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Author : Jim Avery
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Campaign Planning written by Jim Avery and published by . This book was released on 1993 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Schwarz
Publisher :
ISBN 13 : 9780985077792
Total Pages : 332 pages
Book Rating : 4.0/5 (777 download)
Download or read book Campaign Furniture written by Christopher Schwarz and published by . This book was released on 2014-03-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Samuel Laing
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (649 download)
Download or read book The Plan of Campaign written by Samuel Laing and published by . This book was released on 1886 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : John A. Warden, III
Publisher : DIANE Publishing
ISBN 13 : 0788108093
Total Pages : 223 pages
Book Rating : 4.7/5 (881 download)
Download or read book The Air Campaign written by John A. Warden, III and published by DIANE Publishing. This book was released on 1994-05 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the first analyses of the pure art of planning the aerial dimensions of war. Explores the complicated connection between air superiority and victory in war. Focuses on the use of air forces at the operational level in a theater of war. Presents fascinating historical examples, stressing that the mastery of operational-level strategy can be the key to winning future wars. 20 photos. Bibliography.
Author : Andrea Kihlstedt
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763758310
Total Pages : 439 pages
Book Rating : 4.7/5 (637 download)
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Author : Nolan Crouse
Publisher : FriesenPress
ISBN 13 : 1039114636
Total Pages : 160 pages
Book Rating : 4.0/5 (391 download)
Download or read book The Political Campaign “How-to” Guide written by Nolan Crouse and published by FriesenPress. This book was released on 2021-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I wasn’t lucky. I deserved it.” - Prime Minister Margaret Thatcher The Political Campaign “How-to” Guide is a book that offers step-by-step guidelines on how to win an election as well as providing answers to questions a candidate may have about campaign planning. Whether running for Chief, mayor, reeve, councillor, MLA, MP or trustee in an indigenous, provincial, federal, municipal or school board election, this detailed book will provide candidates with the knowledge they need to run a successful campaign. Nolan Crouse, MBA, CCMP(TM) served as councillor and mayor in Canada for 13 years. In this book, he shares the secrets to his success in winning four consecutive election campaigns. From making the initial decision to run for office, to putting together an effective campaign team and brand, to fundraising, door knocking, message delivery and advertising – all the way to election day and beyond – this book offers valuable tips, insights, knowledge and tactics that have been proven to be useful and effective. Complete with checklists, great stories, images and examples, The Political Campaign “How-to” Guide is a must-read for anyone with an interest in running for public office for the first time or running for re-election in Canada. Most of the key principles also apply to all orders of elected office in the United States and many other democracies around the world.
Author : Daniel M. Shea
Publisher : Greenwood
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (4 download)
Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.
Author : Laurence M. Geary
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (6 download)
Download or read book The Plan of Campaign, 1886-1891 written by Laurence M. Geary and published by . This book was released on 1986 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Gospe
Publisher : Happy About
ISBN 13 : 1600050778
Total Pages : 177 pages
Book Rating : 4.6/5 ( download)
Download or read book Marketing Campaign Development written by Mike Gospe and published by Happy About. This book was released on 2008 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.
Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 9780803951389
Total Pages : 188 pages
Book Rating : 4.9/5 (513 download)
Download or read book The Marketing of the President written by Bruce I. Newman and published by SAGE. This book was released on 1994 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.
Author : Kent E. Dove
Publisher : Jossey-Bass
ISBN 13 : 9780470914670
Total Pages : 0 pages
Book Rating : 4.9/5 (146 download)
Download or read book Conducting a Successful Capital Campaign written by Kent E. Dove and published by Jossey-Bass. This book was released on 1999-10-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time." --National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign
Author : Catherine Shaw
Publisher : Routledge
ISBN 13 : 042995882X
Total Pages : 338 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Author : Joan Minieri
Publisher : John Wiley & Sons
ISBN 13 : 0787997404
Total Pages : 479 pages
Book Rating : 4.7/5 (879 download)
Download or read book Tools for Radical Democracy written by Joan Minieri and published by John Wiley & Sons. This book was released on 2007-09-10 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tools for Radical Democracy is an essential resource for grassroots organizers and leaders, students of activism and advocacy, and anyone trying to increase the civic participation of ordinary people. Authors Joan Minieri and Paul Getsos share stories and tools from their nationally recognized and award-winning work of building a community-led organization, training community leaders, and conducting campaigns that changed public policy and delivered concrete results to tens of thousands of people. This how-to manual includes: · In-depth analysis of how to launch and win a campaign · Tools and guidelines for training people to lead their own campaigns and organizations · Insights for using technology effectively, building more powerful alliances, and engaging in the social justice movement
Author : Robert Kendall
Publisher : Addison-Wesley Longman
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.0/5 ( download)
Download or read book Public Relations Campaign Strategies written by Robert Kendall and published by Addison-Wesley Longman. This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
Author : Drew McKissick
Publisher : Drewmckissick.com
ISBN 13 : 9780615944975
Total Pages : 30 pages
Book Rating : 4.9/5 (449 download)
Download or read book How to Plan a Winning Campaign written by Drew McKissick and published by Drewmckissick.com. This book was released on 2013-09-30 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you get started on any campaign you NEED to have a plan. And that means campaign planning! Whether it's an election or issue lobbying campaign, if you do the planning you need to do on the front end, you'll save yourself a lot of time and headache later, not to mention increase your chances of being successful. Remember, "if you fail to plan, you plan to fail." This is not about "running" a campaign, but how to plan one - and how to do the research and make the evaluations that you need to make in order to decide what kind of strategy and tactics you should use. So, where do you start? That's what this book is about. It's written to help you go through a step-by-step process of doing the things you need to do, in the general order you need to do them, to develop a plan for your campaign. I've spent a good bit of time working to make sure that it covers what you need to know, but does so in a way that's incredibly easy to follow. Having a Plan Makes a Difference! Once you've got a plan, it makes it much easier to know "what's next" on a day to day basis, and it's easier to determine what you should do, based on what you have determined is important. It will give you confidence as you go forward because you will have thought things through, and you'll know "why" it's better to do things this way or that, not just guess or roll with the flow. This book breaks campaign planning out into five basic areas: * Evaluation: How to determine the factors that relate to your objective (how things impact "winning") * Research & Targeting: How to analyze your capability of achieving the results you want (based on the research that you do) * Strategy: How to develop a strategy that maximizes your strengths and their weaknesses * Tactics & Implementation: How to determine what tactics to use and when * Regular Review: How to evaluate and review the plan and your progress on a regular basis You get started simply by following the provided "Planning Checklist" and use it to keep track of things until you're done. One step at a time! What is your campaign worth? If it's worth RUNNING, it's worth PLANNING. You'll be glad you did it right. This book shows you how!
Author : James Mahoney
Publisher :
ISBN 13 : 9780190303761
Total Pages : 320 pages
Book Rating : 4.3/5 (37 download)
Download or read book Strategic Communication written by James Mahoney and published by . This book was released on 2016-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planningto business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and publicrelations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories. The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.
