The Mobile Multimedia Business

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The Mobile Multimedia Business

Author : Bernd Eylert
Publisher : John Wiley & Sons
ISBN 13 : 0470016523
Total Pages : 326 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Mobile Multimedia Business by : Bernd Eylert

Download or read book The Mobile Multimedia Business written by Bernd Eylert and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering hot topics such as regulation and licensing, services and applications, markets, security, devices and terminals and charging schemes. Numerous examples from international sources are used to illustrate the current status of the technology around the globe, examining the implications of its evolution to 4G. Focuses on commercial considerations such as regulation, markets, security and charging issues Provides wide-ranging content on the business issues that are attractive to a non-technical readership Puts 3G and UMTS into context by showing its evolution to its present status as well as giving an outlook on the future of mobile communications Includes state-of-the-art advice on 3G and UMTS architecture and deployment, illustrated with practical examples from around the world This is essential reading for technicians and engineers recruited to develop the UMTS and WLAN networks; employees of operators and manufacturers in the industry, new recruits to regulators, and administrators wishing to gain a background understanding of the business of mobile multimedia.

Media Management

Author : Andrej Vizjak
Publisher : Springer Science & Business Media
ISBN 13 : 3540247866
Total Pages : 182 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Media Management by : Andrej Vizjak

Download or read book Media Management written by Andrej Vizjak and published by Springer Science & Business Media. This book was released on 2012-11-02 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Handbook of Research on Mobile Multimedia

Author : Khalil, Ismail
Publisher : IGI Global
ISBN 13 : 1591408687
Total Pages : 626 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Handbook of Research on Mobile Multimedia by : Khalil, Ismail

Download or read book Handbook of Research on Mobile Multimedia written by Khalil, Ismail and published by IGI Global. This book was released on 2006-05-31 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This handbook provides insight into the field of mobile multimedia and associated applications and services"--Provided by publisher.

Handbook of Research on Mobile Multimedia, Second Edition

Author : Khalil, Ismail
Publisher : IGI Global
ISBN 13 : 1605660477
Total Pages : 1154 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research on Mobile Multimedia, Second Edition by : Khalil, Ismail

Download or read book Handbook of Research on Mobile Multimedia, Second Edition written by Khalil, Ismail and published by IGI Global. This book was released on 2008-09-30 with total page 1154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is intended to clarify the hype, which surrounds the concept of mobile multimedia through introducing the idea in a clear and understandable way, with a strong focus on mobile solutions and applications"--Provided by publisher.

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

Business Data Communications and Networking: A Research Perspective

Author : Gutierrez, Jairo
Publisher : IGI Global
ISBN 13 : 1599042762
Total Pages : 402 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Business Data Communications and Networking: A Research Perspective by : Gutierrez, Jairo

Download or read book Business Data Communications and Networking: A Research Perspective written by Gutierrez, Jairo and published by IGI Global. This book was released on 2006-12-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses key issues for businesses utilizing data communications and the increasing importance of networking technologies in business; it covers a series of technical advances in the field while highlighting their respective contributions to business or organizational goals, and centers on the issues of network-based applications, mobility, wireless networks and network security"--Provided by publisher.

Mobile Multimedia Communications: Concepts, Applications, and Challenges

Author : Karmakar, Gour
Publisher : IGI Global
ISBN 13 : 1591407680
Total Pages : 420 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Mobile Multimedia Communications: Concepts, Applications, and Challenges by : Karmakar, Gour

Download or read book Mobile Multimedia Communications: Concepts, Applications, and Challenges written by Karmakar, Gour and published by IGI Global. This book was released on 2007-11-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rapid growth of the Internet, the applications of multimedia are burgeoning in every aspect of human life including communication networks and wireless and mobile communications. Mobile Multimedia Communications: Concepts, Applications and Challenges captures defining research on all aspects and implications of the accelerated progress of mobile multimedia technologies. Covered topics include fundamental network infrastructures, modern communication features such as wireless and mobile multimedia protocols, personal communication systems, mobility and resource management, and security and privacy issues. A complete reference to topics driving current and potential future development of mobile technologies, this essential addition to library collections will meet the needs of researchers in a variety of related fields.

The Mobile Internet

Author :
Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Mobile Internet by :

Download or read book The Mobile Internet written by and published by Information Gatekeepers Inc. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Mobile Revolution

Author : Dan Steinbock
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448509
Total Pages : 324 pages
Book Rating : 4.4/5 (485 download)

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Book Synopsis The Mobile Revolution by : Dan Steinbock

Download or read book The Mobile Revolution written by Dan Steinbock and published by Kogan Page Publishers. This book was released on 2007 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Mobile Revolution senior executives of the world's leading mobile vendors, operators, service providers, software giants, chip kings, media and entertainment conglomerates, publishers, music moguls and brand marketers reveal their secrets and strategies. Nokia, Motorola, Sony Ericsson, Qualcomm, Vodafone, Microsoft, Intel, Yahoo, New York Times, EMI, CNN, ABC, Disney, Warner Music and Universal are just a few of the names that feature. As a result, the book abounds with inside stories of great industry successes (and equally great flops!) as the narrative shifts constantly between the major cities of several continents - from Helsinki and Stockholm, London and Frankfurt, Tokyo and Seoul, Beijing and Singapore, New York City and Los Angeles, to Bangalore and Moscow. The Mobile Revolution is about the making of mobile markets and services worldwide, with a firm emphasis on innovation. Not just another account of technology innovation, it examines the rise of mobile services in the context of maturing and emerging mobile markets.

Multimedia Services and Streaming for Mobile Devices

Author : Alvaro Suarez Sarmiento
Publisher : IGI Global
ISBN 13 : 9781613501443
Total Pages : 0 pages
Book Rating : 4.5/5 (14 download)

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Book Synopsis Multimedia Services and Streaming for Mobile Devices by : Alvaro Suarez Sarmiento

Download or read book Multimedia Services and Streaming for Mobile Devices written by Alvaro Suarez Sarmiento and published by IGI Global. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia services facilitate the real-time processing and communication of images, audio, and text. The convergence of computer communication and telecommunication has redefined current multimedia services, encouraging the creation of multimedia interfaces for videoconferencing, VoIP, instant messaging, and gaming. Multimedia Services and Streaming for Mobile Devices: Challenges and Innovations provides tutorials, surveys, case descriptions, and original contributions that address current research findings and business success cases in multimedia services and streaming for mobile devices. This publication is useful to researchers, developers, engineers, and innovators working in multimedia services or mobile devices, as well as academics, industry professionals, and researchers who aspire to learn about recent progress and future trends in the field.

Small Business, Big Opportunity

Author : Rob Hartnett
Publisher : Small Biz, Big Opportunity
ISBN 13 : 0646462229
Total Pages : 126 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Small Business, Big Opportunity by : Rob Hartnett

Download or read book Small Business, Big Opportunity written by Rob Hartnett and published by Small Biz, Big Opportunity. This book was released on 2006 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466629207
Total Pages : 1940 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2013-02-28 with total page 1940 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT policies are set in place to streamline the preparation and development of information communication technologies in a particular setting. IT Policy and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive collection of research on the features of modern organizations in order to advance the understanding of IT standards. This is an essential reference source for researchers, scholars, policymakers, and IT managers as well as organizations interested in carrying out research in IT policies.

Plunkett's Engineering & Research Industry Almanac 2008

Author : Jack W. Plunkett
Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392111X
Total Pages : 719 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Engineering & Research Industry Almanac 2008 by : Jack W. Plunkett

Download or read book Plunkett's Engineering & Research Industry Almanac 2008 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-05 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the trends and leading companies in the engineering, research, design, innovation and development business fields: those firms that are dominant in engineering-based design and development, as well leaders in technology-based research and development.

Media Convergence and the Development Strategies of Radio and Television in China

Author : Peng Duan
Publisher : Springer Nature
ISBN 13 : 9813341491
Total Pages : 171 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan

Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops

Author : Zahir Tari
Publisher : Springer
ISBN 13 : 3540482768
Total Pages : 1047 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops by : Zahir Tari

Download or read book On the Move to Meaningful Internet Systems 2006: OTM 2006 Workshops written by Zahir Tari and published by Springer. This book was released on 2006-11-30 with total page 1047 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 4277/4278 constitutes the refereed proceedings of 14 international workshops held as part of OTM 2006 in Montpellier, France in October/November 2006. The 191 revised full papers presented were carefully reviewed and selected from a total of 493 submissions to the workshops. The first volume begins with 26 additional revised short or poster papers of the OTM 2006 main conferences.

Chinese Media, Global Contexts

Author : Lee Chin-Chuan
Publisher : Routledge
ISBN 13 : 113441241X
Total Pages : 289 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis Chinese Media, Global Contexts by : Lee Chin-Chuan

Download or read book Chinese Media, Global Contexts written by Lee Chin-Chuan and published by Routledge. This book was released on 2003-09-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the most expert, up-to-date and multidisciplinary analyses on how the contemporary media function in what has rapidly become the world's biggest market.

GB,GBT,GB/T Chinese Standard(English-translated version)-Catalog001-

Author : Dr. Meng Yongye CODEOFCHINA
Publisher : Codeofchina Inc.
ISBN 13 :
Total Pages : 3955 pages
Book Rating : 4./5 ( download)

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Book Synopsis GB,GBT,GB/T Chinese Standard(English-translated version)-Catalog001- by : Dr. Meng Yongye CODEOFCHINA

Download or read book GB,GBT,GB/T Chinese Standard(English-translated version)-Catalog001- written by Dr. Meng Yongye CODEOFCHINA and published by Codeofchina Inc.. This book was released on 2018-05-04 with total page 3955 pages. Available in PDF, EPUB and Kindle. Book excerpt: All English-translated Chinese codes are available at: www.codeofchina.com