The Power of Platforms

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190908858
Total Pages : 273 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Power of Platforms by : Rasmus Kleis Nielsen

Download or read book The Power of Platforms written by Rasmus Kleis Nielsen and published by Oxford University Press. This book was released on 2022 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: More people today consume news via Facebook and Google than from any news organization in history. As a consequence, the technology companies behind them exercise new, distinct forms of platform power. In The Power of Platforms, Rasmus Kleis Nielsen and Sarah Anne Ganter draw on original interviews and other qualitative evidence from the United States, France, Germany, and the United Kingdom to trace the development of the relationships between platforms andnews publishers. They analyze how technology companies exercise platform power, how news organizations have responded, and unfold the implications for news and our societies more broadly.

The Business of Platforms

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Author :
Publisher : HarperCollins
ISBN 13 : 0062896334
Total Pages : 320 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Business of Platforms by : Michael A. Cusumano

Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

The Power of Product Platforms

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439137447
Total Pages : 288 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Product Platforms by : Alvin P. Lehnerd

Download or read book The Power of Product Platforms written by Alvin P. Lehnerd and published by Simon and Schuster. This book was released on 2011-11-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.

Platform Strategy

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317085515
Total Pages : 222 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Platform Strategy by : Laure Claire Reillier

Download or read book Platform Strategy written by Laure Claire Reillier and published by Taylor & Francis. This book was released on 2017-04-21 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.

Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393249123
Total Pages : 256 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You by : Geoffrey G. Parker

Download or read book Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Platform Power and Policy in Transforming Television Markets

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Author :
Publisher : Springer
ISBN 13 : 3319742469
Total Pages : 304 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Platform Power and Policy in Transforming Television Markets by : Tom Evens

Download or read book Platform Power and Policy in Transforming Television Markets written by Tom Evens and published by Springer. This book was released on 2018-04-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

Human Rights in the Age of Platforms

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Author :
Publisher : MIT Press
ISBN 13 : 0262039052
Total Pages : 391 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Human Rights in the Age of Platforms by : Rikke Frank Jorgensen

Download or read book Human Rights in the Age of Platforms written by Rikke Frank Jorgensen and published by MIT Press. This book was released on 2019-11-19 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars from across law and internet and media studies examine the human rights implications of today's platform society. Today such companies as Apple, Facebook, Google, Microsoft, and Twitter play an increasingly important role in how users form and express opinions, encounter information, debate, disagree, mobilize, and maintain their privacy. What are the human rights implications of an online domain managed by privately owned platforms? According to the Guiding Principles on Business and Human Rights, adopted by the UN Human Right Council in 2011, businesses have a responsibility to respect human rights and to carry out human rights due diligence. But this goal is dependent on the willingness of states to encode such norms into business regulations and of companies to comply. In this volume, contributors from across law and internet and media studies examine the state of human rights in today's platform society. The contributors consider the “datafication” of society, including the economic model of data extraction and the conceptualization of privacy. They examine online advertising, content moderation, corporate storytelling around human rights, and other platform practices. Finally, they discuss the relationship between human rights law and private actors, addressing such issues as private companies' human rights responsibilities and content regulation. Contributors Anja Bechmann, Fernando Bermejo, Agnès Callamard, Mikkel Flyverbom, Rikke Frank Jørgensen, Molly K. Land, Tarlach McGonagle, Jens-Erik Mai, Joris van Hoboken, Glen Whelan, Jillian C. York, Shoshana Zuboff, Ethan Zuckerman Open access edition published with generous support from Knowledge Unlatched and the Danish Council for Independent Research.

The Economics of Platforms

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108625622
Total Pages : 275 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis The Economics of Platforms by : Paul Belleflamme

Download or read book The Economics of Platforms written by Paul Belleflamme and published by Cambridge University Press. This book was released on 2021-11-11 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years.

Platforms and Cultural Production

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509540520
Total Pages : 260 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platforms and Cultural Production by : Thomas Poell

Download or read book Platforms and Cultural Production written by Thomas Poell and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed. Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe. Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Platform Capitalism

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Publisher : John Wiley & Sons
ISBN 13 : 1509504885
Total Pages : 120 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Platform Capitalism by : Nick Srnicek

Download or read book Platform Capitalism written by Nick Srnicek and published by John Wiley & Sons. This book was released on 2017-05-23 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: What unites Google and Facebook, Apple and Microsoft, Siemens and GE, Uber and Airbnb? Across a wide range of sectors, these firms are transforming themselves into platforms: businesses that provide the hardware and software foundation for others to operate on. This transformation signals a major shift in how capitalist firms operate and how they interact with the rest of the economy: the emergence of platform capitalism. This book critically examines these new business forms, tracing their genesis from the long downturn of the 1970s to the boom and bust of the 1990s and the aftershocks of the 2008 crisis. It shows how the fundamental foundations of the economy are rapidly being carved up among a small number of monopolistic platforms, and how the platform introduces new tendencies within capitalism that pose significant challenges to any vision of a post-capitalist future. This book will be essential reading for anyone who wants to understand how the most powerful tech companies of our time are transforming the global economy."

Platforms, Markets and Innovation

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1849803315
Total Pages : 413 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Platforms, Markets and Innovation by : Annabelle Gawer

Download or read book Platforms, Markets and Innovation written by Annabelle Gawer and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In her pioneering book Platform Leadership (with Michael Cusumano), Gawer gave us the strategy of building coalitions of customers, suppliers, and complementors. Now, she brings together a number of the leading researchers in the area of platform strategy to give us a book that will be a key reference for both practitioners and academics. Adam Brandenburger, New York University, US Annabelle Gawer s collected volume of research shows that a vibrant community of scholars has arisen around platforms and innovation. Each of the chapters is first rate, with top researchers offering some of their latest work. This will be an indispensable book for students of innovation and technology management everywhere. Henry Chesbrough, University of California, Berkeley, US Annabelle Gawer s Platforms, Markets and Innovation is the first serious exploration of the critical but subtle role that platforms play in business, society and our personal lives. As digital technologies penetrate every nook and cranny of the world around us, we rely on platforms to both help us use the new technologies, as well as to organize new markets of innovation that add applications on top of the platforms and make them far more valuable. Dr Gawer s excellent book is designed to help us understand the mysterious nature of platforms. It brings together the insights of twenty-four experts around the world who contributed to the fourteen chapters of the book. Dr Gawer s book is invaluable to anyone trying to understand the nuanced nature of platforms, and their implications for the evolution of innovation in the 21st century. Irving Wladawsky-Berger, IBM Academy of Technology, US The emergence of platforms is a novel phenomenon impacting most industries, from products to services. Industry platforms such as Microsoft Windows or Google, embedded within industrial ecosystems, have redesigned our industrial landscapes, upset the balance of power between firms, fostered innovation and raised new questions on competition and innovation. Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues. With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.

Platform Ecosystems

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Author :
Publisher : Newnes
ISBN 13 : 0124080545
Total Pages : 300 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis Platform Ecosystems by : Amrit Tiwana

Download or read book Platform Ecosystems written by Amrit Tiwana and published by Newnes. This book was released on 2013-11-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry

The People’s Platform: Taking Back Power and Culture in the Digital Age

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Author :
Publisher : HarperCollins UK
ISBN 13 : 0007525605
Total Pages : 288 pages
Book Rating : 4.0/5 (75 download)

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Book Synopsis The People’s Platform: Taking Back Power and Culture in the Digital Age by : Astra Taylor

Download or read book The People’s Platform: Taking Back Power and Culture in the Digital Age written by Astra Taylor and published by HarperCollins UK. This book was released on 2014-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a cutting-edge cultural commentator, a bold and brilliant challenge to cherished notions of the internet as the great leveler of our age.

New Power

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Publisher : Random House Canada
ISBN 13 : 0345816463
Total Pages : 320 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis New Power by : Jeremy Heimans

Download or read book New Power written by Jeremy Heimans and published by Random House Canada. This book was released on 2018-04-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.

Regulating Platforms

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509537090
Total Pages : 213 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Regulating Platforms by : Terry Flew

Download or read book Regulating Platforms written by Terry Flew and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: We once thought of cyberspace as a borderless world. As the internet has become increasingly platformized, with a small number of technology giants that dominate the global digital economy, concerns about information monopolies, hateful online content, and the impact on media content creators and creative industries have become more marked. Consequently governments, politicians, and civil society are questioning how digital platforms can or should be regulated. In this up-to-the-minute study, Terry Flew engages with important questions surrounding platform regulation. Starting from the premise that governance is an inherent feature of digital platforms, he argues that the challenge is to develop the best frameworks for balancing external regulatory oversight with the internal governance practices of platform companies. The intersection of media policy, information policy, and economic policy is an important element of policy frameworks, as national authorities increasingly seek to engage with the power of global digital platforms. Lively and accessible, Regulating Platforms is a go-to text for students and scholars of media and communication.

Media Capture

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231548028
Total Pages : 209 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Media Capture by : Anya Schiffrin

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Flexible Product Development

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470180587
Total Pages : 305 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Flexible Product Development by : Preston G. Smith

Download or read book Flexible Product Development written by Preston G. Smith and published by John Wiley & Sons. This book was released on 2007-09-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace. Flexible Product Development is a hands-on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Step-by-step, heexplains the basics of flexible product development, provides abroad array of flexibility-enhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating.