The New Era Of The Cco

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The New Era of the CCO

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Author : Roger Bolton
Publisher : Business Expert Press
ISBN 13 : 1631575368
Total Pages : 200 pages
Book Rating : 4.6/5 (315 download)

Book Synopsis The New Era of the CCO by : Roger Bolton

Download or read book The New Era of the CCO written by Roger Bolton and published by Business Expert Press. This book was released on 2018-01-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise—company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and implementing communication strategies that help mold enterprise mission, vision, value, and character, and with building enterprise reputation through stakeholder engagement. As a part of the “C-Suite,” the CCO must understand not only the psychology and sociology of the business, but also the role that she has in informing the C-Suite and the chief executive officer what internal and external stakeholders are thinking and how this may affect corporate image in terms of credibility, confidence, trust, relationship, and reputation. In short, the new CCO must understand both the science and the art of communication and apply that knowledge to advancing her enterprise’s goals and objectives through a faster and ever-larger-reaching set of media.

An Integrated Approach to Communication Theory and Research

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Author : Don W. Stacks
Publisher : Routledge
ISBN 13 : 1351358707
Total Pages : 783 pages
Book Rating : 4.3/5 (513 download)

Book Synopsis An Integrated Approach to Communication Theory and Research by : Don W. Stacks

Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2019-03-14 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.

Business Acumen for Strategic Communicators

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Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1838676597
Total Pages : 336 pages
Book Rating : 4.8/5 (386 download)

Book Synopsis Business Acumen for Strategic Communicators by : Matthew W. Ragas

Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.

The New Era of Global Services

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Author : Javier Peña Capobianco
Publisher : Emerald Group Publishing
ISBN 13 : 1837536260
Total Pages : 257 pages
Book Rating : 4.8/5 (375 download)

Book Synopsis The New Era of Global Services by : Javier Peña Capobianco

Download or read book The New Era of Global Services written by Javier Peña Capobianco and published by Emerald Group Publishing. This book was released on 2023-10-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Era of Global Services is the result of interviews with more than seventy international leaders. The results show that in the coming years, Global Services will tend to grow in business-to-business (B2B), business-to-consumer (B2C), peer-to-peer (P2P), an in particular peer-to-business (P2B) relationships.

The New Era of Regulatory Enforcement: A Comprehensive Guide for Raising the Bar to Manage Risk

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Author : Richard H. Girgenti
Publisher : McGraw Hill Professional
ISBN 13 : 1259584607
Total Pages : 336 pages
Book Rating : 4.2/5 (595 download)

Book Synopsis The New Era of Regulatory Enforcement: A Comprehensive Guide for Raising the Bar to Manage Risk by : Richard H. Girgenti

Download or read book The New Era of Regulatory Enforcement: A Comprehensive Guide for Raising the Bar to Manage Risk written by Richard H. Girgenti and published by McGraw Hill Professional. This book was released on 2016-05-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mitigate risk and achieve high-level business performance in today’s regulatory and enforcement environment The outset of the 21st century has seen a relentless flow of events from the 9/11 terrorist attack to the 2008 financial recession that have given birth to a new regulatory and enforcement landscape. In today’s global and digital world, this increasingly complex landscape has created unprecedented challenges and risks for businesses in all industries. The New Era of Regulatory Enforcement provides an overview of the challenges companies face in conducting business in this new environment. It discusses the government policies, strategies and tactics driving enforcement activity and outlines the most effective approaches for preventing, detecting, and responding to the risks presented. Authors Rich Girgenti and Tim Hedley--two highly experienced professionals at KPMG who daily work with organizations around the globe to help them understand and manage these challenges--draw upon their years of experience in both the private and public sector to provide an overview of the new regulatory and enforcement landscape and a framework for compliance. Assisted by a team of subject matter professionals, the book covers a broad range of topics including: · bribery and corruption · money laundering and trade sanctions · market manipulation · financial reporting fraud · off-shore tax evasion · unfair and abusive consumer finance practices, and · fraud and misconduct in the Healthcare and Life Sciences industries Prudent and diligent organizations must take the necessary steps to preserve the hard-earned value of their companies. In doing so, they will not only help improve their chances for sustainable business success, but also create benefit for their employees, shareholders, customers, and the public at large. Rich Girgenti, J.D., has more than 40 years of experience investigating fraud and misconduct and helping clients manage their risk of these occurrences. Rich leads KPMG LLP's Forensic Services and is a former KPMG board member, a veteran state prosecutor, and a previous Director of Criminal Justice for New York State. Tim Hedley, Ph.D., has extensive experience in helping companies prevent, detect, and respond to allegations of fraud and misconduct. He leads KPMG LLP’s Fraud Risk Management Services and is a frequent speaker on fraud risk topics, as well as a member of the NY State Society of CPAs and the AICPA.

The New Era

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Author :
Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.:/5 (41 download)

Book Synopsis The New Era by :

Download or read book The New Era written by and published by . This book was released on 1971 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Iron and Machinery World

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Author :
Publisher :
ISBN 13 :
Total Pages : 1156 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Iron and Machinery World by :

Download or read book The Iron and Machinery World written by and published by . This book was released on 1904 with total page 1156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations

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Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110554259
Total Pages : 656 pages
Book Rating : 4.1/5 (15 download)

Book Synopsis Public Relations by : Chiara Valentini

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

The Handbook of Applied Communication Research

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Author : H. Dan O'Hair
Publisher : John Wiley & Sons
ISBN 13 : 1119399874
Total Pages : 1100 pages
Book Rating : 4.1/5 (193 download)

Book Synopsis The Handbook of Applied Communication Research by : H. Dan O'Hair

Download or read book The Handbook of Applied Communication Research written by H. Dan O'Hair and published by John Wiley & Sons. This book was released on 2020-04-24 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative survey of different contexts, methodologies, and theories of applied communication The field of Applied Communication Research (ACR) has made substantial progress over the past five decades in studying communication problems, and in making contributions to help solve them. Changes in society, human relationships, climate and the environment, and digital media have presented myriad contexts in which to apply communication theory. The Handbook of Applied Communication Research addresses a wide array of contemporary communication issues, their research implications in various contexts, and the challenges and opportunities for using communication to manage problems. This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines. The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, explores what is possible in the field, and examines theoretical perspectives, organizational communication, risk and crisis communication, and media, data, design, and technology. The second volume focuses on real-world communication topics such as health and education communication, legal, ethical, and policy issues, and volunteerism, social justice, and communication activism. Each chapter addresses a specific issue or concern, and discusses the choices faced by participants in the communication process. This important contribution to communication research: Explores how various communication contexts are best approached Addresses balancing scientific findings with social and cultural issues Discusses how and to what extent media can mitigate the effects of adverse events Features original findings from ongoing research programs and original communication models and frameworks Presents the best available research and insights on where current research and best practices should move in the future A major addition to the body of knowledge in the field, The Handbook of Applied Communication Research is an invaluable work for advanced undergraduate students, graduate students, and scholars.

An Overview of The Public Relations Function, Second Edition

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Author : Shannon A. Bowen
Publisher : Business Expert Press
ISBN 13 : 1949443671
Total Pages : 196 pages
Book Rating : 4.9/5 (494 download)

Book Synopsis An Overview of The Public Relations Function, Second Edition by : Shannon A. Bowen

Download or read book An Overview of The Public Relations Function, Second Edition written by Shannon A. Bowen and published by Business Expert Press. This book was released on 2019-03-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust. It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management (“RACE”). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.

N. W. Ayer & Son's American Newspaper Annual

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Author :
Publisher :
ISBN 13 :
Total Pages : 930 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis N. W. Ayer & Son's American Newspaper Annual by :

Download or read book N. W. Ayer & Son's American Newspaper Annual written by and published by . This book was released on 1883 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Untold Power

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Author : Melody T. Fisher
Publisher : Business Expert Press
ISBN 13 : 1637422415
Total Pages : 131 pages
Book Rating : 4.6/5 (374 download)

Book Synopsis The Untold Power by : Melody T. Fisher

Download or read book The Untold Power written by Melody T. Fisher and published by Business Expert Press. This book was released on 2022-07-19 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups. The evolution and advancement of public relations have been recorded and taught as an integral part of the communications curriculum, but the stories of these trailblazers went untold. The text offers snapshots of past, present, and future endeavors with the hope that the reader will be inspired, reflective, and proactive. Everyone from students to seasoned professionals will learn of individual and group challenges and triumphs in academia, the workplace, and society.

Ethical Voices

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Author : Mark W. McClennan
Publisher : Business Expert Press
ISBN 13 : 1637424191
Total Pages : 271 pages
Book Rating : 4.6/5 (374 download)

Book Synopsis Ethical Voices by : Mark W. McClennan

Download or read book Ethical Voices written by Mark W. McClennan and published by Business Expert Press. This book was released on 2022-11-16 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies. EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter. The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world’s largest public relations agencies. From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

Public Relations in the Military

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Author : Bob Pritchard
Publisher : Business Expert Press
ISBN 13 : 1637424086
Total Pages : 192 pages
Book Rating : 4.6/5 (374 download)

Book Synopsis Public Relations in the Military by : Bob Pritchard

Download or read book Public Relations in the Military written by Bob Pritchard and published by Business Expert Press. This book was released on 2022-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

The PR Knowledge Book

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Author : Sangeeta Waldron
Publisher : Business Expert Press
ISBN 13 : 1949991652
Total Pages : 180 pages
Book Rating : 4.9/5 (499 download)

Book Synopsis The PR Knowledge Book by : Sangeeta Waldron

Download or read book The PR Knowledge Book written by Sangeeta Waldron and published by Business Expert Press. This book was released on 2019-07-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

The Northwestern Miller

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Author :
Publisher :
ISBN 13 :
Total Pages : 842 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis The Northwestern Miller by :

Download or read book The Northwestern Miller written by and published by . This book was released on 1909 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Motor Age

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Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (318 download)

Book Synopsis Motor Age by :

Download or read book Motor Age written by and published by . This book was released on 1922 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: