The New How

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The New How [Paperback]

Author : Nilofer Merchant
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903392
Total Pages : 221 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis The New How [Paperback] by : Nilofer Merchant

Download or read book The New How [Paperback] written by Nilofer Merchant and published by "O'Reilly Media, Inc.". This book was released on 2014-04-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided

What Will Be

Author : Michael L. Dertouzos
Publisher : Harper Collins
ISBN 13 : 0061873322
Total Pages : 388 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis What Will Be by : Michael L. Dertouzos

Download or read book What Will Be written by Michael L. Dertouzos and published by Harper Collins. This book was released on 2009-03-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Dertouzos has been an insightful commentator and an active participant in the creation of the Information Age.Now, in What Will Be, he offers a thought-provoking and entertaining vision of the world of the next decade -- and of the next century. Dertouzos examines the impact that the following new technologies and challenges will have on our lives as the Information Revolution progresses: all the music, film and text ever produced will be available on-demand in our own homes your "bodynet" will let you make phone calls, check email and pay bills as you walk down the street advances in telecommunication will radically alter the role of face-to-face contact in our lives global disparities in infrastructure will widen the gap between rich and poor surgical mini-robots and online care will change the practice of medicine as we know it. Detailed, accessible and visionary, What Will Be is essential for Information Age revolutionaries and technological neophytes alike.

Who Is the New How

Author : Justin Palmer
Publisher : John Wiley & Sons
ISBN 13 : 1119899079
Total Pages : 216 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Who Is the New How by : Justin Palmer

Download or read book Who Is the New How written by Justin Palmer and published by John Wiley & Sons. This book was released on 2023-06-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruit, create, and retain the best teams In Who Is the New How: Strategies to Find, Recruit, and Create the Best Teams, a team of accomplished talent experts delivers a hands-on roadmap to filling your most mission-critical roles with the best people. In the book, you’ll explore strategies that guide the world’s most innovative companies and high-performing organizations as they scour the globe to build impactful, productive teams. You’ll learn how to reimagine your talent acquisition strategy, from who you’re looking for to how you should recruit them. You’ll also discover how and why to say goodbye to familiar phrases like, “just get a butt in the seat,” and counter-productive metrics like “time-to-fill.” The authors also explain: Why identifying candidates aligned with your company’s mission and culture is so critical to long-term talent success How using the right combination of technology and human expertise in the recruitment process can be the key to winning top talent What building teams filled with the right people can do for your team’s morale and ultimately make companies successful A revolutionary new approach to one of the most critical issues facing organizations today, Who Is the New How is the talent playbook that business and HR leaders have been waiting for.

The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age

Author : Jill Dyche
Publisher : McGraw Hill Professional
ISBN 13 : 0071846999
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age by : Jill Dyche

Download or read book The New IT: How Technology Leaders are Enabling Business Strategy in the Digital Age written by Jill Dyche and published by McGraw Hill Professional. This book was released on 2015-01-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing a Powerful New Business Model for Today’s IT Blogger, speaker, software executive, and bestselling author Jill Dyché has been thinking about leadership a lot lately. Having consulted with business and IT executives with Fortune 500 companies for most of her career, she has heard a common refrain: “What should we do about shadow IT?” She’s decided to address the answer head-on. With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it’s time for a manifesto for leaders who recognize—and are nervous about—the demands of the digital age. Whether you’re an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company—and prescribing IT’s future. Learn how to: ASSESS your current and future IT profile ALIGN your IT organization with business priorities MAP technology delivery plans according to business priiorities ORGANIZE IT according to your company’s culture and strengths REDEFINE innovation and talent management practices BUILD a stronger and enduring role for IT as a business partner By using field-tested techniques to align your IT department with your corporate objectives, you can leverage the power of technology across the entire company. The New IT provides a set of tactical and experienced-based frameworks to help you and your colleagues conceive a new roadmap. It also includes real-world case studies and best practices from successful, technology-enabled companies such as Toyota, Merck, Brooks Brothers, Union Bank, and many others. You’ll hear from major industry pioneers, IT thought leaders, and other change agents who are leading the way in this new frontier. And you’ll learn how to bring your business and IT together in a way that is truly transformative. The new IT is more than computing power. It balances strategy and delivery. It’s interactive and inclusive. It’s as omnipresent as the smart phone and just as revolutionary. It equips you with the tools you need to succeed in reframing the IT conversation and propelling your business forward. Praise for The New IT “Jill has penned a de Toquevillean map of the digital world. Should be a required text for every business leader in the country.” Thornton May, futurist and author of The New Know “Enterprise IT has reached an inflection point in how services are delivered and consumed, requiring our profession to undertake a transformation of our own. Jill Dyché describes well the challenges we face, how to assess them, and how to take action to complete the journey toward modern enterprise IT.” Kimberly Stevenson, Vice President and Chief Information Officer, Intel “Conversational, intuitive, and intelligent, this book goes right to the heart of governance (control), innovation (change), identity (authority), relevance (alignment), and influence (strategy). It’s a timely book that should be read by executives across organizations.” Peter Marx, Chief Innovation and Technology Officer, City of Los Angeles “A highly readable, entertaining book that will help CIOs and their executive partners address the ongoing challenge of converting IT from a strategic liability to a strategic asset.” Peter Weill and Jeanne Ross, MIT Center for Information Research and authors of IT Governance “Everywhere I go I hear complaints about the old IT. Jill Dyché's book provides a comprehensive roadmap to changing IT to suit our analytical, consumer-driven, bring-your-own-device times!” Thomas H. Davenport, Distinguished Professor, Babson College, and author of Competing on Analytics and Big Data @ Work

The Book of Why

Author : Judea Pearl
Publisher : Basic Books
ISBN 13 : 0465097618
Total Pages : 432 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Book of Why by : Judea Pearl

Download or read book The Book of Why written by Judea Pearl and published by Basic Books. This book was released on 2018-05-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

The New School

Author : Glenn Reynolds
Publisher : Encounter Books
ISBN 13 : 1594037108
Total Pages : 132 pages
Book Rating : 4.5/5 (94 download)

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Book Synopsis The New School by : Glenn Reynolds

Download or read book The New School written by Glenn Reynolds and published by Encounter Books. This book was released on 2014-01-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Predicts that the American education system is going to experience a bubble burst, just as the housing market did, and offers advice and solutions for parents, educators and taxpayers on alternatives to the failing K-12 public school system. 20,000 first printing.

The New Goliaths

Author : James Bessen
Publisher : Yale University Press
ISBN 13 : 0300255047
Total Pages : 271 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The New Goliaths by : James Bessen

Download or read book The New Goliaths written by James Bessen and published by Yale University Press. This book was released on 2022 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age of dwindling economic competition, instead of breaking up corporate giants, we need to compel them to share their technology, data, and knowledge

The New Education

Author : Cathy N. Davidson
Publisher : Basic Books
ISBN 13 : 0465093183
Total Pages : 306 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The New Education by : Cathy N. Davidson

Download or read book The New Education written by Cathy N. Davidson and published by Basic Books. This book was released on 2017-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading educational thinker argues that the American university is stuck in the past -- and shows how we can revolutionize it for our era of constant change Our current system of higher education dates to the period from 1865 to 1925. It was in those decades that the nation's new universities created grades and departments, majors and minors, all in an attempt to prepare young people for a world transformed by the telegraph and the Model T. As Cathy N. Davidson argues in The New Education, this approach to education is wholly unsuited to the era of the gig economy. From the Ivy League to community colleges, she introduces us to innovators who are remaking college for our own time by emphasizing student-centered learning that values creativity in the face of change above all. The New Education ultimately shows how we can teach students not only to survive but to thrive amid the challenges to come.

New Power

Author : Jeremy Heimans
Publisher : Random House Canada
ISBN 13 : 0345816463
Total Pages : 310 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis New Power by : Jeremy Heimans

Download or read book New Power written by Jeremy Heimans and published by Random House Canada. This book was released on 2018-04-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.

A Little Book for New Scientists

Author : Josh A. Reeves
Publisher : InterVarsity Press
ISBN 13 : 0830851445
Total Pages : 0 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis A Little Book for New Scientists by : Josh A. Reeves

Download or read book A Little Book for New Scientists written by Josh A. Reeves and published by InterVarsity Press. This book was released on 2016-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many young Christians interested in the sciences have felt torn between two options: remaining faithful to Christ or studying science. In this concise introduction, Josh Reeves and Steve Donaldson provide both advice and encouragement for Christians in the sciences to bridge the gap between science and Christian belief and practice.

The New Design Rules

Author : Emily Henderson
Publisher : Clarkson Potter
ISBN 13 : 1984826492
Total Pages : 337 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The New Design Rules by : Emily Henderson

Download or read book The New Design Rules written by Emily Henderson and published by Clarkson Potter. This book was released on 2022-05-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the New York Times bestseller Styled, here is Emily Henderson's masterclass on interior design. “An approachable guide for anyone who is looking for tools and resources to create a home that speaks to who they are and what they love.”—Joanna Gaines Whether you’re embarking on a weekend refresh or complete renovation, interior designer Emily Henderson wants you to take risks with your home design without experiencing regret. In this visually driven decorating bible punctuated with photographs from real homes and colorful illustrations, she takes you through her entire process, including every single decision she makes when it comes to picking paint, arranging furniture, hanging window treatments, and deciding on lighting fixtures. You'll also learn when to hire a contractor versus an architect versus a handyperson, all the materials to consider (and why you might want to skip those marble countertops), proper measurements of the elements in each room, and so much more. By the end of the book, you'll feel more confident when it comes to visualizing the home of your dreams, and you'll finally know how to make it happen.

Power Up

Author : Magdalena Yesil
Publisher : Seal Press
ISBN 13 : 158005692X
Total Pages : 220 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Power Up by : Magdalena Yesil

Download or read book Power Up written by Magdalena Yesil and published by Seal Press. This book was released on 2017-10-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing. In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as: · Owning career choices while managing risk · Getting credit for your work · Managing sexual dynamics · Recruiting allies in the movement toward a supportive workplace for everyone Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley -- and beyond.

Brand New

Author : Nancy Fowler Koehn
Publisher : Harvard Business Press
ISBN 13 : 9781578512218
Total Pages : 469 pages
Book Rating : 4.5/5 (122 download)

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Book Synopsis Brand New by : Nancy Fowler Koehn

Download or read book Brand New written by Nancy Fowler Koehn and published by Harvard Business Press. This book was released on 2001 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.

New Rules

Author : Bill Maher
Publisher : Rodale
ISBN 13 : 9781594862953
Total Pages : 248 pages
Book Rating : 4.8/5 (629 download)

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Book Synopsis New Rules by : Bill Maher

Download or read book New Rules written by Bill Maher and published by Rodale. This book was released on 2005-07-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comedian host of Politically Incorrect draws on previously written material and the "New Rules" segments of his popular cable show, Real Time, to consider such topics as cell phones, fast food, and the agendas of conservative government figures. 250,000 first printing.

New to Big

Author : David Kidder
Publisher : Currency
ISBN 13 : 0525573607
Total Pages : 240 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis New to Big by : David Kidder

Download or read book New to Big written by David Kidder and published by Currency. This book was released on 2019-04-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty startups: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses, the way entrepreneurs and early-stage investors must. In New to Big, Kidder and Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations, leveraging these two distinct skills as a form of management for building in a future that is uncertain. By focusing on what consumers do rather than what they say, celebrating productive failure, embracing a portfolio approach, and learning from the outside-in, Kidder and Wallace argue any company can go on offense and win the future. This isn't about a one-off innovation moonshot. It's about building a permanent ladder to the moon.

How to Avoid a Climate Disaster

Author : Bill Gates
Publisher : Vintage
ISBN 13 : 0385546149
Total Pages : 201 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis How to Avoid a Climate Disaster by : Bill Gates

Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Vintage. This book was released on 2021-02-16 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • In this urgent, authoritative book, Bill Gates sets out a wide-ranging, practical—and accessible—plan for how the world can get to zero greenhouse gas emissions in time to avoid a climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's slide to certain environmental disaster. In this book, he not only explains why we need to work toward net-zero emissions of greenhouse gases, but also details what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. Drawing on his understanding of innovation and what it takes to get new ideas into the market, he describes the areas in which technology is already helping to reduce emissions, where and how the current technology can be made to function more effectively, where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete, practical plan for achieving the goal of zero emissions—suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers, and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but if we follow the plan he sets out here, it is a goal firmly within our reach.

The New Corporation

Author : Joel Bakan
Publisher : Penguin
ISBN 13 : 0735238855
Total Pages : 320 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The New Corporation by : Joel Bakan

Download or read book The New Corporation written by Joel Bakan and published by Penguin. This book was released on 2020-09-22 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silver WINNER of the 2021 Axiom Business Book Awards in Business Ethics WINNER of the 2021 Jim Deva Prize for Writing That Provokes From the author of The Corporation: The Pathological Pursuit of Profit and Power comes this deeply informed and unflinching look at the way corporations have slyly rebranded themselves as socially conscious entities ready to tackle society's problems, while CEO compensation soars, income inequality is at all-time highs, and democracy sits in a precarious situation. Over the last decade and a half, business leaders, Silicon Valley executives, and the Davos elite have been calling for a new kind of capitalism. The writing was on the wall. With income inequality soaring, wages stagnating, and a climate crisis escalating, it was no longer viable to justify harming the environment and ducking taxes in the name of shareholder value. Business leaders realized that to get out in front of these problems, they had to make social and environmental values the very core of their messaging. Their essential pitch was: Who could be better suited to address major societal issues than efficiently run corporations? There is just one small problem with their doing well by doing good pitch. Corporations are still, ultimately, answerable to their shareholders, and doing well always comes first. This essential truth lies at the heart of Joel Bakan's argument. In lucid and engaging prose, Bakan lays bare a litany of immoral corporate actions and documents corporate power grabs dressed up as social initiatives. He makes clear the urgency of the problem of the corporatization of society itself and shows how people are fighting back and making gains on a grassroots level.