The New Role Of Economic Measurement Comsumer Entertainment

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The New Role Of Economic Measurement Consumer Entertainment

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781709798276
Total Pages : 374 pages
Book Rating : 4.7/5 (982 download)

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Book Synopsis The New Role Of Economic Measurement Consumer Entertainment by : Johnny Ch Lok

Download or read book The New Role Of Economic Measurement Consumer Entertainment written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three main economic models of crime are the rationa lmodel, the present orientedor myopic model, and the radical political economic model. Each model emphasizes different factors that influence individual decisions to commit crime and different ways of combating crime. What is the Rational Model of Crime mean?Economics can be defined as a discipline that studies how scarce resourcesare allocated by the forces of supply and demand to meet different needsin society. In the same way, economists argue that crime is a result of individuals' making choices between using their scarce resources of time and effort in legitimate or in illegitimate activities. A key assumption is thatwhen making these choices, individuals are rational and choose the best option based on the available information and resources. Individuals are perceived to be promoting their self-interest by rationally selecting options that provide them with the greatest benefits that are expected to exceed the costs associated with these options.The profit from crime is traditionally measured in terms of monetarybenefits but can also include physical, psychic, and other benefits. The ''punishment'' or costs of crime include the risk of detection, apprehension, and conviction and the severity of punishment. Economists do not refutethat environmental, psychological, and biological factors may affect criminal activity. Nevertheless, they argue that individuals are free to choose between different courses of options available to them. Therefore, as long as there is a rational element of choice available, individuals who decide to commit a crime will react to changes in the probability of apprehension and the severity of punishment .This framework leads to a key concept, namely, the ''opportunity cost'' of crime. Any decision that involves a choice between two or more options has an opportunity cost. An opportunity cost can be defined as the value of the next best alternative within the context of making a decision. Put differently, an opportunity cost can be viewed as the benefits an individual could have received by taking an alternative decision or action. In essence, the true cost of crime for a potential criminal is the opportunity cost of spending time in prison. The opportunity cost varies among individualsirrespective of the length of incarceration. The rational framework distinguishes between static and dynamic models of crime. In a static model, individuals compare the costs and benefits of engaging in crime in a single time period. In a dynamic model, the individualconsiders multiple time periods. Decisions made in the past, for example, impact the decision-making process in the present. ⦁Is Unemployment caused crime by poor macro economy environment factor?Different models examine the different relationships between unemployment and crime. Some economic models assume that unemployment either lowers the opportunity costs of crime or that it increasesthe need to supplement income from sources other than legal employment. However, how do individuals form expectations about their earnings potential in the labor market? If there is a considerable gap between whatthe individual believes is attainable (group experience) and what is unattainable(larger society experience), an individual perceives this gap as relative deprivation. Hence the opportunity costs of crime may be reduced because the returns from regular employment are seen as minimal. In contrast, if the larger society also suffers from unemployment, the shortage of employment opportunities may still be considered equitable. attention that crimes, such as burglary or theft, receive in comparison with white collar crime, although the latter type of crimes represent a largerproportion of monetary losses than the former type.

The New Role of Economic Measurement Comsumer Entertainment

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781709798993
Total Pages : 374 pages
Book Rating : 4.7/5 (989 download)

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Book Synopsis The New Role of Economic Measurement Comsumer Entertainment by : Johnny Ch LOK

Download or read book The New Role of Economic Measurement Comsumer Entertainment written by Johnny Ch LOK and published by . This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to measure and rise airline service quality How are airline performing ? Nowadays, the rise of the low cost airlines' competition is serious, due to airlines hope to rise themselves attractions to influence passengers to choose to use their travelling services. So, different airlines have spend long time to build their unique person-to-person passenger services, which passengers use of different airlines, e.g. digital electronic air tickets purchase method. Any airlines hope to make each journey personalized to the individual will gain market share and improve its service quality to be more unique in order to reach the efforts of airlines to build high levels of customer service appears to have been generally noticed by passengers, when they choose to buy the airline's digital electronic ticket or paper air ticket to use its flying service.Hence, improvement their digital e-ticket purchase experience and communications factor, for example, if any passengers can enter the airline's air ticket purchase website to buy electronic ticket to pre-book seats in the short time rapidly as well as there are enough seats number to supply to them to pre-book. So, they do not need to worry about without any seats to supply to them to catch the airline's flight to fly to anywhere in any time available conveniently. So, it seems that there is plenty of space for airlines to grow and improve their digital experience and communication method to let any passengers to feel, if the airline hopes to let its passengers to feel that it has unique service to compare others airlines.The aviation industry plays a major role in the aspect of work and leisure to passengers around the global. So, nowadays passengers' demands to any airlines' service quality had been raised. Hence, any airline service industry messengers are under pressure to prove their services are customers oriented service improvement of performance that guarantees competitive advantages to the global travelling marketplace. So, it also implies that any airlines' services performance will be influenced to cause many passengers feel more poor and let passengers dissatisfy the airline's service performance. The, the airline will possible lose many passengers, due to passengers have many airlines choices, they can find any airlines to replace which any one airline to buy air ticket from internet at home immediately.However, airlines' comfortable seats arrangement service provision feeling factor is still important in preferable to compare other factors, because passengers must need to sit any seats in any air planes. So, whether the air plane can provide new comfortable seats to let passengers to feel this factor is still the most important factor to influence any passengers to choose to the airline's air plane to catch. For example, service comfortability is how passengers observed the quality of service offered them by the airline's cleanliness, quiet zone, shops, restaurants and business pavilion in functioning like staffs, information desk, and in flight announcement are included as tangible features by the passengers ( Geraldine et a.,2013). All of these factors are needed often to measure whether their service performances are satisfactory to themselves passengers service needs. Moreover, the other factors may include service affordability , it can be regarded as given passenger the opportunity to select from inclusive air ticket prices made available to the different group of passengers by the airlines, as a gesture of goodwill , to establish and reinforce customer loyalty and repeat purchases essential for the airline continuity as well as service reliability. it is the probability that airline will carry out its expected function satisfactory as stated in the flight schedule. Hence, there is a strong link between different airlines' service quality variables, airline image and repeat patronage from the passengers.

The New Role Of Economic Measurement Consumer Shopping And Tourism Behaviors

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781709867309
Total Pages : 374 pages
Book Rating : 4.8/5 (673 download)

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Book Synopsis The New Role Of Economic Measurement Consumer Shopping And Tourism Behaviors by : Johnny Ch Lok

Download or read book The New Role Of Economic Measurement Consumer Shopping And Tourism Behaviors written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most clear or reasonable explanation is that households do not base their consumption decisions about consumption and saving on their money income alone consumption and saving on their money income alone, due to they reduce some capital losses from their income. In particular, they reduce some reduction in the real value of monetary assets caused by inflation. So, inflation could affect the savings ratio, due to gains and losses on loans between households cancel out. It depends on where some households deposit money with banks.How can consumption function explain it has relationship between the savings ratio and inflation have been suggested by some economists ? The reasons may include as below: (1)There may be a link between changes in income and changes in consumption. If consumption during a quarter is related to money income in the previous quarter, then a acceleration ( accumulation) in wages and prices will lead to a fall in real consumption in the quarter following the accumulation, and in a rise in the savings ratio. So, it explains why money incomes and savings will have risen, but real consumption will long fallen. Because the inflation influences the incomes and savings seem rise, but in fact, if the consumption amouts and numbers do not rise when the inflation period. The country's consumers' whose shopping desires or real consumptions do not real rise as the same time in the period. Unless, the country's general consumers can accept to spend much expenditure to buy more number of any things in themselves societies. Otherwisem, the real consumption effect will not be achieved in the country.(2)The uncertainty created by a high and unstable rate of inflation could cause people to save more. The degree of uncertainty is difficult to quantify and may not be tied to the inflation rate in a simple linear relationship. So, due to any countries' citizen or consumers or living people who must not predict when inflation will come. Because this uncertain when inflation occurrence reason, many consumers will not change their habit consumption behaviors, such as habitly spending much consumers, they won't change their consumption habits to be reduced number or consumption times easily or habitly spending less consumers, they won't change their consumption habits to be raised number or consumption times easily. Even, they predict inflation will come as soon. Because inflation predicting feeling will be more uncertain to influence their spending behaviors changing more easily. Unless the country's government can ensure to notice its citizen when inflation will come, then it will influence their shopping times or consumption number to be changed easily.

The Entertainment Economy

Author : Michael J. Wolf
Publisher : Crown Business
ISBN 13 : 9780812930429
Total Pages : 352 pages
Book Rating : 4.9/5 (34 download)

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Book Synopsis The Entertainment Economy by : Michael J. Wolf

Download or read book The Entertainment Economy written by Michael J. Wolf and published by Crown Business. This book was released on 1999 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of businessand pop culture savvy, The Entertainment Economy is a book for everyone.

The New Role Of Economic Measurement Consumer And Airport Passenger

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781709849954
Total Pages : 374 pages
Book Rating : 4.8/5 (499 download)

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Book Synopsis The New Role Of Economic Measurement Consumer And Airport Passenger by : Johnny Ch Lok

Download or read book The New Role Of Economic Measurement Consumer And Airport Passenger written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every country cultural difference is different. How and why cultural difference has a real impact on tourist satisfaction and it can also influence to repeat travel. Is cultural tourism one major factor to influence tourist to repeat travelling intention or choice to the country in international tourism choice market? For example, China and India have similar culture. Their cultural difference is not much, e.g. eating cultural habit is similar, entertainment cultural habit is similar. These both countries people do not want to spend much money in eating and entertainment both aspects. Hence, these two countries people do not consider how to consume to enjoy entertainment and eat expensive food. Hence, it is based on cultural similar reason. These both countries tourists will prefer to choose to repeat travelling either China or India. When the Indian tourists had chosen to go to China to travel in the first time. Then, the Indian tourists will choose to go to China to travel in second time again. Also, the Indian tourists had chosen to go to China to travel in first time. Then, the Chinese tourists will choose to go to India to travel in second time again. What factors influence China and India tourists respect to travel between these both countries. The factors will include cheap air ticket price, cheap hotel living price, less economic cost factor. However, I believe the similar cultural factor will be the major factor to influence many Chinese and Indian tourist prefer to choose to repeat travelling between these both countries. As my indication to these both countries people have similar eating habits, choosing foods, low health foods, common foods choice eating at cheap restaurant habitual consumption. Also, they have similar entertainment habits, their entertainment demand is not high. They like to ride bicycles to go to anywhere to travel. They like to go to swim, play basketball, football etc. sports. These all sports are cheap sport consumption. So, it based on similar individual low enjoyment demand and low health, food quality demand similar cultural factors. Chinese and Indian people have no long distance cultural difference between eating and entertainment habitual factor will include them to choose to repeat travelling between these both countries. Due to China and India have many restaurants can provide cheap food or sport service providers can provide different kinds of cheap sport entertainment consumption to satisfy their cheap food and cheap entertainment needs in their journey in China or India anywhere. So, it explains that why these both countries tourists will repeat to travel these both countries again after they had visited China or India to travel in first time. So, the similar cultural factor can impact these both countries tourists to repeat to go to these both countries to travel again. Hence, if these two countries' cultural distance is far or different, then themselves countries' tourists won't choose to repeat travel between themselves when these two countries for cultural distance tourists had visited to another country in first time. Hence, culture has been continuously considered as a much factor which tourists consider in terms of choice of the destination travelling place. Also, it explains cultural distance which can make tourist individual has less satisfaction to concern to tourists to repeat travels.

Measuring and Sustaining the New Economy

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 030917001X
Total Pages : 268 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Measuring and Sustaining the New Economy by : National Research Council

Download or read book Measuring and Sustaining the New Economy written by National Research Council and published by National Academies Press. This book was released on 2002-02-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustaining the New Economy will require public policies that remain relevant to the rapid technological changes that characterize it. While data and its timely analysis are key to effective policy-making, we do not yet have adequate statistical images capturing changes in productivity and growth brought about by the information technology revolution. This report on a STEP workshop highlights the need for more information and the challenges faced in measuring the New Economy and sustaining its growth.

Consumer Entertainment Industries How Influences Economic Development

Author : Johnny Ch Lok
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.6/5 (61 download)

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Book Synopsis Consumer Entertainment Industries How Influences Economic Development by : Johnny Ch Lok

Download or read book Consumer Entertainment Industries How Influences Economic Development written by Johnny Ch Lok and published by . This book was released on 2020-01-29 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Namik, (1965) explained that economic growth theories reflect on the continuous increases in the gross national product, because of interaction that occurs in a given environment; in a certain time period, including various changes in the presentation of productive factors in society labor, capital and nature resources to lead these radical changes to increase successive demand on commodities and hence an increase in national income.Hence, society labor knowledge or skillful development will be one important factor to influence any country's economic growth. If the country has many good educational and skillful labor, then the country will have more possible to raise economic growth for long term, due to they can apply their expertise skills and knowledge to attribute to their country's different kinds of high skillful or knowledge jobs or occupations to do in order to raise themselves country's productivities efficiently. Hence, economic growth has more effort to raise human ( labor) these knowledge or skillful development in possible. Considering how economic growth leads labor's skillful and knowledge development positively, I shall indicate these factors as below: Firstly, on manufacturing industry labors development factor hand, I assume that China's industrial export sector has been positively influenced by the accumulation of human capital, due to many China young people who had graduated any different kinds of degrees, e.g. engineering, education, law, accounting, business, management, chemical, medical, architectural, biology, medicine, computer science, earth science, space science, ocean science, environmental science etc. different kinds of subjects from overseas universities or local universities. Them they apply their expertise knowledge to attribute their skills to do any kinds of professional jobs in China's society. Due to China's sudden economic growth, so it reflects on the continuous increase in the good gross national product, because it occurs in a given good economic environment in a certain time period, due to the global different kinds of China's product number need is increasing as well as many China product manufacturers need many high educational and skillful labors to attribute their effort to help them to develop their businesses in China during the good economic growth period. Hence, China's economic growth leads China's any kinds of product manufacturers who need to employ any kinds of high educational and skillful employees ( labors) to do their different kinds of jobs, due to global any kinds of China product consumers' needs are increasing suddenly. Then, it causes the effort to China employees who prefer to spend expenditure to train any young graduated people to be qualified high educational skillful labors with the good conditions of production; which leads to competitive sectors to attract these lacking working experiences of young graduated people t to be the availability of qualified labors in China in order to raise enough employment supply number to satisfy China's manufacturers' labor needs. So, it is a reason to explain that China's high educational and skillful labors development aims to attract foreign investment at a time. The overseas countries seek to provide investment environment through international laws and regulated that only provide qualified labor able to deal with modern technology to China's manufacturing industry development. So, China's economic growth will lead China's knowledge and skillful labors development in possible.

The New World of Transitioned Media

Author : Gali Einav
Publisher : Springer
ISBN 13 : 3319090097
Total Pages : 158 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis The New World of Transitioned Media by : Gali Einav

Download or read book The New World of Transitioned Media written by Gali Einav and published by Springer. This book was released on 2014-10-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Measuring the Digital Economy

Author : International Monetary Fund. Statistics Dept.
Publisher : International Monetary Fund
ISBN 13 : 1498307361
Total Pages : 49 pages
Book Rating : 4.4/5 (983 download)

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Book Synopsis Measuring the Digital Economy by : International Monetary Fund. Statistics Dept.

Download or read book Measuring the Digital Economy written by International Monetary Fund. Statistics Dept. and published by International Monetary Fund. This book was released on 2018-04-05 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digitalization encompasses a wide range of new applications of information technology in business models and products that are transforming the economy and social interactions. Digitalization is both an enabler and a disruptor of businesses. The lack of a generally agreed definition of the “digital economy” or “digital sector” and the lack of industry and product classification for Internet platforms and associated services are hurdles to measuring the digital economy. This paper distinguishes between the “digital sector” and the increasingly digitalized modern economy, often called the “digital economy,” and focuses on the measurement of the digital sector. The digital sector covers the core activities of digitalization, ICT goods and services, online platforms, and platform-enabled activities such as the sharing economy."

The Digital Hand

Author : James W. Cortada
Publisher : Oxford University Press
ISBN 13 : 0198037104
Total Pages : 646 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Digital Hand by : James W. Cortada

Download or read book The Digital Hand written by James W. Cortada and published by Oxford University Press. This book was released on 2005-11-03 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Hand, Volume 2, is a historical survey of how computers and telecommunications have been deployed in over a dozen industries in the financial, telecommunications, media and entertainment sectors over the past half century. It is past of a sweeping three-volume description of how management in some forty industries embraced the computer and changed the American economy. Computers have fundamentally changed the nature of work in America. However it is difficult to grasp the full extent of these changes and their implications for the future of business. To begin the long process of understanding the effects of computing in American business, we need to know the history of how computers were first used, by whom and why. In this, the second volume of The Digital Hand, James W. Cortada combines detailed analysis with narrative history to provide a broad overview of computing's and telecomunications' role in over a dozen industries, ranging from Old Economy sectors like finance and publishing to New Economy sectors like digital photography and video games. He also devotes considerable attention to the rapidly changing media and entertainment industries which are now some of the most technologically advanced in the American economy. Beginning in 1950, when commercial applications of digital technology began to appear, Cortada examines the ways different industries adopted new technologies, as well as the ways their innovative applications influenced other industries and the US economy as a whole. He builds on the surveys presented in the first volume of the series, which examined sixteen manufacturing, process, transportation, wholesale and retail industries. In addition to this account, of computers' impact on industries, Cortada also demonstrates how industries themselves influenced the nature of digital technology. Managers, historians and others interested in the history of modern business will appreciate this historical analysis of digital technology's many roles and future possibilities in an wide array of industries. The Digital Hand provides a detailed picture of what the infrastructure of the Information Age really looks like and how we got there.

Monthly Labor Review

Author :
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.:/5 (6 download)

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Book Synopsis Monthly Labor Review by :

Download or read book Monthly Labor Review written by and published by . This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews

Journal of Research of the National Institute of Standards and Technology

Author :
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Journal of Research of the National Institute of Standards and Technology by :

Download or read book Journal of Research of the National Institute of Standards and Technology written by and published by . This book was released on 1993 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Measuring Capital in the New Economy

Author : Carol Corrado
Publisher : University of Chicago Press
ISBN 13 : 0226116174
Total Pages : 602 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis Measuring Capital in the New Economy by : Carol Corrado

Download or read book Measuring Capital in the New Economy written by Carol Corrado and published by University of Chicago Press. This book was released on 2009-02-15 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the accelerated technological advances of the past two decades continue to reshape the United States' economy, intangible assets and high-technology investments are taking larger roles. These developments have raised a number of concerns, such as: how do we measure intangible assets? Are we accurately appraising newer, high-technology capital? The answers to these questions have broad implications for the assessment of the economy's growth over the long term, for the pace of technological advancement in the economy, and for estimates of the nation's wealth. In Measuring Capital in the New Economy, Carol Corrado, John Haltiwanger, Daniel Sichel, and a host of distinguished collaborators offer new approaches for measuring capital in an economy that is increasingly dominated by high-technology capital and intangible assets. As the contributors show, high-tech capital and intangible assets affect the economy in ways that are notoriously difficult to appraise. In this detailed and thorough analysis of the problem and its solutions, the contributors study the nature of these relationships and provide guidance as to what factors should be included in calculations of different types of capital for economists, policymakers, and the financial and accounting communities alike.

High Definition Television

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis High Definition Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance

Download or read book High Definition Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Strategy and Tactics of Pricing

Author : Thomas T. Nagle
Publisher : Routledge
ISBN 13 : 1351733729
Total Pages : 332 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Strategy and Tactics of Pricing by : Thomas T. Nagle

Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2017-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

Electronics

Author :
Publisher :
ISBN 13 :
Total Pages : 1560 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Electronics by :

Download or read book Electronics written by and published by . This book was released on 1990 with total page 1560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Difference Between Micro And Macro Economic Measurement

Author : Johnny Ch Lok
Publisher :
ISBN 13 : 9781709796401
Total Pages : 374 pages
Book Rating : 4.7/5 (964 download)

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Book Synopsis Difference Between Micro And Macro Economic Measurement by : Johnny Ch Lok

Download or read book Difference Between Micro And Macro Economic Measurement written by Johnny Ch Lok and published by . This book was released on 2019-11-20 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic environment influence airport service factorThe environment of airports service environment for the airline services, which will also influence travelling passengers' travelling destinations and travelling frequent times choices. The airport price factor includes income growth, aviation technology and local economic / geographical features of the country's domestic or overseas airports both. IN fact, airports, airports are indeed two sides businesses, it has commercial relationship between both airlines and passengers. So, airports' pricing will influence passengers' travelling demands to the airlines in the country. Any countries' airport(s) need(s) to respond how to help themselves country airlines how to increase passengers number and airlines choices in order to achieve attracting traffic on frequent air planes flying aim. Because the country's travelling passengers number increases, it will influence the country's airport(s) ' income increases indirectly, instead of the countries' any airlines themselves incomes.Hence, any country's airport(s) will be one good platform to let travelling passengers to stay in the country's airport(s). It means that id the country's airport(s) can build good service image and reasonable products sale price and comfortable shopping environment to attract any countries' passengers feel comfortable and worth to stay in themselves countries' airport(s), when they need to transfer air planes to stay in the country's airport, e.g. one hour to five hours short time, even overnight long time staying. However, if they feel the country's airport(s) are(is) more comfortable and clean to stay, less noise, as well as they have enough chairs to let them to sit or sleep and large area to let them to work in the airport ground floor.Moreover, the country's airport(s) can have enough restaurants, bookshops, any electronic or other kinds product shop[s, even cinema etc. shopping or entertainment services to satisfy the passengers whose eating needs, entertainment needs, shopping needs in the airport. Then, I believe that the country's airport(s) can help itself airlines to attract many passengersto choose to increase travelling times to the country frequently. For example, when the country's airport passengers feel that the airport restaurant food concessionaires will probably provide enjoy positive external gains from having more flights at the airports, additional or better eating facilities are unlikely to provide external benefits to the airlines by stimulating many more passengers with local origins or destinations to use the airport. I believe these airport restaurants can influence the choices of transit passengers whether which country will be their transfer air plane's short journey staying airport destination to fly to their final destinations. Although, transit passengers usually stay to the transfer air plane airport in short time, but they hope that these any one transit staying airport can have any restaurants to provide good taste food to them to eat when they feel hungry, if the transfer air plane country's airport can provide enough restaurants and they can have different food taste choice and reasonable price. Then, the airport's restaurants may attract many short time transit passengers to choose to eat their food, even many passengers will like to choose the country's airline to buy tickets to stay short time to wait to transfer another air plane to fly to their final destination to replace another country's airport to stay short time.