The Original Guitar Hero And The Power Of Music

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The Original Guitar Hero and the Power of Music

Author : Dean Alger
Publisher : University of North Texas Press
ISBN 13 : 1574415468
Total Pages : 384 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Original Guitar Hero and the Power of Music by : Dean Alger

Download or read book The Original Guitar Hero and the Power of Music written by Dean Alger and published by University of North Texas Press. This book was released on 2014-04-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonnie Johnson (1894–1970) was a virtuoso guitarist who influenced generations of musicians from Django Reinhardt to Eric Clapton to Bill Wyman and especially B. B. King. Born in New Orleans, he began playing violin and guitar in his father’s band at an early age. When most of his family was wiped out by the 1918 flu epidemic, he and his surviving brother moved to St. Louis, where he won a blues contest that included a recording contract. His career was launched. Johnson can be heard on many Duke Ellington and Louis Armstrong records, including the latter’s famous “Savoy Blues” with the Hot Five. He is perhaps best known for his 12-string guitar solos and his ground-breaking recordings with the white guitarist Eddie Lang in the late 1920s. After World War II he began playing rhythm and blues and continued to record and tour until his death. This is the first full-length work on Johnson. Dean Alger answers many biographical mysteries, including how many members of Johnson’s large family were left after the epidemic. It also places Johnson and his musical contemporaries in the context of American race relations and argues for the importance of music in the fight for civil rights. Finally, Alger analyzes Johnson’s major recordings in terms of technique and style. Distribution of an accompanying music CD will be coordinated with the release of this book.

Where’s My Guitar?: An Inside Story of British Rock and Roll

Author : Bernie Marsden
Publisher : HarperCollins UK
ISBN 13 : 0008356572
Total Pages : 288 pages
Book Rating : 4.0/5 (83 download)

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Book Synopsis Where’s My Guitar?: An Inside Story of British Rock and Roll by : Bernie Marsden

Download or read book Where’s My Guitar?: An Inside Story of British Rock and Roll written by Bernie Marsden and published by HarperCollins UK. This book was released on 2019-11-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A page turner...and then some!’ Chris Evans ‘An absorbing memoir.’ Classic Rock Magazine ‘A very enjoyable rock-n-roll memoir that is not just for fans, but for anyone interested in this classic era of the British rock scene’ The Afterword

The Original Blues

Author : Lynn Abbott
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496810058
Total Pages : 433 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis The Original Blues by : Lynn Abbott

Download or read book The Original Blues written by Lynn Abbott and published by Univ. Press of Mississippi. This book was released on 2017-02-27 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this volume, Lynn Abbott and Doug Seroff complete their groundbreaking trilogy on the development of African American popular music. Fortified by decades of research, the authors bring to life the performers, entrepreneurs, critics, venues, and institutions that were most crucial to the emergence of the blues in black southern vaudeville theaters; the shadowy prehistory and early development of the blues is illuminated, detailed, and given substance. At the end of the nineteenth century, vaudeville began to replace minstrelsy as America's favorite form of stage entertainment. Segregation necessitated the creation of discrete African American vaudeville theaters. When these venues first gained popularity ragtime coon songs were the standard fare. Insular black southern theaters provided a safe haven, where coon songs underwent rehabilitation and blues songs suitable for the professional stage were formulated. The process was energized by dynamic interaction between the performers and their racially-exclusive audience. The first blues star of black vaudeville was Butler "String Beans" May, a blackface comedian from Montgomery, Alabama. Before his bizarre, senseless death in 1917, String Beans was recognized as the "blues master piano player of the world." His musical legacy, elusive and previously unacknowledged, is preserved in the repertoire of country blues singer-guitarists and pianists of the race recording era. While male blues singers remained tethered to the role of blackface comedian, female "coon shouters" acquired a more dignified aura in the emergent persona of the "blues queen." Ma Rainey, Bessie Smith, and most of their contemporaries came through this portal; while others, such as forgotten blues heroine Ora Criswell and her protégé Trixie Smith, ingeniously reconfigured the blackface mask for their own subversive purposes. In 1921 black vaudeville activity was effectively nationalized by the Theater Owners Booking Association (T.O.B.A.). In collaboration with the emergent race record industry, T.O.B.A. theaters featured touring companies headed by blues queens with records to sell. By this time the blues had moved beyond the confines of entertainment for an exclusively black audience. Small-time black vaudeville became something it had never been before--a gateway to big-time white vaudeville circuits, burlesque wheels, and fancy metropolitan cabarets. While the 1920s was the most glamorous and remunerative period of vaudeville blues, the prior decade was arguably even more creative, having witnessed the emergence, popularization, and early development of the original blues on the African American vaudeville stage.

That St. Louis Thing, Vol. 1: An American Story of Roots, Rhythm and Race

Author : Bruce R. Olson
Publisher : Lulu.com
ISBN 13 : 1483457974
Total Pages : 630 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis That St. Louis Thing, Vol. 1: An American Story of Roots, Rhythm and Race by : Bruce R. Olson

Download or read book That St. Louis Thing, Vol. 1: An American Story of Roots, Rhythm and Race written by Bruce R. Olson and published by Lulu.com. This book was released on 2016-09-23 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: That St. Louis Thing is an American story of music, race relations and baseball. Here is over 100 years of the city's famed musical development -- blues, jazz and rock -- placed in the context of its civil rights movement and its political and ecomomic power. Here, too, are the city's people brought alive from its foundation to the racial conflicts in Ferguson in 2014. The panorama of the city presents an often overlooked gem, music that goes far beyond famed artists such as Scott Joplin, Miles Davis and Tina Turner. The city is also the scene of a historic civil rights movement that remained important from its early beginnings into the twenty-first century. And here, too, are the sounds of the crack of the bat during a century-long love affair with baseball.

Civil Rights Music

Author : Reiland Rabaka
Publisher : Lexington Books
ISBN 13 : 1498531792
Total Pages : 273 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Civil Rights Music by : Reiland Rabaka

Download or read book Civil Rights Music written by Reiland Rabaka and published by Lexington Books. This book was released on 2016-05-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there have been a number of studies that have explored African American “movement culture” and African American “movement politics,” rarely has the mixture of black music and black politics or, rather, black music an as expression of black movement politics, been explored across several genres of African American “movement music,” and certainly not with a central focus on the major soundtracks of the Civil Rights Movement: gospel, freedom songs, rhythm & blues, and rock & roll. Here the mixture of music and politics emerging out of the Civil Rights Movement is critically examined as an incredibly important site and source of spiritual rejuvenation, social organization, political education, and cultural transformation, not simply for the non-violent civil rights soldiers of the 1950s and 1960s, but for organic intellectual-artist-activists deeply committed to continuing the core ideals and ethos of the Civil Rights Movement in the twenty-first century. Civil Rights Music: The Soundtracks of the Civil Rights Movement is primarily preoccupied with that liminal, in-between, and often inexplicable place where black popular music and black popular movements meet and merge. Black popular movements are more than merely social and political affairs. Beyond social organization and political activism, black popular movements provide much-needed spaces for cultural development and artistic experimentation, including the mixing of musical and other aesthetic traditions. “Movement music” experimentation has historically led to musical innovation, and musical innovation in turn has led to new music that has myriad meanings and messages—some social, some political, some cultural, some spiritual and, indeed, some sexual. Just as black popular movements have a multiplicity of meanings, this book argues that the music that emerges out of black popular movements has a multiplicity of meanings as well.

A Blues Bibliography

Author : Robert Ford
Publisher : Routledge
ISBN 13 : 1351398482
Total Pages : 994 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis A Blues Bibliography by : Robert Ford

Download or read book A Blues Bibliography written by Robert Ford and published by Routledge. This book was released on 2019-07-24 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a sequel to Robert Ford's comprehensive reference work A Blues Bibliography, the second edition of which was published in 2007. Bringing Ford's bibliography of resources up to date, this volume covers works published since 2005, complementing the first volume by extending coverage through twelve years of new publications. As in the previous volume, this work includes entries on the history and background of the blues, instruments, record labels, reference sources, regional variations, and lyric transcriptions and musical analysis. With extensive listings of print and online articles in scholarly and trade journals, books, and recordings, this bibliography offers the most thorough resource for all researchers studying the blues.

A New History of American and Canadian Folk Music

Author : Dick Weissman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501344161
Total Pages : 345 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis A New History of American and Canadian Folk Music by : Dick Weissman

Download or read book A New History of American and Canadian Folk Music written by Dick Weissman and published by Bloomsbury Publishing USA. This book was released on 2019-09-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his 2006 book, Which Side Are You On?, Dick Weissman's A New History of American and Canadian Folk Music presents a provocative discussion of the history, evolution, and current status of folk music in the United States and Canada. North American folk music achieved a high level of popular acceptance in the late 1950s. When it was replaced by various forms of rock music, it became a more specialized musical niche, fragmenting into a proliferation of musical styles. In the pop-folk revival of the 1960s, artists were celebrated or rejected for popularizing the music to a mass audience. In particular the music seemed to embrace a quest for authenticity, which has led to endless explorations of what is or is not faithful to the original concept of traditional music. This book examines the history of folk music into the 21st century and how it evolved from an agrarian style as it became increasingly urbanized. Scholar-performer Dick Weissman, himself a veteran of the popularization wars, is uniquely qualified to examine the many controversies and musical evolutions of the music, including a detailed discussion of the quest for authenticity, and how various musicians, critics, and fans have defined that pursuit.

Wasn’t That a Mighty Day

Author : Luigi Monge
Publisher : Univ. Press of Mississippi
ISBN 13 : 1496841794
Total Pages : 388 pages
Book Rating : 4.4/5 (968 download)

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Book Synopsis Wasn’t That a Mighty Day by : Luigi Monge

Download or read book Wasn’t That a Mighty Day written by Luigi Monge and published by Univ. Press of Mississippi. This book was released on 2022-08-24 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wasn’t That a Mighty Day: African American Blues and Gospel Songs on Disaster takes a comprehensive look at sacred and secular disaster songs, shining a spotlight on their historical and cultural importance. Featuring newly transcribed lyrics, the book offers sustained attention to how both Black and white communities responded to many of the tragic events that occurred before the mid-1950s. Through detailed textual analysis, Luigi Monge explores songs on natural disasters (hurricanes, floods, tornadoes, and earthquakes); accidental disasters (sinkings, fires, train wrecks, explosions, and air disasters); and infestations, epidemics, and diseases (the boll weevil, the jake leg, and influenza). Analyzed songs cover some of the most well-known disasters of the time period from the sinking of the Titanic and the 1930 drought to the Hindenburg accident, and more. Thirty previously unreleased African American disaster songs appear in this volume for the first time, revealing their pertinence to the relevant disasters. By comparing the song lyrics to critical moments in history, Monge is able to explore how deeply and directly these catastrophes affected Black communities; how African Americans in general, and blues and gospel singers in particular, faced and reacted to disaster; whether these collective tragedies prompted different reactions among white people and, if so, why; and more broadly, how the role of memory in recounting and commenting on historical and cultural facts shaped African American society from 1879 to 1955.

The Inconvenient Lonnie Johnson

Author : Julia Simon
Publisher : Penn State Press
ISBN 13 : 0271093730
Total Pages : 237 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis The Inconvenient Lonnie Johnson by : Julia Simon

Download or read book The Inconvenient Lonnie Johnson written by Julia Simon and published by Penn State Press. This book was released on 2022-05-25 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lonnie Johnson is a blues legend. His virtuosity on the blues guitar is second to none, and his influence on artists from T-Bone Walker and B. B. King to Eric Clapton is well established. Yet Johnson mastered multiple instruments. He recorded with jazz icons such as Duke Ellington and Louis Armstrong, and he played vaudeville music, ballads, and popular songs. In this book, Julia Simon takes a closer look at Johnson’s musical legacy. Considering the full body of his work, Simon presents detailed analyses of Johnson’s music—his lyrics, technique, and styles—with particular attention to its sociohistorical context. Born in 1894 in New Orleans, Johnson's early experiences were shaped by French colonial understandings of race that challenge the Black-white binary. His performances call into question not only conventional understandings of race but also fixed notions of identity. Johnson was able to cross generic, stylistic, and other boundaries almost effortlessly, displaying astonishing adaptability across a corpus of music produced over six decades. Simon introduces us to a musical innovator and a performer keenly aware of his audience and the social categories of race, class, and gender that conditioned the music of his time. Lonnie Johnson’s music challenges us to think about not only what we recognize and value in “the blues” but also what we leave unexamined, cannot account for, or choose not to hear. The Inconvenient Lonnie Johnson provides a reassessment of Johnson’s musical legacy and complicates basic assumptions about the blues, its production, and its reception.

A&R Pioneers

Author : Brian Ward
Publisher : Vanderbilt University Press
ISBN 13 : 0826521770
Total Pages : 481 pages
Book Rating : 4.8/5 (265 download)

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Book Synopsis A&R Pioneers by : Brian Ward

Download or read book A&R Pioneers written by Brian Ward and published by Vanderbilt University Press. This book was released on 2018-06-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Association for Recorded Sound Collections Certificate of Merit for the Best Historical Research in Recorded Roots or World Music, 2019 A&R Pioneers offers the first comprehensive account of the diverse group of men and women who pioneered artists-and-repertoire (A&R) work in the early US recording industry. In the process, they helped create much of what we now think of as American roots music. Resourceful, innovative, and, at times, shockingly unscrupulous, they scouted and signed many of the singers and musicians who came to define American roots music between the two world wars. They also shaped the repertoires and musical styles of their discoveries, supervised recording sessions, and then devised marketing campaigns to sell the resulting records. By World War II, they had helped redefine the canons of American popular music and established the basic structure and practices of the modern recording industry. Moreover, though their musical interests, talents, and sensibilities varied enormously, these A&R pioneers created the template for the job that would subsequently become known as "record producer." Without Ralph Peer, Art Satherley, Frank Walker, Polk C. Brockman, Eli Oberstein, Don Law, Lester Melrose, J. Mayo Williams, John Hammond, Helen Oakley Dance, and a whole army of lesser known but often hugely influential A&R representatives, the music of Bessie Smith and Bob Wills, of the Carter Family and Count Basie, of Robert Johnson and Jimmie Rodgers may never have found its way onto commercial records and into the heart of America's musical heritage. This is their story.

The Blues

Author : Chris Thomas King
Publisher : Chicago Review Press
ISBN 13 : 1641604476
Total Pages : 581 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis The Blues by : Chris Thomas King

Download or read book The Blues written by Chris Thomas King and published by Chicago Review Press. This book was released on 2021-06-08 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh new perspective that will be a true revolution to readers and will open new lines of discussion on . . . the importance of the city of New Orleans for generations to come." —Dr. Michael White, jazz clarinetist, composer, and Keller Endowed Chair at Xavier University of LA An untold authentic counter-narrative blues history and the first written by an African American blues artist All prior histories on the blues have alleged it originated on plantations in the Mississippi Delta. Not true, says author Chris Thomas King. In The Blues, King present facts to disprove such myths. This book is the first to argue the blues began as a cosmopolitan art form, not a rural one. As early as 1900, the sound of the blues was ubiquitous in New Orleans. The Mississippi Delta, meanwhile, was an unpopulated sportsman's paradise—the frontier was still in the process of being cleared and drained for cultivation.? Expecting these findings to be controversial in some circles, King has buttressed his conclusions with primary sources and years of extensive research, including a sojourn to West Africa and interviews with surviving folklorists and blues researchers from the 1960s folk-rediscovery epoch.? New Orleans, King states, was the only place in the Deep South where the sacred and profane could party together without fear of persecution, creating the blues.

Diary of a Player

Author : Brad Paisley
Publisher : Simon and Schuster
ISBN 13 : 145167435X
Total Pages : 258 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Diary of a Player by : Brad Paisley

Download or read book Diary of a Player written by Brad Paisley and published by Simon and Schuster. This book was released on 2012-06-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The country music superstar shares what the guitar has meant to him as a means of finding his own voice, who inspired his love of music, and memorable stories about the great guitar players he has encountered over the years.

Beyond the Crossroads

Author : Adam Gussow
Publisher : UNC Press Books
ISBN 13 : 1469633671
Total Pages : 417 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Beyond the Crossroads by : Adam Gussow

Download or read book Beyond the Crossroads written by Adam Gussow and published by UNC Press Books. This book was released on 2017-09-05 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The devil is the most charismatic and important figure in the blues tradition. He's not just the music's namesake ("the devil's music"), but a shadowy presence who haunts an imagined Mississippi crossroads where, it is claimed, Delta bluesman Robert Johnson traded away his soul in exchange for extraordinary prowess on the guitar. Yet, as scholar and musician Adam Gussow argues, there is much more to the story of the devil and the blues than these cliched understandings. In this groundbreaking study, Gussow takes the full measure of the devil's presence. Working from original transcriptions of more than 125 recordings released during the past ninety years, Gussow explores the varied uses to which black southern blues people have put this trouble-sowing, love-wrecking, but also empowering figure. The book culminates with a bold reinterpretation of Johnson's music and a provocative investigation of the way in which the citizens of Clarksdale, Mississippi, managed to rebrand a commercial hub as "the crossroads" in 1999, claiming Johnson and the devil as their own.

Freedom's Racial Frontier

Author : Herbert G. Ruffin
Publisher : University of Oklahoma Press
ISBN 13 : 0806161248
Total Pages : 424 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Freedom's Racial Frontier by : Herbert G. Ruffin

Download or read book Freedom's Racial Frontier written by Herbert G. Ruffin and published by University of Oklahoma Press. This book was released on 2018-03-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1940 and 2010, the black population of the American West grew from 710,400 to 7 million. With that explosive growth has come a burgeoning interest in the history of the African American West—an interest reflected in the remarkable range and depth of the works collected in Freedom’s Racial Frontier. Editors Herbert G. Ruffin II and Dwayne A. Mack have gathered established and emerging scholars in the field to create an anthology that links past, current, and future generations of African American West scholarship. The volume’s sixteen chapters address the African American experience within the framework of the West as a multicultural frontier. The result is a fresh perspective on western-U.S. history, centered on the significance of African American life, culture, and social justice in almost every trans-Mississippi state. Examining and interpreting the twentieth century while mindful of events and developments since 2000, the contributors focus on community formation, cultural diversity, civil rights and black empowerment, and artistic creativity and identity. Reflecting the dynamic evolution of new approaches and new sites of knowledge in the field of western history, the authors consider its interconnections with fields such as cultural studies, literature, and sociology. Some essays deal with familiar places, while others look at understudied sites such as Albuquerque, Oahu, and Las Vegas, Nevada. By examining black suburbanization, the Information Age, and gentrification in the urban West, several authors conceive of a Third Great Migration of African Americans to and within the West. The West revealed in Freedom’s Racial Frontier is a place where black Americans have fought—and continue to fight—to make their idea of freedom live up to their expectations of equality; a place where freedom is still a frontier for most persons of African heritage.

Rock Guitar Heroes

Author : Rusty Cutchin
Publisher : Flame Tree Music
ISBN 13 : 9781787557109
Total Pages : 0 pages
Book Rating : 4.5/5 (571 download)

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Book Synopsis Rock Guitar Heroes by : Rusty Cutchin

Download or read book Rock Guitar Heroes written by Rusty Cutchin and published by Flame Tree Music. This book was released on 2019-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring over 150 of the world's greatest guitar superstars, this updated edition of our successful Rock Guitar Heroes is a definitive guide to those guitarists whose talents helped change the face of music forever and touched the lives of millions. From the heroes of classic blues rock with the likes of Hendrix, Clapton, Page and Beck to modern artists such as Jack White and Muse's Matt Bellamy, this comprehensive catalogue of guitarists covers a wide range of musical styles. Learn what inspired them to create the music that led to their legendary status, how they achieved such greatness and the tools they used to get to the top. Supported by over 200 superb images that bring each page to life and capture the power and emotion behind the music, this is the ideal book for any aspiring guitar hero, and will satisfy even the most die-hard of music fans.

Power Chord

Author : Thomas Scott McKenzie
Publisher : Harper Collins
ISBN 13 : 0062098985
Total Pages : 219 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Power Chord by : Thomas Scott McKenzie

Download or read book Power Chord written by Thomas Scott McKenzie and published by Harper Collins. This book was released on 2012-07-31 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power Chord is the story of one man’s epic pilgrimage to gain rock enlightenment from the gods and guitar heroes of the Golden Age of heavy metal. Author Scott McKenzie set off to make contact with the legendary metal superstars he worshipped in his rural Kentucky youth—men like George Lynch of Dokken, Glen Tipton of Judas Priest, and Ace Frehley of KISS—hoping to gain wisdom and a better understanding of the electric guitar mystique. The result is a veritable treasure trove of enthralling behind-the-scenes stories and “where are they now” revelations that will delight anyone who has ever felt a Mötley Crüe, Guns ’N’ Roses, or Black Sabbath song reach out from the speakers and grab them by the ears.

Play It Loud

Author : Brad Tolinski
Publisher : Anchor
ISBN 13 : 0385541007
Total Pages : 400 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Play It Loud by : Brad Tolinski

Download or read book Play It Loud written by Brad Tolinski and published by Anchor. This book was released on 2016-10-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiration for the Play It Loud exhibition at the Metropolitan Museum of Art "Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history, musical history, race, politics, business case studies, advertising, and technological discovery." —Daniel Levitin, Wall Street Journal For generations the electric guitar has been an international symbol of freedom, danger, rebellion, and hedonism. In Play It Loud, veteran music journalists Brad Tolinski and Alan di Perna bring the history of this iconic instrument to roaring life. It's a story of inventors and iconoclasts, of scam artists, prodigies, and mythologizers as varied and original as the instruments they spawned. Play It Loud uses twelve landmark guitars—each of them artistic milestones in their own right—to illustrate the conflict and passion the instruments have inspired. It introduces Leo Fender, a man who couldn't play a note but whose innovations helped transform the guitar into the explosive sound machine it is today. Some of the most significant social movements of the twentieth century are indebted to the guitar: It was an essential element in the fight for racial equality in the entertainment industry; a mirror to the rise of the teenager as social force; a linchpin of punk's sound and ethos. And today the guitar has come full circle, with contemporary titans such as Jack White of The White Stripes, Annie Clark (aka St. Vincent), and Dan Auerbach of The Black Keys bringing some of the earliest electric guitar forms back to the limelight. Featuring interviews with Les Paul, Keith Richards, Carlos Santana, Eddie Van Halen, Steve Vai, and dozens more players and creators, Play It Loud is the story of how a band of innovators transformed an idea into a revolution.