The Reality Of Being Decoded

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The Reality of Being, Decoded

Author : Mitzi DeWhitt
Publisher : Xlibris Corporation
ISBN 13 : 148369481X
Total Pages : 130 pages
Book Rating : 4.4/5 (836 download)

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Book Synopsis The Reality of Being, Decoded by : Mitzi DeWhitt

Download or read book The Reality of Being, Decoded written by Mitzi DeWhitt and published by Xlibris Corporation. This book was released on 2013-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To be one, whole in the face of life, is all that matters. So long as I remain conscious of this, I feel a life within me and a peace that nothing else can give." The words are Madame de Salzmann's, from the final page of her book The Reality of Being. I read them and feel good. For a moment I experience "the peace that passeth understanding." At that same moment I realize my incapacity and my non-comprehension and I feel bad. Stabbed in the heart by "the sword of gnosis" I want to run away, fall back into complacency. I see how I am, divided. Do I care? So long as I remain trapped in passivity, nothing new can appear: no Newness, no New Man, no New World. Do I really wish to explore the Unknown? Or am I only an armchair adventurer, a dreamer vicariously gaining the experience from another's travels? How can I know myself? My journey to inaccessible places begins with seeing that I am two: I wish, I do not wish. The act of seeing itself is the appearance of I." Not the ordinary "I" that is deeply afraid and wishes only for security, but the real "I," pure, uncontaminated by fear, grounded in love. "Without it I will never know what is true, never enter a world entirely new." Her words convey deep meaning, far deeper than we ordinarily realize. To discover the New World requires knowing how to measure. Without the science of measures I cannot go far. "It is my measure, the measure both of my capacity and of the quality of my moment of work." Knowing the code of measures, I can decipher the reality of who I am. This book provides the keys to the code.

The Reality of Being, Decoded

Author : Mitzi DeWhitt
Publisher : Xlibris Corporation
ISBN 13 : 1483694836
Total Pages : 129 pages
Book Rating : 4.4/5 (836 download)

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Book Synopsis The Reality of Being, Decoded by : Mitzi DeWhitt

Download or read book The Reality of Being, Decoded written by Mitzi DeWhitt and published by Xlibris Corporation. This book was released on 2013-09-20 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be one, whole in the face of life, is all that matters. So long as I remain conscious of this, I feel a life within me and a peace that nothing else can give. The words are Madame de Salzmanns, from the final page of her book The Reality of Being. I read them and feel good. For a moment I experience the peace that passeth understanding. At that same moment I realize my incapacity and my non-comprehension and I feel bad. Stabbed in the heart by the sword of gnosis I want to run away, fall back into complacency. I see how I am, divided. Do I care? So long as I remain trapped in passivity, nothing new can appear: no Newness, no New Man, no New World. Do I really wish to explore the Unknown? Or am I only an armchair adventurer, a dreamer vicariously gaining the experience from anothers travels? How can I know myself? My journey to inaccessible places begins with seeing that I am two: I wish, I do not wish. The act of seeing itself is the appearance of I. Not the ordinary I that is deeply afraid and wishes only for security, but the real I, pure, uncontaminated by fear, grounded in love. Without it I will never know what is true, never enter a world entirely new. Her words convey deep meaning, far deeper than we ordinarily realize. To discover the New World requires knowing how to measure. Without the science of measures I cannot go far. It is my measure, the measure both of my capacity and of the quality of my moment of work. Knowing the code of measures, I can decipher the reality of who I am. This book provides the keys to the code.

Decoding Reality

Author : Vlatko Vedral
Publisher : Oxford University Press
ISBN 13 : 0198815433
Total Pages : 257 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Decoding Reality by : Vlatko Vedral

Download or read book Decoding Reality written by Vlatko Vedral and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?

Decoding the Social World

Author : Sandra Gonzalez-Bailon
Publisher : MIT Press
ISBN 13 : 0262343460
Total Pages : 257 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Decoding the Social World by : Sandra Gonzalez-Bailon

Download or read book Decoding the Social World written by Sandra Gonzalez-Bailon and published by MIT Press. This book was released on 2017-12-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data science and the analysis of networks help us solve the puzzle of unintended consequences. Social life is full of paradoxes. Our intentional actions often trigger outcomes that we did not intend or even envision. How do we explain those unintended effects and what can we do to regulate them? In Decoding the Social World, Sandra González-Bailón explains how data science and digital traces help us solve the puzzle of unintended consequences—offering the solution to a social paradox that has intrigued thinkers for centuries. Communication has always been the force that makes a collection of people more than the sum of individuals, but only now can we explain why: digital technologies have made it possible to parse the information we generate by being social in new, imaginative ways. And yet we must look at that data, González-Bailón argues, through the lens of theories that capture the nature of social life. The technologies we use, in the end, are also a manifestation of the social world we inhabit. González-Bailón discusses how the unpredictability of social life relates to communication networks, social influence, and the unintended effects that derive from individual decisions. She describes how communication generates social dynamics in aggregate (leading to episodes of “collective effervescence”) and discusses the mechanisms that underlie large-scale diffusion, when information and behavior spread “like wildfire.” She applies the theory of networks to illuminate why collective outcomes can differ drastically even when they arise from the same individual actions. By opening the black box of unintended effects, González-Bailón identifies strategies for social intervention and discusses the policy implications—and how data science and evidence-based research embolden critical thinking in a world that is constantly changing.

Decoding Jung's Metaphysics

Author : Bernardo Kastrup
Publisher : John Hunt Publishing
ISBN 13 : 1789045665
Total Pages : 147 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Decoding Jung's Metaphysics by : Bernardo Kastrup

Download or read book Decoding Jung's Metaphysics written by Bernardo Kastrup and published by John Hunt Publishing. This book was released on 2021-02-26 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than an insightful psychologist, Carl Gustav Jung was the twentieth century's greatest articulator of the primacy of mind in nature, a view whose origins vanish behind the mists of time. Underlying Jung's extraordinary body of work, and providing a foundation for it, there is a broad and sophisticated system of metaphysical thought. This system, however, is only implied in Jung's writings, so as to shield his scientific persona from accusations of philosophical speculation. The present book scrutinizes Jung’s work to distil and reveal that extraordinary, hidden metaphysical treasure: for Jung, mind and world are one and the same entity; reality is fundamentally experiential, not material; the psyche builds and maintains its body, not the other way around; and the ultimate meaning of our sacrificial lives is to serve God by providing a reflecting mirror to God’s own instinctive mentation. Embodied in this compact volume is a journey of discovery through Jungian thoughtscapes never before revealed with the depth, force and scholarly rigor you are about to encounter.

Decoded

Author : Phil Barden
Publisher : John Wiley & Sons
ISBN 13 : 1118345606
Total Pages : 291 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Decoded by : Phil Barden

Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

The Meaning of the Musical Tree

Author : Mitzi DeWhitt
Publisher : Xlibris Corporation
ISBN 13 : 1450030726
Total Pages : 234 pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis The Meaning of the Musical Tree by : Mitzi DeWhitt

Download or read book The Meaning of the Musical Tree written by Mitzi DeWhitt and published by Xlibris Corporation. This book was released on 2010-01-27 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION. WHAT DOES IT MEAN? We had the experience but missed the meaning —T. S. Eliot, The Four Quartets What does it mean? How many times we ask ourselves that question! Frankl wrote that to find meaning in one’s life was the primary motivational force in man. Gurdjieff’s fundamental question was ”What is the meaning and purpose of man’s life on earth?” Without meaning, life becomes only a dreary disillusionment, a mere stopgap between birth and death. Since our human nature abhors a vacuum, our common search turns toward filling the ever-present inner void. Our humanity urges us to fill in the empty space between the two points. What urges us is the will to meaning: Who am I? What am I? Why am I here? The Mysteries not only address these wrenching human questions, but afford them objective, mathematically provable answers. The Mystery teachings are all about the science of mediation. Mediation means the mean between the extremes. Without the calculable knowledge of the mean, we are the halt leading the blind; and all fall into the ditch of ignorance and discord. From ancient times, the keynote of the special training into the Mysteries concerned the vibratory laws of harmonics. Harmonics is the language of initiates. Even today, our scientists, peering into the ineluctable mysteries of Nature, recognize how the knowledge harmonics unveils the hidden, mysterious, underlying substructure of the visible material world in which we live. They call it string theory. However, they see only the tip of the iceberg and fail to comprehend the vastness of the structure lying below the surface. Consequently, their results give no real meaning to their discoveries. As ancient cultures well knew, unless understood with a special cast of mind, the arid and secular (Ital. secco, dry) knowledge of mathematical harmonic ratios lead only to pedantic factual data that no one, except perhaps the pedants themselves, care to peruse. The sacred meaning is lost. Meaning, one might say, is the value computed by dividing the sum of two extremes of a range of values by 2? Both means and meaning are valuable as the connectors that join together the proverbial two ends of the octave stick. Means are what come in between. As the ancient musicians were at pains to point out, means provide the middle position. As the reconciling force, they represent the distinctive and valuable aspects of our human nature. In the Timaeus, Plato expresses the importance of the mean that mediates between the two incommensurable things: mind and body, allegorized as fire and earth. However, the universal frame was not simply a surface plane (for which a single mean would have sufficed). Rather, it was a solid, and solid bodies are always compacted not by one mean but by two. Therefore, God placed water and air in the mean between fire and earth, and made them to have the same proportion so far as was possible(as fire is to air, so is water to earth); and thus he bound and put together a visible and tangible heaven. And for these reasons, and out of such elements which are in number four, the body of the world was created, and it was harmonized by proportion, and therefore has the spirit of harmonia, having been reconciled to itself,

The Decoded Company

Author : Leerom Segal
Publisher : Penguin
ISBN 13 : 0698152158
Total Pages : 215 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Decoded Company by : Leerom Segal

Download or read book The Decoded Company written by Leerom Segal and published by Penguin. This book was released on 2014-02-20 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we've even finished asking a question. These companies know who we are and what we want. The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, and was named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital.

Decoded (Enhanced Edition)

Author : Jay-Z
Publisher : Random House Group
ISBN 13 : 0679605215
Total Pages : 337 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis Decoded (Enhanced Edition) by : Jay-Z

Download or read book Decoded (Enhanced Edition) written by Jay-Z and published by Random House Group. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enhanced eBook includes: • Over 30 minutes of never-before-seen video* interviews with Jay-Z discussing the back-story and inspiration for his songs • Two bonus videos*: “Rap is Poetry” and “The Evolution of My Style” • The full text of the book with illustrations and photographs *Video may not play on all readers. Check your user manual for details. Expanded edition of the acclaimed New York Times bestseller features 16 pages of new material, including 3 new songs decoded. Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Decoded

Author : Mai Jia
Publisher : Penguin UK
ISBN 13 : 0241961998
Total Pages : 320 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Decoded by : Mai Jia

Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

The Decode

Author : Parul Jain
Publisher : Notion Press
ISBN 13 : 1636336914
Total Pages : 211 pages
Book Rating : 4.6/5 (363 download)

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Book Synopsis The Decode by : Parul Jain

Download or read book The Decode written by Parul Jain and published by Notion Press. This book was released on 2021-01-16 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Decode is an intuitive, spiritual, yet scientific self-help book that explains how the universe works to unleash true human potential. It offers various simple tips to think clearly, dare to be yourself, ensure bliss in your relationships, be in sync with the divine waves, and earn & share kudos. It also provides you divine kudos checklists at the end of each chapter to take your personal and professional success to the next level. Enlightenment is to know our true nature, the true nature of the world, and the purpose and meaning of life. The way to true happiness is the way to enlightenment. There is no limit to the power of the human mind. All you need is the key to reveal its innermost secrets. If you tap into the flow of your pure intelligence, you will be ready to discover your true potential. We need to understand that we all are a source of infinite possibility, and there is nothing you should seek outside of yourself to guide you. If you are looking to craft an extraordinary life, this book is for you. Let this practical and powerful book drive you to unleash your greatness!

Decoding Schopenhauer’s Metaphysics

Author : Bernardo Kastrup
Publisher : John Hunt Publishing
ISBN 13 : 1789044278
Total Pages : 153 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Decoding Schopenhauer’s Metaphysics by : Bernardo Kastrup

Download or read book Decoding Schopenhauer’s Metaphysics written by Bernardo Kastrup and published by John Hunt Publishing. This book was released on 2020-07-31 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: First proposed more than 200 years ago, Schopenhauer's extraordinarily prescient metaphysics if understood along the lines thoroughly elucidated and substantiated in this volume offers powerful answers not only to the paradoxes of quantum mechanics, but also to modern philosophical dilemmas such as the hard problem of consciousness which plagues mainstream physicalism, and the subject combination problem which plagues constitutive panpsychism. This invaluable treasure of the Western philosophical canon has eluded us so far because Schopenhauer’s argument has been consistently misunderstood and misrepresented, even at the hands of presumed experts. Hoping to change this situation, Decoding Schopenhauer’s Metaphysics, offers a conceptual framework, a decoding key for unlocking the sense of Schopenhauer’s metaphysical contentions in a way that renders them mutually consistent. With this key in mind, even those who earlier dismissed Schopenhauer’s metaphysics should be able to return to it with fresh eyes and at last grasp its meaning. And for those as yet unacquainted with Schopenhauerian thought, this volume offers a succinct and accessible entry path.

Decoding International Law

Author : Susan Tiefenbrun
Publisher : Oxford University Press
ISBN 13 : 0195385772
Total Pages : 589 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Decoding International Law by : Susan Tiefenbrun

Download or read book Decoding International Law written by Susan Tiefenbrun and published by Oxford University Press. This book was released on 2010-05-06 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Violations of international law and human rights laws are the plague of the 20th and 21st centuries. People's inhumanity to people escalates as wars proliferate and respect for human rights and the laws of war diminish. Decoding International Law analyses international law as represented artfully in the humanities.

Decoding the Apocalypse

Author : Ernest Verity
Publisher : Xulon Press
ISBN 13 : 159467082X
Total Pages : 618 pages
Book Rating : 4.5/5 (946 download)

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Book Synopsis Decoding the Apocalypse by : Ernest Verity

Download or read book Decoding the Apocalypse written by Ernest Verity and published by Xulon Press. This book was released on 2003-10 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Decoding Privilege

Author : D. Scott Tharp
Publisher : Routledge
ISBN 13 : 1000523063
Total Pages : 224 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Decoding Privilege by : D. Scott Tharp

Download or read book Decoding Privilege written by D. Scott Tharp and published by Routledge. This book was released on 2021-12-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how White students understand the concept of privilege so that educators can more effectively teach students about social power and inequality. Specially, the text examines three elements that influence how White college students understand privilege: Ideas, beliefs, and feelings. As this volume demonstrates, examining all three aspects of students’ understanding is critical for educators who wish to effectively educate White students about the nature of social inequality and specific manifestations of privilege. The book concludes with curricular and pedagogical considerations that educators may incorporate into their teaching practice.

Integral Tarot: Decoding the Essence

Author : Suzanne Wagner
Publisher : Suzanne Wagner
ISBN 13 : 0976333104
Total Pages : 228 pages
Book Rating : 4.9/5 (763 download)

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Book Synopsis Integral Tarot: Decoding the Essence by : Suzanne Wagner

Download or read book Integral Tarot: Decoding the Essence written by Suzanne Wagner and published by Suzanne Wagner. This book was released on 2005-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Integral Tarot: Decoding the Essence", Suzanne Wagner helps you uncover the essence of Tarot within yourself. With the knowledge she shares, you to can begin to understand your own intuitive skills and gain access to the mysteries that are in your life. She reveals how you can finally use the Tarot as a tool to get answers to the patterns and problems that are happening within your life. Suzanne's book is filled with practical advice, shockingly simple strategies, varied ways to understand and interpret the information that is given in the cards and in depth explanations into the symbolism held within each card. Anyone curious about Tarot will enjoy the ease and depth of Integral Tarot. This book uncovers the mysteries surrounding this ancient form of divination in a way that the modern mind can understand and integrate. This refreshing look at the well-known deck by Aleister Crowley and Lady Frieda Harris goes deeper than many books into the revelation and exploration of the soul. Integral Tarot allows you to not only do readings but to grow and evolve as you journey into the mystery that is life. If you are on the search for your own inner awareness and want to expand your mind beyond what you have previously known, then this book is the one for you. Integral Tarot includes: In depth descriptions of the Major Arcana into physical, emotional, and spiritual levels. Explanations of reversed meaning of the cards. Astrological perspectives and interpretations of each card. Famous Quotes to allow the mind to remember the meaning of cards with humor and insight. Interpretations of the symbols illustrated on the Aleister Crowley Tarot. Numerous spreads with which to work and explore the Tarot. Health significance of cards to be able to indicate and understand health related problems. Yes/No/Maybe positions of the cards to quickly interpret an answer for the reader. This is what others have to say about Integral Tarot: Decoding the Essence: Ronald Scott Maestri, Comedian, Producer and Talk Show Host on QVC and Shop at Home Network, said this about Integral Tarot: Suzanne Wagner dazzles me every time she reads my Tarot cards. I'd watch in amazement, as she would literally dance across the messages of the cards, hitting me right between the eyes with their messages of truth and wisdom. Her personal experience and understanding of them is obviously quite vast, based on her own years of working experience. In a rare opportunity, Suzanne shares her incredible insights into how to read each and every card with her book, "Integral Tarot". Today, I have a greater insight into myself. I start each day with my own personal readings. Using Suzanne's book as my guide, those cards speak truths directly to me, even more clearly than when I was a passive observer getting read by someone else. Now, I can hear my guardian angel speak right through me, and you will too. I highly recommend this book to you. It will change your life, just as it continues to change mine. Joel Castleberg, Producer and Owner of Panama Pictures said this about the book: "I have owned and experimented with a Tarot deck for over 15 years and never really knew how to work with it." "Working with Suzanne's Tarot book for only a short time has been extraordinary...in terms of learning about the Tarot, but mostly as a guide in my own personal exploration of consciousness."

Decoding Ad Culture

Author : Harisur Rahman
Publisher : Rowman & Littlefield
ISBN 13 : 1666943177
Total Pages : 319 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis Decoding Ad Culture by : Harisur Rahman

Download or read book Decoding Ad Culture written by Harisur Rahman and published by Rowman & Littlefield. This book was released on 2024-09-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.