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Author :
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Quarterly Review of Marketing written by and published by . This book was released on 1988 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 834 pages
Book Rating : 4.F/5 ( download)
Download or read book The Quarterly Review of Economics and Business written by and published by . This book was released on 1911 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.3/5 (91 download)
Download or read book Quarterly Review written by and published by UM Libraries. This book was released on 1938 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section: "Some Michigan books."
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (128 download)
Download or read book Journal of Historical Research in Marketing written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher : Macmillan Education AU
ISBN 13 : 9780732952129
Total Pages : 572 pages
Book Rating : 4.9/5 (521 download)
Download or read book Marketing written by and published by Macmillan Education AU. This book was released on 1998 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author : Jeff French
Publisher : SAGE
ISBN 13 : 1473927676
Total Pages : 449 pages
Book Rating : 4.4/5 (739 download)
Download or read book Strategic Social Marketing written by Jeff French and published by SAGE. This book was released on 2015-01-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Author : Michael John Baker
Publisher : Taylor & Francis
ISBN 13 : 9780415213981
Total Pages : 752 pages
Book Rating : 4.2/5 (139 download)
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zakari Bukari
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543760902
Total Pages : 156 pages
Book Rating : 4.5/5 (437 download)
Download or read book Political Marketing written by Zakari Bukari and published by Partridge Publishing Singapore. This book was released on 2020-09-25 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing is part and parcel of political life. Politicians, government and council departments have incorporate marketing in their pursuit of political goals. They are aware when deciding on policies and service deliverances; understand people they serve and seek votes from them and thus create new segments to target and creation of the political brand to develop an attractive vision. The objectives of this study are to examine voters` behaviour, the role of loyalty, trust, and voting intention in selecting political leaders in Ghana. Data gathered from 520 eligible voters who have voted at least two times. Structural Equation Modeling Smart PLS was employed generate the findings. The outcome revealed that, candidate personality, epistemic value, contingency situation and political issues have a positive and significant influence on voting intention. However the social imagery had no effect on voting intention from the voters` perspectives. Voters` loyalty and trust moderates voting intention on the aggregate level. This finding suggested that political issues engagement with voter audience need to be revisited through civic education. Given the importance that democratic societies placed on citizens’ participation in an electoral process. Incorporating their views, opinions and feelings on trust and loyalty to a party on their voting intention will offers an empirical dimension to the evaluation of voters` behaviour and also help the leadership of the various political parties in Ghana in their quest to develop appropriate strategies with the so aim of winning election. As marketers do to win their customers against their competitors.
Author : Jonathan Cutmore
Publisher : Routledge
ISBN 13 : 1317314379
Total Pages : 294 pages
Book Rating : 4.3/5 (173 download)
Download or read book Conservatism and the Quarterly Review written by Jonathan Cutmore and published by Routledge. This book was released on 2015-10-06 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its time, the Quarterly Review was thought to closely reflect government policy, however, the essays in this volume reveal that it was inconsistent in its support of government positions and reflected disagreement over a broad range of religious, economic and political issues.
Author : D.O. Ughanwa
Publisher : Routledge
ISBN 13 : 1351248030
Total Pages : 336 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Role of Design in International Competitiveness written by D.O. Ughanwa and published by Routledge. This book was released on 2018-01-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.
Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1134669739
Total Pages : 316 pages
Book Rating : 4.1/5 (346 download)
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.
Author : Michael Simonson
Publisher : IAP
ISBN 13 : 1648025773
Total Pages : 66 pages
Book Rating : 4.6/5 (48 download)
Download or read book Quarterly Review of Distance Education written by Michael Simonson and published by IAP. This book was released on 2021-07-01 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Quarterly Review of Distance Education is a rigorously refereed journal publishing articles, research briefs, reviews, and editorials dealing with the theories, research, and practices of distance education. The Quarterly Review publishes articles that utilize various methodologies that permit generalizable results which help guide the practice of the field of distance education in the public and private sectors. The Quarterly Review publishes full length manuscripts as well as research briefs, editorials, reviews of programs and scholarly works, and columns. The Quarterly Review defines distance education as institutionally-based formal education in which the learning group is separated and interactive technologies are used to unite the learning group.
Author : Thomas Fotiadis
Publisher : Taylor & Francis
ISBN 13 : 0429401167
Total Pages : 351 pages
Book Rating : 4.4/5 (294 download)
Download or read book Marketing and the Customer Value Chain written by Thomas Fotiadis and published by Taylor & Francis. This book was released on 2022-02-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes. Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.
Author :
Publisher : Routledge
ISBN 13 : 1135893365
Total Pages : 143 pages
Book Rating : 4.1/5 (358 download)
Download or read book The Marketing of Edgar Allan Poe written by and published by Routledge. This book was released on with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Umit Hacioglu
Publisher : Springer Nature
ISBN 13 : 303072624X
Total Pages : 450 pages
Book Rating : 4.0/5 (37 download)
Download or read book Financial Ecosystem and Strategy in the Digital Era written by Umit Hacioglu and published by Springer Nature. This book was released on 2021-06-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses and discusses current issues and trends in finance with a special focus on technological developments and innovations. The book presents an overview of the classical and traditional approaches of financial management in companies and discusses its key strategic role in corporate performance. Furthermore, the volume illustrates how the emerging technological innovations will shape the theory and practice of financial management, focusing especially on the decentralized financial ecosystems that blockchain and its related technologies allow.
Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031490398
Total Pages : 270 pages
Book Rating : 4.0/5 (314 download)
Download or read book Welcome to The New Normal: Life After The Chaos written by Vincent Jeseo and published by Springer Nature. This book was released on 2024-01-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
