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The Power Of Unpopular
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Book Synopsis The Power of Unpopular by : Erika Napoletano
Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-02-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Book Synopsis The Power of Unpopular by : Erika Napoletano
Download or read book The Power of Unpopular written by Erika Napoletano and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out—learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life—become unpopular.
Book Synopsis Unpopular Sovereignty by : Brent M. Rogers
Download or read book Unpopular Sovereignty written by Brent M. Rogers and published by U of Nebraska Press. This book was released on 2016-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly created territories in antebellum America were designed to be extensions of national sovereignty and jurisdiction. Utah Territory, however, was a deeply contested space in which a cohesive settler group the Mormons sought to establish their own popular sovereignty, raising the question of who possessed and could exercise governing, legal, social, and even cultural power in a newly acquired territory. In "Unpopular Sovereignty," Brent M. Rogers invokes the case of popular sovereignty in Utah as an important contrast to the better-known slavery question in Kansas. Rogers examines the complex relationship between sovereignty and territory along three main lines of inquiry: the implementation of a republican form of government, the administration of Indian policy and Native American affairs, and gender and familial relations all of which played an important role in the national perception of the Mormons ability to self-govern. Utah s status as a federal territory drew it into larger conversations about popular sovereignty and the expansion of federal power in the West. Ultimately, Rogers argues, managing sovereignty in Utah proved to have explosive and far-reaching consequences for the nation as a whole as it teetered on the brink of disunion and civil war. "
Book Synopsis The (Un)Popular Vote by : Jasper Sanchez
Download or read book The (Un)Popular Vote written by Jasper Sanchez and published by HarperCollins. This book was released on 2021-06-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Red, White, & Royal Blue meets The West Wing in Jasper Sanchez’s electric and insightful #ownvoices YA debut, chronicling a transmasculine student’s foray into a no-holds-barred student body president election against the wishes of his politician father. Optics can make or break an election. Everything Mark knows about politics, he learned from his father, the Congressman who still pretends he has a daughter and not a son. Mark has promised to keep his past hidden and pretend to be the cis guy everyone assumes he is. But when he sees a manipulatively charming candidate for student body president inflame dangerous rhetoric, Mark risks his low profile to become a political challenger. The problem? No one really knows Mark. He didn’t grow up in this town, and his few friends are all nerds. Still, thanks to Scandal and The West Wing, they know where to start: from campaign stops to voter polling to a fashion makeover. Soon Mark feels emboldened to engage with voters—and even start a new romance. But with an investigative journalist digging into his past, a father trying to silence him, and the bully frontrunner standing in his way, Mark will have to decide which matters most: perception or truth, when both are just as dangerous. “Mind-bogglingly good. This is a novel that every teen needs.” —Kacen Callender, author of Felix Ever After "Charming, stunning, and unapologetically queer." —Mason Deaver, bestselling author of I Wish You All the Best and The Ghosts We Keep
Download or read book Unpopular Culture written by Martin Lüthe and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection includes eighteen essays that introduce the concept of unpopular culture and explore its critical possibilities and ramifications from a large variety of perspectives. Proposing a third term that operates beyond the dichotomy of high culture and mass culture and yet offers a fresh approach to both, these essays address a multitude of different topics that can all be classified as unpopular culture. From David Foster Wallace and Ernest Hemingway to Zane Grey and fan fiction, from Christian Rock and Country to Black Metal, from Steven Seagal to Genesis (Breyer) P-Orridge, from The Simpsons to The Real Housewives, from natural disasters to 9/11, from thesis hatements to professional sports, these essays find the unpopular across media and genres, and they analyze the politics and the aesthetics of an unpopular culture (and the unpopular in culture) that has not been duly recognized as such by the theories and methods of cultural studies.
Download or read book Unpopular Privacy written by Anita Allen and published by Oxford University Press. This book was released on 2011-10-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the government stick us with privacy we don't want? It can, it does, and according to Anita L. Allen, it may need to do more of it. Privacy is a foundational good, Allen argues, a necessary tool in the liberty-lover's kit for a successful life. A nation committed to personal freedom must be prepared to mandate privacy protections for its people, whether they eagerly embrace them or not. This unique book draws attention to privacies of seclusion, concealment, confidentiality and data-protection undervalued by their intended beneficiaries and targets--and outlines the best reasons for imposing them. Allen looks at laws designed to keep website operators from collecting personal information, laws that force strippers to wear thongs, and the myriad employee and professional confidentiality rules--including insider trading laws--that require strict silence about matters whose disclosure could earn us small fortunes. She shows that such laws recognize the extraordinary importance of dignity, trust and reputation, helping to preserve social, economic and political options throughout a lifetime.
Book Synopsis The Political Psychology of Appeasement by : Walter Laqueur
Download or read book The Political Psychology of Appeasement written by Walter Laqueur and published by Transaction Publishers. This book was released on 1980 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes its title from one of the most prescient essays of our times: an analysis of Eurocommunism as a consequence of military stalemate and the atrophy of will in the West. These essays highlight Laqueur's exceedingly sober assessment of the current status in world power, not primarily in military terms but in geopolitical and ideological terms.
Book Synopsis How to Get Rid of a President by : David Priess
Download or read book How to Get Rid of a President written by David Priess and published by PublicAffairs. This book was released on 2018-11-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid political history of the schemes, plots, maneuvers, and conspiracies that have attempted -- successfully and not -- to remove unwanted presidents To limit executive power, the founding fathers created fixed presidential terms of four years, giving voters regular opportunities to remove their leaders. Even so, Americans have often resorted to more dramatic paths to disempower the chief executive. The American presidency has seen it all, from rejecting a sitting president's renomination bid and undermining their authority in office to the more drastic methods of impeachment, and, most brutal of all, assassination. How to Get Rid of a President showcases the political dark arts in action: a stew of election dramas, national tragedies, and presidential departures mixed with party intrigue, personal betrayal, and backroom shenanigans. This briskly paced, darkly humorous voyage proves that while the pomp and circumstance of presidential elections might draw more attention, the way that presidents are removed teaches us much more about our political order.
Book Synopsis The Power Notebooks by : Katie Roiphe
Download or read book The Power Notebooks written by Katie Roiphe and published by Free Press. This book was released on 2021-03-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katie Roiphe, culture writer and author of The Morning After, shares a “beautifully written” (The New York Times Book Review) “astute memoir [that] reverberates with rich prose, crisp pacing, and self-compassion” (Publishers Weekly) and an essential discussion of how strong women experience their power. Told in a series of notebook entries, Roiphe weaves her often fraught personal experiences with divorce, single motherhood, and relationships with insights into the lives and loves of famous writers such as Sylvia Plath and Simone de Beauvoir. She dissects the way she and other ordinary, powerful women have subjugated their own power time and time again, and she probes brilliantly at the tricky, uncomfortable question of why. “Although Ms. Roiphe seems to be exposing her vulnerabilities here, she is actually, once again, demonstrating her unique brand of fearlessness” (The Wall Street Journal). The Power Notebooks is Roiphe’s most vital, thought-provoking, and emotionally intimate work yet.
Book Synopsis Predictable Magic by : Deepa Prahalad
Download or read book Predictable Magic written by Deepa Prahalad and published by Pearson Prentice Hall. This book was released on 2010-07-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.
Download or read book Rise written by Trip Lee and published by Thomas Nelson. This book was released on 2015-02-03 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society says youth is a time for carefree self-expression, but Trip Lee says God has called everyone to RISE from slumber, above low expectations, and to live for the risen King. The world tells us that our early years are to be irresponsibly enjoyed rather than devoted to meaningful pursuits. We’re told that responsibility and commitment are burdens to be put off as long as possible. And so, most of us spend our youth in a sad state of slumber—sleeping in on life until we’re forced to get up. The problem is that life has already begun. It’s happening right now. And God has called you to live it. In this powerful book, Trip Lee argues it’s time to wake up and RISE, to live the way we were created to live. Young or old, we’ve been called to live for Him. Right now. Young believers face the same problems as older Christians, but they feel them in unique ways. RISE addresses those core problems in an engaging, profound, and life-changing way. Don't just sit there: RISE!
Download or read book Incoherent Empire written by Michael Mann and published by Verso Books. This book was released on 2020-05-05 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, noted sociologist Michael Mann argues that the "new American imperialism" is actually a new militarism. Dissecting the economic, political, military and ideological resources available to the US, Mann concludes that they are so uneven as to generate only an 'incoherent empire' and increasing world disorder. The US is a military giant, though it is better at devastating than pacifying countries. It is a political schizophrenic, its personality split between multilateralism, unilateralism and an actual inability to rule over foreign lands or to control its own supposed client states. It is only a backseat driver of the global economy. It cannot steer it, but it prods poorer countries toward an unproductive and unpopular neo-liberalism.
Download or read book Arrogance of Power written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Between the World and Me by : Ta-Nehisi Coates
Download or read book Between the World and Me written by Ta-Nehisi Coates and published by One World. This book was released on 2015-07-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENT Hailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the most important essayist in a generation and a writer who changed the national political conversation about race” (Rolling Stone) NAMED ONE OF THE MOST INFLUENTIAL BOOKS OF THE DECADE BY CNN • NAMED ONE OF PASTE’S BEST MEMOIRS OF THE DECADE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY The New York Times Book Review • O: The Oprah Magazine • The Washington Post • People • Entertainment Weekly • Vogue • Los Angeles Times • San Francisco Chronicle • Chicago Tribune • New York • Newsday • Library Journal • Publishers Weekly In a profound work that pivots from the biggest questions about American history and ideals to the most intimate concerns of a father for his son, Ta-Nehisi Coates offers a powerful new framework for understanding our nation’s history and current crisis. Americans have built an empire on the idea of “race,” a falsehood that damages us all but falls most heavily on the bodies of black women and men—bodies exploited through slavery and segregation, and, today, threatened, locked up, and murdered out of all proportion. What is it like to inhabit a black body and find a way to live within it? And how can we all honestly reckon with this fraught history and free ourselves from its burden? Between the World and Me is Ta-Nehisi Coates’s attempt to answer these questions in a letter to his adolescent son. Coates shares with his son—and readers—the story of his awakening to the truth about his place in the world through a series of revelatory experiences, from Howard University to Civil War battlefields, from the South Side of Chicago to Paris, from his childhood home to the living rooms of mothers whose children’s lives were taken as American plunder. Beautifully woven from personal narrative, reimagined history, and fresh, emotionally charged reportage, Between the World and Me clearly illuminates the past, bracingly confronts our present, and offers a transcendent vision for a way forward.
Book Synopsis A Question of Power by : Robert Bryce
Download or read book A Question of Power written by Robert Bryce and published by PublicAffairs. This book was released on 2020-03-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An acclaimed author and celebrated journalist breaks down the history of electricity and the impact of global energy use on the world and the environment. Global demand for power is doubling every two decades, but electricity remains one of the most difficult forms of energy to supply and do so reliably. Today, some three billion people live in places where per-capita electricity use is less than what's used by an average American refrigerator. How we close the colossal gap between the electricity rich and the electricity poor will determine our success in addressing issues like women's rights, inequality, and climate change. In A Question of Power, veteran journalist Robert Bryce tells the human story of electricity, the world's most important form of energy. Through onsite reporting from India, Iceland, Lebanon, Puerto Rico, New York, and Colorado, he shows how our cities, our money--our very lives--depend on reliable flows of electricity. He highlights the factors needed for successful electrification and explains why so many people are still stuck in the dark. With vivid writing and incisive analysis, he powerfully debunks the notion that our energy needs can be met solely with renewables and demonstrates why--if we are serious about addressing climate change--nuclear energy must play a much bigger role. Electricity has fueled a new epoch in the history of civilization. A Question of Power explains how that happened and what it means for our future.
Book Synopsis Unpopular Essays by : Bertrand Russell
Download or read book Unpopular Essays written by Bertrand Russell and published by Routledge. This book was released on 2020-04-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume of essays Bertrand Russell is concerned to combat, in one way or another, the growth of dogmatism, whether of the Right or of the Left, which has hitherto characterised our tragic century. This serious purpose inspires them even if, at times, they seem flippant; for those who are solemn and pontifical. In subject they range from Philosophy for the Layman, The Functions of a Teacher, and The Future of Mankind to an Outline of Intellectual Rubbish, Ideas that have helped Mankind and Ideas that have Harmed Mankind.
Download or read book Ask For It written by Linda Babcock and published by Bantam. This book was released on 2009-01-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of Women Don’t Ask, the groundbreaking book that revealed just how much women lose when they avoid negotiation, here is the action plan that women all over the country requested—a guide to negotiating anything effectively using strategies that feel comfortable to you as a woman. Whether it’s a raise, that overdue promotion, an exciting new assignment, or even extra help around the house, this four-phase program, backed by years of research and practical success, will show you how to recognize how much more you really deserve, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise—on both sides. Guided step-by-step, you’ll learn how to draw on your special strengths to reach agreements that benefit everyone involved. This collaborative, problem-solving approach will propel you to new places both professionally and personally—and open doors you thought were closed.
