The One Idea Rule

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The One-Idea Rule

Author : Mark Rennella, PhD
Publisher : BenBella Books
ISBN 13 : 163774398X
Total Pages : 209 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The One-Idea Rule by : Mark Rennella, PhD

Download or read book The One-Idea Rule written by Mark Rennella, PhD and published by BenBella Books. This book was released on 2023-08-29 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on a simple principle and designed to bolster writers’ confidence and skills, writing coach at Harvard Business School Mark Rennella offers practical advice for students and budding writers—with the goal of leveling the playing field between beginners and those with more experience. After a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere. Most advice about writing looks like a long laundry list of dos and don’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments. The One-Idea Rule is a writing primer aligned and empathetic with any young writer's needs.

The One-Idea Rule

Author : Mark Rennella, PhD
Publisher : BenBella Books
ISBN 13 : 1637743998
Total Pages : 167 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis The One-Idea Rule by : Mark Rennella, PhD

Download or read book The One-Idea Rule written by Mark Rennella, PhD and published by BenBella Books. This book was released on 2023-08-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focused on a simple principle and designed to bolster writers’ confidence and skills, writing coach at Harvard Business School Mark Rennella offers practical advice for students and budding writers—with the goal of leveling the playing field between beginners and those with more experience. After a 30-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks, as well as increased confidence about the cogency of their writing and its potential for impact in the public sphere. Most advice about writing looks like a long laundry list of dos and don’ts. For those already accomplished as writers, these lists can be a helpful addition to an already-developed communication style. But for teens starting college and young professionals entering the workforce, it can be challenging to wield such complex advice to tackle increasingly demanding writing assignments. The One-Idea Rule is a writing primer aligned and empathetic with any young writer's needs.

Why I Write

Author : George Orwell
Publisher : Renard Press Ltd
ISBN 13 : 1913724263
Total Pages : 15 pages
Book Rating : 4.9/5 (137 download)

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Book Synopsis Why I Write by : George Orwell

Download or read book Why I Write written by George Orwell and published by Renard Press Ltd. This book was released on 2021-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Heinlein's Rules

Author : Dean Wesley Smith
Publisher : Wmg Publishing
ISBN 13 : 9781561467525
Total Pages : 76 pages
Book Rating : 4.4/5 (675 download)

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Book Synopsis Heinlein's Rules by : Dean Wesley Smith

Download or read book Heinlein's Rules written by Dean Wesley Smith and published by Wmg Publishing. This book was released on 2016-03-07 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than a hundred published novels and more than seventeen million copies of his books in print, USA Today bestselling author Dean Wesley Smith follows five simple business rules for writing fiction. And now, he shares how those rules helped shape his successful career. In this WMG Writer's Guide, Dean takes you step-by-step through Heinlein's Rules and shows how following those rules can change your writing-and career-for the better. Simple rules, yet deceptively hard to follow. Do you have the courage to take a hard look at your writing process and follow Heinlein's Rules? Dean shows you how. "Dean Wesley Smith's blog gives both a slightly different view of the publishing world than I'd seen before and detailed hands-on "here's how to get from A to B" instruction." - Erin M. Hartshorn, Vision: A Resource for Writers

The Scribe Method

Author : Tucker Max
Publisher : Lioncrest Publishing
ISBN 13 : 1544514050
Total Pages : 300 pages
Book Rating : 4.5/5 (445 download)

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Book Synopsis The Scribe Method by : Tucker Max

Download or read book The Scribe Method written by Tucker Max and published by Lioncrest Publishing. This book was released on 2021-04-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea good enough? How do I structure a book? What exactly are the steps to write it? How do I stay motivated? What if I actually finish it, and it’s bad? Worst of all: what if I publish it, and no one cares? How do I know if I’m even doing the right things? The truth is, writing a book can be scary and overwhelming—but it doesn’t have to be. There’s a way to know you’re on the right path and taking the right steps. How? By using a method that’s been validated with thousands of other Authors just like you. In fact, it’s the same exact process used to produce dozens of big bestsellers–including David Goggins’s Can’t Hurt Me, Tiffany Haddish’s The Last Black Unicorn, and Joey Coleman’s Never Lose a Customer Again. The Scribe Method is the tested and proven process that will help you navigate the entire book-writing process from start to finish–the right way. Written by 4x New York Times Bestselling Author Tucker Max and publishing expert Zach Obront, you’ll learn the step-by-step method that has helped over 1,500 authors write and publish their books. Now a Wall Street Journal Bestseller itself, The Scribe Method is specifically designed for business leaders, personal development gurus, entrepreneurs, and any expert in their field who has accumulated years of hard-won knowledge and wants to put it out into the world. Forget the rest of the books written by pretenders. This is the ultimate resource for anyone who wants to professionally write a great nonfiction book.

How to Write a Good Advertisement

Author : Victor O. Schwab
Publisher : Ravenio Books
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book might well have carried the subtitle Or 44 Years in the Copy Department instead of its present one. Even a copywriter, whose breed is not noteworthy for arithmetical prowess, could not escape arriving at the conclusion that the number of years from 1917 to 1961 totals forty-four. And, Heaven help me!, for that seeming aeon of time the major interest of the author has been advertising copy— good, bad, and indifferent. That a large measure of this past experience has been associated with a particularly demanding kind of advertising copy may, as will be explained, be an advantageous circumstance for the reader of this book, regardless of what type of copywriting job confronts him. For the subject of the book is not the writing of mail-order copy. Its sole purpose is to lend a hand to any copywriter (or student of copy-writing) whose ambition is to create advertisements which are more resultful, no matter what the product is or how and where it is sold. As to why the author’s background of experience may represent an advantageous circumstance for such copywriters, I will leave to an infinitely more capable pen than mine—that of no less an authority than Claude G. Hopkins, one of the greatest copywriters of “general” advertising who ever lived: “Mail-order advertising is difficult. But it is educational. It keeps one on his mettle. It fixes one’s viewpoint on cost and result. The advertising-writer learns more from mail-order advertising than from any other.” Therefore, if you are looking for guidance specifically concerned with the writing of mail-order advertising, this is not your book. On the other hand, if in the writing of any type of advertising you want more of your copy to achieve the selling effectiveness imperative for any mail-order man who wants to continue eating heartily, this book may prove helpful to you. At any rate, you are the person for whom it was written. Much of its information will probably recall to your mind the aphorism, “We need not so much to be instructed as to be reminded.” And that’s all to the good. Finally, and appertaining to the passages which are reminiscent in nature, the author has tried to avoid any necessity for later having to admit, like Mark Twain, that “When I was very young I could remember anything, whether it happened or not. But now I am older and I can only remember the latter.” Victor O. Schwab

How to Write a Novel

Author : Nathan Bransford
Publisher : Nathan Bransford
ISBN 13 : 173414940X
Total Pages : 183 pages
Book Rating : 4.7/5 (341 download)

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Book Synopsis How to Write a Novel by : Nathan Bransford

Download or read book How to Write a Novel written by Nathan Bransford and published by Nathan Bransford. This book was released on 2019-10-15 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Entrepreneurs, Managers, and Leaders

Author : A. Mayo
Publisher : Springer
ISBN 13 : 0230100953
Total Pages : 248 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Entrepreneurs, Managers, and Leaders by : A. Mayo

Download or read book Entrepreneurs, Managers, and Leaders written by A. Mayo and published by Springer. This book was released on 2016-05-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals how leadership evolves through the story of the American airline industry across the 20th century. Entrepreneurs dominate the industry's early history, but as the industry evolved a new breed of managers emerged who built a dominant business model that enabled their companies to grow dramatically.

The Rule of One

Author : Ashley Saunders
Publisher : Skyscape
ISBN 13 : 9781503953178
Total Pages : 0 pages
Book Rating : 4.9/5 (531 download)

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Book Synopsis The Rule of One by : Ashley Saunders

Download or read book The Rule of One written by Ashley Saunders and published by Skyscape. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their world, telling the truth has become the most dangerous crime of all. In the near-future United States, a one-child policy is ruthlessly enforced. Everyone follows the Rule of One. But Ava Goodwin, daughter of the head of the Texas Family Planning Division, has a secret--one her mother died to keep and her father has helped to hide for her entire life. She has an identical twin sister, Mira. For eighteen years Ava and Mira have lived as one, trading places day after day, maintaining an interchangeable existence down to the most telling detail. But when their charade is exposed, their worst nightmare begins. Now they must leave behind the father they love and fight for their lives. Branded as traitors, hunted as fugitives, and pushed to discover just how far they'll go in order to stay alive, Ava and Mira rush headlong into a terrifying unknown.

The 48 Laws of Power

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Controlling Language in Industry

Author : Stephen Crabbe
Publisher : Springer
ISBN 13 : 3319527452
Total Pages : 118 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Controlling Language in Industry by : Stephen Crabbe

Download or read book Controlling Language in Industry written by Stephen Crabbe and published by Springer. This book was released on 2017-01-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth study of controlled languages used in technical documents from both a theoretical and practical perspective. It first explores the history of controlled languages employed by the manufacturing industry to shape and constrain the information in technical documents. The author then offers a comparative analysis of existing controlled languages and distills the best-practice features of those language systems. He concludes by offering innovative models that can be used to develop and trial a new controlled language. This book will be of interest to linguists working in technical and professional communication, as well as writers and practitioners involved in the production of technical documents for companies in multiple industries and geographical locations.

Parenting with Dignity

Author : Mac Bledsoe
Publisher : Penguin
ISBN 13 : 9781592572212
Total Pages : 260 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Parenting with Dignity by : Mac Bledsoe

Download or read book Parenting with Dignity written by Mac Bledsoe and published by Penguin. This book was released on 2005 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

The 10X Rule

Author : Grant Cardone
Publisher : John Wiley & Sons
ISBN 13 : 0470627603
Total Pages : 263 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The 10X Rule by : Grant Cardone

Download or read book The 10X Rule written by Grant Cardone and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. Learn the "Estimation of Effort" calculation to ensure you exceed your targets Make the Fourth Degree a way of life and defy mediocrity Discover the time management myth Get the exact reasons why people fail and others succeed Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

The Ideas That Rule Us

Author : Nathan J. Murphy
Publisher : Prepolitica
ISBN 13 : 1068611014
Total Pages : 438 pages
Book Rating : 4.0/5 (686 download)

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Book Synopsis The Ideas That Rule Us by : Nathan J. Murphy

Download or read book The Ideas That Rule Us written by Nathan J. Murphy and published by Prepolitica. This book was released on 2024-04-30 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Our lives are propelled by ideas we never had.” Ideas define who we are and what we become; therefore, it is useful to understand what they are, how they work, and how to change them. This thought-provoking book uses ideas and ideology as a lens to take a multidisciplinary, science-first, approach toward making sense of our lives and the societies in which we live. Alongside helping us to understand the fascinating origins of many ideas that (literally) rule our lives, Murphy delves into the relationship between the abstract and the emotional—a relationship that plays a dominant role in the human condition—and one, which we come to learn, increasingly impacts the quality of our lived experience. This book is especially useful for: - People who want to understand how the ideas of their social environment have impacted who they are and the decisions they make (and what they can do about it). - Activists and campaigners who want to better grasp how to approach changing the ideas of their society. - Political actors who want to understand what underlies political expression and how they can leverage it. Praise for the book: "Human experience is fundamentally composed of two things: the incoming stimulations that hit our sensory apparatus, and the ideas that we carry around about the world and which influence how we construe our perceptions. While the first is mainly governed by biological constraints, the latter is subject also to social and cultural negotiation. In his insightful book The Ideas That Rules Us, Nathan, J. Murphy walks us through an impressive amount of research and literature to investigate how systems of ideas, for instance in the form of religion, ideology and policy, come to shape our thoughts and behaviors, often in ways we are not fully aware of." Professor Kristian Tylén Cognitive Science and Semiotics Aarhus University "A broad and insightful dismantling of the constructs that influence much of our social and political environment” Professor Andrew Barron, School of Natural Sciences Macquarie University "A bold new explanation for why politics and ideology work the way they do." Russell Max Simon Political Reporter, Albuquerque Journal Deputy Press Secretary for U.S. Senate Campaign "Nathan uses simple language to shine a light on the fallacies of the philosophies underlying societal thought." Dr Imad Ahmed Postdoctoral Research Fellow University College London "An impressive connective study that brings together and makes sense of a wide array of scientific disciplines" Dr. Sam Nightingale Associate Professor University of Cape Town "Aspects of this book have changed how I think about politics." Simon Gentry, Strategic Communications Counsel Atticus Partners

The Boston Cosmopolitans

Author : M. Rennella
Publisher : Springer
ISBN 13 : 0230611214
Total Pages : 280 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis The Boston Cosmopolitans by : M. Rennella

Download or read book The Boston Cosmopolitans written by M. Rennella and published by Springer. This book was released on 2008-03-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the progression of cosmopolitanism from the private experience of a group of artists and intellectuals who lived and worked in Boston between 1865 and 1915 to finished works of monumental art that shaped public space.

HBR Guide to Better Business Writing (HBR Guide Series)

Author : Bryan A. Garner
Publisher : Harvard Business Review Press
ISBN 13 : 1422184048
Total Pages : 208 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis HBR Guide to Better Business Writing (HBR Guide Series) by : Bryan A. Garner

Download or read book HBR Guide to Better Business Writing (HBR Guide Series) written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: • Push past writer’s block • Grab—and keep—readers’ attention • Earn credibility with tough audiences • Trim the fat from your writing • Strike the right tone • Brush up on grammar, punctuation, and usage