The Professionals Guide To Financial Services Marketing

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The Professional's Guide to Financial Services Marketing

Author : Jay Nagdeman
Publisher : John Wiley & Sons
ISBN 13 : 0470410795
Total Pages : 288 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Professional's Guide to Financial Services Marketing by : Jay Nagdeman

Download or read book The Professional's Guide to Financial Services Marketing written by Jay Nagdeman and published by John Wiley & Sons. This book was released on 2009-04-27 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.

Investor Relations

Author : William F. Mahoney
Publisher : New York Inst of Finance
ISBN 13 : 9780136912545
Total Pages : 433 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis Investor Relations by : William F. Mahoney

Download or read book Investor Relations written by William F. Mahoney and published by New York Inst of Finance. This book was released on 1991 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the history, geography, and culture of the Canadian province of British Columbia.

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1136403051
Total Pages : 417 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2007-01-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

Financial Services Sales Handbook

Author : Clifton T. Warren
Publisher : Business Expert Press
ISBN 13 : 1631574949
Total Pages : 157 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Financial Services Sales Handbook by : Clifton T. Warren

Download or read book Financial Services Sales Handbook written by Clifton T. Warren and published by Business Expert Press. This book was released on 2016-08-11 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.

Financial Services Marketing

Author : Christine Ennew
Publisher : Routledge
ISBN 13 : 1134076029
Total Pages : 464 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Financial Services Marketing by : Christine Ennew

Download or read book Financial Services Marketing written by Christine Ennew and published by Routledge. This book was released on 2013-07-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.

The Financial Professional's Guide to Communication

Author : Robert L. Finder
Publisher : FT Press
ISBN 13 : 0133017915
Total Pages : 209 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis The Financial Professional's Guide to Communication by : Robert L. Finder

Download or read book The Financial Professional's Guide to Communication written by Robert L. Finder and published by FT Press. This book was released on 2012-10-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, financial clients are profoundly skeptical. They’ve been burned. Their consultants and advisors talk too much, use too much confusing technical jargon, work from too many boilerplate scripts, repeat too many generic caveats and useless disclaimers. Above all, clients say, their advisors don’t listen well, and don’t link their own needs and views to the recommendations they present. To succeed in today’s radically new environment, financial advisors must first transform the way they communicate. In The Financial Professional’s Guide to Communication, one of the world’s leading experts on the financial client relationship shows them how to do precisely that. Drawing on his experience training elite financial professionals worldwide, Bob Finder shows how to actively listen, speak plainly with precision and passion, and engage clients with uncommon effectiveness. Finder demonstrates how to focus relentlessly on what matters most to each individual client, and then deliver intensely relevant recommendations with clarity and impact, in your own voice. You’ll learn how to bring imagination, creativity, and even entertainment to your presentations and conversations, and use constructive criticism to keep improving with every new client meeting. Using these proven techniques, you can deliver truly extraordinary levels of professionalism and service, gain the powerful new competitive edge you’re desperately searching for – and earn equally powerful rewards for yourself.

Market Players

Author : Gail Rolland
Publisher : John Wiley & Sons
ISBN 13 : 1119990378
Total Pages : 369 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Market Players by : Gail Rolland

Download or read book Market Players written by Gail Rolland and published by John Wiley & Sons. This book was released on 2011-10-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global financial markets are not just driven by the big investment houses and fund managers. Along with these, private banks, insurance houses, hedge funds, sovereign wealth funds and a range of boutique investment managers, regional institutions and brokers of different sizes and nationalities all operate and interact to form the bedrock of the global financial infrastructure. Because of this, it is essential that practitioners and observers of the markets fully understand the linkages, objectives and functions of these institutions, and the new and dynamic environment they are working in. Market Players provides a complete roadmap to the institutions and intermediaries operating in today's global financial landscape, illustrating what they are, how they work, how they interact and importantly, their motivation. It explains the core financial market business of these institutions and considers how they have become the firms that we see today, providing readers with a clear understanding of which market sectors are likely to see the most involvement from the different types of institution and, importantly, why they are involved in these market areas. Key features include: a series of case studies looking at examples of some of these institutions including an explanation of the EIB and the UK agency UKFI. They also look at the financial crisis and the impact on AIG and Northern Rock, two institutions that clearly illustrate what can go wrong and how the other market players have to step in when this happens. an international perspective looking at representative institutions from Europe, Asia and North America, showing global similarities and differences. a Post Financial Crisis perspective on the structure of international banks in today's markets. coverage of the major players on both the buy and sell side of the market Written in plain English, Market Players is an accessible and much needed guide to financial institutions, equipping readers with the knowledge to better understand how the global financial markets really work.

Price Management in Financial Services

Author : Georg Wuebker
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566088216
Total Pages : 224 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Price Management in Financial Services by : Georg Wuebker

Download or read book Price Management in Financial Services written by Georg Wuebker and published by Gower Publishing, Ltd.. This book was released on 2008 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Price Management in Financial Services shows how to incorporate the modern techniques of value based pricing in both product design and pricing. You are given an overview of basic pricing techniques and introduced to strategic pricing issues such as: strategic market segmentation, product bundling, multi-channel pricing and non linear pricing. As exemplified by a large number of Simon-Kucher & Partners' international case studies, the book illustrates how such professional pricing techniques hold the key to enormous profit potential.

Cross-Selling Financial Services

Author : Clifton Warren
Publisher :
ISBN 13 : 9781631578472
Total Pages : 0 pages
Book Rating : 4.5/5 (784 download)

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Book Synopsis Cross-Selling Financial Services by : Clifton Warren

Download or read book Cross-Selling Financial Services written by Clifton Warren and published by . This book was released on 2017-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about generating profitable revenue from existing clients, and converting part-time clients into 100 percent full-time clients. Professionals and firms that offer financial services want to enjoy continued organic growth, and maximize the value of their business. Retaining and developing existing clients is one of the challenges they encounter in the process. The financial services industry is currently facing several key challenges: increasing competition, industry consolidation, rapidly changing technology, a soft market (for rates, premiums, and fees), and an increasing number of regulatory requirements. All these factors make it difficult for firms to produce consistent, positive, organic growth. This book is a follow-up to the author's previous book The Financial Sales Handbook: A Professionals Guide to Becoming a Top Producer. Although this book is an extension of the first, readers can be confident in approaching it as a stand-alone book. Cross-Selling Financial Services: A Professional's Guide to Account Development is for experienced professionals and firms who want to protect their existing top clients and revenue, and maximize the long-term growth and profitability of their business. The book will also help professionals to sharpen their account development capabilities. It is designed to be the nucleus for corporate training programs, as well as a guide for self-employed professionals who must market and sell to stay in business.

The Marketing Guide For Financial Advisors

Author : Claire Akin
Publisher :
ISBN 13 : 9781705950395
Total Pages : 160 pages
Book Rating : 4.9/5 (53 download)

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Book Synopsis The Marketing Guide For Financial Advisors by : Claire Akin

Download or read book The Marketing Guide For Financial Advisors written by Claire Akin and published by . This book was released on 2019-11-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.

The Routledge Companion to Financial Services Marketing

Author : Tina Harrison
Publisher : Routledge
ISBN 13 : 1134095627
Total Pages : 897 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Routledge Companion to Financial Services Marketing by : Tina Harrison

Download or read book The Routledge Companion to Financial Services Marketing written by Tina Harrison and published by Routledge. This book was released on 2014-12-05 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the realisation that the consumption and marketing of financial services differs from that of tangible goods and indeed many other intangible services. This book is therefore a timely and much needed comprehensive compendium that reflects the development and maturation of the research domain, and pulls together, in a single volume, the current state of thinking and debate. The events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process. Edited by an international team of experts, this book will provide the latest thinking on how to manage such challenges and will be vital reading for students and lecturers in financial services marketing, policy makers and practitioners.

Guide to Financial Markets

Author : Marc Levinson
Publisher : The Economist
ISBN 13 : 1541742516
Total Pages : 250 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Guide to Financial Markets by : Marc Levinson

Download or read book Guide to Financial Markets written by Marc Levinson and published by The Economist. This book was released on 2018-07-24 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides a clear and incisive guide to a complex world that even those who work in it often find hard to understand. In chapters on the markets that deal with money, foreign exchange, equities, bonds, commodities, financial futures, options and other derivatives, the book examines why these markets exist, how they work, and who trades in them, and gives a run-down of the factors that affect prices and rates. Business history is littered with disasters that occurred because people involved their firms with financial instruments they didn't properly understand. If they had had this book they might have avoided their mistakes. For anyone wishing to understand financial markets, there is no better guide.

The Professional Risk Managers' Guide to Financial Markets

Author : Professional Risk Managers' International Association (PRMIA)
Publisher : McGraw Hill Professional
ISBN 13 : 0071631631
Total Pages : 262 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Professional Risk Managers' Guide to Financial Markets by : Professional Risk Managers' International Association (PRMIA)

Download or read book The Professional Risk Managers' Guide to Financial Markets written by Professional Risk Managers' International Association (PRMIA) and published by McGraw Hill Professional. This book was released on 2007-12-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for risk managers to succeed in today's complex financial landscape, they need a solid understanding of the world's major financial markets, the roles these markets play in the international arena, the risk strategies for each, and the new crop of financial instruments that involve multiple markets. The Professional Risk Managers' Guide to Financial Markets examines how financial risk management takes place in the world's major financial markets. Featuring contributions by financial leaders from around the world, this unique reference helps you to protect investments as it relates to the specifics of each sector, and takes you step-by-step through pertinent markets, including: Money--securities with governments and corporations; and the repo market for borrowing or lending on a secured basis Bond--government, agency, corporate, and municipal bonds; bond markets in major countries; and international bond markets Foreign Exchange--quotation conventions, brokers, cross rates, theories of exchange rates, central bank policies, forward rates, currency swaps Stock--types, market indices, liquidation, dividends, dividend-based stock valuation; primary and secondary markets, market mechanics, and options on stocks Futures--the main exchange-traded markets, options, specifications of contracts, the use of futures for hedging, market-to-market procedures, expiration conventions, and market participants Commodities--the spot market; commodity forwards; futures; delivery and settlement; price term structure; short squeezes; and regulations

The Physician's Guide to Investing

Author : Robert M. Doroghazi
Publisher : Springer Science & Business Media
ISBN 13 : 1592599532
Total Pages : 220 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis The Physician's Guide to Investing by : Robert M. Doroghazi

Download or read book The Physician's Guide to Investing written by Robert M. Doroghazi and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: I met Bob Doroghazi when he dropped the first draft of his manuscript of The Physician’s Guide to Investing: A Practical Approach to Building Wealth at my office. I will have to admit I was a bit skeptical: a physician writing a book on investments? During that first meeting with Bob, it became evident that he had been a successful physician and a successful investor, so I agreed to take a look at the book. I was in for a pleasant surprise. Bob’s manuscript was easy to read and had specific advice useful to physicians, interspersed with lots of practical tidbits for any investor. Having written three college-level finance and investment texts, I was excited to be in on a project aimed at offering practical investment advice to a more general, yet specialized, audience. I had high expectations for the book and am pleased to say that I believe Bob has delivered a book that every physician interested in building wealth and protecting assets should read. Bob is a straight shooter; he tells it like he sees it in his book. Some doctors might be indignant on reading his statements, such as “Physicians sometimes have no idea of their limitations. This type of arrogance and ego can result in investing disaster.” However, if you do have these limitations (and most professionals, even college professors, do), then reading Bob’s book will help you recognize situations in which they can lead to poor investment decisions.

Financial Modeling and Valuation

Author : Paul Pignataro
Publisher : John Wiley & Sons
ISBN 13 : 1118558766
Total Pages : 432 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Financial Modeling and Valuation by : Paul Pignataro

Download or read book Financial Modeling and Valuation written by Paul Pignataro and published by John Wiley & Sons. This book was released on 2013-07-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the Founder and CEO of the prestigious New York School of Finance, this book schools you in the fundamental tools for accurately assessing the soundness of a stock investment. Built around a full-length case study of Wal-Mart, it shows you how to perform an in-depth analysis of that company's financial standing, walking you through all the steps of developing a sophisticated financial model as done by professional Wall Street analysts. You will construct a full scale financial model and valuation step-by-step as you page through the book. When we ran this analysis in January of 2012, we estimated the stock was undervalued. Since the first run of the analysis, the stock has increased 35 percent. Re-evaluating Wal-Mart 9months later, we will step through the techniques utilized by Wall Street analysts to build models on and properly value business entities. Step-by-step financial modeling - taught using downloadable Wall Street models, you will construct the model step by step as you page through the book. Hot keys and explicit Excel instructions aid even the novice excel modeler. Model built complete with Income Statement, Cash Flow Statement, Balance Sheet, Balance Sheet Balancing Techniques, Depreciation Schedule (complete with accelerating depreciation and deferring taxes), working capital schedule, debt schedule, handling circular references, and automatic debt pay downs. Illustrative concepts including detailing model flows help aid in conceptual understanding. Concepts are reiterated and honed, perfect for a novice yet detailed enough for a professional. Model built direct from Wal-Mart public filings, searching through notes, performing research, and illustrating techniques to formulate projections. Includes in-depth coverage of valuation techniques commonly used by Wall Street professionals. Illustrative comparable company analyses - built the right way, direct from historical financials, calculating LTM (Last Twelve Month) data, calendarization, and properly smoothing EBITDA and Net Income. Precedent transactions analysis - detailing how to extract proper metrics from relevant proxy statements Discounted cash flow analysis - simplifying and illustrating how a DCF is utilized, how unlevered free cash flow is derived, and the meaning of weighted average cost of capital (WACC) Step-by-step we will come up with a valuation on Wal-Mart Chapter end questions, practice models, additional case studies and common interview questions (found in the companion website) help solidify the techniques honed in the book; ideal for universities or business students looking to break into the investment banking field.

Financial Times Guide to the Financial Markets

Author : Glen Arnold
Publisher : Pearson UK
ISBN 13 : 0273730010
Total Pages : 578 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Financial Times Guide to the Financial Markets by : Glen Arnold

Download or read book Financial Times Guide to the Financial Markets written by Glen Arnold and published by Pearson UK. This book was released on 2012-05-14 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Glen Arnold, this is a jargon-busting book that describes how financial markets work, where they are located and how they impact on everyday life. It assumes no specialised prior knowledge of finance theory and provides an authoritative and comprehensive run-down of the workings of the modern financial system. Using real world examples from media such as the Financial Times, Arnold gives an international perspective on the financial markets with frequent comparisons in the workings of major financial centres such as the Bank of England and the City, the Federal Reserve System and Wall Street, the Japanese Central Bank, the European Central Bank and IMF and World Bank. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Financial Times Guide to Banking

Author : Glen Arnold
Publisher : Pearson UK
ISBN 13 : 0273791842
Total Pages : 467 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Financial Times Guide to Banking by : Glen Arnold

Download or read book The Financial Times Guide to Banking written by Glen Arnold and published by Pearson UK. This book was released on 2014-03-03 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Times Guide to Banking is a comprehensive introduction to how banks and banking works. Best-selling author Glen Arnold provides you with a foundation for understanding the wide variety of activities undertaken by banks. He shows you why these global institutions are so important to consumers and finance professionals alike and explains how their activities impact on everyday life. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.