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Author : Lynn Wallace Keyser
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (436 download)
Download or read book The Pre-printed Advertising Supplement and the Daily Newspaper Industry written by Lynn Wallace Keyser and published by . This book was released on 1965 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Godfrey Naanlang Danaan
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443816663
Total Pages : 150 pages
Book Rating : 4.4/5 (438 download)
Download or read book Understanding the Newspaper Business in Nigeria written by Godfrey Naanlang Danaan and published by Cambridge Scholars Publishing. This book was released on 2016-09-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a selection of articles on newspaper writing and reporting. It represents a resource book intended to sensitize would-be journalists to the arts of reporting and writing, and to the ways in which newspaper readership can be sustained in the age of online messaging. It will provide students of journalism and media studies, particularly in Nigeria, with the skills required by newspaper journalism, and is a response to the poverty of literature on newspaper journalism in Nigerian universities and colleges.
Author : American Newspaper Publishers Association. Bureau of Advertising
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.M/5 ( download)
Download or read book Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1939 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert N. Greco
Publisher : Routledge
ISBN 13 : 1317579259
Total Pages : 324 pages
Book Rating : 4.3/5 (175 download)
Download or read book The Economics of the Publishing and Information Industries written by Albert N. Greco and published by Routledge. This book was released on 2014-12-05 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector’s investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477468
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-07-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (89 download)
Download or read book Kleppner's Advertising Procedure written by Otto Kleppner and published by . This book was released on 1990 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes glossary & index
Author :
Publisher :
ISBN 13 :
Total Pages : 654 pages
Book Rating : 4.F/5 ( download)
Download or read book Journalism Abstracts written by and published by . This book was released on 1963 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
Publisher :
ISBN 13 :
Total Pages : 1612 pages
Book Rating : 4.:/5 (319 download)
Download or read book Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and published by . This book was released on 1968 with total page 1612 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 1316 pages
Book Rating : 4.:/5 (36 download)
Download or read book Hearings, Reports and Prints of the Senate Committee on the Judiciary written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1967 with total page 1316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Moriarty
Publisher : Pearson Australia
ISBN 13 : 1486009050
Total Pages : 577 pages
Book Rating : 4.4/5 (86 download)
Download or read book Advertising: Principles and Practice written by Sandra Moriarty and published by Pearson Australia. This book was released on 2014-08-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Jon G. Udell
Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.3/5 (121 download)
Download or read book Economic Trends in the Daily Newspaper Business, 1946 to 1970 written by Jon G. Udell and published by . This book was released on 1970 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.:/5 (31 download)
Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1990 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.
Author : Belch
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.3/5 (91 download)
Download or read book Journalism Quarterly written by and published by . This book was released on 1966 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "Book reviews" and other bibliographical material.
Author : Pierre Musso
Publisher : Council of Europe
ISBN 13 : 9789287128072
Total Pages : 264 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Printed Press and Television in the Regions of Europe written by Pierre Musso and published by Council of Europe. This book was released on 1995-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Milton Ferguson
Publisher : Englewood Cliffs, N.J., Prentice-Hall
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.:/5 (1 download)
Download or read book The Advertising Rate Structure in the Daily Newspaper Industry written by James Milton Ferguson and published by Englewood Cliffs, N.J., Prentice-Hall. This book was released on 1963 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author is an alumnus of Evanston Township High School, class of 1954.
Author :
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Week in Germany written by and published by . This book was released on 1995 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
