Author : Erica J. Seifert
Publisher : McFarland
ISBN 13 : 0786491094
Total Pages : 273 pages
Book Rating : 4.7/5 (864 download)
Book Synopsis The Politics of Authenticity in Presidential Campaigns, 1976-2008 by : Erica J. Seifert
Download or read book The Politics of Authenticity in Presidential Campaigns, 1976-2008 written by Erica J. Seifert and published by McFarland. This book was released on 2014-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.