carolyn Hinsey and published by Brian. This book was released on 2011-05-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you've heard about the daytime soap opera going the way of the old Betamax tapes that were used to record them. The style and influence of the afternoon serial resonate in every existing dramatic entertainment and reality show, as the soaps continue to engross and entertain millions of viewers around the world every single day. In Afternoon Delight: Why Soaps Still Matter, author and veteran soap expert Carolyn Hinsey brings a unique passion and perspective to the genre, having covered daytime television for more than twenty years. In this enthralling new work, she shares all the dirt, dish, and drama that make soaps great from what happens on-set to what makes it on-air, from backstage drama to back room dealings, and all the sensational soapy scandal from the daytime bedroom to the network boardroom.Filled with fascinating anecdotes, celebrity contributions, insider analyses, and a true fan's perspective; Afternoon Delight: Why Soaps Still Matter vividly makes the case that daily dramas still serve up a delicious dish of programming with a purpose. Where are we now? The #1 soap "The Young and the Restless," currently has over 4 million viewers every day (take that, Jon Stewart!). "As The World Turns" went off the air in Sept. 2010 with a higher rating than "Mad Men." Clearly, there is enormous interest in the still-surviving daytime soaps and a desire for them to thrive for another 50 years. Soap operas have blazed a trail across television that continues to be relevant in our homes and in our lives to this day; to millions of loyal viewers there is no doubt that you can still find plenty of love in the afternoon!
Book Synopsis The Foundations of Threat Hunting by : Chad Maurice
Download or read book The Foundations of Threat Hunting written by Chad Maurice and published by Packt Publishing Ltd. This book was released on 2022-06-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build and mature a threat hunting team capable of repeatably stalking and trapping advanced adversaries in the darkest parts of an enterprise Key Features • Learn foundational concepts for effective threat hunting teams in pursuit of cyber adversaries • Recognize processes and requirements for executing and conducting a hunt • Customize a defensive cyber framework needed to grow and mature a hunt team Book Description Threat hunting is a concept that takes traditional cyber defense and spins it onto its head. It moves the bar for network defenses beyond looking at the known threats and allows a team to pursue adversaries that are attacking in novel ways that have not previously been seen. To successfully track down and remove these advanced attackers, a solid understanding of the foundational concepts and requirements of the threat hunting framework is needed. Moreover, to confidently employ threat hunting in a business landscape, the same team will need to be able to customize that framework to fit a customer's particular use case. This book breaks down the fundamental pieces of a threat hunting team, the stages of a hunt, and the process that needs to be followed through planning, execution, and recovery. It will take you through the process of threat hunting, starting from understanding cybersecurity basics through to the in-depth requirements of building a mature hunting capability. This is provided through written instructions as well as multiple story-driven scenarios that show the correct (and incorrect) way to effectively conduct a threat hunt. By the end of this cyber threat hunting book, you'll be able to identify the processes of handicapping an immature cyber threat hunt team and systematically progress the hunting capabilities to maturity. What you will learn • Understand what is required to conduct a threat hunt • Know everything your team needs to concentrate on for a successful hunt • Discover why intelligence must be included in a threat hunt • Recognize the phases of planning in order to prioritize efforts • Balance the considerations concerning toolset selection and employment • Achieve a mature team without wasting your resources Who this book is for This book is for anyone interested in learning how to organize and execute effective cyber threat hunts, establishing extra defense capabilities within their company, and wanting to mature an organization's cybersecurity posture. It will also be useful for anyone looking for a framework to help a hunt team grow and evolve.
