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Author : Thomas L. Greenbaum
Publisher : Free Press
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Practical Handbook and Guide to Focus Group Research written by Thomas L. Greenbaum and published by Free Press. This book was released on 1988 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas L. Greenbaum
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Practical Handbook and Guide to Focus Group Research, Second Edition written by Thomas L. Greenbaum and published by John Wiley & Sons. This book was released on 1993-03-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1992, more than 125,000 focus groups--randomly selected individuals, led by a moderator, whose discussion of a particular product provides market data for the manufacturer--will be held in the U.S. Greenbaum, who has worked with focus groups for over 20 years, here shares the latest information on conducting them effectively.
Author : Richard A. Krueger
Publisher : SAGE
ISBN 13 : 9780761920717
Total Pages : 238 pages
Book Rating : 4.9/5 (27 download)
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE. This book was released on 2000-04-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: `I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author : Thomas L Greenbaum
Publisher : SAGE
ISBN 13 : 9780761912538
Total Pages : 284 pages
Book Rating : 4.9/5 (125 download)
Download or read book The Handbook for Focus Group Research written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author : Richard A. Krueger
Publisher : SAGE Publications
ISBN 13 : 1483365220
Total Pages : 373 pages
Book Rating : 4.4/5 (833 download)
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE Publications. This book was released on 2014-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet
Author : David W. Stewart
Publisher : SAGE
ISBN 13 : 9780761925835
Total Pages : 204 pages
Book Rating : 4.9/5 (258 download)
Download or read book Focus Groups written by David W. Stewart and published by SAGE. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Jeremy Miles
Publisher :
ISBN 13 : 9780198527565
Total Pages : 334 pages
Book Rating : 4.5/5 (275 download)
Download or read book A Handbook of Research Methods for Clinical and Health Psychology written by Jeremy Miles and published by . This book was released on 2005 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though psychology as a discipline has grown enormously in popularity in recent years, compulsory courses in research methods and statistics are seldom embarked upon with any great enthusiasm within the undergraduate and postgraduate communities. Many postgraduate and PhD students start theirresearch ill-equipped to design effective experiments and to properly analyse their results. This lack of knowledge also limits their ability to critically assess and evaluate research done by others. This book is a practical guide to carrying out research in health psychology and clinical psychology. It bridges the gap between undergraduate and postgraduate study. As well as describing the various techniques and methods available to students, it provides them with a proper understanding of whata specific technique does - going beyond the introductory descriptions typical of most undergraduate methods books. The book describes both quantitative and qualitativeve approaches to data collection, providing valuable advice on methods ranging from psychometric testing to discourse analysis. Forboth undergraduate and postgraduate students, the book will be essential in making them aware of the full range of techniques available, helping them to design scientifically rigorous experiments, and effectively analyse their results.
Author : Monique M. Hennink
Publisher : Cambridge University Press
ISBN 13 : 9780521845618
Total Pages : 280 pages
Book Rating : 4.8/5 (456 download)
Download or read book International Focus Group Research written by Monique M. Hennink and published by Cambridge University Press. This book was released on 2007-10-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and authoritative guide to conducting focus group discussions in health and social science research, with particular emphasis on using focus groups in developing country settings. Monique M. Hennink describes the procedures and challenges of each stage of international focus group research. This book demonstrates how to balance scientific rigour with the challenges of the research context, and guides readers to make informed research decisions. It includes unique field perspectives and case study examples of research in practice. Topics covered include: planning international field research; developing a fieldwork timetable and budget; seeking research permissions; translating research instruments; training a field team; developing a culturally appropriate discussion guide; participant recruitment strategies; conducting focus groups in another language; managing discussions in outdoor locations; group size and composition issues; transcription and translation of the group discussions; data analysis and reporting focus group research.
Author :
Publisher :
ISBN 13 :
Total Pages : 266 pages
Book Rating : 4.:/5 (334 download)
Download or read book Research Involving Human Biological Materials: Commissioned papers. Privacy and the analysis of stored tissues written by and published by . This book was released on 1999 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. National Bioethics Advisory Commission
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (3 download)
Download or read book Research Involving Human Biological Materials: Commissioned papers written by United States. National Bioethics Advisory Commission and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. National Bioethics Advisory Commission
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book Research Involving Human Biological Materials written by United States. National Bioethics Advisory Commission and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William K. Balzer
Publisher : CRC Press
ISBN 13 : 1351216929
Total Pages : 328 pages
Book Rating : 4.3/5 (512 download)
Download or read book Lean Higher Education written by William K. Balzer and published by CRC Press. This book was released on 2020-03-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an environment of diminishing resources, growing enrollment, and increasing expectations of accountability, Lean Higher Education: Increasing the Value and Performance of University Processes, Second Edition provides the understanding and the tools required to return education to the consumers it was designed to serve – the students. It supplies a unifying framework for implementing and sustaining a Lean Higher Education (LHE) transformation at any institution, regardless of size or mission. Using straightforward language, relevant examples, and step-by-step guidelines for introducing Lean interventions, this authoritative resource explains how to involve stakeholders in the delivery of quality every step of the way. The author details a flexible series of steps to help ensure stakeholders understand all critical work processes. He presents a wealth of empirical evidence that highlights successful applications of Lean concepts at major universities and provides proven methods for uncovering and eliminating activities that overburden staff yet contribute little or no added value to stakeholders. Complete with standardized methods for correctly diagnosing workplace problems and implementing appropriate solutions, this valuable reference arms you with the understanding and the tools to effectively balance the needs of all stakeholders. By implementing the Lean practices covered in these pages, your school will be better positioned to provide higher quality education, at reduced costs, with efficient processes that instill pride, maximize value, and respect the long-term interests of your students, faculty, and staff. This second edition contains a substantial update with expanded material and reflects the significant growth of LHE practices in colleges and universities worldwide. Because of advances in best practices, as well as some modest research-based evidence, this second edition includes many enhancements that provide particular value to LHE practitioners and higher education (HE) leaders. Since the initial publication of Lean Higher Education in 2010, the challenges of cost and affordability, competition for students and faculty, and calls for efficiency and accountability have only continued to grow, requiring colleges and universities to pursue more radical and transformative change to ensure their success. This new edition provides a model for change based on more than 50 years of application in business and industry and almost 20 years in HE. It provides the information and evidence demanded by HE leadership to understand and embrace LHE as well as best practices processes and tools for implementing LHE in targeted areas or institution-wide. This book provides a conceptual framework for redesigning any university process, such as admitting students, paying a bill, hiring faculty, or processing a donor gift, in a way that delights the beneficiary of that process, respects the employees who support the process, and reduce the cost of the process. A free companion guide to this book is available here: https://cabaa139-7c62-47ae-af03-e18f51efab1c.filesusr.com/ugd/f5359d_a064ca39f666408f851ffd282eb9a0a7.pdf The goal of this companion guide is to help you get the most out of your reading of Lean Higher Education. The guide is designed to support your deeper understanding and application of LHE whether you are reading the book (a) from cover to cover or select chapters; (b) reading it alone, as a member of a workplace reading group, or as a student in a classroom; (c) facilitating discussions of the chapters in the book; or (d) seeking guidance as you begin your own personal Lean Higher Education journey.
Author : Richard A. Krueger
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.3/5 (91 download)
Download or read book Focus Groups written by Richard A. Krueger and published by SAGE Publications, Incorporated. This book was released on 1988-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focus Group: A Practical Guide for Applied Research was the standard for learning how to conduct a focus group. This highly acclaimed book in its third edition includes the following updates and improvements: "" "- Vignettes" drawn from small and large focus groups that illustrate problems that come up and effective ways to resolve the issues. "" "- Designing questions" for asking effective questions to draw out a group and how to refine them based on the group's responses. "" "- Collaborative Approach" updated to address the latest ways to implement the empowerment and action research. "" "- Budgeting" how to more effectively budget for a focus group "" "- Coding" how to more effectively use existing software packages to code and analyze the results of a focus group. Copyright © Libri GmbH. All rights reserved.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : David L. Morgan
Publisher : SAGE
ISBN 13 : 0761908188
Total Pages : 120 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Focus Group Guidebook written by David L. Morgan and published by SAGE. This book was released on 1998 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Author : Joe Langford
Publisher : CRC Press
ISBN 13 : 0203302745
Total Pages : 237 pages
Book Rating : 4.2/5 (33 download)
Download or read book Focus Groups written by Joe Langford and published by CRC Press. This book was released on 2002-11-14 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for
Author : David L. Morgan
Publisher : SAGE Publications
ISBN 13 : 1506327133
Total Pages : 291 pages
Book Rating : 4.5/5 (63 download)
Download or read book Basic and Advanced Focus Groups written by David L. Morgan and published by SAGE Publications. This book was released on 2018-07-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.
