The Practice Of Graduate Research In Hospitality And Tourism

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The Practice of Graduate Research in Hospitality and Tourism

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1135410909
Total Pages : 202 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis The Practice of Graduate Research in Hospitality and Tourism by : Kaye Sung Chon

Download or read book The Practice of Graduate Research in Hospitality and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2014-06-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industry The Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

The Practice of Graduate Research in Hospitality and Tourism

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1135410976
Total Pages : 220 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis The Practice of Graduate Research in Hospitality and Tourism by : Kaye Sung Chon

Download or read book The Practice of Graduate Research in Hospitality and Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2014-06-23 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include: selecting service-oriented employees based on person-organization fit measuring the effectiveness of advertising on the Internet examining factors that affect food expenditures of U.S. tourists when they are away from home explaining the competitive structure of Japanese travelers’overseas destination plans determining the motivational needs of managers in the on-site foodservice segment providing adequate education on HIV and AIDS in the workplace for hospitality managers identifying influential variables of employee turnover in the food and beverage industry The Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

Handbook of Research on Global Hospitality and Tourism Management

Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 622 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.

Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 1136610871
Total Pages : 383 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

The Tourism and Leisure Industry

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136412956
Total Pages : 396 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis The Tourism and Leisure Industry by : Kaye Sung Chon

Download or read book The Tourism and Leisure Industry written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.

Managing Sustainable Tourism

Author : David L. Edgell, Sr
Publisher : Routledge
ISBN 13 : 1136772871
Total Pages : 178 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Managing Sustainable Tourism by : David L. Edgell, Sr

Download or read book Managing Sustainable Tourism written by David L. Edgell, Sr and published by Routledge. This book was released on 2013-10-28 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Managing Sustainable Tourism discusses in-depth the sensible guidelines for protecting environment, heritage sites, and local culture while developing realistic tourism goals for compatible economic growth. Useful strategies for sustainable tourism are detailed for each tourism type, along with useful tried-and-true marketing techniques aimed at cooperation and respect for all types of environments. Case studies, research, and supplemental reading lists clearly illustrate ideas and the author’s qualified suggestions. Managing Sustainable Tourism explores: the future of the tourism industry understanding sustainable tourism the economics of community growth through tourism marketing the sustainable tourism product nature tourism heritage tourism cultural tourism rural tourism practical guidelines for sustainable tourism a workable global sustainable tourism initiative Managing Sustainable Tourism is an ideal resource for educators, students, developers, entrepreneurs, investors, tourism strategists, planners, policymakers, and anyone interested in sustainable tourism for the new millennium.

Theory and Practice in Hospitality and Tourism Research

Author : Salleh Mohd Radzi
Publisher : CRC Press
ISBN 13 : 1138027065
Total Pages : 626 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Theory and Practice in Hospitality and Tourism Research by : Salleh Mohd Radzi

Download or read book Theory and Practice in Hospitality and Tourism Research written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2014-08-12 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.

Convention Tourism

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136793593
Total Pages : 290 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Convention Tourism by : Kaye Sung Chon

Download or read book Convention Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2014-05-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay up to date on international trends in convention tourism! Convention Tourism: International Research and Industry Perspectives is a thorough analysis of the industry’s key markets, combining insightful articles with detailed case studies. Equally valuable as a professional handbook, research reference guide, and textbook, this comprehensive book includes an account of the history of convention tourism and its economic contributions, marketing and human resources analyses, global and regional developments, and research issues and challenges. Convention Tourism addresses issues critical to the three key regions of the convention and meeting industry--North America, Europe, and Asia-Pacific. The book features a wide range of material from the top educators around the world, reflecting an international perspective befitting the industry’s growing trend toward globalization. Convention Tourism also presents in-depth studies that focus on the United States, the Mediterranean, Australia, and Korea, and takes a look ahead at likely business, technological, and social trends that are likely to affect the convention industry in the coming years. Convention Tourism also examines: proposed economic impact assessment framework regional planning and development initiatives education and training programs from industry associations and universities research resources international meeting management As more and more international sites compete with traditional markets for lucrative convention contracts, it is crucial that professionals, researchers, and academics have a global understanding of the industry’s past, present, and future. Convention Tourism is an essential overview of the most important element of the business tourism industry.

ISCONTOUR 2018 Tourism Research Perspectives

Author : Barbara Neuhofer
Publisher : BoD – Books on Demand
ISBN 13 : 3746091675
Total Pages : 410 pages
Book Rating : 4.7/5 (46 download)

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Book Synopsis ISCONTOUR 2018 Tourism Research Perspectives by : Barbara Neuhofer

Download or read book ISCONTOUR 2018 Tourism Research Perspectives written by Barbara Neuhofer and published by BoD – Books on Demand. This book was released on 2018-04-26 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Student Conference in Tourism Research (ISCONTOUR) offers students a unique platform to present their research and establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, takes place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems) and Prof. (FH) Dr. Barbara Neuhofer (Salzburg University of Applied Sciences). The target audience include international bachelor, master and PhD students, graduates, lecturers and professors from the field of tourism and leisure management as well as businesses and anyone interested in cutting-edge research of the conference topic areas. The conference topics include marketing and management, tourism product development and sustainability, information and communication technologies, finance and budgeting, and human resource management.

The Tourism and Leisure Industry

Author : Klaus Weiermair
Publisher : Psychology Press
ISBN 13 : 9780789021038
Total Pages : 396 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis The Tourism and Leisure Industry by : Klaus Weiermair

Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.

Thailand Tourism

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1317824784
Total Pages : 175 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Thailand Tourism by : Arthur Asa Berger

Download or read book Thailand Tourism written by Arthur Asa Berger and published by Routledge. This book was released on 2014-03-18 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable text reveals the South East Asian country, its history, its culture, and its people’s fun-loving perspective of life. The importance of Thai symbols and their meaning, icons and social practices, its proud history of its constitutional monarchy, and its numerous religious temples are examined in detail. This book offers tourists and students of tourism an informative, realistic view of the people, food, entertainment, and scenery of one of the most exotic lands in the world. Thailand was never colonized by a foreign power. Because of the lack of outside influence, this South East Asian nation has fostered a culture thrillingly different from others. Thailand Tourism offers a rare, in-depth look at this unique country and provides the information travelers need to know to easily move about and make their trip memorable. The guide includes helpful typical tourist itineraries illustrating what to expect when booking plans. The Thai viewpoints on sexuality, marriage, and societal changes are analyzed in detail. The issue of violence is discussed, including its ingrained presence in everyday life. Helpful tables detail demographic information from several countries to shed light not only on where travelers originate, but also to study the contrasts with the Thai culture. The book also presents a primer on the semiotics of tourism, and then discusses significant signs and symbols infused in Thai culture including Thai smiles, the royal kingdom of Thailand, Buddhist monks, Buddha statues, and Wats (temples). The importance of elephants in modern Thailand is explored, as well as the importance of the nation’s ethnic tribes and the cultural significance of the Wai. Thai food, the Thai sex industry, and a comparison between Thailand and America are also examined. The final section presents author Arthur Asa Berger’s own notes of his travels throughout Thailand with cogent perspectives of the country as a ’monoculture’. Topics in Thailand Tourism include: a theoretical discussion of tourism statistical data on tourism in Thailand typical tourist itineraries in Thailand perceptions of Thailand in travel literature violence in Thai society analysis of Thai culture such as Thai smile, Wats, Buddha statues Discover an exotic, spiritual, sensual country like no other. Thailand Tourism is a must read for anyone planning to visit Thailand, students of tourism, and students of Thailand’s culture.

Cultural Tourism

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 0789031167
Total Pages : 362 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Cultural Tourism by : Greg Richards

Download or read book Cultural Tourism written by Greg Richards and published by Routledge. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Interdisciplinary explorations of cultural tourism, with essays about tourism between globalization and authenticity, township tourism in Soweto, South Africa, tourism in the culturally regenerated city, the new tourism areas in London, cultural routes, in the footsteps of Goethe, Humbert and Ulysses, tourism in inland Spain, indicators and qualitative observatories of heritage tourism, ecotourism and religious tourism in the North of Portugal, the festivalization of society, the consequences of the European Capitals of Culture, the economic impact of festivals, the future of cultural tourism: grounds for pessimism or optimism? Review in: Journal of cultural economics. 32(2008)3(.231-236).

Managing Service, Education and Knowledge Management in the Knowledge Economic Era

Author : Ford Lumban Gaol
Publisher : CRC Press
ISBN 13 : 1351978160
Total Pages : 228 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Service, Education and Knowledge Management in the Knowledge Economic Era by : Ford Lumban Gaol

Download or read book Managing Service, Education and Knowledge Management in the Knowledge Economic Era written by Ford Lumban Gaol and published by CRC Press. This book was released on 2017-05-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October 2016, in Jakarta, Indonesia & at the Vladimir State University, Vladimir, Russia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, education, economics and arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. These proceedings should be of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.

Tourism and Hotel Development in China

Author : Ray J Pine
Publisher : Routledge
ISBN 13 : 1136393358
Total Pages : 326 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Tourism and Hotel Development in China by : Ray J Pine

Download or read book Tourism and Hotel Development in China written by Ray J Pine and published by Routledge. This book was released on 2013-04-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the reasons for the rapid growth of China’s tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China’s tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government’s role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world’s top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China’s doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China’s citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China’s hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China’s tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism, pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China’s tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

Standing the Heat

Author : Joseph Hegarty
Publisher : Routledge
ISBN 13 : 1136758119
Total Pages : 174 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Standing the Heat by : Joseph Hegarty

Download or read book Standing the Heat written by Joseph Hegarty and published by Routledge. This book was released on 2014-07-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make sure your culinary arts students are prepared for the “real world!” Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and Food Technology, Standing the Heat is a handbook for developing a curriculum that maximizes career opportunities for students as an alternative to the limited path of instructional training offered in hotel management or hospitality degrees. The book details the merger of a vocational education with a more cognitive education that prepares chefs to be more than mere “cooking operatives,” introducing educational concepts that establish the culinary arts as a discipline deserving of serious scholarly attention. Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is a first-hand account of efforts by the School of Culinary Arts and Food Technology to raise culinary arts education to the degree level as a remedy to the traditional formal education and training that have failed to prepare students for life in the “real world.” The book assembles a course of study that produces culinarians who are capable and responsible decision makers, ready to meet the challenges of operating a business while incorporating the values of food safety, customer care, ethics, and passion into the highest quality foodservice. Topics addressed in the book include: admission criteria teaching staff recruitment and development physical resources course management student guidance examinations and syllabuses course review and much more! Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is an important step in establishing the culinary arts as a viable curriculum in higher education. This book is essential for hotel school program directors and practitioners, researchers, academics, and students in the field of culinary arts.

Community Destination Management in Developing Economies

Author : Walter Jamieson
Publisher : Psychology Press
ISBN 13 : 9780789023872
Total Pages : 230 pages
Book Rating : 4.0/5 (238 download)

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Book Synopsis Community Destination Management in Developing Economies by : Walter Jamieson

Download or read book Community Destination Management in Developing Economies written by Walter Jamieson and published by Psychology Press. This book was released on 2006 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics.

Vietnam Tourism

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136427791
Total Pages : 159 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Vietnam Tourism by : Kaye Sung Chon

Download or read book Vietnam Tourism written by Kaye Sung Chon and published by Routledge. This book was released on 2012-12-06 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the travel/tourism possibilities of this exotic yet tourist-friendly country Vietnam Tourism presents a unique ethnographic-semiotic analysis of some of the most important touristic icons in Vietnamese culture. In addition, it offers a firsthand analysis of many aspects of daily life in Vietnam and a semiotic analysis of Vietnam’s dominant cultural symbols. A twelve-page photo section brings vibrant images of this unique country to life. Vietnam Tourism also presents an essential overview of what Vietnam has to offer tourists, looking at the exciting possibilities—and the potential pitfalls—of visiting this extraordinary country. Although Vietnam is a Third World country, it has excellent tourism companies and many wonderful sites—from Halong Bay and Hue to extraordinary temples and beautiful beaches. The book paints a vivid portrait of this country’s hidden gems and popular tourist destinations, exploring the problems and possibilities Vietnam faces in developing its tourism industry. In Vietnam Tourism, you’ll find information that is essential for anyone who needs to be “in the know” about this increasingly popular tourist destination. This reader-friendly book will leave you better informed about: the rapid construction of hotels in important tourist sites: there are now hotels of all kinds—from super luxurious ones to middle-range, three-star hotels, down to very primitive hotels—in most of the country’s important tourist venues daily life in Vietnam’s teeming cities, in its religious enclaves, and in its unique rural areas the meaning and relevance (semiotics) of commonplace objects in Vietnam, including Pho (a traditional soup that is often eaten for breakfast and is found everywhere in the country), conical straw hats, spring rolls, pith helmets, dong (Vietnamese currency), water puppetry, etc. important sites that tourists often visit, including the Ho Chi Minh museum, Ha Noi, the Cu Chi Tunnels, the unforgettable Cao Dai Cathedral at Tay Ninh, the Mekong Delta, and Ho Chi Minh City (Saigon) images of Vietnam created by travel writers—what the tourist guidebooks have to say, and how they relate to the reality of the author’s personal experience in Vietnam After reading Vietnam Tourism, you (and your students) will have a wealth of knowledge to draw upon. This is an ideal book to read before visiting Vietnam yourself—or recommending/planning a trip for others. The fresh insights it presents will help make any trip to the region more rewarding for the traveler.