The Psychology Of Price

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The Psychology of Price

Author : Leigh Caldwell
Publisher : Jaico Publishing House
ISBN 13 : 8184957688
Total Pages : 170 pages
Book Rating : 4.1/5 (849 download)

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Book Synopsis The Psychology of Price by : Leigh Caldwell

Download or read book The Psychology of Price written by Leigh Caldwell and published by Jaico Publishing House. This book was released on 2015-12-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

The Psychology of Graphic Design Pricing

Author : Michael C Janda
Publisher : Independently Published
ISBN 13 : 9781794390140
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Psychology of Graphic Design Pricing by : Michael C Janda

Download or read book The Psychology of Graphic Design Pricing written by Michael C Janda and published by Independently Published. This book was released on 2019-02-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

The Psychology of Money

Author : Morgan Housel
Publisher : Harriman House Limited
ISBN 13 : 085719769X
Total Pages : 209 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Psychology of Money by : Morgan Housel

Download or read book The Psychology of Money written by Morgan Housel and published by Harriman House Limited. This book was released on 2020-09-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Handbook on the Psychology of Pricing

Author : Markus Husemann-Kopetzky
Publisher :
ISBN 13 : 9783947897001
Total Pages : 185 pages
Book Rating : 4.8/5 (97 download)

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Book Synopsis Handbook on the Psychology of Pricing by : Markus Husemann-Kopetzky

Download or read book Handbook on the Psychology of Pricing written by Markus Husemann-Kopetzky and published by . This book was released on 2018 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of the Body, Enhanced

Author : Elliot Greene
Publisher : Jones & Bartlett Learning
ISBN 13 : 128420992X
Total Pages : 313 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis The Psychology of the Body, Enhanced by : Elliot Greene

Download or read book The Psychology of the Body, Enhanced written by Elliot Greene and published by Jones & Bartlett Learning. This book was released on 2020-05-13 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare your students to appropriately identify, understand, and respond appropriately to the phenomenon of emotional release during massage and bodywork! This new edition continues to provide a crucial basis of knowledge for massage therapy and students regarding the emotional impact of effective massage therapy. With a new, more colorful layout, this new edition has been fully revised to address the latest science around this topic. Furthermore, in-text features aim to help students apply their learning to actual practice as a massage therapist.

The Psychology of Finance

Author : Lars Tvede
Publisher : John Wiley & Sons
ISBN 13 : 047084342X
Total Pages : 341 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Psychology of Finance by : Lars Tvede

Download or read book The Psychology of Finance written by Lars Tvede and published by John Wiley & Sons. This book was released on 2002-04-22 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the market's characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bottom, rise, bull peak, and decline. It includes an appendix covering the history of economic psychology Written in an extremely readable and enjoyable style it shows how psychology can drive movements in the prices of financial assets, breakdown key market phenomena, eg, irrational attitude changes in the individual, and their indicators.

The Psychology of Consumer Behavior

Author : Brian Mullen
Publisher : Psychology Press
ISBN 13 : 1134932898
Total Pages : 290 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Psychology of the Stock Market

Author : George Charles Selden
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis Psychology of the Stock Market by : George Charles Selden

Download or read book Psychology of the Stock Market written by George Charles Selden and published by . This book was released on 1912 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is based upon the belief that the movements of prices on the exchanges are dependent to a very large degree on the mental attitude of the investing and trading public ... [and] is intended chiefly as a practical help to that considerable part of the community which is interested, directly or indirectly, in the markets.--p. [3]

Exploring the Psychology of Interest

Author : Paul J. Silvia
Publisher : Oxford University Press
ISBN 13 : 0199722072
Total Pages : 272 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Exploring the Psychology of Interest by : Paul J. Silvia

Download or read book Exploring the Psychology of Interest written by Paul J. Silvia and published by Oxford University Press. This book was released on 2006-04-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists have always been interested in interest, and so modern research on interest can be found in nearly every area of the field: Researchers studying emotions, cognition, development, education, aesthetics, personality, motivation, and vocations have developed intriguing ideas about what interest is and how it works. Exploring the Psychology of Interest presents an integrated picture of how interest has been studied in all the wide-ranging areas of psychology. Using modern theories of cognition and emotion as an integrative framework, Paul Silvia examines the nature of interest, what makes things interesting, the role of interest in personality, and the development of peoples idiosyncratic interests, hobbies, and avocations. His examination reveals deep similarities between seemingly different fields of psychology and illustrates the profound importance of interest, curiosity, and intrinsic motivation for understanding why people do what they do. The most comprehensive work of its kind, Exploring the Psychology of Interest will be a valuable resource for student and professional researchers in cognitive, social, and developmental psychology.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

The Psychology of Meaning in Life

Author : Tatjana Schnell
Publisher : Routledge
ISBN 13 : 1000072851
Total Pages : 187 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Psychology of Meaning in Life by : Tatjana Schnell

Download or read book The Psychology of Meaning in Life written by Tatjana Schnell and published by Routledge. This book was released on 2020-07-09 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an inspiring exploration of current findings from the psychology of meaning in life, analysing cutting-edge research to propose practical, evidence-based applications. Schnell draws on psychological, philosophical and cognitive perspectives to explore basic concepts of meaning and introduce a multidimensional model of meaning in life. Written in an accessible style, this book covers a range of topics including the distinction between meaning and happiness, the impact of meaning on health and longevity, meaning in the workplace, and meaning-centred interventions. Each chapter ends with exercises to encourage self-reflection and measurement tools are presented throughout, including the author’s original Sources of Meaning and Meaning in Life Questionnaire (SoMe), to inspire the reader to consider the role of meaning in their own life. The Psychology of Meaning in Life is essential reading for students and practitioners of psychology, sociology, counselling, coaching and related disciplines, and for general readers interested in exploring the role of meaning in life.

The Psychology of Desire

Author : Wilhelm Hofmann
Publisher : Guilford Publications
ISBN 13 : 146252768X
Total Pages : 489 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis The Psychology of Desire by : Wilhelm Hofmann

Download or read book The Psychology of Desire written by Wilhelm Hofmann and published by Guilford Publications. This book was released on 2016-06-29 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive perspective on human desire, this volume brings together leading experts from multiple psychological subdisciplines. It addresses such key questions as how desires of different kinds emerge, how they influence judgment and decision making, and how problematic desires can be effectively controlled. Current research on underlying brain mechanisms and regulatory processes is reviewed. Cutting-edge measurement tools are described, including practical recommendations for their use. The book also examines pathological forms of desire and the complex relationship between desire and happiness. The concluding section analyzes specific applied domains--eating, sex, aggression, substance use, shopping, and social media.

Price Management

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Price Management by : Hermann Simon

Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

The Psychology of Flavour

Author : Richard Stevenson
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Psychology of Flavour by : Richard Stevenson

Download or read book The Psychology of Flavour written by Richard Stevenson and published by . This book was released on 2009-04-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flavour is arguably the most fascinating aspect of eating and drinking. It utilises a complex variety of senses and processes, that incredibly work together to generate a unified, and hopefully pleasurable, experience. This book is the first to explore and describe what we know about the psychology and biology of flavour

A Practical Guide to the Psychology of Success

Author : Alison Price
Publisher : Icon Books Ltd
ISBN 13 : 1785780220
Total Pages : 155 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis A Practical Guide to the Psychology of Success by : Alison Price

Download or read book A Practical Guide to the Psychology of Success written by Alison Price and published by Icon Books Ltd. This book was released on 2016-05-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant, brilliant book.' Ben Hunt-Davis MBE, Olympic Champion Men's Rowing 8+ Identify your dreams. Achieve your goals. Enjoy the process. In Psychology of Success, Alison and David Price help you to identify your personal vision of success, building goals around what you really want and what you have the potential to achieve. With the benefit of expert insights, real-life case studies and powerful techniques, you'll build day-to-day strategies to help define and reach your goals, overcome obstacles and succeed in the face of adversity. If you're looking to reach your full potential – whether it's making a personal change, achieving a sporting goal, or putting a business plan into practice – this book will give you the map to changing your life, and enjoying the journey.

The Psychology of Design

Author : Rajeev Batra
Publisher : Routledge
ISBN 13 : 1317502108
Total Pages : 377 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Psychology of Design by : Rajeev Batra

Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

The Psychology Book

Author : DK
Publisher : Penguin
ISBN 13 : 1465439293
Total Pages : 723 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Psychology Book by : DK

Download or read book The Psychology Book written by DK and published by Penguin. This book was released on 2015-02-02 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about human nature, behavior and how the mind works with The Psychology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Psychology in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Psychology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Psychology, with: - More than 100 ground-breaking ideas in this field of science - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Psychology Book is the perfect introduction to the science, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover key concepts by psychologists who have significantly enhanced our understanding of the human mind and behavior. Learn about everyone who’s contributed to the big ideas in psychology, incorporating the ideas of today’s scientists as well those of the ancient philosophers and pioneers. Your Psychology Questions, Simply Explained If you thought it was difficult to learn psychology and its many concepts, The Psychology Book presents the key ideas in a clear layout. Learn about the key personalities of the 19th and 20th centuries whose work has made significant contributions to our understanding of human behavior. Fantastic mind maps and step-by-step summaries explain the line of thought clearly for students of psychology and for anyone with a general interest in understanding the human mind. The Big Ideas Series With millions of copies sold worldwide, The Psychology Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.