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The Most Important Facts To Consider In Seo
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Book Synopsis The most important facts to consider in SEO by : Stephanie Kremer
Download or read book The most important facts to consider in SEO written by Stephanie Kremer and published by GRIN Verlag. This book was released on 2018-11-06 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Munich University of Applied Sciences, language: English, abstract: Only in Germany, 23.9 million of the over 14-year-old german-speaking population used search engines on the internet for their information search daily in 2017. Compared to 21.08 milion in 2016, this is a growth of 13.38 percent. According to other studies, over 85 percent of all internet sessions start with the type-in into search engines. Therefore, Search Engine Optimization (SEO) offers a huge potential for companies to deliver the right information to interested users when they ask for it actively. To succeed against their competitors, it is important for companies to appear as high as possible in the search engine results pages (SERPs). The question about the most important factors to consider in SEO for good ranking positions is always highly discussed in SEO communities because Google reveals as little as possible to avoid manipulation. But one thing appears to be clear: because of highly developed machine-learning-algorithms which influence Googles’ valuation of a website for its ranking, classical ranking factors can no longer be used as standard for every search query anymore, but relevant content as well as user experience have become important.
Download or read book SEO Warrior written by John I Jerkovic and published by "O'Reilly Media, Inc.". This book was released on 2009-11-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. Create compelling sites with SEO that can stand the test of time Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to Learn what makes search engines tick by utilizing custom scripts Analyze your site to see how it measures up to the competition
Book Synopsis The Truth About Search Engine Optimization by : Rebecca Lieb
Download or read book The Truth About Search Engine Optimization written by Rebecca Lieb and published by Que Publishing. This book was released on 2009-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn't deliver abstract theory: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and even small business owners can actually use, no matter what kind of sites you're running, or what your goals are. You will learn how to set realistic goals for search optimization... attract qualified traffic, not just "any" site visitors... incorporate search engine optimization into both new sites and redesigns... write for users... implement search-friendly content management... avoid problems with rich content technologies such as Flash and AJAX... create metatags that actually work... use public relations, blogging, and other techniques to drive traffic... budget and manage search optimization projects... and much more. This book reveals 51 PROVEN SEARCH ENGINE OPTIMIZATION TECHNIQUES and bite-size, easy-to-use advice that gets results including The truth about page rankings The truth about best SEO practices and SEO no-no’s The truth about link love, keywords, and tags
Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
Book Synopsis Search Engine Optimization (SEO) by : Jennifer Grappone
Download or read book Search Engine Optimization (SEO) written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2010-12-22 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Book Synopsis Search Engine Optimization Techniques by Google's Top Ranking Factors by : Kegesa Danvas Abdullah
Download or read book Search Engine Optimization Techniques by Google's Top Ranking Factors written by Kegesa Danvas Abdullah and published by . This book was released on 2017-08-24 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step by step SEO guide on ranking signals is easy to read, easy to follow, easy to implement.It has no fluff, it is affordable stuff.You shall learn more than 204 secrets of staying in the first page of Google for your perfectly chosen keywords. Google publicly stated that they "use over 200 factors to rank websites".You now have no excuse; you got to rank high in SERPs. Familiarize yourself with these strategies and you shall rank your website at the top of Google whether you are a beginner of an SEO expert.This e-book has helped me rank and grow various company websites online through white hat search engine optimization techniquesThe exact steps I used to rank them in the first page of Google are outlinedWith this book, you don't need anything else but a teachable spirit; marketing SEO will become child's play. If you have this book, you can do search engine optimization free of charge - SEO becomes a do it yourself thing. This is not a mere Google search engine optimization advice; these are actionable SEO tips that can change your life as you know it. The book captures all major Google updates and how to rank any website following the latest Google updates beyond 2017. Without taking your educational background into consideration, the book is so simple to implement since it lists the step by step process of doing white hat SEO that Google loves. It lays bare all SEO industry secrets that will help you stay ahead of Google algorithmic changes and achieve top rankings all the time.You will learn:The most important SEO techniques that will bring your site to the first page of GoogleSimple on-page factors that will help in boosting your PageRankWhite hat link building methods that Google lovesHow to avoid black hat SEO techniques that get sites punishedSEO tools that internet marketers use to rank websitesImportant content factors that will boost your rankingPage-Level Ranking Factors: How to use keywords in title tags, meta tags, description tags and H1, H2, H3, H4 tags to improve SEO. Site level-factors affecting search engine rankingDomain Factors of Search Engine optimization Backlink FactorsBrand SignalsSpecial Google Algorithm RulesOn-Site Web Spam Factors and SEOUser Interaction Signals and SEOEffects of Off-Page Web spam Factors in web rankingsEffects of Social Signals in SEOHow to use this e-book:Read the book once to the last page and pay attention to all SEO best practices checklistsDo a thorough website analysis by noting what you have not yet implemented. Stop wasting your precious timeImplement the secrets in this book and see your search engine results page rankings rise.Tell me your success or contact me directly to help you implement these website optimization tips and tricks.Implement the web page optimization best practices outlined in this ebook on a page by page basis. In case you have thin content, update it with high quality and useful content following the guide. Celebrate as your rankings grow.
Book Synopsis Seo 2016 by : Seo Optimization Experts
Download or read book Seo 2016 written by Seo Optimization Experts and published by Createspace Independent Publishing Platform. This book was released on 2015-12-21 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO 2016 Search Engine Optimization Your website is like the front door to your business. Many of your potential clients are going to come through via the internet, and if your website is lacking, or isn't highly ranked on most search engines, you are going to lose out on many clients. A Guide to SEO in 2016 is the only guide you need to learn about SEO during 2016 so you can get your website ranked and bring in the traffic. Websites are ranked based on their quality and how much they can help the potential customer. Search engines are in constant competition to ensure searchers use them and not a competitor. This competition leads them to make new formulas and pick new factors that will decide whether your page will rank high or not. While the search engine isn't going to give you a list of requirements (or everyone would cheat), there are some easy steps you can take to help rank your website as number 1! So why is ranking so important? If you have a website, shouldn't that be enough? No! In fact, if you aren't ranked at least on the first page of results, most customers will never find you. That can mean thousands of dollars leaving your business and heading over to the competitor who knows how to use SEO better than you. Even if you have done SEO on your website before, it is important to re-evaluate your website again. Google, Bing and other search engines are constantly making changes. If you don't keep up, your website is going to go way down in the rankings. Take the Google Panda update just a few years ago. Some well-established websites that had great rankings for years fell into oblivion in just a few minutes once this software was updated because of a few simple mistakes. Oblivion means less sales; not good for a growing business. How do you keep up with all the changes that come with SEO and working with search engines. You provide quality content. Through all the changes, through all the updates, and through the evolution of the Internet, only those who had great content for their potential customers and who didn't try to game the system were the ones who were always able to stay on top. While many SEO techniques from 2015 and before are still in play in 2016, there are some big differences that can make or break your website. This guidebook is the perfect guide to help you learn those differences. This guidebook has everything that you need to know about SEO in the coming year. Some of the things that you can learn to help your website get a leg up on the competition include: What SEO is and why it is so important to your company in terms of views and potential income. How search engines operate to find the best websites and how you can use this to your advantage to bring in more customers. How search engines interact with your clients to bring them the best search results. Why it is so important to use SEO and how forgetting all about it can make your business less successful. The importance of keyword research to match your website up with the right customers who will actually make purchases. Factors that you might not think about when it comes to SEO and how these can actually harm your business. The proper way to use links to avoid being penalized and actually see them work for you. Myths that used to be true about SEO, but now will get your page ranked last or even removed. How trying to spam or game the system is going to ruin all your SEO efforts. How to track your SEO efforts to see what is working and what needs changed. The top tips that you can use to get the most out of your SEO efforts in 2016 to bring in more revenue than ever before. How to get the most customers in the door of your website and get the most profit out of your work when the SEO does its job. When you are ready to get started on seeing amazing results with your SEO work, Click the Buy Now Button at the top of the page!"
Book Synopsis Search Engine Optimization by : Andreas Veglis
Download or read book Search Engine Optimization written by Andreas Veglis and published by MDPI. This book was released on 2021-02-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.
Download or read book Seo Google written by Nicolas Borl and published by . This book was released on 2019-01-28 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: ➠➠➠Do you want proven SEO GOOGLE strategies to improve your business? Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? Do you want more customers? Do you want to increase the sale of your online products? Then, you need to learn how Search Engine Optimization works. If you want to learn the secrets of being successful as a blogger, or in any business, then this book is for you. No matter your background, SEO GOOGLE will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers. First, let me tell you a little secret about SEO marketing... Most of the search engine optimization advice on the Internet is wrong! If you've browsed through search engine optimization advice online, you may have noticed two things: - Most SEO advice is outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. In a nutshell, this book will teach you the best SEO strategies to help you rank on Google. The book provides you with unparalleled insight that will help you take your business to the next level. The Google landscape has evolved and continued to change. Whether you want to carry out your own SEO work or want to hire somebody to do it for you, this book will introduce you to the most important SEO concepts that you must know. The book will teach you blueprints to ensure that your sites rank higher in Google. You'll get to learn both on-page and off-page SEO strategies. Your goal is to increase income through consumer purchases. SEO practices will help you realize your goal and get even more visitors to your site, but the work doesn't stop there. You must have something that will make your customers remain on your site. The more time a visitor spends on your website, the more relevant Google continues to measure the value of your website and boost your page ranking. The book will teach you: How to do effective keyword research Back-linking SEO strategies Online marketing tips How to beat your competitors How to create a link strategy for your keywords How to write quality content Best SEO tools to use for and many more! This book will tell you exactly what you need to do to attract web traffic that will convert, rank number one on Google, and how to multiply your revenue in 30 days. Maybe you have a great product, and you know you can make millions if you put it in front of the right people. The problem is, you don't know how. Who are these "right people"? Where do I find them? How do I convince them to purchase? How do I get myself in front of them? Learn SEO strategies to rank at the top of Google with SEO. So, if you want to get ahead of your competition, buy this audiobook now. SCROLL UP AND CLICK THE BUY BUTTON NOW!✌
Book Synopsis 50 Things to Know about Search Engine Optimization: The Guide for Beginners by : Things to Know
Download or read book 50 Things to Know about Search Engine Optimization: The Guide for Beginners written by Things to Know and published by 50 Things to Know. This book was released on 2018-09-24 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know what Search Engine Optimization is? Do you want to make your website user-friendly? Would you like some guidance on how to optimize your website? If you answered yes to any of these questions then this book is for you... 50 Things to Know about Search Engine Optimization by Kiran Shahzadi offers an approach to search engine optimization in an easy process for all the beginners. Most books on SEO tell you how to optimize your website in a search engine friendly manner using different techniques. Although there's nothing wrong with that, by reading 50 Things to Know about Search Engine Optimization, you will be able to understand how search engines crawl and index a website and how you will be able to optimize your website according to Google updates. Based on knowledge from the world's leading experts like Rand Fishkin, Brian Dean, Spencer Haws, and many more, the book will give you the advanced knowledge of SEO, and how to delve deeper and do all the dirty work to rank a highly competitive keyword with the advanced tools. In these pages, you'll discover all about recent SEO updates and its process. This book will help you to understand the technicalities of today
Book Synopsis Youtility for Real Estate by : Jay Baer
Download or read book Youtility for Real Estate written by Jay Baer and published by Penguin. This book was released on 2014-11-04 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: How real estate professionals can build trust and dominate their competition by creating truly useful marketing. Youtility, as defined by bestselling author Jay Baer, is marketing that people cherish instead of marketing they simply tolerate. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful. Smart real estate professionals are applying the concepts of Youtility, giving away information and resources for free, to differentiate and dominate by providing real value to clients and prospective clients. The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier. Meticulously researched and filled with examples of residential and multifamily real estate professionals who have accelerated their businesses enormously by embracing the principles of Youtility marketing, this special e-book provides a groundbreaking plan for using information and helpfulness to transform the relationship between real estate pros and their customers. Based on the New York Times bestseller Youtility, this pithy e-book is a must for marketers in the real estate industry.
Book Synopsis Entity-Oriented Search by : Krisztian Balog
Download or read book Entity-Oriented Search written by Krisztian Balog and published by Springer. This book was released on 2018-10-02 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book covers all facets of entity-oriented search—where “search” can be interpreted in the broadest sense of information access—from a unified point of view, and provides a coherent and comprehensive overview of the state of the art. It represents the first synthesis of research in this broad and rapidly developing area. Selected topics are discussed in-depth, the goal being to establish fundamental techniques and methods as a basis for future research and development. Additional topics are treated at a survey level only, containing numerous pointers to the relevant literature. A roadmap for future research, based on open issues and challenges identified along the way, rounds out the book. The book is divided into three main parts, sandwiched between introductory and concluding chapters. The first two chapters introduce readers to the basic concepts, provide an overview of entity-oriented search tasks, and present the various types and sources of data that will be used throughout the book. Part I deals with the core task of entity ranking: given a textual query, possibly enriched with additional elements or structural hints, return a ranked list of entities. This core task is examined in a number of different variants, using both structured and unstructured data collections, and numerous query formulations. In turn, Part II is devoted to the role of entities in bridging unstructured and structured data. Part III explores how entities can enable search engines to understand the concepts, meaning, and intent behind the query that the user enters into the search box, and how they can provide rich and focused responses (as opposed to merely a list of documents)—a process known as semantic search. The final chapter concludes the book by discussing the limitations of current approaches, and suggesting directions for future research. Researchers and graduate students are the primary target audience of this book. A general background in information retrieval is sufficient to follow the material, including an understanding of basic probability and statistics concepts as well as a basic knowledge of machine learning concepts and supervised learning algorithms.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2009-10-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Download or read book SEO written by Chong Lip Phang and published by Chong Lip Phang. This book was released on 2022-10-23 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: A website is useless if no one can discover it. The web developer is destined to fail after months of hard toil if the importance of SEO is overlooked. This ebook systematically scrutinizes the factors and tools of SEO, helping readers to drive organic traffic to their websites. This means, in turn, generating more sales for their businesses or more advertisement revenue for their blogs. For instance, do you know that Google primarily indexes only the mobile version of webpages when crawling a website? Hence it is paramount to ensure that your web pages are responsive in design, as indicated on Google Search Console. How many ad networks are you aware of besides Google Adsense? Which should you choose and why? Read this ebook for an answer now! Table of Contents Chapter 1: Domain Factors Chapter 2: Page Factors Chapter 3: External Backlink Factors Chapter 4: Navigation Factors Chapter 5: Brand Factors Chapter 6: Tools Chapter 7: Microformats
Book Synopsis Practicing Convergence Journalism by : Janet Kolodzy
Download or read book Practicing Convergence Journalism written by Janet Kolodzy and published by Routledge. This book was released on 2013 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface: what is new about today's news audiences -- What's old is new, what's new is old; Text box: what is newsworthy; Text box: Las Vegas Sun -- Eight elements of a news story and the tools to build it; Text box: GlobalPost.com -- Sources and background information: reporting before the reporting; Text box: my five tips for more focused searches; Text box: U.S. courts basics; Text box: Storify.com -- Sources and background information: reporting before the reporting; Text box: Twitter on the beat -- Law & ethics: reporting rules of the road; Text box : trust but verify; Text box : Storify.com -- Building the spot single story; Text box: types of leads; Text box: story types; Text box: breaking news and making connections -- Capturing context and tone: using words, pictures and/or sound; Text box : practicing convergence in sports -- Packaging the story: the daily wrap; Text box : the story is dead, long live the story; Text box : the print or text story; Text box: the radio script; Text box: the video script -- The multimedia story: how to help audiences get what they want; Text box: Andy Carvin and curating news -- Feature or enterprise news stories; Text box: what makes someone a good profile subject; Text box: the Christian science monitor -- Digital storytelling: design and data -- Law and ethics: producing and disseminating news.
Book Synopsis Essential SEO Training Kit by : Dwayne Anderson
Download or read book Essential SEO Training Kit written by Dwayne Anderson and published by Estalontech. This book was released on 2020-08-27 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an Exemplary Opportunity to Master the Art of Essential Search Engine Optimization to Jump on the Top Spots of Search Results and Siphon Tons of Free Traffic - the Easy & Effective Way!!! To Survive In Today’s Competitive Market, Essential SEO Is Imperative For Businesses! We live in a digital world and every operating business right now, big or small, needs some kind of online exposure. Because that’s where the world is progressing right now and if your business doesn’t catch up, it is bound to stay behind. However, there are many moving elements to a business that one needs to manage, right from processing customer’s order to fulfilling and satisfying their expectations to managing other business-related activities. In between all of this, focusing on online marketing or even making a start on promoting your business online can be already a hot seat as you progress forward, things may get confusing as to what you can or should do to tap into the vast power of digital marketing. One simple way to start or enhance your digital marketing journey is with the help of essential search engine optimization or SEO. With “ Essential SEO Training Kit guide” , it is the most appropriate Strategy for Improving Your Site’s Rankings in Search Engine Results! It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. Today, Essential SEO is the most effective part of any digital marketing strategy as it… Leads to better user experience Is a primary source of leads Brings higher close rates Results in higher conversion rate Promotes better cost management Builds brand credibility Helps establish brand awareness Ensures mobile-friendliness of your website Takes you ahead of the competition Now, if you’re doubtful that any aspect of SEO can help your business, take a look at the statistics below… 93% of online experiences begin with a search engine. If done right, SEO can drive a 14.6% conversion rate. 75% of users don’t even scroll past the first page of the SERPs. 21% of users access more than one of the search results. On average, Google receives over 63,000 search queries every second. On the first page alone, the first five organic results account for 67.60% of all the clicks. 70-80% of people ignore paid search results, choosing to only click on organic search results. 87% of smartphone users use search engines at least once a day. We can go on and on but for now, these facts are enough to validate the importance of doing the right SEO. When you know how to do SEO the right way, you can literally write your own paycheck. But there’s a problem… On the surface, SEO may seem simple. But it’s much more than what meets the eye. It requires you to focus on working on multiple factors so that you can have a real SEO strategy. Well, we have put together all the resources you need to get started with your successful SEO strategy. Just grab our comprehensive, step-by-step ‘Essential SEO Training Kit’ guidebook This ecourse will explain everything you need to know to master the initial aspects of SEO. From how to do keyword research, to installing and setting up WordPress SEO plugin, connecting with Google Webmaster tools, and finding guest posting for backlink…We have included every single thing. Use this guide to get higher search engine rankings and strengthen your brand online.
Book Synopsis The Complete Idiot's Guide to Search Engine Optimization by : Michael Miller
Download or read book The Complete Idiot's Guide to Search Engine Optimization written by Michael Miller and published by Penguin. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses depend on their rankings on Google, Yahoo!, and other search engines to drive traffic to their websites. The higher a business's ranking, the more traffic its site gets. Where does a webmaster or online market manager go for advice and instruction on optimizing a business's website for higher search engine rankings? The few search engine optimization (SEO) books currently on the market are dated and do not cover the latest local, mobile, and social marketing techniques. The Complete Idiot's Guide® to Search Engine Optimization is a comprehensive, up-to-date, easy-to-use guide for SEO. It starts with a general overview of how search engines and SEO work and then flows into specific techniques for basic website optimization. It addresses the analysis and ongoing maintenance of a site's optimization and finishes with a look at how search engine marketing fits within a company's overall online marketing plan. In The Complete Idiot's Guide® to Search Engine Optimization, readers learn- How search engines and SEO work. How to optimize your site's keywords, tags, and design. How to optimize the links to your site, local and mobile searches, and social media. How to apply the strategies to a blog and web videos for search engines. How to use third-party SEO tools. How search engine marketing fits within a company's overall online marketing plan.
