The Persuasive Image

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Techniques of Visual Persuasion

Author : Larry Jordan
Publisher : New Riders
ISBN 13 : 0136766749
Total Pages : 669 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Techniques of Visual Persuasion by : Larry Jordan

Download or read book Techniques of Visual Persuasion written by Larry Jordan and published by New Riders. This book was released on 2020-07-13 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential. Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.

Visual Persuasion

Author : Paul Messaris
Publisher : SAGE
ISBN 13 : 0803972466
Total Pages : 322 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Visual Persuasion by : Paul Messaris

Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pictures and reality - Visual form and style - Can pictures bridge cultures? - Visual truth, visual lies - Editing and montage - Showing the unspoken.

The Persuasive Image, Art Kane

Author : John Poppy
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Persuasive Image, Art Kane by : John Poppy

Download or read book The Persuasive Image, Art Kane written by John Poppy and published by . This book was released on 1975 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasive Imagery

Author : Linda M. Scott
Publisher : Routledge
ISBN 13 : 1135635684
Total Pages : 470 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Persuasive Imagery by : Linda M. Scott

Download or read book Persuasive Imagery written by Linda M. Scott and published by Routledge. This book was released on 2003-04-02 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

The Necessary Art of Persuasion

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Constructing the Persuasive Portfolio

Author : Margaret Fletcher
Publisher : Taylor & Francis
ISBN 13 : 1317506200
Total Pages : 261 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Constructing the Persuasive Portfolio by : Margaret Fletcher

Download or read book Constructing the Persuasive Portfolio written by Margaret Fletcher and published by Taylor & Francis. This book was released on 2016-09-13 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

The persuasive image

Author : John Poppy
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (95 download)

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Book Synopsis The persuasive image by : John Poppy

Download or read book The persuasive image written by John Poppy and published by . This book was released on 19?? with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Persuasive Communication

Author : Richard Storey
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566078194
Total Pages : 252 pages
Book Rating : 4.0/5 (781 download)

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Book Synopsis The Art of Persuasive Communication by : Richard Storey

Download or read book The Art of Persuasive Communication written by Richard Storey and published by Gower Publishing, Ltd.. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

The Persuasive Image, Art Kane

Author : John Poppy
Publisher :
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis The Persuasive Image, Art Kane by : John Poppy

Download or read book The Persuasive Image, Art Kane written by John Poppy and published by . This book was released on 1975 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Clausewitz and the State

Author : Peter Paret
Publisher : Princeton University Press
ISBN 13 : 9780691131306
Total Pages : 500 pages
Book Rating : 4.1/5 (313 download)

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Book Synopsis Clausewitz and the State by : Peter Paret

Download or read book Clausewitz and the State written by Peter Paret and published by Princeton University Press. This book was released on 2007-03-25 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1976, Clausewitz and the State presents a comprehensive analysis of one of the significant thinkers of modern Europe. Peter Paret combines social and military history and psychological interpretation with a study of Clausewitz's military theories and of his unduly neglected historical and political writing. This timely new edition includes a preface which allows Paret to recount the past thirty years of discussion on Clausewitz and respond to critics. A companion volume to Clausewitz's On War, this book is indispensable to anyone interested in Clausewitz and his theories, and their proper historical context.

Persuasive Acts

Author : Shari Stenberg
Publisher : University of Pittsburgh Press
ISBN 13 : 0822987511
Total Pages : 455 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis Persuasive Acts by : Shari Stenberg

Download or read book Persuasive Acts written by Shari Stenberg and published by University of Pittsburgh Press. This book was released on 2020-03-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 2015, Bree Newsome scaled the flagpole in front of South Carolina’s state capitol and removed the Confederate flag. The following month, the Confederate flag was permanently removed from the state capitol. Newsome is a compelling example of a twenty-first-century woman rhetor, along with bloggers, writers, politicians, activists, artists, and everyday social media users, who give new meaning to Aristotle’s ubiquitous definition of rhetoric as the discovery of the “available means of persuasion.” Women’s persuasive acts from the first two decades of the twenty-first century include new technologies and repurposed old ones, engaged not only to persuade, but also to tell their stories, to sponsor change, and to challenge cultural forces that repress and oppress. Persuasive Acts: Women’s Rhetorics in the Twenty-First Century gathers an expansive array of voices and texts from well-known figures including Hillary Rodham Clinton, Malala Yousafzai, Michelle Obama, Lindy West, Sonia Sotomayor, and Chimamanda Ngozi Adichie, so that readers may converse with them, and build rhetorics of their own. Editors Shari J. Stenberg and Charlotte Hogg have complied timely and provocative rhetorics that represent critical issues and rhetorical affordances of the twenty-first century.

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
ISBN 13 : 0768487005
Total Pages : 175 pages
Book Rating : 4.7/5 (684 download)

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Book Synopsis The Art of Persuasion by : Bob Burg

Download or read book The Art of Persuasion written by Bob Burg and published by Sound Wisdom. This book was released on 2011-09-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

The Persuasive Leader

Author : Stephen Carroll
Publisher : John Wiley & Sons
ISBN 13 : 0470688289
Total Pages : 289 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Persuasive Leader by : Stephen Carroll

Download or read book The Persuasive Leader written by Stephen Carroll and published by John Wiley & Sons. This book was released on 2010-08-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communication aspect of leadership – to actively engage your followers and achieve understanding and motivation whilst making the message memorable – has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the leader's role as a communicator and teaches the fundamental principles of successful leadership. This book provides insights and principles about persuasive leadership from a broad range of human experiences. It draws on examples of persuasive leaders and persuasive leadership principles from the performing arts, the fine arts, literature, philosophical writings, and biography. The authors use their unconventional material to explore themes such as moral leadership, toxic leadership, learning from failures, 'distributed' leadership, leading for results and the leader as a mentor and counsellor. Leaders described in The Persuasive Leader: Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt, Alexander the Great, Rachel Carson, Joshua Chamberlain, Governor John Winthrop, Barack Obamma, Steve Jobs, Henry V, Julius Caesar, John Quincy Adams, Dwight Eisenhower, Susan B. Anthony, Elizabeth Cady Stanton, Huey Long, Napoleon, Ghandi, Sam Walton, Archbishop Sean O'Malley, Benjamin Franklin, Franklin Roosevelt, Jim Sinegal, Dolly Madison, James Jones, Clarence Darrow, William Harvey, Ronald Reagan, Fletcher Christian, Thomas Jefferson, Nelson Mandela, Charles McCormick, George Washington, Oprah Winfrey, Joan of Arc, John Kennedy, Herbert Hoover, Christopher Columbus, Anita Roddick, John DeLorean, Ronald Reagan, Margaret Thatcher, and others less well known persuasive leaders such as Anne Sullivan, TS Lin, Maria Galantry, Dorothy Collins, Scott Nash, Jane Hughes, William Barnes.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Direction

Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Direction by :

Download or read book Direction written by and published by . This book was released on 1971 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yes!

Author : Noah J. Goldstein
Publisher : Simon and Schuster
ISBN 13 : 1416571124
Total Pages : 273 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Yes! by : Noah J. Goldstein

Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Persuasive Image

Author : Art Kane
Publisher :
ISBN 13 : 9780690007831
Total Pages : 95 pages
Book Rating : 4.0/5 (78 download)

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Book Synopsis Persuasive Image by : Art Kane

Download or read book Persuasive Image written by Art Kane and published by . This book was released on 1975 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: