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Author : Rick Itzkowich
Publisher :
ISBN 13 : 9781942489597
Total Pages : pages
Book Rating : 4.4/5 (895 download)
Download or read book The Referral Playbook written by Rick Itzkowich and published by . This book was released on 2018-03-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101429518
Total Pages : 256 pages
Book Rating : 4.1/5 (14 download)
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Christopher V. Flett
Publisher : John Wiley & Sons
ISBN 13 : 1118039262
Total Pages : 196 pages
Book Rating : 4.1/5 (18 download)
Download or read book What Men Don't Tell Women About Business written by Christopher V. Flett and published by John Wiley & Sons. This book was released on 2010-12-16 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the deep, dark secrets of the Alpha businessman As a woman, you know you're every bit as effective and capable as a man is in the arena of business-but that doesn't mean there aren't things you need to know about men and business. In this invaluable guide for the modern businesswoman, former Alpha Male Christopher Flett reveals everything you need to know to understand, communicate, and compete with men in business. To some extent, business is still a man's world; here's how to play the game by their rules-and win: * Know what the average Alpha Male is thinking * Learn 10 things you need to know about men in business * Force men to take you seriously * Stop self-sabotage with male colleagues * Get all the credit you deserve * Be more confident and effective * Learn to take charge and lead * Never make excuses for failures * Keep secrets-it's vital * Never bring personal issues to the office * Gain credibility and trust with Alphas * Never look for affirmation openly * Effectively deal with condescending or disrespectful men * Understand why being "nice" gets you nowhere
Author : Graham Eisner
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788603192
Total Pages : 190 pages
Book Rating : 4.7/5 (886 download)
Download or read book Just Ask! written by Graham Eisner and published by Practical Inspiration Publishing. This book was released on 2022-01-10 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A trusted referral is the holy grail of advertising' – Mark Zuckerberg The fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and former colleagues. And yet most sales professionals don’t ask, or if they do, they end up making themselves and their client feel awkward. Graham Eisner has spent 30 years understanding the mindset and methods behind asking for referrals. His 7-step plan helps salespeople understand their own reluctance, change their mindset, and apply practical techniques so they can ask in a way that’s both natural and effective. From preparation before the meeting and identifying the ‘bridge line’ to qualifying the referral and managing the response, each step is supported by worksheets and summaries to help you put the principles into action today, so that you can start growing your sales and your business immediately. Graham became one of Goldman Sachs’s most successful sales professionals by developing a powerful referrals methodology, and he now teaches his system to clients worldwide, including Barclays, Julius Baer, and Deutsche Bank, as well as smaller businesses. Foreword by Brett Lankester Former Chief Executive Officer, London, Union Bancaire Privée
Author : Bill Cates
Publisher : McGraw Hill Professional
ISBN 13 : 0071791663
Total Pages : 258 pages
Book Rating : 4.0/5 (717 download)
Download or read book Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients written by Bill Cates and published by McGraw Hill Professional. This book was released on 2013-03-26 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Introductions! More Appointments! More Clients! You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. "Bill's referral system is being used throughout our company because the results are undeniable. He has truly revolutionized the way our advisors are acquiring new clients through referrals. This book will turbocharge your client acquisition!" -- JOE JORDAN, Senior Vice President, MetLife "Beyond Referrals is a gold mine of value-based, profit-creating information. Utilizing Bill's Perpetual Revenue System, we learn that obtaining the referral is only the first step in an ongoing and very profitable cycle." -- BOB BURG, coauthor of The Go-Giver and author of Endless Referrals "Beyond Referrals explains how to avoid leaving money on the table from what I call the 'second sale.' You can read this book and double your business, or you can merely work twice as hard. That's not much of a choice." -- ALAN WEISS, PhD, author of Million Dollar Consulting and Million Dollar Referrals This is the ultimate blueprint for converting referrals into clients." -- Ivan Misner, PhD, New York Times bestselling author and founder of BNI
Author : David White
Publisher :
ISBN 13 : 9781690138136
Total Pages : 92 pages
Book Rating : 4.1/5 (381 download)
Download or read book The Perfect Referral written by David White and published by . This book was released on 2019-09-02 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful, proven profit referral strategies are to be found only in The Perfect Referral. This is one book on referrals you want to read before your competitors do... The big surprise about referrals is how many business owners and sales managers miss the low hanging fruit available for almost nothing. Instead, business owners collectively spend billions targeting the same people everyone else targets. Not only that, technology can be so time-consuming and unnecessarily wasteful when the truth is referrals are easier as you already focus on those who will give you all you want and more. Expect Low Costs And High Returns. The core of all good business strategy springs from low costs and high returns. The humble referral hacks down your costs and multiplies your returns. They cost you less and give you more. There is far less to do too. The Perfect Referral shows you how you could get your next 10,100, 500 or your next 1000 clients for almost nothing by referral and how you can make your digital marketing produce more. Get Clients To Come To You! Within this playbook, you will discover multiple referral strategies you can mix and blend to find more ways to encourage clients to come to you with the utmost ease and minimum cost. With the many referral ideas discussed in the book, you will be able to laser focus on attracting just the exact clients you want. The best thing is referrals take virtually no time and your competitors will not see you coming or have any idea how or why you are able to keep on beating them. The Most Overlooked Strategy. According to global business research company: IDC less than 20% of firms have any kind of referral strategy in place. According to Wealth-X, the global billionaire research company based in London, the most commonly held success 'secret' is the network that surrounds us. This is the humble referral like you have never seen it before. Look Inside to Discover What Makes The Difference on page 5. The Perfect Referral on page 15. A Whole New World Awaits - page 20. The Big Company Referral on page 31. Professional Service Provider Referrals on page 37. How Much Can You Promise? read page 38. Position Yourself As Leader Of The Pack - on page 40. How To Scale Referrals Fast - page 42. How To Avoid The Money Pits - page 52 Now for the first time, you can get thousands of dollars worth of free reports and strategies FREE from the book companion website too. Get the full story, keep it close. Order your own copy of The Perfect Referral today.
Author : Timothy L. Templeton
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605099066
Total Pages : 133 pages
Book Rating : 4.6/5 (5 download)
Download or read book The Referral of a Lifetime written by Timothy L. Templeton and published by Berrett-Koehler Publishers. This book was released on 2005-01-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier book in the new Ken Blanchard Series Describes a simple approach and system for getting a steady flow of new business through referrals from existing customers-no more cold calls! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers. Your customers and clients already know every new contact you will ever need to succeed-by applying Tim Templeton's system they will naturally refer them to you. The Referral of a Lifetime uses an entertaining fictional story to emphasize the importance of "putting the relationship first"-building an ongoing relationship with customers based on genuine respect and caring, rather than just making the sale and moving on. More than just teaching a system for increasing business success, The Referral of a Lifetime crystallizes people's desire to practice "the golden rule" in business and to be accepted as a professional with integrity and character. This straightforward and powerful book will ultimately change the way you look at all the relationships in your life. The Referral of a Lifetime is the first book in the brand new Ken Blanchard Series. Each book in this series will be hand-picked and introduced by Ken, and will offer simple truths and profound wisdom in Ken's trademark storytelling style.
Author : Michael Griffiths
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781518697104
Total Pages : 46 pages
Book Rating : 4.6/5 (971 download)
Download or read book The Referral Marketing System written by Michael Griffiths and published by Createspace Independent Publishing Platform. This book was released on 2015-10-20 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Referral Marketing System - The Step by Step Guide To Having A Referral Generating Machine is written by Michael Griffiths the world's number #1 authority on referral marketing training and education. This step by step guide is our proven referral marketing system that we have taught to thousands of people all around the world and give you an opportunity to grow your business by becoming a referral machine. No matter what type of business you have if you need to create new sales, build networks, use those networks better then this system is for you. You will understand the reasons why you are not getting as many referrals as you want, how to change that around immediately. You will also see how to build a strong network of people around you and more importantly how to use this network effectively to increase your referrals. By the time you have finished you will have a complete referral marketing system that will teach you 1. How to find referral partners and train them correctly 2. How to identify who is in your network and how to activate them 3. How to grow your network and get the right people who can make a difference to your business into your network 4. How to create referral teams and partnerships to generate more referrals than you need 5. How to build a HUB and Community around your business to sky rocket your bottom line 6. The #1 reason why all referral relationships fail in the end and how you will avoid this happening to you 7. Then we put it all together in a simple to follow weekly blueprint This is a no fluff, practical book that walks you through step by step what we do, how we do it and the action steps you need to take For once a business marketing book that tells you everyone and leaves nothing out. Follow the system and see the benefits in your business immediately.
Author : Marketing Results Marketing Results Crew
Publisher : CreateSpace
ISBN 13 : 9781500617776
Total Pages : 128 pages
Book Rating : 4.6/5 (177 download)
Download or read book Renewable Referrals written by Marketing Results Marketing Results Crew and published by CreateSpace. This book was released on 2014-09-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Could a Powerful Referral Program Do for Your Business?Have you been wracking your brain trying to figure out how to get referrals for your business, but you're uncomfortable putting people on the spot?You keep hearing how much easier and more profitable it is to work with customers who come to you as referrals – they already know, like, and trust you because someone they respect recommended you. But when you take a look at most referral programs, they just don't seem like… you. You don't want to become “that guy” who asks everyone within arm's reach for the names of three people who need what he sells, right?If filling your sales funnel with more highly-qualified prospects who are ready to do business sounds good to you, read on. Here's what you'll discover:• Why referrals are the single most effective way to get more customers who are eager to buy from you.• The common dangers – real and imagined – that are keeping you from taking action on your referral program ideas. • A simple step-by-step strategy for building a client referral program that gets results.• How to make sure your customer referral program leaves everyone – you, your referral partners, and your new customers – so delighted that your results improve year after year.• Excellent referral program ideas that will make your referral partners eager to send you all the ideal customers you can handle.• Easy ways to get more referrals now, following a proven system that works in any industry.Renewable Referrals is the next book you need to read. This is your chance to get top-notch advice you can implement right away. The authors are a group of Duct Tape Marketers in high demand because of their reputation for getting results. You just want to build a client referral program where everyone involved wins. The authors of Renewable Referrals have seen their clients flourish as they put this strategy into place, and now they are sharing it with you.The ideas in this book can help you tap into the most powerful form of marketing that exists: Referral Marketing. Read it and take action, and you will soon have an unstoppable stream of ideal customers for any business.
Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1591844428
Total Pages : 258 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Author : Robert Coorey, MBA
Publisher : Robert Coorey
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4./5 ( download)
Download or read book The Subscription Playbook written by Robert Coorey, MBA and published by Robert Coorey. This book was released on 2023-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of unpredictable cash flow in your business? Do you wish you could have a steady stream of customers that pay every month? The Subscription Playbook shows readers how to add subscription revenue to any business and protect from competitive threats. The book is a combination of Robert Coorey’s personal stories and best practices from large and small companies. It teaches how even the most traditional businesses, such as doctors’ offices, coffee shops, and restaurants, can add subscription billing to their business. You will learn: How almost any small business, even on a shoestring budget, can get started with adding subscription revenue. Exact steps and specific directions to introduce subscription revenue and enjoy predictable cash flow. The ten factors to protect a subscription business from the competition...and one little-known factor that is more powerful than the rest combined. Unusual ways to build a subscription business that is difficult to copy and highly defensible. How two different well-known hardware businesses completely shifted their business models and added software subscriptions. How to borrow concepts from computer games into your business to increase client engagement. If you’re looking to build the ultimate business where you have less competition and can sleep easy at night, The Subscription Playbook is for you. What Others Are Saying About Robert Coorey And This Book “One of the most influential online marketers around the globe." — The Huffington Post “An online marketing guru.” — Fast Company "A must-read for anyone thinking of subscription pricing in their business." - Gabby Leibovich, Co-Founder Catch, Scoopon, Eat Now “Robert lives his talk and is the real deal when it comes to sharing the best in the market. This book is exactly that. The best secrets and tips to build subscriptions that last. Highly recommended.” - Sam Cawthorn, Former Australian of the Year. Multiple International Best-Selling Author “Deeper client relationships and more predictable finances lie at the heart of every entrepreneur's dreams and subscription business models are the answer. Robert Coorey unpacks in detail the strategies and tactics needed to build a successful and sustainable subscription business” - Peter Sheahan, Best-Selling Author and C-Suite Advisor “If you are ready to finally understand how not just to scale a company but also how to attract investment, then this book is for you. Subscription works and the idea of creating a ‘moat’ around your business to keep customers engaged and happy is simply brilliant. It will show you how to create predictable cash flow and teach you the specific steps to make it happen. A must-read and one of the best business books I have read.” - Andrew Roberts, Award-Winning Business Coach and Advisor to Fast-Growth Companies “Robert Coorey makes an inarguable case for why subscription is the answer to your business’ financial wellbeing. Backed up with countless case studies and Coorey’s personal experiences, The Subscription Playbook is the playbook for the game you want to play and win.” - Tyler R. Tichelaar, PhD and Award-Winning Author of The Nomad Editor: Living the Lifestyle You Want, Doing Work You Love “Written in lively, engaging prose, chock-full of practical, real-world examples, and overflowing with actionable advice, this book has to be on the ‘must read’ list of every aspiring entrepreneur. Heartily recommended.” - Gary Bloomer, Marketing Advisor "The Subscription Playbook is packed with real stories and so many insights that I felt compelled to scribble notes on every page."- Rebekah Campbell, Entrepreneur and Author
Author : David White
Publisher :
ISBN 13 : 9781080764105
Total Pages : 68 pages
Book Rating : 4.7/5 (641 download)
Download or read book The Perfect Referral written by David White and published by . This book was released on 2019-07-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The satisfaction of a good referral strategy springs from low cost and high returns. Real power springs from referral strategies you put to work.Within this playbook, you will discover multiple strategies you can mix and blend to find more ways to generate new clients with the utmost ease and minimum spend. You can get really focussed on attracting the exact client you want, you can find just the buyers within the seas of potential and you can nurture an entire industry all the while someone else is paying. It is the humble referral like you have never seen it before.Discover What Makes The Difference on page 5The Biggest Secret - read pages 7/8/9How To Package Your Knowledge & Wisdom p12The Perfect Referral see page 17A Whole New World Awaits - page 21The Big Company Referral review page 25Referrals For Professional Service Providers -p31How Much Can You Promise? read page 33Get Positioned As Leader Of The Pack - page 35How To Create Secondary Systems Fast - p38
Author : Mike Steranka
Publisher :
ISBN 13 : 9781939758002
Total Pages : 94 pages
Book Rating : 4.7/5 (58 download)
Download or read book The Referral King written by Mike Steranka and published by . This book was released on 2013-05-09 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Referral King, Mike Steranka lays out the keys to a successful referral program by shattering the old paradigm and creating a new one. This new paradigm changes the way in which referrals are introduced in to every facet of a sales organization. These techniques will work in any industry and Mike shares the blueprint so you can create the same success in your business enterprise.
Author : Scott D. Anthony
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.
Author : Tim Templeton
Publisher : ReadHowYouWant.com
ISBN 13 : 1442966157
Total Pages : 174 pages
Book Rating : 4.4/5 (429 download)
Download or read book The Referral of a Lifetime (EasyRead Edition) written by Tim Templeton and published by ReadHowYouWant.com. This book was released on 2004 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Referral of a Lifetime, author Tim Templeton frames a powerful plan for cultivating clients and customers in a fable about businesswoman Susie McCumber, who feels increasingly like a failure. A friend refers her to the mysterious Mr. Highground, who introduces her to four successful people. They show her how they transformed their businesses and their lives by determining how others view them and how they view themselves as both human beings and businesspeople. Each of the four represents a "type" in this schema -- from the "relational/business" type who puts the relationship first but thinks strategically when the talk turns to business, to the "business/business" type, who avoids relationships unless they work to a business advantage. Templeton shows how understanding one's type allows one to showcase strengths while improving weak areas in this simple, easy-to-use guide to success in business and in life.
Author : Samantha Stone
Publisher :
ISBN 13 : 9781937985882
Total Pages : 244 pages
Book Rating : 4.9/5 (858 download)
Download or read book Unleash Possible written by Samantha Stone and published by . This book was released on 2016-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.
Author : Tim Templeton
Publisher : ReadHowYouWant.com
ISBN 13 : 1442966181
Total Pages : 202 pages
Book Rating : 4.4/5 (429 download)
Download or read book The Referral of a Lifetime written by Tim Templeton and published by ReadHowYouWant.com. This book was released on 2009-03-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many deadlines to meet, places to go, and things to do, people rarely have the time to stop and thank those who have helped them along the way. "The Referral of a Lifetime" explains why those relationships are.
