The Middle East Guide To Social Media

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The Middle East Guide to Social Media

Author : Rayan Tarraf
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781721878031
Total Pages : 158 pages
Book Rating : 4.8/5 (78 download)

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Book Synopsis The Middle East Guide to Social Media by : Rayan Tarraf

Download or read book The Middle East Guide to Social Media written by Rayan Tarraf and published by Createspace Independent Publishing Platform. This book was released on 2018-07-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is an integral part of our everyday lives while existing as a mighty marketing opportunity for businesses. Whether you are a beginner trying to get into the field or a digital expert looking for answers, this book is for you. The Middle East Guide to Social Media will introduce you to the ins, outs and must-knows of social media marketing, from the world's largest social network to the nitty-gritty of crafting digital campaigns. Equip yourself with this easy guidebook and get ready to dive into a world where traditional marketing meets digital.

Business and Social Media in the Middle East

Author : Nehme Azoury
Publisher : Springer Nature
ISBN 13 : 3030459608
Total Pages : 199 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business and Social Media in the Middle East by : Nehme Azoury

Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.

The Usage of Social Media in the Arab Spring

Author : Mohammad-Munir Adi
Publisher : LIT Verlag Münster
ISBN 13 : 3643904681
Total Pages : 72 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis The Usage of Social Media in the Arab Spring by : Mohammad-Munir Adi

Download or read book The Usage of Social Media in the Arab Spring written by Mohammad-Munir Adi and published by LIT Verlag Münster. This book was released on 2014 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unrests, riots, revolutions, and civil wars throughout the Arab Spring have undoubtedly initiated a series of chain reactions on Arab and African soil. The research in this book analyzes the use of the Internet and social media platforms in Tunisia, Egypt, and Syria, in order to clarify the relevance to the Arab Spring uprisings. (Series: Internet Economics / Internetokonomie - Vol. 8)

Mass Media in the Middle East

Author : Yahya Kamalipour
Publisher : Greenwood
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Mass Media in the Middle East by : Yahya Kamalipour

Download or read book Mass Media in the Middle East written by Yahya Kamalipour and published by Greenwood. This book was released on 1994-08-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the very first handbook to offer a comprehensive survey of mass media in 21 Middle Eastern countries. Knowledgeable Middle Eastern media experts unfold the little known but timely information about the region and compendiously discuss communication philosophies, newspapers, magazines, radio, TV, motion pictures, media regulations, ownership patterns, news agencies, new technologies, external media services, and the role of media in national development in 21 country chapters. In addition to providing information about domestic and international media services, broadcast programming (domestic and imported), and print media contents, each chapter integrates geographical, social, political, religious, and economic factors to enhance our understanding of each country's mass media structure. Undergraduate and graduate students, educators, researchers, journalists, international media consultants, and media specialists will find this premier handbook an invaluable resource.

The Handbook of Media and Culture in the Middle East

Author : Joe F. Khalil
Publisher : John Wiley & Sons
ISBN 13 : 1119637082
Total Pages : 580 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Handbook of Media and Culture in the Middle East by : Joe F. Khalil

Download or read book The Handbook of Media and Culture in the Middle East written by Joe F. Khalil and published by John Wiley & Sons. This book was released on 2023-06-08 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Culture in the Middle East The Handbook of Media and Culture in the Middle East is an invaluable resource for anyone seeking to understand the profound and complex changes shaping the 21st century. With trans-regional contributions from established and emerging scholars, this ground-breaking volume offers conceptual essays and in-depth chapters that present rich analyses grounded in historical and geopolitical contexts, as well as key theory and empirical research. Rather than viewing the Middle East as a monolithic culture, this Handbook examines the diverse and multi-local characteristics of the region’s knowledge production, dynamic media, and rich cultures. It addresses a wide range of topics, including the evolving mainstream and alternative media, competing histories in the region, and pressing socio-economic and media debates. Additionally, the Handbook explores the impact of regional and international politics on Middle Eastern cultures and media. Designed to serve as a foundation for the next era of research in the field, The Handbook of Media and Culture in the Middle East is essential reading for all academics, scholars, and media practitioners. Its comprehensive scope makes it an excellent primary or supplementary textbook for undergraduate or graduate courses in global studies, media and communication, journalism, anthropology, sociology, economics, political science, and history.

The Financial Times Guide to Social Media Strategy

Author : Martin Thomas
Publisher : Pearson UK
ISBN 13 : 1292234849
Total Pages : 213 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis The Financial Times Guide to Social Media Strategy by : Martin Thomas

Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

30 Days to Social Media Success

Author : Gail Martin
Publisher : Red Wheel/Weiser
ISBN 13 : 1601631308
Total Pages : 209 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis 30 Days to Social Media Success by : Gail Martin

Download or read book 30 Days to Social Media Success written by Gail Martin and published by Red Wheel/Weiser. This book was released on 2010-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away. This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.

The Middle East

Author : Barry Rubin
Publisher : Routledge
ISBN 13 : 1317455789
Total Pages : 699 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Middle East by : Barry Rubin

Download or read book The Middle East written by Barry Rubin and published by Routledge. This book was released on 2015-03-17 with total page 699 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Middle East is an area of great importance globally, yet misperceptions abound. Events have made it a region of special interest to the West and so the search for understanding gains momentum. This publication is intended to clarify the region’s complex history and issues. In developing this project, the contributors’ set out to explore seven significant themes that are usually not found in other sources. While many books focus on political history and conflicts, this two-volume work deals specifically with culture, religion, women, economics, governance, and media, as well as the role that the region’s modern history has played in shaping its society and worldview.

Smart Technologies and Innovation for a Sustainable Future

Author : Ahmed Al-Masri
Publisher : Springer
ISBN 13 : 3030016595
Total Pages : 463 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Smart Technologies and Innovation for a Sustainable Future by : Ahmed Al-Masri

Download or read book Smart Technologies and Innovation for a Sustainable Future written by Ahmed Al-Masri and published by Springer. This book was released on 2019-01-08 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-based crowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.

Media and Democracy in the Middle East

Author : Nael Jebril
Publisher : Taylor & Francis
ISBN 13 : 1000963624
Total Pages : 177 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Media and Democracy in the Middle East by : Nael Jebril

Download or read book Media and Democracy in the Middle East written by Nael Jebril and published by Taylor & Francis. This book was released on 2023-09-20 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the current challenges to media freedom and democratisation in the Middle East. The book revisits the relationship between media consumption and activism in the region, providing thorough analyses on the appropriation of social media for political engagement. Since the outburst and spread of what was known as the ‘Arab Uprisings’ in 2010, the political and media landscapes in the Middle East region have dramatically changed. The initial hope for democratic change and governance quality improvements has faded, as several regimes in the Middle East have strengthened their repressive tactics toward voices deemed critical of governments’ practices, including journalists, bloggers, and activists. The crumbling Arab media scene has also reached an abysmal low, with little to no independence, and public perception of basic freedoms in the region has significantly dropped, as has trust in media and government institutions. This book examines current challenges to media freedom, political participation, and democratisation in the region while reassessing the dynamic relationship between media use and political engagement, amidst a complex political environment accompanied by a rapidly changing digital media landscape. This book’s relevance will appeal to varied audiences, such as scholars and students of journalism, communication, political science, and Middle Eastern studies. It will also prove to be an invaluable resource for organisations dedicated to the research of political communication, media freedom, and use patterns of nontraditional, or new, media.

Media in the Middle East

Author : Nele Lenze
Publisher : Springer
ISBN 13 : 3319657712
Total Pages : 288 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Media in the Middle East by : Nele Lenze

Download or read book Media in the Middle East written by Nele Lenze and published by Springer. This book was released on 2017-11-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume offers the first extended, cross-disciplinary exploration of the cumulative problems and increasing importance of various forms of media in the Middle East. Leading scholars with expertise in Middle Eastern studies discuss their views and perceptions of the media’s influence on regional and global change. Focusing on aspects of economy, digital news, online businesses, gender-related issues, social media, and film, the contributors of this volume detail media’s role in political movements throughout the Middle East. The volume illustrates how the increase in Internet connections and mobile applications have resulted in an emergence of indispensable tools for information acquisition, dissemination, and activism.

Online Arab Spring

Author : Reza Jamali
Publisher : Chandos Publishing
ISBN 13 : 1780634382
Total Pages : 108 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Online Arab Spring by : Reza Jamali

Download or read book Online Arab Spring written by Reza Jamali and published by Chandos Publishing. This book was released on 2014-12-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the role of social media on fundamental change in Arab countries in the Middle East and North Africa? Online Arab Spring responds to this question, considering five countries: Egypt, Libya, Jordan, Yemen, and Tunisia, along with additional examples. The book asks why the penetration rate for social media differs in different countries: are psychological and social factors at play? Each chapter considers national identity, the legitimacy crisis, social capital, information and media literacy, and socialization. Religious attitudes are introduced as a key factor in social media, with Arabic countries in the Middle East and North Africa being characterized by Islamic trends. The insight gained will be helpful for analysing online social media effects internationally, and predicting future movements in a social context. provides innovative interdisciplinary research, incorporating media studies, cultural aspects, identity and psychology presents a detailed study of factors such as national heritage, cultural homogeneity, belief system and consumer ethnocentrism focuses on religious attitudes in the context of online media

Rough Guide to Conspiracy Theories, The (3rd)

Author : James McConnachie
Publisher : Rough Guides UK
ISBN 13 : 1409324524
Total Pages : 719 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis Rough Guide to Conspiracy Theories, The (3rd) by : James McConnachie

Download or read book Rough Guide to Conspiracy Theories, The (3rd) written by James McConnachie and published by Rough Guides UK. This book was released on 2013-02-01 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, The Rough Guide to Conspiracy Theories sorts the myths from the realities, the allegations from the explanations and the paranoid from the probable. Who might be trying to convince us that climate change is or isn't real? What is the truth behind the death of Osama bin Laden and is he still alive? When did the CIA start experimenting with mind control? Where is the HAARP installation and did it have anything to do with the Japanese tsunami disaster? Why is surveillance in our cities and online so widespread and what are the real benefits? This definitive guide to the world's most controversial conspiracies wanders through a maze of sinister secrets, suspicious cover-ups hidden agendas and clandestine operations to explore all these questions - and many many more. Now available in ePub format.

Social Media in the Arab World

Author : Barrie Gunter
Publisher : Bloomsbury Publishing
ISBN 13 : 0857728350
Total Pages : 288 pages
Book Rating : 4.8/5 (577 download)

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Book Synopsis Social Media in the Arab World by : Barrie Gunter

Download or read book Social Media in the Arab World written by Barrie Gunter and published by Bloomsbury Publishing. This book was released on 2016-04-21 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the Arab Spring, the use of social media has become instrumental in organising activist movements and spreading political dissent in the Middle East. New online behaviours have transformed traditional communication channels, enabling young people of all backgrounds to feel politically empowered. But now that spring has turned to winter, what are the long-term implications of internet activism in the region? Social Media in the Arab World provides a unique insight into the role of online communications as a force for change in the Gulf States. Featuring examples as diverse as neo-patrimonial politics in Saudi Arabia and the ways an online presence affects the status of women in Kuwait, the chapters examine shifts in the political, social and religious identities of citizens as a result of increased digital activism. With contributions from a variety of inter-disciplinary experts, this wide-ranging study examines the consequences of changing power dynamics brought about by popular social media. In doing so, this book offers an original perspective on the long-term implications of internet usage in the Arab world and is essential reading for students and researchers working across the region.

Digital Resistance in the Middle East

Author : Deborah L. Wheeler
Publisher : Edinburgh University Press
ISBN 13 : 147442256X
Total Pages : 208 pages
Book Rating : 4.4/5 (744 download)

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Book Synopsis Digital Resistance in the Middle East by : Deborah L. Wheeler

Download or read book Digital Resistance in the Middle East written by Deborah L. Wheeler and published by Edinburgh University Press. This book was released on 2017-06-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that Internet diffusion and use in the Middle East enables meaningful micro-changes in citizens' lives, even in states where no Arab Spring revolution occurred. Using ethnographic evidence and taking a comparative perspective, it presents a grass roots look at how new media use fits into the practice of everyday life. It explores why citizens use social media to digitally route around state and other forms of power at work in their lives. This increase in citizen civic engagement, supported by new media use, offers the possibility of a new order of things, from redefining patriarchal power relations at home, to reconfigurations of citizens' relationships with the state, broadly defined. The author argues that new media channels offer pathways to empowerment widely and cheaply in the Middle East.

Digital Middle East

Author : Mohamed Zayani
Publisher : Oxford University Press
ISBN 13 : 0190934875
Total Pages : pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Digital Middle East by : Mohamed Zayani

Download or read book Digital Middle East written by Mohamed Zayani and published by Oxford University Press. This book was released on 2018-05-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the Middle East's information and communications landscape has changed dramatically. Increasingly, states, businesses, and citizens are capitalizing on the opportunities offered by new information technologies, the fast pace of digitization, and enhanced connectivity. These changes are far from turning Middle Eastern nations into network societies, but their impact is significant. The growing adoption of a wide variety of information technologies and new media platforms in everyday life has given rise to complex dynamics that beg for a better understanding. Digital Middle East sheds a critical light on continuing changes that are closely intertwined with the adoption of information and communication technologies in the region. Drawing on case studies from throughout the Middle East, the contributors explore how these digital transformations are playing out in the social, cultural, political, and economic spheres, exposing the various disjunctions and discordances that have marked the advent of the digital Middle East.

Online Activism in the Middle East

Author : Jon Nordenson
Publisher : Bloomsbury Publishing
ISBN 13 : 1786731266
Total Pages : 416 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Online Activism in the Middle East by : Jon Nordenson

Download or read book Online Activism in the Middle East written by Jon Nordenson and published by Bloomsbury Publishing. This book was released on 2017-03-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does the internet facilitate social and political change, or even democratization, in the Middle East? Despite existing research on this subject, there is still no consensus on the importance of social media and online platforms, or on how we are to understand their influence. This book provides empirical analysis of the day-to-day use of online platforms by activists in Egypt and Kuwait. The research evaluates the importance of online platforms for effecting change and establishes a specific framework for doing so. Egypt and Kuwait were chosen because, since the mid-2000s, they have been the most prominent Arab countries in terms of online and offline activism. In the context of Kuwait, Jon Nordenson examines the oppositional youth groups who fought for a constitutional, democratic monarchy in the emirate. In Egypt, focus surrounds the groups and organizations working against sexual violence and sexual harassment. Online Activism in the Middle East shows how and why online platforms are used by activists and identifies the crucial features of successful online campaigns. Egypt and Kuwait are revealed to be authoritarian contexts but where the challenges and possibilities faced by activists are quite different. The comparative nature of this research therefore exposes the context-specific usage of online platforms, separating this from the more general features of online activism. Nordenson demonstrates the power of online activism to create an essential 'counterpublic' that can challenge an authoritarian state and enable excluded groups to fight in ways that are far more difficult to suppress than a demonstration.