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Author : Robert W. Bly
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Personal Computer in Advertising written by Robert W. Bly and published by . This book was released on 1983 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle Sovinsky Goeree
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Advertising in the U.S. Personal Computer Industry written by Michelle Sovinsky Goeree and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 billion annually. The estimation technique incorporates macro and micro data from three sources. Estimated median industry markups are 19% over production costs. The high industry markups are explained in part by the fact that consumers know only some of the products for sale. Indeed estimates from traditional consumer choice models predict median markups of onefourth this magnitude. I find that product-specific demand curves are biased towards being too elastic under traditional models of consumer choice. The estimates suggest that PC firms use advertising media to target high-income households, that there are returns to scope in group advertising, and that word-of-mouth or experience plays a role in informing consumers. The top firms engage in higher than average advertising and earn higher than average markups.
Author : Madeleine Clare Elish
Publisher :
ISBN 13 :
Total Pages : 131 pages
Book Rating : 4.:/5 (67 download)
Download or read book The Evolution of Intimacy written by Madeleine Clare Elish and published by . This book was released on 2010 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the heart of this thesis is a desire to understand the evolving and situated relationship between humans and computers. Looking to a specific kind of computer at a specific moment in history, I analyze the ways in which advertising played a role in socially constructing an individual's relationship to the personal computer in the home. Based an analysis of over 500 advertisements in widely circulated magazines during 1984-1987, this thesis examines through emblematic examples how advertisements during this period positioned the personal computer as a domestic machine. In observing the means of socially constructing the personal computer in the mid -1980s, we come to understand the role and potential implications of advertising in socially constructing meaning, as well as gain a deep perspective on how the personal computer was constituted in the early years of its introduction into the home. Taken together, these advertisements present a portrait of a technology's evolution and begin to reveal how personal computers took on the meaning and place that they now occupy in contemporary life. Once embodiments of military and corporate de-humanizing control, computers are now accepted as evocative, social extensions of individual selves that represent individual freedom and power. With personal computers as our contemporary companions, at home, at work and in our laps, this thesis tells a history of how our relationship began.
Author : Ryan Mungia
Publisher :
ISBN 13 : 9780991619825
Total Pages : 0 pages
Book Rating : 4.6/5 (198 download)
Download or read book Do You Compute written by Ryan Mungia and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. Do You Compute? is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays--one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller--and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world.
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949131
Total Pages : 4291 pages
Book Rating : 4.1/5 (359 download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : James R. Persse
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.:/5 (139 download)
Download or read book The Relationship Between Personal Computer Use and Efficiency in Advertising Agencies Based in the Southeast written by James R. Persse and published by . This book was released on 1986 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard A. Besser
Publisher :
ISBN 13 :
Total Pages : 518 pages
Book Rating : 4.:/5 (7 download)
Download or read book Advertisements for Computers Products Examined Through Two Social Theories of Knowledge written by Howard A. Besser and published by . This book was released on 1988 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michelle Sovinsky Goeree
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.:/5 (516 download)
Download or read book Informative Advertising and the U.S. Personal Computer Market written by Michelle Sovinsky Goeree and published by . This book was released on 2002 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald B. Lemke
Publisher : Capstone
ISBN 13 : 9780736896504
Total Pages : 38 pages
Book Rating : 4.8/5 (965 download)
Download or read book Steve Jobs, Steve Wozniak, and the Personal Computer written by Donald B. Lemke and published by Capstone. This book was released on 2007 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In graphic novel format, tells the story of how Steve Jobs and Steve Wozniak developed the personal computer"--Provided by publisher.
Author : Lamont Wood
Publisher : Hugo House Publishers, Ltd.
ISBN 13 : 1936449366
Total Pages : 356 pages
Book Rating : 4.9/5 (364 download)
Download or read book Datapoint: The Lost Story of the Texans Who Invented the Personal Computer Revolution written by Lamont Wood and published by Hugo House Publishers, Ltd.. This book was released on 2013-09-17 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget Apple and IBM. For that matter forget Silicon Valley. The first personal computer, a self-contained unit with its own programmable processor, display, keyboard, internal memory, telephone interface, and mass storage of data was born in San Antonio TX. US Patent number 224,415 was filed November 27, 1970 for a machine that is the direct lineal ancestor to the PC as we know it today. The story begins in 1968, when two Texans, Phil Ray and Gus Roche, founded a firm called Computer Terminal Corporation. As the name implies their first product was a Datapoint 3300 computer terminal replacement for a mechanical Teletype. However, they knew all the while that the 3300 was only a way to get started, and it was cover for what their real intentions were - to create a programmable mass-produced desktop computer. They brought in Jack Frassanito, Vic Poor, Jonathan Schmidt, Harry Pyle and a team of designers, engineers and programmers to create the Datapoint 2200. In an attempt to reduce the size and power requirement of the computer it became apparent that the 2200 processor could be printed on a silicon chip. Datapoint approached Intel who rejected the concept as a "dumb idea" but were willing to try for a development contract. Intel belatedly came back with their chip but by then the Datapoint 2200 was already in production. Intel added the chip to its catalog designating it the 8008. A later upgrade, the 8080 formed the heart of the Altair and IMSI in the mid-seventies. With further development it was used in the first IBM PC-the PC revolution's chip dynasty. If you're using a PC, you're using a modernized Datapoint 2000.
Author : Peter Farwell
Publisher : Xlibris Corporation
ISBN 13 : 1664192050
Total Pages : 114 pages
Book Rating : 4.6/5 (641 download)
Download or read book The Personal Computer Past, Present and Future 1975/2021 written by Peter Farwell and published by Xlibris Corporation. This book was released on 2021-08-31 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book relates the story of the Personal Computer, from 1975 to 2021. It discusses the spectacular growth in sales over the first 36 years to 2011 and the techniques used by entrepreneurs to make this happen. The next six years to 2017 are years of precipitous decline in Personal computer sales. We explain the causes of this decline. We conclude by an examination of PC sales to 2021, when they enjoyed a resurgence and speculate on why this has been happening.
Author : Berit Holmqvist
Publisher : Cambridge University Press
ISBN 13 : 9780521419956
Total Pages : 514 pages
Book Rating : 4.4/5 (199 download)
Download or read book The Computer as Medium written by Berit Holmqvist and published by Cambridge University Press. This book was released on 1993 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many industrial training applications, educational applications, and of course information applications such as databases and hypermedia are all attempts to communicate, and yet we really don't know much about the computer as a communicative medium. Bringing together a collection of essays presenting such diverse theoretical approaches as general semiotics, linguistics, communication theory, literary and art criticism, sociology, and history, the editors set out to establish and elaborate the role of computer systems as a sign technology. The volume is divided into three main parts, each focused on a different field of semiotic inquiry. "Computer-Based Signs" discusses the special nature of signs produced by means of computers. "The Rhetoric of Interactive Media" deals with codes of aesthetics and composition for the new "elastic" medium of communication: interactive fiction and hypertext. "Computers in Context" analyzes computer technology in the larger cultural, historical, and organizational contexts. Scholars in computer science, cognitive science, organization theory, information and media science, semiotics, communication, and linguistics will find this book invaluable, and as current excitement about hypermedia and electronic books continues to grow, a broader audience including computer artists and literary critics will also find it a useful resource.
Author : Pia Elliott
Publisher : Homeless Book
ISBN 13 : 8898969341
Total Pages : 392 pages
Book Rating : 4.8/5 (989 download)
Download or read book Just Doing It: A History of Advertising written by Pia Elliott and published by Homeless Book. This book was released on 2014-10-09 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy ? where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century, were the protagonists of the creative revolution and whose influence has been seminal on both American and English advertising. The book has no historical intentions nor aims at classifying people into schools or categories (as such an approach would be pretentious and inadequate in a profession so deeply entangled with economics and consumer attitudes). The content in brief: The book is made up of short biographies of famous and well known advertising people ? mainly art directors and copywriters ? interspersed with a few explanatory chapters that are simply summaries on certain subjects. For instance The Big Agencies outlines the origins of historical agencies, such as J.W. Thompson, BBDO, and Young & Rubicam. The State of Things explains what happened after the (so called) Creative Revolution. The Spot-Makers presents people like Howard Zieff, Joe Pytka, Rick Levine, and Bob Giraldi. Old School Ties and Colonels is about British advertising before Collett Dickinson and Pearce. La Grande Parade depicts the peculiarities of French advertising and Carosello and its Victims explains the unusual features of the Italian Carosello (an early TV format that hosted commercials), etc. Biographies are structured differently along the lines of individual stories and, generally, tend to highlight the meaningful events in one s career rather than their early life and experiences. This way of telling a story is, of course, somewhat influenced by the author s experiences and point of view and represents the original aspect of the book. Among the influentials , Americans and Britons outnumber French and Italians. A final section with Contributions by various authors and famous copywriters: Gossage, Della Femina, Abbott, Séguéla, Marcantonio, Pirella, etc. completes the book.
Author : Sandra Weber
Publisher : Infobase Publishing
ISBN 13 : 0791074501
Total Pages : 117 pages
Book Rating : 4.7/5 (91 download)
Download or read book The Personal Computer written by Sandra Weber and published by Infobase Publishing. This book was released on 2004 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the effects of the invention of the personal computer on society and everyday life.
Author : Pete Barry
Publisher : Thames & Hudson
ISBN 13 : 0500773610
Total Pages : 320 pages
Book Rating : 4.5/5 (7 download)
Download or read book Advertising Concept Book 3E: Think Now, Design Later (Third) written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Author : David W. Schumann
Publisher : Psychology Press
ISBN 13 : 1135672377
Total Pages : 327 pages
Book Rating : 4.1/5 (356 download)
Download or read book Advertising and the World Wide Web written by David W. Schumann and published by Psychology Press. This book was released on 1999-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
Author : Oliver Montenbruck
Publisher : Springer
ISBN 13 : 3662029820
Total Pages : 322 pages
Book Rating : 4.6/5 (62 download)
Download or read book Astronomy on the Personal Computer written by Oliver Montenbruck and published by Springer. This book was released on 2013-06-29 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long-awaited new edition of Montenbruck and Pfleger's successful book now includes chapters on perturbation calculations and on the calculation of physical ephemerides of the major planets and the sun. The book provides the reader with numerous programs and instructions for time and date calculation and for treating the two-body problem. Each chapter is carefully structured according to topic and closes with the listing of a relevant program, thereby facilitating its use as a practical handbook. The necessary astronomical and numerical fundamentals are also included in the text. The accompanying diskette has equally been completely revised.
