The Relationship Between Store Name Brand Name And Price Discounts On Purchase Intentions

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Retail Brand Equity and Loyalty

Author : Julia Katharina Weindel
Publisher : Springer
ISBN 13 : 3658150378
Total Pages : 215 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Retail Brand Equity and Loyalty by : Julia Katharina Weindel

Download or read book Retail Brand Equity and Loyalty written by Julia Katharina Weindel and published by Springer. This book was released on 2016-09-06 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Private Label Strategy

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

SALES PROMOTION AND BRAND EQUITY PERCEPTION

Author : Dr. Mrityunjay Kumar
Publisher : Ashok Yakkaldevi
ISBN 13 : 1678014206
Total Pages : 194 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis SALES PROMOTION AND BRAND EQUITY PERCEPTION by : Dr. Mrityunjay Kumar

Download or read book SALES PROMOTION AND BRAND EQUITY PERCEPTION written by Dr. Mrityunjay Kumar and published by Ashok Yakkaldevi. This book was released on 2020-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: FMCG Market:- Fast Moving Consumer Goods (FMCG) called as Consumer Packaged Goods (CPG).FMCG products are those products which normally purchased by the consumers at a regular interval. Activities of FMCG industry are Production, Distribution, Marketing, Selling, Financing, Purchasing, etc. FMCG industry also actively engaged in Operations, Supply chain, and in General Management. [Source: cii.in] FMCG industry is the fourth largest sector with total market size of US$20.1 billion. Indian FMCG Sector is estimated to grow 60 percent by 2011. FMCG industry provides a wide range of consumable products. In India the competition among FMCG companies is gradually increasing and thus investment in FMCG sector is also increasing. [Source: cii.in] FMCG products include packaged food, dairy products, detergents, coffee, tea, soaps, tobacco, cigarettes, glassware, paper products, pharmaceuticals, consumer electronics, plastic goods, printing and stationery, household products, photography, soft drinks, dry cells, greeting cards, gifts, watches, etc. The low operational cost, strong distribution networks, new technologies and growth in competitive FMCG companies etc. are a few things which holds potential in FMCG industry. Population growth is also a factor which is responsible of success of this industry.

Handbook of Research on Retailer-Consumer Relationship Development

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 625 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio

Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Advances in National Brand and Private Label Marketing

Author : Francisco J. Martínez-López
Publisher : Springer
ISBN 13 : 3030189112
Total Pages : 214 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Advances in National Brand and Private Label Marketing by : Francisco J. Martínez-López

Download or read book Advances in National Brand and Private Label Marketing written by Francisco J. Martínez-López and published by Springer. This book was released on 2019-04-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.

Satisfaction: A Behavioral Perspective on the Consumer

Author : Richard L. Oliver
Publisher : Routledge
ISBN 13 : 1317460219
Total Pages : 740 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver

Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Advances in Theory and Practice in Store Brand Operations

Author : Jiazhen Huo
Publisher : Springer Nature
ISBN 13 : 9811598770
Total Pages : 265 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Theory and Practice in Store Brand Operations by : Jiazhen Huo

Download or read book Advances in Theory and Practice in Store Brand Operations written by Jiazhen Huo and published by Springer Nature. This book was released on 2021-01-04 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.

Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023)

Author : Ratih Hurriyati
Publisher : Springer Nature
ISBN 13 : 946463443X
Total Pages : 1331 pages
Book Rating : 4.4/5 (646 download)

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Book Synopsis Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) by : Ratih Hurriyati

Download or read book Proceedings of the 8th Global Conference on Business, Management, and Entrepreneurship (GCBME 2023) written by Ratih Hurriyati and published by Springer Nature. This book was released on 2024 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Perceived Quality

Author : Jacob Jacoby
Publisher : Lexington Books
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Perceived Quality by : Jacob Jacoby

Download or read book Perceived Quality written by Jacob Jacoby and published by Lexington Books. This book was released on 1985 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

European Retail Research

Author : Bernhard Swoboda
Publisher : Springer Science & Business Media
ISBN 13 : 3834982032
Total Pages : 218 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis European Retail Research by : Bernhard Swoboda

Download or read book European Retail Research written by Bernhard Swoboda and published by Springer Science & Business Media. This book was released on 2009-09-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Advances in Investment Analysis and Portfolio Management (New Series) Vol．7

Author : Cheng F. Lee
Publisher : Center for PBBEFR & Airiti Press
ISBN 13 : 9864370480
Total Pages : pages
Book Rating : 4.8/5 (643 download)

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Book Synopsis Advances in Investment Analysis and Portfolio Management (New Series) Vol．7 by : Cheng F. Lee

Download or read book Advances in Investment Analysis and Portfolio Management (New Series) Vol．7 written by Cheng F. Lee and published by Center for PBBEFR & Airiti Press. This book was released on 2016-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Investment Analysis and Portfolio Management (New Series) is an annual publication designed to disseminate developments in the area of investment analysis and portfolio management. The publication is a forum for statistical and quantitative analyses of issues in security analysis, portfolio management, options, futures, and other related issues. The objective is to promote interaction between academic research in finance, economics, and accounting and applied research in the financial community.

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

Author : Julian Michael Hodson
Publisher : Springer Nature
ISBN 13 : 3658330570
Total Pages : 376 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations by : Julian Michael Hodson

Download or read book Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations written by Julian Michael Hodson and published by Springer Nature. This book was released on 2021-04-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A ten-phase empirical research design is established and data is collected from a sample of German leisure visitors to the Balearic Island of Mallorca, Spain. Structural equation modeling (SEM) provides empirical evidence of construct validity and reveals strong support for the validity of the proposed structural theory of leisure visitors’ destination brand associations. Results also demonstrate that the structural model possesses excellent levels of predictive power and validity. Importantly, the model performs very well in the overall prediction of consumers’ destination brand attitudes and loyalty.

EBOOK: Marketing: The Core

Author : KERIN
Publisher : McGraw Hill
ISBN 13 : 1526864967
Total Pages : 608 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Marketing: The Core by : KERIN

Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core

Retail Branding and Store Loyalty

Author : Bettina Berg
Publisher : Springer Science & Business Media
ISBN 13 : 3658015969
Total Pages : 197 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Retail Branding and Store Loyalty by : Bettina Berg

Download or read book Retail Branding and Store Loyalty written by Bettina Berg and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Evolution of the Modern Sports Fan

Author : Andrew C. Billings
Publisher : Lexington Books
ISBN 13 : 1498546285
Total Pages : 267 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Evolution of the Modern Sports Fan by : Andrew C. Billings

Download or read book Evolution of the Modern Sports Fan written by Andrew C. Billings and published by Lexington Books. This book was released on 2017-03-21 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of “fandom” has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

Marketing Challenges in a Turbulent Business Environment

Author : Mark D. Groza
Publisher : Springer
ISBN 13 : 3319194283
Total Pages : 671 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing Challenges in a Turbulent Business Environment by : Mark D. Groza

Download or read book Marketing Challenges in a Turbulent Business Environment written by Mark D. Groza and published by Springer. This book was released on 2015-12-22 with total page 671 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.