Disrupt Yourself

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Disrupt Yourself

Author : Whitney Johnson
Publisher : Routledge
ISBN 13 : 1351861956
Total Pages : 140 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Disrupt Yourself by : Whitney Johnson

Download or read book Disrupt Yourself written by Whitney Johnson and published by Routledge. This book was released on 2016-11-03 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinkers50 Management Thinker of 2015 Whitney Johnson wants you to consider this simple, yet powerful, idea: disruptive companies and ideas upend markets by doing something truly different--they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. As president and cofounder of Rose Park Advisors' Disruptive Innovation Fund with Clayton Christensen, Johnson used the theory of disruptive innovation to invest in publicly traded stocks and private early-stage companies. In Disrupt Yourself, she helps you understand how the frameworks of disruptive innovation can apply to your particular path, whether you are: a self-starter ready to make a disruptive pivot in your business a high-potential individual charting your career trajectory a manager looking to instill innovative thinking amongst your team a leader facing industry changes that make for an uncertain future We are living in an era of accelerating disruption; no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

Disrupt Yourself, With a New Introduction

Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1633698793
Total Pages : 135 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Disrupt Yourself, With a New Introduction by : Whitney Johnson

Download or read book Disrupt Yourself, With a New Introduction written by Whitney Johnson and published by Harvard Business Press. This book was released on 2019-11-12 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-growth organizations need high-growth individuals Startups, growth-stage companies, and private equity–backed companies all have one thing in common: They need high-growth individuals to execute high-growth plans. As a leader trying to achieve ambitious organizational goals, you need people who can do more than just keep up; you need people who can set the pace. You need high-growth individuals. Disrupt Yourself helps high-growth individuals--and those trying to attain this status--learn the tools and frameworks necessary to make changes that matter. This book helps you understand how these frameworks of disruptive innovation can apply to your particular path, whether you are: A self-starter ready to make a disruptive pivot in your business A high-potential individual charting your career trajectory A manager looking to instill innovative thinking within your team A leader facing industry changes that make for an uncertain future Whitney Johnson used the theory of disruptive innovation to invest in publicly traded stocks and early-stage private companies, and now she applies the framework to the personal and professional growth of individuals. We are living in an era of accelerating disruption, and no one is immune. Johnson makes the compelling case that managing the S-curve waves of learning and mastery is a requisite skill for the future. If you want to be successful in unexpected ways and achieve your wildest goals, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself.

Disrupt-It-Yourself

Author : Simone Bhan Ahuja
Publisher : HarperCollins Leadership
ISBN 13 : 1595540725
Total Pages : 251 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Disrupt-It-Yourself by : Simone Bhan Ahuja

Download or read book Disrupt-It-Yourself written by Simone Bhan Ahuja and published by HarperCollins Leadership. This book was released on 2019-01-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market? Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.” Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each company’s unique circumstances, and presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Disrupt Yourself

Author : Morris Morrison
Publisher : Windmill Park Media
ISBN 13 : 9780997158243
Total Pages : 216 pages
Book Rating : 4.1/5 (582 download)

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Book Synopsis Disrupt Yourself by : Morris Morrison

Download or read book Disrupt Yourself written by Morris Morrison and published by Windmill Park Media. This book was released on 2021-04-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This story is about the power that everyone has to inspire others, especially when we value human connection and the courage to be uncomfortable.~ Morris MorrisonAfter performing on stages that he once dreamed about as a child, then writing Overnight Success and The Storymaker, professional speaker and entertainer Morris Morrison knew there was another story that needed to be told. After sitting in a North Carolina DMV as he waited to renew his driver's license, Morris noticed two things: first, he noticed the influx of national and international people moving to the Carolinas, and second, he couldn't help but notice the amount of people sitting with their heads looking down into their phones. After becoming obsessed with the lack of human connection in our world today, Morris Morrison's first fictional release, Disrupt Yourself, was born after he asked himself one simple question: what would happen if everyone actually talked to each other, instead of being distracted by devices. Set in the backdrop of Charleston, South Carolina, Disrupt Yourself is about a random group of people from around the world who decided to call Charleston home. As they each gathered at the DMV during the busy Christmas season, a local reporter, a mom-to-be, a professional athlete, a celebrity and a local judge were forced to put their phones down and come together in a raw moment of humanity to help Jordan Banks make one of the most critical decisions of his life. This story will inspire readers to think differently about how we access truthful information, how we value human connection, and how we view comfort and personal discipline. This book has become one of the most unique, authentic stories ever told, with characters that grab you instantly. Disrupt Yourself is an instant classic that will be passed down through the generations. This book will inspire you to find the courage to: > disrupt yourself to grow> abandon your need for comfort > recognize and apply truthful information> live your life on purpose, in community with others.

Disrupt Yourself

Author : Jay Samit
Publisher : Pan Macmillan
ISBN 13 : 1509802894
Total Pages : 256 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis Disrupt Yourself by : Jay Samit

Download or read book Disrupt Yourself written by Jay Samit and published by Pan Macmillan. This book was released on 2015-07-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Disrupt Yourself, innovator and digital media expert Jay Samit reveals how to achieve your goals and permanently alter the status quo through the art of self-disruption. In today's ever-changing and often-volatile business landscape, adaptability and creativity are more crucial than ever. Samit describes how specific strategies that help companies flourish - challenging assumptions, pinpointing one's unique value, and identifying weaknesses in the structure of current industries - can be applied at an individual level. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses - including Richard Branson, Steve Jobs, YouTube, the BBC, Virgin Media and many more - Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt Yourself offers clear and empowering advice for anyone looking to break through a creative barrier; anyone with a big idea but no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Smart Growth

Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1647821169
Total Pages : 132 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Smart Growth by : Whitney Johnson

Download or read book Smart Growth written by Whitney Johnson and published by Harvard Business Press. This book was released on 2022-01-11 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller Named one of 10 Best New Management Books for 2022 by Thinkers50 Creating a culture of learning and growth. Growth is the goal. Helping people develop their potential—enabling them to articulate and become the self they want to be, are capable of being, and that best serves them and others in the short and long term—is what we as individuals and leaders strive toward. But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson dives more deeply than ever into the S Curve of Learning so that you can envision how growth happens and direct yourself and others in your organization to create a culture that fosters it. The growth and learning journey comes in three phases: the Launch Point, the Sweet Spot, and Mastery. Compelling examples of successful people will show you when and why growth is slow, how to keep going, what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another. As individuals grow, so do organizations and societies. Growth is learning put into action—action that betters the world as we better ourselves and our small niches, both personal and professional, within it. Growth occurs when learning is internalized—when we try something new and invest the effort to move it from being something we do to something we are.

Build an A-Team

Author : Whitney Johnson
Publisher : Harvard Business Press
ISBN 13 : 1633693651
Total Pages : 208 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Build an A-Team by : Whitney Johnson

Download or read book Build an A-Team written by Whitney Johnson and published by Harvard Business Press. This book was released on 2018-05-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead each person on your team up the learning curve. What's the secret to having an engaged and productive team? It's having a plan for developing all employees--no matter where they are on their personal learning curves. Better morale and higher performance happen through learning, argues Whitney Johnson. In over twenty years of coaching, investing, and consulting, Johnson has seen that employees need continuous learning and fresh challenges to stay motivated. The best bosses know this, and they know how to make it happen by thoughtfully designing people’s jobs around the skills they have today as well as the skills they'll need to be even more valuable tomorrow. That's how entire organizations stay competitive in an unpredictable, rapidly changing business environment. In this book, Johnson explains how to become one of those bosses and how to build your A-team by: Identifying what your employees already know and what they need to learn Designing their jobs to maximize engagement and learning Applying a seven-step process for leading each person up their learning curve We all want opportunities to learn, experiment, and grow in our jobs. When our bosses work with us to help us leap to new challenges, the result is a team that knows how to thrive, no matter what the future holds.

Disrupt You!

Author : Jay Samit
Publisher : Flatiron Books
ISBN 13 : 1250059399
Total Pages : 304 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Disrupt You! by : Jay Samit

Download or read book Disrupt You! written by Jay Samit and published by Flatiron Books. This book was released on 2015-07-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses. Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors. Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards.Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Lead from the Future

Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 163369755X
Total Pages : 147 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Lead from the Future by : Mark W. Johnson

Download or read book Lead from the Future written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2020-04-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gold Medal Winner for Best Leadership Book in the 2021 Axiom Business Book Awards Named one of the "Top Ten Technology Books Of 2020" — Forbes Named one of the "10 Best New Business Books of 2020" by Inc. magazine "Johnson and Suskewicz have raised a battle cry for the kind of leadership we need in these uncertain times." -- Sandi Peterson, Member, Board of Directors, Microsoft We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change--they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: The principles and mind-set that allow leadership teams to look beyond typical short-term planning horizons A method for turning emerging challenges into the growth opportunities that can define an organization's future A step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to Ways to ensure that visionary thinking becomes a repeatable organizational capability As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

Disrupt-Her

Author : Miki Agrawal
Publisher : Hay House, Inc
ISBN 13 : 1401955576
Total Pages : 296 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Disrupt-Her by : Miki Agrawal

Download or read book Disrupt-Her written by Miki Agrawal and published by Hay House, Inc. This book was released on 2019-01-29 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the co-founder of THINX and hellotushy.com, start-ups collectively valued at more than $150 million, comes DISRUPT-HER, a rallying cry for women to radically question the status quo. Miki Agrawal has faced patriarchal pushback, fought girl-on-girl hate, ridden the roller coaster of building businesses as a female CEO, and even overcome an attempt to burn her for witchcraft (figuratively). In order to navigate the complicated--at times maddening--struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much fire power as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis. Stories of badass female movers and shakers are shared in this book too to give you an extra jolt of "I've got this." It's a whole body F*CK YES to your work, your love, your relationships, and your mission--while doing it all authentically, unapologetically, and with full integrity.

Disrupt Aging

Author : Jo Ann Jenkins
Publisher : Public Affairs
ISBN 13 : 1610396766
Total Pages : 274 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Disrupt Aging by : Jo Ann Jenkins

Download or read book Disrupt Aging written by Jo Ann Jenkins and published by Public Affairs. This book was released on 2016-04-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--

Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive

Author : Antoine Tirard
Publisher : Lulu.com
ISBN 13 : 1387167154
Total Pages : 312 pages
Book Rating : 4.3/5 (871 download)

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Book Synopsis Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive by : Antoine Tirard

Download or read book Disrupt Your Career: How to Navigate Uncharted Career Transitions and Thrive written by Antoine Tirard and published by Lulu.com. This book was released on 2017-09-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professionals face many critical crossroads in their careers, sometimes unpredictable, sometimes more expected, but for which they were often not truly prepared. This book discusses many such career transitions - from leaving a corporation to joining a non-profit, evolving from athlete to executive, or returning to a former employer. Using the stories of 50 leaders from all over the world, the authors describe what provokes the change, the challenges it creates, how the individual is surviving the transition, and what effective leaders do to navigate and grow from it. Disrupt Your Career offers a simple, easy-to-use framework to help make the most of any uncharted transition. Drawing on examples of a wide range of companies, it also provides recommendations to help organizations better acquire, develop and retain talent.

Why Are We Yelling?

Author : Buster Benson
Publisher : Penguin
ISBN 13 : 0525540105
Total Pages : 290 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Why Are We Yelling? by : Buster Benson

Download or read book Why Are We Yelling? written by Buster Benson and published by Penguin. This book was released on 2019-11-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: Remain confident when you're put on the spot Diffuse tense moments with a few strategic questions Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well.

Connecting the Dots

Author : John Chambers
Publisher : Hachette Books
ISBN 13 : 0316486531
Total Pages : 242 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Connecting the Dots by : John Chambers

Download or read book Connecting the Dots written by John Chambers and published by Hachette Books. This book was released on 2018-09-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silicon Valley visionary John Chambers shares the lessons that transformed a dyslexic kid from West Virginia into one of the world's best business leaders and turned a simple router company into a global tech titan. When Chambers joined Cisco in 1991, it was a company with 400 employees, a single product, and about $70 million in revenue. When he stepped down as CEO in 2015, he left a $47 billion tech giant that was the backbone of the internet and a leader in areas from cybersecurity to data center convergence. Along the way, he had acquired 180 companies and turned more than 10,000 employees into millionaires. Widely recognized as an innovator, an industry leader, and one of the world's best CEOs, Chambers has outlasted and outmaneuvered practically every rival that ever tried to take Cisco on--Nortel, Lucent, Alcatel, IBM, Dell, and Hewlett-Packard, to name a few. Now Chambers is sharing his unique strategies for winning in a digital world. From his early lessons and struggles with dyslexia in West Virginia to his bold bets and battles with some of the biggest names in tech, Chambers gives readers a playbook on how to act before the market shifts, tap customers for strategy, partner for growth, build teams, and disrupt themselves. He also adapted those lessons to transform government, helping global leaders like French President Emmanuel Macron and Indian Prime Minister Narendra Modi to create new models for growth. As CEO of JC2 Ventures, he's now investing in a new generation of game-changing startups by helping founders become great leaders and scale their companies. Connecting the Dots is destined to become a business classic, providing hard-won insights and critical tools to thrive during the accelerating disruption of the digital age.

The Disruption Mindset

Author : Charlene Li
Publisher : Ideapress Publishing
ISBN 13 : 9781940858708
Total Pages : 0 pages
Book Rating : 4.8/5 (587 download)

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Book Synopsis The Disruption Mindset by : Charlene Li

Download or read book The Disruption Mindset written by Charlene Li and published by Ideapress Publishing. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.

The Healthy Deviant

Author : Pilar Gerasimo
Publisher : North Atlantic Books
ISBN 13 : 1623174260
Total Pages : 361 pages
Book Rating : 4.6/5 (231 download)

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Book Synopsis The Healthy Deviant by : Pilar Gerasimo

Download or read book The Healthy Deviant written by Pilar Gerasimo and published by North Atlantic Books. This book was released on 2020-01-07 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a radical approach to wellness: This self-help guide rejects ‘one-size-fits-all’ dieting and health advice to offer practical strategies and tools for getting healthy—your way. What kind of society makes being healthy and happy so difficult that only a single-digit percentage of the population can hope to pull it off? The answer: A sick society. And within a sick society—one where illness, anxiety, and depression are the prevailing norms—what does it mean to be one of the few people to beat those unhealthy odds? It means bucking a lot of your society’s norms and rejecting a lot of its conventional health prescriptions. It also means acknowledging a disturbing truth: If you aren’t breaking the rules, you’re probably breaking yourself. That’s the simple, provocative philosophy behind The Healthy Deviant, one seasoned health journalist’s quest to reframe healthy choices as a positive form of social rebellion. Combining hand-drawn infographics and statistics with insights from sociology, psychology, evolutionary biology, functional medicine, and the school of hard knocks, this category-defying book rejects the idea that diet and exercise alone can save us—or are even the best places to start. Gerasimo’s 14-day Healthy-Deviant Adventure Program presents a series of powerful perspective shifts and simple daily practices—plus illustrations, infographics, worksheets, reminders, and progress tracking tools—that put you firmly back in charge of your own wellbeing. Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in an unhealthy world. Starting now.

Disruptive Marketing

Author : Geoffrey Colon
Publisher : AMACOM
ISBN 13 : 0814437400
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Disruptive Marketing by : Geoffrey Colon

Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!