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The Powerful Publicity Prescription
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Book Synopsis The Powerful Publicity Prescription by : Lilian Sue
Download or read book The Powerful Publicity Prescription written by Lilian Sue and published by In Retrospect Writing Services. This book was released on 2024-06-18 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of becoming a global industry leader, powerhouse pioneer and trusted expert with this deep dive into the impactful world of public relations. This compelling book will guide you through how to recognize and push past limiting beliefs such as fear, anxiety and imposter syndrome to develop a resilient and positive mindset for PR and marketing. From its intriguing history to the powerful impact of media relations, you'll receive invaluable step by step guidance on how to develop each element of a successful, global PR campaign to reach your goals.
Download or read book Druggists Circular written by and published by . This book was released on 1911 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Discovery Guidebook PR Glossary by : Lilian Sue
Download or read book Discovery Guidebook PR Glossary written by Lilian Sue and published by In Retrospect Writing Services. This book was released on 2024-06-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a PR expert by building on your knowledge of the public relations industry with this powerful companion glossary to The Powerful Publicity Prescription! You'll learn how to define and harness some of the most popular public relations industry terms to elevate your PR campaigns to the next level, and achieve your goals on a consistent, long term basis in a sustainable way.
Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author :United States. Congress. House. Committee on Government Operations. Legal and Monetary Affairs Subcommittee Publisher : ISBN 13 : Total Pages :276 pages Book Rating :4.:/5 (319 download)
Book Synopsis False and Misleading Advertising (Prescription Tranquilizing Drugs) by : United States. Congress. House. Committee on Government Operations. Legal and Monetary Affairs Subcommittee
Download or read book False and Misleading Advertising (Prescription Tranquilizing Drugs) written by United States. Congress. House. Committee on Government Operations. Legal and Monetary Affairs Subcommittee and published by . This book was released on 1958 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism Publisher : ISBN 13 : Total Pages :76 pages Book Rating :4.F/5 ( download)
Book Synopsis Direct to Consumer Advertising (DTC) by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism
Download or read book Direct to Consumer Advertising (DTC) written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Consumer Affairs, Foreign Commerce, and Tourism and published by . This book was released on 2004 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Los Angeles Magazine written by and published by . This book was released on 2005-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Download or read book Los Angeles Magazine written by and published by . This book was released on 2005-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.
Book Synopsis Encyclopedia of Science and Technology Communication by : Susanna Hornig Priest
Download or read book Encyclopedia of Science and Technology Communication written by Susanna Hornig Priest and published by SAGE Publications. This book was released on 2010-07-14 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the academic world, the term "science communication" refers both to a set of professions (such as science journalism and public information work) and to an interdisciplinary scholarly research specialization. Much of this research is aimed at improving our understanding of the best ways to communicate complex information, especially to people who are not scientists. Science communication specialists are concerned with giving people useful information about health, environment, and technology – as well as science itself. In order to do this, we also need to improve our understanding of how people think, form opinions, and process information. Additionally, professional practitioners in science communication are engaged in strategic and ethical decisions every day, such as: How should reporters cover the issue of climate change? Should the views of scientists who do not believe that climate change has been caused by human activity be included alongside the views of those who do, in order to give a "balanced" story, or does this mislead the public into thinking that both of these positions are equally accepted within the scientific community? The Encyclopedia of Science and Technology Communication provides information on the entire range of interrelated issues in this interdisciplinary field in one place, along with clear suggestions on where to begin the search for more. Geared towards undergraduate and graduate students in journalism, communication, mass communication, and media studies, as well as towards working journalists, public information officers, and public relations specialists, this encyclopedia introduces this vast, fascinating field while challenging the reader to question assumptions inherent in communication across disciplinary boundaries. Key Themes Associations and Organizations Audiences, Opinions, and Effects Challenges, Issues, and Controversies Changing Awareness, Opinion, And Behavior Critical Influences and Events Global and International Aspects Government Agencies (US) History, Philosophy, and Sociology of Science Important Figures Journal Publications Key Cases and Current Trends Law, Policy, Ethics, and Beliefs Major Infrastructural Initiatives Practices, Strategies, and Tools Professional Roles and Careers Public Engagement Approaches Theory and Research Venues and Channels
Book Synopsis Third Wave Capitalism by : John Ehrenreich
Download or read book Third Wave Capitalism written by John Ehrenreich and published by Cornell University Press. This book was released on 2016-04-05 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Third Wave Capitalism, John Ehrenreich documents the emergence of a new stage in the history of American capitalism. Just as the industrial capitalism of the nineteenth century gave way to corporate capitalism in the twentieth, recent decades have witnessed corporate capitalism evolving into a new phase, which Ehrenreich calls "Third Wave Capitalism."Third Wave Capitalism is marked by apparent contradictions: Rapid growth in productivity and lagging wages; fabulous wealth for the 1 percent and the persistence of high levels of poverty; increases in the standard of living and increases in mental illness, personal misery, and political rage; the apotheosis of the individual and the deterioration of democracy; increases in life expectancy and out-of-control medical costs; an African American president and the incarceration of a large percentage of the black population.Ehrenreich asserts that these phenomena are evidence that a virulent, individualist, winner-take-all ideology and a virtual fusion of government and business have subverted the American dream. Greed and economic inequality reinforce the sense that each of us is "on our own." The result is widespread lack of faith in collective responses to our common problems. The collapse of any organized opposition to business demands makes political solutions ever more difficult to imagine. Ehrenreich traces the impact of these changes on American health care, school reform, income distribution, racial inequities, and personal emotional distress. Not simply a lament, Ehrenreich's book seeks clues for breaking out of our current stalemate and proposes a strategy to create a new narrative in which change becomes possible.
Book Synopsis Unhealthy Pharmaceutical Regulation by : C. Davis
Download or read book Unhealthy Pharmaceutical Regulation written by C. Davis and published by Springer. This book was released on 2013-11-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to examine how effectively American and supranational EU governments have regulated innovative pharmaceuticals during the last 30 years regarding public health. It explains why pharmaceutical regulation has been misdirected by commercial interests and misconceived ideologies.
Download or read book American Druggist written by and published by . This book was released on 1925 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Labor and Human Resources Publisher : ISBN 13 : Total Pages :240 pages Book Rating :4.0/5 ( download)
Book Synopsis Advertising, Marketing, and Promotional Practices of the Pharmaceutical Industry by : United States. Congress. Senate. Committee on Labor and Human Resources
Download or read book Advertising, Marketing, and Promotional Practices of the Pharmaceutical Industry written by United States. Congress. Senate. Committee on Labor and Human Resources and published by . This book was released on 1991 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Encyclopedia of Biopharmaceutical Statistics - Four Volume Set by : Shein-Chung Chow
Download or read book Encyclopedia of Biopharmaceutical Statistics - Four Volume Set written by Shein-Chung Chow and published by CRC Press. This book was released on 2018-09-03 with total page 4031 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the publication of the first edition in 2000, there has been an explosive growth of literature in biopharmaceutical research and development of new medicines. This encyclopedia (1) provides a comprehensive and unified presentation of designs and analyses used at different stages of the drug development process, (2) gives a well-balanced summary of current regulatory requirements, and (3) describes recently developed statistical methods in the pharmaceutical sciences. Features of the Fourth Edition: 1. 78 new and revised entries have been added for a total of 308 chapters and a fourth volume has been added to encompass the increased number of chapters. 2. Revised and updated entries reflect changes and recent developments in regulatory requirements for the drug review/approval process and statistical designs and methodologies. 3. Additional topics include multiple-stage adaptive trial design in clinical research, translational medicine, design and analysis of biosimilar drug development, big data analytics, and real world evidence for clinical research and development. 4. A table of contents organized by stages of biopharmaceutical development provides easy access to relevant topics. About the Editor: Shein-Chung Chow, Ph.D. is currently an Associate Director, Office of Biostatistics, U.S. Food and Drug Administration (FDA). Dr. Chow is an Adjunct Professor at Duke University School of Medicine, as well as Adjunct Professor at Duke-NUS, Singapore and North Carolina State University. Dr. Chow is the Editor-in-Chief of the Journal of Biopharmaceutical Statistics and the Chapman & Hall/CRC Biostatistics Book Series and the author of 28 books and over 300 methodology papers. He was elected Fellow of the American Statistical Association in 1995.
Book Synopsis Merck's Report by : Theodore Weicker
Download or read book Merck's Report written by Theodore Weicker and published by . This book was released on 1899 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Advertising by : Patrick Burgoyne
Download or read book Digital Advertising written by Patrick Burgoyne and published by Lulu.com. This book was released on 2010 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
Download or read book Inside the FDA written by Fran Hawthorne and published by John Wiley & Sons. This book was released on 2005-02-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forces that shape America's most powerful consumer agency Because of the importance of what it regulates, the FDA comes under tremendous political, industry, and consumer pressure. But the pressure goes far beyond the ordinary lobbying of Washington trade groups. Its mandate-one quarter of the national economy-brings the FDA into the middle of some of the most important and contentious issues of modern society. From "designer" babies and abortion to the price of prescription drugs and the role of government itself, Inside the FDA takes readers on an intriguing journey into the world of today's most powerful consumer agency. In a time when companies continue to accuse the FDA of nitpicking and needlessly delaying needed new drugs, and consumers are convinced that the agency bends to industry pressure by rushing unsafe drugs to market, Inside the FDA digs deep to reveal the truth. Through scores of interviews and real-world stories, Hawthorne also shows how and why the agency makes some of its most controversial decisions as well as how its recent reaction to certain issues-including the revolutionary cancer drug Erbitux, stem cell research, and bioengineering of food-may jeopardize its ability to keep up with future scientific developments. Inside the FDA takes a closer look at the practices, people, and politics of this crucial watchdog in light of the competing pressures and trends of modern society, revealing what the FDA is supposed to do, what it actually does-and fails to do-who it influences, and how it could better fulfill its mandate. The decisions that the FDA makes are literally life and death. Inside the FDA provides a sophisticated account of how this vitally important agency struggles to balance bureaucracy and politics with its overriding mission to promote the country's health.
