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Author : Herbert William Hess
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (846 download)
Download or read book The Principles and Implications of Psycho-economic Advertising written by Herbert William Hess and published by . This book was released on 1914 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.A/5 ( download)
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1908 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1932 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1317398955
Total Pages : 451 pages
Book Rating : 4.3/5 (173 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2015-12-22 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Theory of Advertising written by Walter Dill Scott and published by . This book was released on 1903 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by . This book was released on 1921 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Psychology of Advertising written by Walter Dill Scott and published by . This book was released on 1913 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of Pennsylvania
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)
Download or read book University of Pennsylvania Bulletin written by University of Pennsylvania and published by . This book was released on 1914 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry Dexter Kitson
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (89 download)
Download or read book Manual for the Study of the Psychology of Advertising and Selling written by Harry Dexter Kitson and published by . This book was released on 1920 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (43 download)
Download or read book The Theory of Advertising written by Walter Dill Scott and published by . This book was released on 1904 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Henry Foster Adams
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Its Mental Laws written by Henry Foster Adams and published by . This book was released on 1916 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is interested primarily in what mind does, not in what it is. The author has endeavored to accomplish three things in the development of this work. First, to present in simple language the basic facts and principles of psychology which are related to advertising and point out the application of the principles. Secondly, the author has endeavored to reduce the complexity of a printed advertisement to its elements and to show with mathematical exactness the effect of the various elements. This has been done in large measure by devising experiments to test the effect of one factor in isolation, then the effect of a second, a third, etc. The book, consequently, is an endeavor to put the psychology of advertising on a quantitative basis, strictly scientific basis. Thirdly, the results of the experiments have been compared with the results of actual advertising campaigns in which similar problems have been involved and it has been found that the relationship between the business test and the theoretical test is strikingly close. In order to produce effective advertising, it is necessary that the advertisement lead to some action. Consequently, the author has endeavored to analyze action thoroughly, showing why so many advertisements lack effectiveness, why people do not act in response to them, and giving in some detail devices which will improve the motivational factor of an advertisement. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
Author : H. W. Shippey
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (889 download)
Download or read book The Psychology and Economic Implications of Modern Day Advertising written by H. W. Shippey and published by . This book was released on 1962 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob M. Fennis
Publisher : Psychology Press
ISBN 13 : 1136988238
Total Pages : 344 pages
Book Rating : 4.1/5 (369 download)
Download or read book The Psychology of Advertising written by Bob M. Fennis and published by Psychology Press. This book was released on 2010-07-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assists student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.
Author : Walter Dill Scott
Publisher : Legare Street Press
ISBN 13 : 9781019377208
Total Pages : 0 pages
Book Rating : 4.3/5 (772 download)
Download or read book The Psychology of Advertising in Theory and Practice written by Walter Dill Scott and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic work explores the psychology of advertising and provides practical guidance for advertisers seeking to create compelling campaigns. Scott draws on his extensive research to explain the psychological principles that underlie effective advertising, including attention, suggestion, and association. This book is a must-read for anyone interested in the art and science of advertising. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Walter Dill Scott
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (222 download)
Download or read book The Theory and Practice of Advertising written by Walter Dill Scott and published by . This book was released on 1908 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter Dill Scott
Publisher :
ISBN 13 : 9780243634460
Total Pages : pages
Book Rating : 4.6/5 (344 download)
Download or read book Theory of Advertising written by Walter Dill Scott and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter D Scott
Publisher : Sagwan Press
ISBN 13 : 9781296866426
Total Pages : 252 pages
Book Rating : 4.8/5 (664 download)
Download or read book The Theory of Advertising written by Walter D Scott and published by Sagwan Press. This book was released on 2015-08-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
