The Pokemon Go Phenomenon

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Author :
Publisher : McFarland
ISBN 13 : 1476636516
Total Pages : 235 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis The Pokemon Go Phenomenon by : Jamie Henthorn,

Download or read book The Pokemon Go Phenomenon written by Jamie Henthorn, and published by McFarland. This book was released on 2019-05-10 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokémon Go is not just play—the game has had an impact on public spaces, social circles and technology, suggesting new ways of experiencing our world. This collection of new essays explores what Pokémon Go can tell us about how and why we play. Covering a range of topics from mobile hardware and classroom applications to social conflict and urban planning, the contributors approach Pokémon Go from both practical and theoretical angles, anticipating the impact play will have on our digitally augmented world.

Augmented Reality Games I

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Author :
Publisher : Springer
ISBN 13 : 3030156168
Total Pages : 254 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Augmented Reality Games I by : Vladimir Geroimenko

Download or read book Augmented Reality Games I written by Vladimir Geroimenko and published by Springer. This book was released on 2019-05-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first of two comprehensive volumes that provide a thorough and multi-faceted research into the emerging field of augmented reality games and consider a wide range of its major issues. These first ever research monographs on augmented reality games have been written by a team of 70 leading researchers, practitioners and artists from 20 countries. In Volume I, the phenomenon of the Pokémon GO game is analysed in theoretical, cultural and conceptual contexts, with emphasis on its nature and the educational use of the game in children and adolescents. Game transfer phenomena, motives for playing Pokémon GO, players’ experiences and memorable moments, social interaction, long-term engagement, health implications and many other issues raised by the Pokémon GO game are systematically examined and discussed. Augmented Reality Games I is essential reading not only for researchers, practitioners, game developers and artists, but also for students (graduates and undergraduates) and all those interested in the rapidly developing area of augmented reality games.

The Phenomenon Pokémon Go. An Analysis

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3346661075
Total Pages : 27 pages
Book Rating : 4.3/5 (466 download)

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Book Synopsis The Phenomenon Pokémon Go. An Analysis by : Lea-Christin Klaas

Download or read book The Phenomenon Pokémon Go. An Analysis written by Lea-Christin Klaas and published by GRIN Verlag. This book was released on 2022-06-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2,7, University of Dortmund, language: English, abstract: In 2016 when Pokémon Go was released, the hype around collecting Pokémon once again increased immensely and a lot of new players started to become interested in the world of Pokémon. This is owed to various features of the game. In the following, the reasons for the game’s success should be found out. To do so, the franchise history of Pokémon and the game Pokémon Go itself will be described, before focussing on space-time in games. Afterwards, criteria for successful pervasive gaming and augmented reality will be compared to Pokémon Go until cultural and social aspects will be included as well with special attention to hype. Lastly, the most important findings will be summarized in the conclusion. Gaming is undisputedly one of the most liked free time activities. That is why the gaming industry is booming and constantly working on new games. Even though there are new games being released every year, some managed to stay successful over decades. Especially the Pokémon franchise is indispensable for the gaming community. For over 20 years the franchise is one of the most successful ones. For a lot of players, this series of games accompanied them since their childhood.

The Augmented Reality of Pokémon Go

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Author :
Publisher : Lexington Books
ISBN 13 : 1498574920
Total Pages : 166 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Augmented Reality of Pokémon Go by : Neriko Musha Doerr

Download or read book The Augmented Reality of Pokémon Go written by Neriko Musha Doerr and published by Lexington Books. This book was released on 2019-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the complexities created by Pokémon GO—the smartphone augmented reality game— from an anthropological perspective. Through detailed text analyses, links to wider issues, and the phenomenology of playing, this collection provides nuanced studies of how Pokémon GO created a new way to inhabit the world.

The Pokemon Go Encyclopedia

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535566155
Total Pages : 130 pages
Book Rating : 4.5/5 (661 download)

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Book Synopsis The Pokemon Go Encyclopedia by : Elsha Thompson

Download or read book The Pokemon Go Encyclopedia written by Elsha Thompson and published by Createspace Independent Publishing Platform. This book was released on 2016-07-29 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has proven to be the largest cultural phenomenon of 2016 - learn all about Pokemon Go and previous entries in the series in this collection by author/Pokemon fanatic Elsha Thompson.

Pokemon Go - Ultimate Guide

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781536900644
Total Pages : 48 pages
Book Rating : 4.9/5 (6 download)

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Book Synopsis Pokemon Go - Ultimate Guide by : D. D. Daniels

Download or read book Pokemon Go - Ultimate Guide written by D. D. Daniels and published by Createspace Independent Publishing Platform. This book was released on 2016-08-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

Pojo's Unofficial Advanced Pokemon Go

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Author :
Publisher : Triumph Books
ISBN 13 : 1633197344
Total Pages : 356 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Pojo's Unofficial Advanced Pokemon Go by : Triumph Books

Download or read book Pojo's Unofficial Advanced Pokemon Go written by Triumph Books and published by Triumph Books. This book was released on 2017-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international phenomenon Pokémon GO has already changed the way people interact with their world, and the game is evolving just as fast as the Pokémon themselves! It’s time to level up, load up your Pokédex, and become a gym master with Pojo’s Unofficial Advanced Pokémon Go, the fully up to date game guide featuring tricks, strategies, and dozens of instructive full-color screenshots. Pojo’s Unofficial Advanced Pokémon Go is also your go-to reference on attacks, rankings, nests, tracking, rare Pokémon sightings, and more—even the new Pokémon GO Plus device. It’s the perfect book for any player, whether you’re Level 5 or 25, whether you’re Team Mystic or Team Instinct. Achieve master trainer status, and GO catch ’em all!

The Ultimate Pokemon Go Guide

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781536958638
Total Pages : 48 pages
Book Rating : 4.9/5 (586 download)

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Book Synopsis The Ultimate Pokemon Go Guide by : D. D. Daniels

Download or read book The Ultimate Pokemon Go Guide written by D. D. Daniels and published by Createspace Independent Publishing Platform. This book was released on 2016-08-07 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

Pokemon Go

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781536836844
Total Pages : 48 pages
Book Rating : 4.8/5 (368 download)

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Book Synopsis Pokemon Go by : D. D. Daniels

Download or read book Pokemon Go written by D. D. Daniels and published by Createspace Independent Publishing Platform. This book was released on 2016-08-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

Pokemon Go!

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Author :
Publisher : Norwood House Press
ISBN 13 : 1684508509
Total Pages : 48 pages
Book Rating : 4.6/5 (845 download)

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Book Synopsis Pokemon Go! by : Alexander Lowe

Download or read book Pokemon Go! written by Alexander Lowe and published by Norwood House Press. This book was released on 2021-01-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the history of Pok‚mon Go! and the company behind the mobile gaming phenomenon. Explore Pok‚mon Go! competitions and peer into the future of one of the world?s most popular games. Pok‚mon Go! will give you a behind-the-scenes look at a great game, with features that include: a glossary, index, and bibliography for further reading.

Pokemon Go

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Author :
Publisher :
ISBN 13 : 9781536837018
Total Pages : 48 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Pokemon Go by : D. D. Daniels

Download or read book Pokemon Go written by D. D. Daniels and published by . This book was released on 2016-08-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

The Ultimate Pokemon Go Guide

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Author :
Publisher :
ISBN 13 : 9781536837209
Total Pages : 48 pages
Book Rating : 4.8/5 (372 download)

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Book Synopsis The Ultimate Pokemon Go Guide by : D. D. Daniels

Download or read book The Ultimate Pokemon Go Guide written by D. D. Daniels and published by . This book was released on 2016-08-01 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

The Ultimate Pokemon Go Guide

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Author :
Publisher :
ISBN 13 : 9781536867534
Total Pages : 48 pages
Book Rating : 4.8/5 (675 download)

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Book Synopsis The Ultimate Pokemon Go Guide by : D. D. Daniels

Download or read book The Ultimate Pokemon Go Guide written by D. D. Daniels and published by . This book was released on 2016-08-02 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pokemon Go has in a matter of weeks become an internet phenomenon. It made $14 million for its creators since launch, and it's breaking all sorts of records and topping download charts. But why? What is it? How can you get it? Here's the lowdown on everything you need to know about Nintendo and The Pokemon Company's latest smash hit. What's In This Ultimate Pokemon Go Guide? This is a comprehensive guide for Pokemon Go. All of a sudden it's like we've travelled back in time to the mid 1990s. Everybody has Pokemon fever again, and people are quite literally out on the streets catching Pokemon, which is something of a bizarre thing to think about. Topics covered in this guide include... * How to earn XP, level up, join gym teams and more * Getting started and catching Pokemon * Levelling up your trainer and Pokemon * Gyms, Teams and Pokemon battles * Advanced tips and tricks for catching Pokemon * Hatching eggs and finding out which Pokemon are inside * Rewards, XP and unlockable items for every level * How to find rare and legendary Pokemon * Using Incense correctly to catch Pokemon * How to easily tell if there's a problem with the Pokemon server and much more! What's The Craze All About? To break it down to its simplest description, Pokemon Go uses your mobile phone's satellite GPS systems and built-in clock to figure out where and when you are when the game is open. When you've got the game open, the game then populates the world around you with Pokemon. You end up looking at the world through your phone's screen and camera, and Pokemon are dropped onto the top of the real world in a semi-convincing way - this is augmented reality. What happens then is much like the rest of the Pokemon games - you can catch various creatures and do battle with others, training Pokemon and working to 'catch them all' as well as build your strength in battle. The gimmick is that thanks to the GPS and augmented reality, the Pokemon available to you change based on your real-world location and the time of day, so players are encouraged to move around. Real-world locations are even marked as PokeStops and Pokemon Gyms, meaning you have to travel to them if you want the benefits of those locations. It's pretty cool stuff.

Pikachu's Global Adventure

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Author :
Publisher : Duke University Press
ISBN 13 : 0822385813
Total Pages : 307 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Pikachu's Global Adventure by : Joseph Tobin

Download or read book Pikachu's Global Adventure written by Joseph Tobin and published by Duke University Press. This book was released on 2004-02-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had ignited. By 2002, the Pokémon craze was mostly over. Pikachu’s Global Adventure describes the spectacular, complex, and unpredictable rise and fall of Pokémon in countries around the world. In analyzing the popularity of Pokémon, this innovative volume addresses core debates about the globalization of popular culture and about children’s consumption of mass-produced culture. Topics explored include the origins of Pokémon in Japan’s valorization of cuteness and traditions of insect collecting and anime; the efforts of Japanese producers and American marketers to localize it for foreign markets by muting its sex, violence, moral ambiguity, and general feeling of Japaneseness; debates about children’s vulnerability versus agency as consumers; and the contentious question of Pokémon’s educational value and place in school. The contributors include teachers as well as scholars from the fields of anthropology, media studies, sociology, and education. Tracking the reception of Pokémon in Japan, the United States, Great Britain, France, and Israel, they emphasize its significance as the first Japanese cultural product to enjoy substantial worldwide success and challenge western dominance in the global production and circulation of cultural goods. Contributors. Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Tobin, Rebekah Willet, Christine Yano

The PlayStation Dreamworld

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1509518061
Total Pages : 140 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The PlayStation Dreamworld by : Alfie Bown

Download or read book The PlayStation Dreamworld written by Alfie Bown and published by John Wiley & Sons. This book was released on 2017-10-16 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: From mobile phones to consoles, tablets and PCs, we are now a generation of gamers. The PlayStation Dreamworld is – to borrow a phrase from Slavoj Zizek – the pervert's guide to videogames. It argues that we can only understand the world of videogames via Lacanian dream analysis. It also argues that the Left needs to work inside this dreamspace – a powerful arena for constructing our desires – or else the dreamworld will fall entirely into the hands of dominant and reactionary forces. While cyberspace is increasingly dominated by corporate organization, gaming, at its most subversive, can nevertheless produce radical forms of enjoyment which threaten the capitalist norms that are created and endlessly repeated in our daily relationships with mobile phones, videogames, computers and other forms of technological entertainment. Far from being a book solely for dedicated gamers, this book dissects the structure of our relationships to all technological entertainment at a time when entertainment has become ubiquitous. We can no longer escape our fantasies but rather live inside their digital reality.

Ambient Play

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Author :
Publisher : MIT Press
ISBN 13 : 026236042X
Total Pages : 200 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Ambient Play by : Larissa Hjorth

Download or read book Ambient Play written by Larissa Hjorth and published by MIT Press. This book was released on 2020-09-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at how mobile games are increasingly part of our day-to-day lives and the ways that we interact across real as well as digital landscapes. We often play games on our mobile devices when we have some time to kill--waiting in line, pausing between tasks, stuck on a bus. We play in solitude or in company, alone in a bedroom or with others in the family room. In Ambient Play, Larissa Hjorth and Ingrid Richardson examine how mobile gameplay fits into our day-to-day lives. They show that as mobile games spread across different genres, platforms, practices, and contexts, they become an important way of experiencing and navigating a digitally saturated world. We are digital wayfarers, moving constantly among digital, social, and social worlds.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

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Author :
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.