The Power Of Disruption

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Disrupt Yourself

Author : Whitney Johnson
Publisher : Routledge
ISBN 13 : 1351861956
Total Pages : 141 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Disrupt Yourself by : Whitney Johnson

Download or read book Disrupt Yourself written by Whitney Johnson and published by Routledge. This book was released on 2016-11-03 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

The Power of Disruption

Author : Susan Cross
Publisher : Susan S. Cross
ISBN 13 : 9781733558419
Total Pages : 210 pages
Book Rating : 4.5/5 (584 download)

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Book Synopsis The Power of Disruption by : Susan Cross

Download or read book The Power of Disruption written by Susan Cross and published by Susan S. Cross. This book was released on 2019-01-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not sure you have what it takes to get through the big and small disruptions of everyday living? Guess what? You do. In this refreshingly candid memoir, Susan Cross shares her survival story her appendix ruptured while vacationing on a remote Caribbean island and how she turned the whole experience into a personal eruption of the best kind.The Power of Disruption: A Memoir of Discovery tells the compelling story of how nearly dying helped her learn how to create a life that matters. Cross also explores the habits that you can use to tap into your best self in the midst of life chaos, including: Trust your tribe. Surrender to silence. Let the universe have your back. Live in the now.

How Disruption Brought Order

Author : Jean-Marie Dru
Publisher : Macmillan
ISBN 13 : 0230600697
Total Pages : 249 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis How Disruption Brought Order by : Jean-Marie Dru

Download or read book How Disruption Brought Order written by Jean-Marie Dru and published by Macmillan. This book was released on 2007-09-04 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how TBWA Worldwide became the top ad agency in the world thanks to their defining practice: Disruption.

The Art of Disruption

Author : Magid Magid
Publisher : Bonnier Zaffre
ISBN 13 : 1788702913
Total Pages : 152 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis The Art of Disruption by : Magid Magid

Download or read book The Art of Disruption written by Magid Magid and published by Bonnier Zaffre. This book was released on 2020-09-03 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR BEST NON-FICTION BOOK BY A PARLIAMENTARIAN AT THE PARLIAMENTARY BOOK AWARDS 2021 'Read this book!' Caroline Lucas 'My money's on Magid.' Thandie Newton "Thou shalt not ignore this book. Magid is magic!" - Jarvis Cocker 'A man so inspiring you will have no choice but to cast your hopeless lethargy asunder' - Rufus Hound A guide to being courageous and community-minded, and to disrupting and dismantling age-old power structures in work, life and politics, written by someone who has done exactly that. Let's be honest. Magid Magid's story seems an unlikely one. He's a Somali-born black Muslim refugee who became the youngest ever Lord Mayor of Sheffield and one of the last UK MEPs. Magid has made headlines nationally and internationally for his creative ways of campaigning while not conforming to tradition and being unapologetically himself. Magid had no idea that the poster he dreamed up for a local music festival in 2018 would go viral. The poster contained the 10 commandments he tries to live by. He had no idea that this poster would come to represent a movement that has swept him to the heart of local and European establishment politics. Now, for the first time, he reveals the stories behind each of these 'commandments'; what drives him, the obstacles he overcame and what makes him hopeful. 'His voice and representation are inspirational and a force to reckon with.' Dr Shola Mos-Shogbamimu, lawyer, activist and author 'It's easy to problematise the world, but Magid has offered us answers , solutions and even the possibility of a new politics.' Jon McClure, lead singer of Reverend and The Makers 'Magid's book could not be more timely. A must read for anyone who wants to change the world.' Chunky Mark, The Artist Taxi Driver

Digital Disruption

Author : James McQuivey
Publisher : Amazon Publishing
ISBN 13 : 9781477800126
Total Pages : 0 pages
Book Rating : 4.8/5 (1 download)

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Book Synopsis Digital Disruption by : James McQuivey

Download or read book Digital Disruption written by James McQuivey and published by Amazon Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You always knew digital was going to change things, but you didn't realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He's gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he's sharing his approach with you. McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster--and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Disruption

Author : Jessica Shirvington
Publisher : Harper Collins
ISBN 13 : 174309812X
Total Pages : 303 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Disruption by : Jessica Shirvington

Download or read book Disruption written by Jessica Shirvington and published by Harper Collins. This book was released on 2014-04-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The heart-stopping first chapter in bestselling author Jessica Shirvington's Disruption series. What if a microchip could identify your perfect match? What if it could be used against you and the ones you love? Eight years ago, Mercer Corporation's M-Bands became mandatory. An evolution of the smartphone, the bracelets promised an easier life. Instead, they have come to control it. Two years ago, Maggie Stevens watched helplessly as one of the people she loved most was taken from her, shattering her world as she knew it. Now, Maggie is ready. And Quentin Mercer -- heir to the M-Corp empire -- has become key to Maggie's plan. But as the pieces of her dangerous design fall into place, could Quentin's involvement destroy everything she's fought for? In a world full of broken promises, the ones Maggie must keep could be the most heartbreaking. Ages 14+

The Disruption Mindset

Author : Charlene Li
Publisher : Ideapress Publishing
ISBN 13 : 9781940858708
Total Pages : 0 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis The Disruption Mindset by : Charlene Li

Download or read book The Disruption Mindset written by Charlene Li and published by Ideapress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

Disruption by Design

Author : Paul Paetz
Publisher : Apress
ISBN 13 : 1430246332
Total Pages : 265 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Disruption by Design by : Paul Paetz

Download or read book Disruption by Design written by Paul Paetz and published by Apress. This book was released on 2014-12-19 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Eli Whitney to Henry Ford to Ray Kroc to Steve Jobs, market disruptors have reaped the benefits, including fame and fortune. But do you have to be that rare genius whose unique skills can literally change the world? No. Disrupting a market is a discipline that can be learned. Disruption by Design—a handbook for entrepreneurs, CEOs, product developers, innovators, and others who want to build products or create services that systematically disrupt markets—is the first book that shows you how. There is a huge difference between being an "innovator" and being a "disruptive innovator." Disruptors change the basis for competition in markets, and they end up controlling market share—typically 40 to 80% of the total revenue and half or more of the total profits in the categories they create. But while many market opportunities have disruptive potential, only a small fraction of those ever succeed in disrupting markets. And, too often, those that do disrupt do so by accident. It doesn’t have to be that way. Disruption by Design conveys lessons learned from successful disruptors, and from the many companies that should have disrupted but failed. Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, Disruption by Design guides you through the design, build, and go-to-market phases that successful disruptors follow. Using many examples of disruptive companies and products, this book takes the popular theory of disruptive innovation and drives it down to the level of practical application. It answers the question, "How do I create a disruptive company, product, and culture?" Disruption by Design:“ul> Goes beyond describing how disruptive innovation happens, and answers and explains the all-important "why." Provides a "where-to-look" guide for discovering disruptive opportunities. Shows you how to predict when market disruption is likely. Outlines the necessary ingredients and elements of corporate strategy that maximize the probability of being disruptive. Provides a roadmap to disruptive success, from the initial idea through product launch to actual market disruption. Shows how to stay atop the market and not be the next victim of a new disruptor. Includes the Disruption by Design Canvas, for mapping a disruptive business model. Most important, Disruption by Design articulates a step-by-step process for developing a product and marketing strategy—and a business model design—that maximizes the probability of successful market disruption.

Big Bang Disruption

Author : Larry Downes
Publisher : Penguin
ISBN 13 : 0698143388
Total Pages : 271 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Big Bang Disruption by : Larry Downes

Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.

The Great Disruption

Author : Paul Gilding
Publisher : A&C Black
ISBN 13 : 1408822180
Total Pages : 305 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Great Disruption by : Paul Gilding

Download or read book The Great Disruption written by Paul Gilding and published by A&C Black. This book was released on 2012-02-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to stop just worrying about climate change, says Paul Gilding. Instead we need to brace for impact, because global crisis is no longer avoidable. The 'Great Disruption' started in 2008, with spiking food and oil prices and dramatic ecological change like the melting polar icecap. It is not simply about fossil fuels and carbon footprints. We have come to the end of Economic Growth, Version 1.0, a world economy based on consumption and waste, where we lived beyond the means of our planet's ecosystems and resources. The Great Disruption offers a stark and unflinching look at the challenge humanity faces - yet also a deeply optimistic message. The coming decades will see loss, suffering and conflict as our planetary overdraft is paid. However, they will also bring out the best humanity can offer: compassion, innovation, resilience and adaptability. Gilding tells us how to fight, and win, what he calls 'the One Degree War' to prevent catastrophic warming of the earth, and how to start today. The crisis we are in represents a rare chance to replace our addiction to growth with an ethic of sustainability, and it's already happening. It's also an unmatched business opportunity: old industries will collapse while new companies literally reshape our economy. In the aftermath of the Great Disruption, we will measure 'growth' in a new way. It will mean not quantity of stuff, but quality, and happiness, of life. And, yes, there is life after shopping. The Great Disruption is an invigorating and well-informed polemic by an advocate for sustainability and climate change who has dedicated his life to campaigning for a balanced use of Earth's limited resources. It is essential reading.

The Dark Side of Innovation

Author : Ankush Chopra
Publisher :
ISBN 13 : 9781938406218
Total Pages : 193 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis The Dark Side of Innovation by : Ankush Chopra

Download or read book The Dark Side of Innovation written by Ankush Chopra and published by . This book was released on 2013-08-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation has usually been considered the engine of business success. But innovation has a dark side. In The Dark Side of Innovation, author Ankush Chopra shows what can happen to a company when innovations arise that impact profitability. He also outlines a step-by-step method for businesses to deal with the resulting quandary. Innovations and changes that destroy profit regularly appear across industries. The systematic method proposed in this book of predicting and dealing with such changes is a result of learning from the mistakes and successes of firms that have faced such profit-destroying innovations.

Disrupt Yourself, With a New Introduction

Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1633698793
Total Pages : 135 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Disrupt Yourself, With a New Introduction by : Whitney Johnson

Download or read book Disrupt Yourself, With a New Introduction written by Whitney Johnson and published by Harvard Business Press. This book was released on 2019-11-12 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-growth organizations need high-growth individuals Startups, growth-stage companies, and private equity–backed companies all have one thing in common: They need high-growth individuals to execute high-growth plans. As a leader trying to achieve ambitious organizational goals, you need people who can do more than just keep up; you need people who can set the pace. You need high-growth individuals. Disrupt Yourself helps high-growth individuals--and those trying to attain this status--learn the tools and frameworks necessary to make changes that matter. This book helps you understand how these frameworks of disruptive innovation can apply to your particular path, whether you are: A self-starter ready to make a disruptive pivot in your business A high-potential individual charting your career trajectory A manager looking to instill innovative thinking within your team A leader facing industry changes that make for an uncertain future Whitney Johnson used the theory of disruptive innovation to invest in publicly traded stocks and early-stage private companies, and now she applies the framework to the personal and professional growth of individuals. We are living in an era of accelerating disruption, and no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways and achieve your wildest goals, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

The Power Law

Author : Sebastian Mallaby
Publisher : Penguin UK
ISBN 13 : 0241356539
Total Pages : 376 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis The Power Law by : Sebastian Mallaby

Download or read book The Power Law written by Sebastian Mallaby and published by Penguin UK. This book was released on 2022-01-25 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an award-winning financial historian comes the gripping, character-driven story of venture capital and the world it made Innovations rarely come from "experts." Jeff Bezos was not a bookseller; Elon Musk was not in the auto industry. When it comes to innovation, a legendary venture capitalist told Sebastian Mallaby, the future cannot be predicted, it can only be discovered. Most attempts at discovery fail, but a few succeed at such a scale that they more than make up for everything else. That extreme ratio of success and failure is the power law that drives venture capital, Silicon Valley, the tech sector, and, by extension, the world. Drawing on unprecedented access to the most celebrated venture capitalists of all time, award-winning financial historian Sebastian Mallaby tells the story of this strange tribe of financiers who have funded the world's most successful companies, from Google to SpaceX to Alibaba. With a riveting blend of storytelling and analysis, The Power Law makes sense of the seeming randomness of success in venture capital, an industry that relies, for good and ill, on gut instinct and personality rather than spreadsheets and data. We learn the unvarnished truth about some of the most iconic triumphs and infamous disasters in the history of tech, from the comedy of errors that was the birth of Apple to the venture funding that fostered hubris at WeWork and Uber to the industry's notorious lack of women and ethnic minorities. Now the power law echoes around the world: it has transformed China's digital economy beyond recognition, and London is one of the top cities for venture capital investment. By taking us so deeply into the VCs' game, The Power Law helps us think about our own future through their eyes.

Clean Disruption of Energy and Transportation

Author : Tony Seba
Publisher : Tony Seba
ISBN 13 : 0692210539
Total Pages : 379 pages
Book Rating : 4.6/5 (922 download)

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Book Synopsis Clean Disruption of Energy and Transportation by : Tony Seba

Download or read book Clean Disruption of Energy and Transportation written by Tony Seba and published by Tony Seba. This book was released on 2014-06-27 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industrial age of energy and transportation will be over by 2030. Maybe before. Exponentially improving technologies such as solar, electric vehicles, and autonomous (self-driving) cars will disrupt and sweep away the energy and transportation industries as we know it. The same Silicon Valley ecosystem that created bit-based technologies that have disrupted atom-based industries is now creating bit- and electron-based technologies that will disrupt atom-based energy industries. Clean Disruption projections (based on technology cost curves, business model innovation as well as product innovation) show that by 2030: - All new energy will be provided by solar or wind. - All new mass-market vehicles will be electric. - All of these vehicles will be autonomous (self-driving) or semi-autonomous. - The new car market will shrink by 80%. - Even assuming that EVs don't kill the gasoline car by 2030, the self-driving car will shrink the new car market by 80%. - Gasoline will be obsolete. Nuclear is already obsolete. - Up to 80% of highways will be redundant. - Up to 80% of parking spaces will be redundant. - The concept of individual car ownership will be obsolete. - The Car Insurance industry will be disrupted. The Stone Age did not end because we ran out of rocks. It ended because a disruptive technology ushered in the Bronze Age. The era of centralized, command-and-control, extraction-resource-based energy sources (oil, gas, coal and nuclear) will not end because we run out of petroleum, natural gas, coal, or uranium. It will end because these energy sources, the business models they employ, and the products that sustain them will be disrupted by superior technologies, product architectures, and business models. This is a technology-based disruption reminiscent of how the cell phone, Internet, and personal computer swept away industries such as landline telephony, publishing, and mainframe computers. Just like those technology disruptions flipped the architecture of information and brought abundant, cheap and participatory information, the clean disruption will flip the architecture of energy and bring abundant, cheap and participatory energy. Just like those previous technology disruptions, the Clean Disruption is inevitable and it will be swift.

Harnessing Digital Disruption

Author : Pascal Dennis
Publisher : Productivity Press
ISBN 13 : 9780367201555
Total Pages : 228 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Harnessing Digital Disruption by : Pascal Dennis

Download or read book Harnessing Digital Disruption written by Pascal Dennis and published by Productivity Press. This book was released on 2020-10-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost and convenience. Now, it's also a matter of public health. In some industries, this trend has been evident for some time. But now it's going to accelerate across the gamut of industry. How do we remain relevant in this risky new world? How do we win this uncertain new game? What if ours is a brick-and-mortar organization that depends on face-to-face interaction? Can we learn to harness digital methods, tools and technologies? Fortunately, there is a pathway to prosperity. The story in this book is set in the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers and government agencies. Harnessing digital disruption entails learning new tools, systems and thinking. Doing so effectively requires a sound overall approach based on timeless principles.

Lead and Disrupt

Author : Charles A. O’Reilly III
Publisher : Stanford University Press
ISBN 13 : 0804799490
Total Pages : 277 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Lead and Disrupt by : Charles A. O’Reilly III

Download or read book Lead and Disrupt written by Charles A. O’Reilly III and published by Stanford University Press. This book was released on 2016-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow. Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.

Disruption

Author : David Potter
Publisher : Oxford University Press
ISBN 13 : 0197518842
Total Pages : 337 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Disruption by : David Potter

Download or read book Disruption written by David Potter and published by Oxford University Press. This book was released on 2021-06-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do things change? The question is critical to the historical study of any era but it is also a profoundly important issue today as western democracies find the fundamental tenets of their implicit social contract facing extreme challenges from forces espousing ideas that once flourished only on the outskirts of society. This books argues that radical change always begins with ideas that took shape on the fringes. Throughout time the "mainstream" has been inherently conservative, allowing for incremental change but essentially dedicated to preserving its own power structures as the dominant ideology justifies existing relationships. In this tour of radical change across Western history, David Potter will show how ideologies that develop in opposition or reaction to those supporting the status quo are employed to effect profound changes in political structures that will in turn alter the way that social relations are constructed. Not all radical groups are the same, and all the groups that the book will explore take advantage of challenges that have already shaken the social order. They take advantage of mistakes that have challenged belief in the competence of existing institutions to be effective. It is the particular combination of an alternative ideological system and a period of community distress that are necessary conditions for radical changes in direction. The historical disruptions chronicled in this book-the rise of Christianity, rise of Islam, Protestant reformations, Age of Revolution (American and French), and Bolshevism and Nazism--will help readers understand when the preconditions exist for radical changes in the social and political order. As Disruption demonstrates, not all radical change follows paths that its original proponents might have predicted. An epilogue helps situate contemporary disruptions, from the rise of Trump and Brexit to the social and political consequences of technological change, in the wider historical forces surveyed by the book.