The Pursuit Of Reputation Unlocking The Power Of Public Relations

Download The Pursuit Of Reputation Unlocking The Power Of Public Relations full books in PDF, epub, and Kindle. Read online The Pursuit Of Reputation Unlocking The Power Of Public Relations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Pursuit of Reputation: Unlocking the Power of Public Relations

Author : Amith Prabhu
Publisher : Westland Business
ISBN 13 : 9357768394
Total Pages : 320 pages
Book Rating : 4.3/5 (577 download)

DOWNLOAD NOW!

Book Synopsis The Pursuit of Reputation: Unlocking the Power of Public Relations by : Amith Prabhu

Download or read book The Pursuit of Reputation: Unlocking the Power of Public Relations written by Amith Prabhu and published by Westland Business. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations.

Public Relations

Author : Iqbal Sachdeva
Publisher : Oxford Higher Education
ISBN 13 : 9780195699180
Total Pages : 0 pages
Book Rating : 4.6/5 (991 download)

DOWNLOAD NOW!

Book Synopsis Public Relations by : Iqbal Sachdeva

Download or read book Public Relations written by Iqbal Sachdeva and published by Oxford Higher Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.

Unlocking the Power of Networks

Author : Stephen Goldsmith
Publisher : Brookings Institution Press
ISBN 13 : 0815701969
Total Pages : 264 pages
Book Rating : 4.8/5 (157 download)

DOWNLOAD NOW!

Book Synopsis Unlocking the Power of Networks by : Stephen Goldsmith

Download or read book Unlocking the Power of Networks written by Stephen Goldsmith and published by Brookings Institution Press. This book was released on 2009-12-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Brookings Institution Press and Ash Center for Democratic Governance and Innovation publication The era of strict top-down, stovepiped public management in America is over. The traditional dichotomy between public ownership and privatization is an outdated notion. Public executives have shifted their focus from managing workers and directly providing services to orchestrating networks of public, private, and nonprofit organizations to deliver those services. Unlocking the Power of Networks employs original sector-specific analyses to reveal how networked governance achieves previously unthinkable policy goals. Stephen Goldsmith and Donald F. Kettl head a stellar cast of policy practitioners and scholars exploring the potential, strategies, and best practices of high-performance networks while identifying next-generation issues in public-sector network management. They cover the gamut of public policy issues, including national security, and the book even includes a thought-provoking look at how jihadist terrorists use the principles of network management to pursue their goals. Contributors: William G. Berberich (Virginia Tech), Tim Burke (Harvard University), G. Edward DeSeve (University of Pennsylvania),William D. Eggers (Manhattan Institute), Anne M. Khademian (Virginia Tech), H. Brinton Milward (University of Arizona), Mark H. Moore (Harvard University), Paul Posner (George Mason University), Jörg Raab (Tilburg University), and Barry G. Rabe (University of Michigan).

Essentials of Corporate Communication

Author : Cees B.M. Van Riel
Publisher : Routledge
ISBN 13 : 1134335059
Total Pages : 325 pages
Book Rating : 4.1/5 (343 download)

DOWNLOAD NOW!

Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel

Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

Reputation

Author : Charles J. Fombrun
Publisher : Harvard Business Review Press
ISBN 13 : 9780875846330
Total Pages : 482 pages
Book Rating : 4.8/5 (463 download)

DOWNLOAD NOW!

Book Synopsis Reputation by : Charles J. Fombrun

Download or read book Reputation written by Charles J. Fombrun and published by Harvard Business Review Press. This book was released on 1996 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.

In Pursuit

Author : Charles A. Murray
Publisher : Simon & Schuster
ISBN 13 : 9780671611002
Total Pages : 360 pages
Book Rating : 4.6/5 (11 download)

DOWNLOAD NOW!

Book Synopsis In Pursuit by : Charles A. Murray

Download or read book In Pursuit written by Charles A. Murray and published by Simon & Schuster. This book was released on 1988 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern classic--back in print and available again. Originally published in 1988, this book draws on advances in psychology and sociology to explore the fundamental questions of what is meant by "success". Rich in fascinating case studies. Line drawings, graphs and tables.

Power Beyond Scrutiny

Author : Justin Schlosberg
Publisher : Pluto Press
ISBN 13 : 9780745332918
Total Pages : 0 pages
Book Rating : 4.3/5 (329 download)

DOWNLOAD NOW!

Book Synopsis Power Beyond Scrutiny by : Justin Schlosberg

Download or read book Power Beyond Scrutiny written by Justin Schlosberg and published by Pluto Press. This book was released on 2013-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power Beyond Scrutiny uncovers the forces which distort and limit public debate in the media. From the misuse of politician's expenses to recent phone hacking scandals, establishment corruption has never been more in the headlines. Yet amidst the din of scandal, there have been seismic silences. Justin Schlosberg interrogates these silences - why did a plea bargain which allowed Britain's biggest arms company to escape bribery prosecution, go almost entirely unchallenged in television news? Why did journalists routinely endorse the official explanation of how intelligence analyst David Kelly died, while all but ignoring mounting evidence which undermined it? Why, in 2010, did broadcasters offer an unchallenged platform to critics of Wikileaks but not its supporters? These are some of the questions and imbalances that Schlosberg seeks to address as he explains the nature of public debate in the digital age. In doing so he uncovers a range of news blockages that are more than just accidents of a fragmented, chaotic mediascape. They are ultimately ideological forces which ensure that contestability and dissent remain within definable limits.

Public Relations in the Digital Age, 1Ce

Author : Tom Kelleher
Publisher :
ISBN 13 : 9780199029914
Total Pages : 456 pages
Book Rating : 4.0/5 (299 download)

DOWNLOAD NOW!

Book Synopsis Public Relations in the Digital Age, 1Ce by : Tom Kelleher

Download or read book Public Relations in the Digital Age, 1Ce written by Tom Kelleher and published by . This book was released on 2020-01-15 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new standard for public relations in CanadaThe most current coverage of social and new media strategiesPublic Relations in the Digital Age presents a clear, engaging, and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a waythat reflects today's participatory communication environment.

Don’t Beg. Inspire.

Author : Suman Srivastava
Publisher : Notion Press
ISBN 13 : 1685639836
Total Pages : 245 pages
Book Rating : 4.6/5 (856 download)

DOWNLOAD NOW!

Book Synopsis Don’t Beg. Inspire. by : Suman Srivastava

Download or read book Don’t Beg. Inspire. written by Suman Srivastava and published by Notion Press. This book was released on 2021-11-17 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger social good. Gaurav Shah, Founder & Director, Indian School of Development Management An “inspirational and essential” book for everyone, at all levels in the social sector. We solve “wicked” problems for the most vulnerable, every day. Our work is critical and yet, we “beg” for support. Suman uses a combination of rigorous academic theory, fascinating stories and practical advice to show us how we can become evangelists and storytellers to inspire and engage many others to join our movement to create a better world. Priya Naik, Founder & CEO, Samhita Social Ventures This is not just a good book, an interesting book but a great book because it’s a practical hand book for all the stakeholders in the social sector. Those who are struggling to establish themselves, those who want to scale up, those who want to evaluate prospective donees and those who want to write about the sector. I wish I had read this book when I co-founded Yuva Parivartan nearly 25yrs ago. Kishore Kher, President & Trustee, Kherwadi Social Welfare Association

Handbook of Public Relations

Author : J. Chris Skinner
Publisher :
ISBN 13 : 9780190412012
Total Pages : 333 pages
Book Rating : 4.4/5 (12 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Public Relations by : J. Chris Skinner

Download or read book Handbook of Public Relations written by J. Chris Skinner and published by . This book was released on 2016 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.

Do Good

Author : Anne Bahr Thompson
Publisher : AMACOM
ISBN 13 : 0814438407
Total Pages : 295 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!

Book Synopsis Do Good by : Anne Bahr Thompson

Download or read book Do Good written by Anne Bahr Thompson and published by AMACOM. This book was released on 2017-11-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so high that good works and charitable giving are necessary for companies that aspire for financial success. Do Good documents the sea of change that has impacted the twenty-first-century marketplace more than even the most optimistic of business forecasters, including examples such as: Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year after year even as it funnels heavy investments into sustainability. CVS’s strategic decision to start destocking cigarettes in all stores. Customers have shown with their wallets the types of businesses they will support and that they will quickly call out negligence. Buyers today demand more than half-hearted pledges from companies who are clearly just trying to show less profits and decrease their taxes. By implementing the five-step model for the new rules of business laid out in Do Good--Trust, Enrichment, Responsibility, Community, and Contribution--companies can take the necessary steps to embed social consciousness into their DNA, in turn capturing both markets and hearts.

Control the Narrative

Author : Lida Citroën
Publisher : Kogan Page
ISBN 13 : 9781398600836
Total Pages : 240 pages
Book Rating : 4.6/5 (8 download)

DOWNLOAD NOW!

Book Synopsis Control the Narrative by : Lida Citroën

Download or read book Control the Narrative written by Lida Citroën and published by Kogan Page. This book was released on 2021-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let your reputation help your career. From recovering from a blunder to contemplating next steps, this guide helps you leverage your core values for career success.

The Antitrust Paradox

Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

DOWNLOAD NOW!

Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

Talk Like TED

Author : Carmine Gallo
Publisher : St. Martin's Press
ISBN 13 : 1466837276
Total Pages : 289 pages
Book Rating : 4.4/5 (668 download)

DOWNLOAD NOW!

Book Synopsis Talk Like TED by : Carmine Gallo

Download or read book Talk Like TED written by Carmine Gallo and published by St. Martin's Press. This book was released on 2014-03-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

DOWNLOAD NOW!

Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

The Attention Revolution

Author : B. Alan Wallace
Publisher : ReadHowYouWant.com
ISBN 13 : 1458783898
Total Pages : 302 pages
Book Rating : 4.4/5 (587 download)

DOWNLOAD NOW!

Book Synopsis The Attention Revolution by : B. Alan Wallace

Download or read book The Attention Revolution written by B. Alan Wallace and published by ReadHowYouWant.com. This book was released on 2010-10-08 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shamatha meditation is a method for achieving previously inconceivable levels of concentration. Author B. Alan Wallace, an active participant in the much-publicized dialogues between Buddhists and scholars, has more than 20 years' practice in the discipline, some of it under the guidance of the Dalai Lama. This book is a definitive presentation of his knowledge of shamatha. It is aimed at the contemporary seeker who is distracted and defocused by the dizzying pace of modern life, as well as those suffering from depression and other mental maladies. Beginning by addressing the inherent problems.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!

Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.