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Author :
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 (512 download)
Download or read book The Power Report on Automotive Marketing written by and published by . This book was released on 1996 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Morgans
Publisher : Greenleaf Book Group
ISBN 13 : 0981833675
Total Pages : 400 pages
Book Rating : 4.9/5 (818 download)
Download or read book POWER written by Sarah Morgans and published by Greenleaf Book Group. This book was released on 2013-09-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the life and accomplishments of the market research executive whose persistence in getting auto executives to listen to customer concerns raised standards in the industry for automobile quality and safety and customer satisfaction.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices
Publisher :
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Automobile Marketing Practices Study written by United States. Congress. Senate. Committee on Interstate and Foreign Commerce. Subcommittee on Automobile Marketing Practices and published by . This book was released on 1955 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia L. Braden
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 (555 download)
Download or read book Automotive Marketing Methods and Practice written by Patricia L. Braden and published by . This book was released on 1979 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elena Candelo
Publisher : Springer
ISBN 13 : 303015999X
Total Pages : 192 pages
Book Rating : 4.0/5 (31 download)
Download or read book Marketing Innovations in the Automotive Industry written by Elena Candelo and published by Springer. This book was released on 2019-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
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Publisher :
ISBN 13 :
Total Pages : 656 pages
Book Rating : 4.:/5 (321 download)
Download or read book U.S. Industrial Outlook for ... Industries with Projections for .. written by and published by . This book was released on 1994 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.:/5 (1 download)
Download or read book Transportation Energy Conservation Data Book written by and published by . This book was released on 1977 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael White
Publisher : Librix.eu
ISBN 13 : 8073997517
Total Pages : 188 pages
Book Rating : 4.0/5 (739 download)
Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R.A. Church
Publisher : Routledge
ISBN 13 : 1135761612
Total Pages : 170 pages
Book Rating : 4.1/5 (357 download)
Download or read book The Emergence of Modern Marketing written by R.A. Church and published by Routledge. This book was released on 2004-08-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
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ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Power Report written by and published by . This book was released on 2006 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: J.D. Power and Associates automotive journal.
Author : James M. Rubenstein
Publisher : JHU Press
ISBN 13 : 9780801867149
Total Pages : 420 pages
Book Rating : 4.8/5 (671 download)
Download or read book Making and Selling Cars written by James M. Rubenstein and published by JHU Press. This book was released on 2001-12-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The automobile has shaped nearly every aspect of modern American life. This text documents the story of the automotive industry, which, despite its power, is constantly struggling to assure its success.
Author : Marketing Concepts, inc
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.F/5 ( download)
Download or read book Automotive Market written by Marketing Concepts, inc and published by . This book was released on 1977 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819903335
Total Pages : 686 pages
Book Rating : 4.8/5 (199 download)
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Baylis
Publisher : Ignition Creative Incorporated
ISBN 13 : 9781739021801
Total Pages : 0 pages
Book Rating : 4.0/5 (218 download)
Download or read book Driving Dealership Growth written by Steve Baylis and published by Ignition Creative Incorporated. This book was released on 2023-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buckle up and drive your dealership to unprecedented success! Unleash the Power of Automotive Marketing! Dive into the game-changing new book Driving Dealership Growth and embark on a transformative adventuare to elevate your dealership's marketing strategy. Packed with expert insights and proven tactics, this comprehensive guide equips you with the tools to leave your competition in the dust. You will learn how to: Increase automotive lead quality and quantity Improve sales conversions Elevate digital retailing Build a world-class lead funnel Strengthen customer retention and SELL MORE CARS! Your dealership can be the top in market. This book shows you the way.
Author : Corinna Jung
Publisher : GRIN Verlag
ISBN 13 : 3656079552
Total Pages : 25 pages
Book Rating : 4.6/5 (56 download)
Download or read book The significant revival of the MINI's brand written by Corinna Jung and published by GRIN Verlag. This book was released on 2011-12-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like the Mini not only as a means of conveyance but also express their attitudes towards life. The Mini fascinates people due to its outstanding design and image and touches its owners in an emotional way expressed through the brand’s slogan characterized with an “emotional modifier” (Keller, 2008): Mini “Is it love?“ (Automotive Intelligence, 2001). Successful automobile manufacturers realized that cars are not only purchased due to rational reasons but that it highly depends on its design, equipment and image. Due to the importance of the customer perception to a brand and also due to an increasing product portfolio, the goal of car makers is to differentiate their brand from competition by building a strong and unique image (Meffert et al., 2008). The goal of the subsequent paper is to analyse how BMW managed the Mini’s brand significant revival. Beginning with a description of the brand and its related attributes, the paper analyses the Mini’s brand performance in the last five years and its positioning related to its main competitors. Furthermore, it explains the brand’s performance by analysing its customer perceptions and gives some recommendation how to capture and manage future opportunities and challenges. 2. Description of the brand Mini and its attributes Due to the closure of the Suez Canal and its combined oil crisis the engineer and designer Alec Issigonis received the mission from the British Leyland Motor Corporation to design a fuel-efficient car. During the 1960’s the Mini’s brand gained an image of cult and lifestyle however, the car was accident-sensitive and sales figures dropped significantly which is why the BMW Group overtook the Mini brand in 1994 (Bessing et al., 2006). BMW created a high-quality product which is well-known and well ranked in consumer reports. The Mini’s pricing starts at €15.550 for the Mini One, €23.650 for the Mini Cooper S, €18.600 for the Mini Clubman and the Cabriolets’ prices start at €20.950 (Geiger, 2010). The Mini is thus more expensive than its competitors like e.g. the VW Polo whose price starts at € 12.275 and ends at € 20.900 for the CrossPolo (Volkswagen AG, 2011). The core brand attributes of the Mini......
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ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (334 download)
Download or read book Hub and New York Coach-makers' Magazine written by and published by . This book was released on 1922 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.:/5 ( download)
Download or read book Lawyers Reports Annotated written by and published by . This book was released on 1910 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
