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Author : Roy Mitchell Windham
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (263 download)
Download or read book The Promotion of School Library Services Through Public Relations written by Roy Mitchell Windham and published by . This book was released on 1961 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lisa A. Wolfe
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library Public Relations, Promotions, and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author : Rashelle S. Karp
Publisher : American Library Association
ISBN 13 : 9780838908181
Total Pages : 100 pages
Book Rating : 4.9/5 (81 download)
Download or read book Powerful Public Relations written by Rashelle S. Karp and published by American Library Association. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your library the place to be. The library is still the best place to go for traditional information - and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to: * Produce eye-catching brochures using desktop technology * Create a Web-based PR strategy and plan * Develop multimedia promotional programs that can be set up in the library * Plan special events and exhibits that will generate publicity and attendance With sample screen captures, press releases, public service announce
Author : Helen F. Flowers
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for School Library Media Programs written by Helen F. Flowers and published by . This book was released on 1998 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers 500 different strategies that can be used to increase public relations for a school media program and get parents, students, and other community members involved in library projects.
Author : Anne F. Roberts
Publisher : Englewood, Colo. : Libraries Unlimited
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for Librarians written by Anne F. Roberts and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cosette N. Kies
Publisher : Scarecrow Press
ISBN 13 : 9780810846562
Total Pages : 220 pages
Book Rating : 4.8/5 (465 download)
Download or read book Marketing and Public Relations for Libraries written by Cosette N. Kies and published by Scarecrow Press. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
Author : Rita T. Kohn
Publisher : Metuchen, N.J. : Scarecrow Press
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)
Download or read book Have You Got what They Want? written by Rita T. Kohn and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1990 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition, like the first, is designed to help school librarians and learning center specialists develop solid public relations strategies. Step-by-step strategies in public relations are developed within the framework of seven basic categories. The authors have added material on bilingualism, multilingualism, geography, ethics, literacy, fitness and health, life transitions and crisis control, child abuse, and image building.
Author : Mildred Laughlin
Publisher : Englewood, Colo. : Libraries Unlimited
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for School Library Media Centers written by Mildred Laughlin and published by Englewood, Colo. : Libraries Unlimited. This book was released on 1990 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. Lackie
Publisher : Rowman & Littlefield
ISBN 13 : 144225422X
Total Pages : 206 pages
Book Rating : 4.4/5 (422 download)
Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Author : United States. Task Force on the Role of the School Library Media Program in the National Program
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Role of the School Library Media Program in Networking written by United States. Task Force on the Role of the School Library Media Program in the National Program and published by . This book was released on 1978 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Kinnell
Publisher : Graham Books
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.3/5 (91 download)
Download or read book Planned Public Relations for Libraries written by Margaret Kinnell and published by Graham Books. This book was released on 1989 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for the planning and implementation of public relations in libraries and information services. Explores the commercial approach to public relations, the needs of library users, planning a public relations campaign, managing a campaign budget, lobbying politicians, and staff training and deve
Author : Steve Sherman
Publisher : Metuchen, N.J. : Scarecrow Press
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (42 download)
Download or read book ABC's of Library Promotion written by Steve Sherman and published by Metuchen, N.J. : Scarecrow Press. This book was released on 1980 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The basics of advancing the use and appreciation of libraries. In addition to updating methods of public relations designed for libraries, this edition (2nd was 1980) adds five chapters to fit new technological, social, political, and financial conditions. Annotation copyright by Book News, Inc., Portland, OR
Author : Sreenidhi Iyengar
Publisher : Anmol Publications PVT. LTD.
ISBN 13 : 9788174883261
Total Pages : 355 pages
Book Rating : 4.8/5 (832 download)
Download or read book Library Public Relations written by Sreenidhi Iyengar and published by Anmol Publications PVT. LTD.. This book was released on 1996-01-01 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Public Relations Play A Very Dominant Role In The Library Which Is A Social Institution And Visited By A Large Number Of Clienteles Daily In Pursuit Of Research And Information. The Users In The Library Need Constant Guidance About Each Service In The Library. The Public Relations In Libraries Have Become All The Most Essential In Modern Days Since The Reorientation Of Library Services Due To Introduction Of Computers. Initiation Of Users, Research Scholars To The Computerized Services In The Libraries Compels More For Public Relations In Order To Achieve More Efficiency In Library Services.The Editor Has Compiled Various Articles After Judicious Consideration And Selection Which Impart Indepth Insight In All The Spheres Of Public Relations In The Libraries. These Articles Have Been Gathered From Authentic Library Documents Which Have Proved Succinct And Reliable In The Study Of Library Science.The Book Will Be Highly Useful For Students Of Library Science, Teachers And Research Scholars. It Will Prove A Valuable Supplementary Reading.
Author : Cosette N. Kies
Publisher : Chicago : American Association of School Librarians, American Library Association
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (42 download)
Download or read book Projecting a Positive Image Through Public Relations written by Cosette N. Kies and published by Chicago : American Association of School Librarians, American Library Association. This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marian S. Edsall
Publisher : New York, N.Y. : Neal-Schuman Publishers
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book Practical PR for School Library Media Centers written by Marian S. Edsall and published by New York, N.Y. : Neal-Schuman Publishers. This book was released on 1984 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Gould
Publisher : American Library Association
ISBN 13 : 0838910025
Total Pages : 125 pages
Book Rating : 4.8/5 (389 download)
Download or read book The Library PR Handbook written by Mark Gould and published by American Library Association. This book was released on 2009-07-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
Author : Ohio Educational Library/Media Association. Public Relations Committee
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)
Download or read book Practical Public Relations written by Ohio Educational Library/Media Association. Public Relations Committee and published by . This book was released on 1979 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
