The Metaverse Economy

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The Metaverse Economy

Author : Arunkumar Krishnakumar
Publisher : Kogan Page Publishers
ISBN 13 : 1398610577
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The Metaverse Economy by : Arunkumar Krishnakumar

Download or read book The Metaverse Economy written by Arunkumar Krishnakumar and published by Kogan Page Publishers. This book was released on 2023-08-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse Economy equips fintech professionals with an in-depth understanding of the emergent economic models in the Metaverse and across Web3. In this book, fintech and metaverse experts Arun Krishnakumar and Theodora Lau help technology and financial services professionals prepare for the convergence of several technology paradigms: Web3, non-fungible tokens (NFTs), game and finance (GameFi) and the Metaverse. The Metaverse Economy provides an overview of the types of economic models that companies can use to scale business in Web3. Offering balanced insight into the complex world of the Metaverse, the book demystifies the technology and economic paradigms that have triggered the rise of the Metaverse. The book also focuses on the convergence of these economic models into a unified system that competes directly with traditional frameworks. The authors break down the new qualitative and quantitative attributes professionals must consider to capture the opportunities of the market. The Metaverse Economy tackles popular questions many financial services professionals have about market shares, value permanence, the ownership economy and play-to-earn models. Packed with case studies from some of the biggest brands in blockchain, DeFi, NFTs and gaming, the book helps finance professionals understand the risks associated with the Metaverse and prepare for what lies ahead.

Regulating the Metaverse Economy

Author : Annelieke Mooij
Publisher : Springer Nature
ISBN 13 : 3031464176
Total Pages : 117 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Regulating the Metaverse Economy by : Annelieke Mooij

Download or read book Regulating the Metaverse Economy written by Annelieke Mooij and published by Springer Nature. This book was released on 2023-12-02 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines regulating an environment that has no jurisdiction, is fully anonymous and infinitely vast? Welcome to the Metaverse, an online virtual reality that is expected to add billions to the global economy. The Metaverse offers a new type of virtual economy with practically endless business opportunities. The question is how to prevent these opportunities from being abused to commit money laundering and finance terrorism (MLFT). This book explores the current European Union legislation designed to prevent MLFT in connection with the Metaverse. It analyses the legislation in relation to the three traditional stages of MLFT: placement, layering and integration. Furthermore, some additional risks specific to the Metaverse are discussed, such as Non-Fungible Tokens (NFTs) and the high level of anonymity. The book concludes that the current legislation is not suitable for facing the new challenges of the Metaverse. In turn, the book puts forward a novel approach to regulating and enforcing MLFT legislation: using a system of smart assets equipped with AI to prevent and detect MLFT. In addition, it makes recommendations on how to improve the legal framework with regard to the new challenges arising from the Metaverse. Particular attention is given to creating a legal framework that incorporates the use of smart assets and the Internet of Things, in order to provide a safe environment for potential users and society. With a solid background in financial law and technology, the author successfully creates a novel system of regulation and enforcement that is based on the use of automatic enforcement, whilst keeping sufficient legal safeguards in place for potential Metaverse users. This book will be of interest to anyone interested in the Metaverse. Whether you want to regulate it or open your own virtual business, it’s a must-read!

Metaconomics

Author : Jason Schenker
Publisher :
ISBN 13 : 9781946197801
Total Pages : pages
Book Rating : 4.1/5 (978 download)

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Book Synopsis Metaconomics by : Jason Schenker

Download or read book Metaconomics written by Jason Schenker and published by . This book was released on 2022-02-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Step into the Metaverse

Author : Mark van Rijmenam
Publisher : John Wiley & Sons
ISBN 13 : 1119887593
Total Pages : 187 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Step into the Metaverse by : Mark van Rijmenam

Download or read book Step into the Metaverse written by Mark van Rijmenam and published by John Wiley & Sons. This book was released on 2022-04-29 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive glimpse into the future of the internet In Step into the Metaverse: How the Immersive Internet Will Unlock a Trillion-Dollar Social Economy, future tech strategist, entrepreneur, and thought leader Dr. Mark van Rijmenam delivers a startlingly insightful discussion about how the world as we know it will fundamentally change as the physical and the digital worlds merge into the metaverse, impacting the everyday experiences of people, companies, and societies. The author maps out the extraordinary opportunities and challenges facing business leaders, consumers, regulators, policymakers, and other metaverse stakeholders trying to navigate the future of the Internet. In the metaverse, you can be who you want to be, where you want to be, and companies and consumers are only restricted by their own creativity how they can benefit from the immersive internet. With engaging commentary on issues ranging from avatars, identity and digital fashion to non-fungible tokens (NFTs), blockchain and the economics of the metaverse, this book also offers: Discussions on the importance of an open and interoperable metaverse build on the web 3.0 paradigm if we want to reign in the control of Big Tech over our identity, data and lives. Explorations of the enormous—and largely untapped—potential for metaverse entertainment, including gaming, music, media, and sports and how brands can engage with their customers in novel ways and how digital twins will change how we work and innovate. Considerations related to the dangers of an always-on, immersive internet, including data breaches, avatar imposters, mental health issues, corporate and state surveillance, and the need for metaverse law. A fascinating read you won’t be able to put down, Step into the Metaverse belongs in the hands of executives, managers, and other business leaders who play a role in digital transformation or execution. It's also an invaluable resource for anyone interested in the future of technology, the internet, and social interaction.

The Metaverse: And How It Will Revolutionize Everything

Author : Matthew Ball
Publisher : Liveright Publishing
ISBN 13 : 1324092041
Total Pages : 293 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis The Metaverse: And How It Will Revolutionize Everything by : Matthew Ball

Download or read book The Metaverse: And How It Will Revolutionize Everything written by Matthew Ball and published by Liveright Publishing. This book was released on 2022-07-19 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER — United States, Canada, United Kingdom, and China (Wall Street Journal, Associated Press, Nielsen Bookscan, Publishers Weekly, USA Today, Toronto Star, Globe & Mail, BookNet Canada, Bookseller.com, Bookdao/Nielsen, JD, DangDang) Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.” Derek Thompson (Atlantic staff writer and national best-selling author of Hit Makers): “This book feels like a rare achievement: a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.” From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it—and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications. The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value—and the radical reshaping of society.

Navigating the Metaverse

Author : Cathy Hackl
Publisher : John Wiley & Sons
ISBN 13 : 111989901X
Total Pages : 278 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Navigating the Metaverse by : Cathy Hackl

Download or read book Navigating the Metaverse written by Cathy Hackl and published by John Wiley & Sons. This book was released on 2022-04-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.

Global Perspectives in the Metaverse

Author : Hung-Yi Chen
Publisher : Springer Nature
ISBN 13 : 3031548027
Total Pages : 274 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Global Perspectives in the Metaverse by : Hung-Yi Chen

Download or read book Global Perspectives in the Metaverse written by Hung-Yi Chen and published by Springer Nature. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach

Author : Singla, Babita
Publisher : IGI Global
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach by : Singla, Babita

Download or read book Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach written by Singla, Babita and published by IGI Global. This book was released on 2024-02-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of the metaverse, a big challenge permeates the digital landscapea challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by innovation, grapple with a myriad of uncertainties in monetizing their virtual content effectively. Simultaneously, policymakers find themselves at a crossroads, caught between the rapid evolution of the virtual realm and the lack of clear regulatory guidelines. This struggle is exacerbated by the issue of cybersecurity threats that cast a shadow over the metaverse's transformative potential. It is within this context of challenges that Creator's Economy in Metaverse Platforms emerges, poised to tackle the pressing issues at the intersection of creativity, regulation, and the ever-expanding metaverse. Creator's Economy in Metaverse Platforms dissects, analyzes, and offers solutions to the multifaceted challenges prevailing in the metaverse. By addressing fundamental questions about the creator economy, the elusive concept of the metaverse economy, and the indispensable role policymakers play, the book provides a holistic understanding of the landscape. Delving into topics such as stakeholder engagement, digital asset management, and the intricacies of various monetization models, it equips readers with actionable insights. Not content with a reactive approach, the book takes a proactive stance, offering solutions to foster interoperability and create an ecosystem where creators and policymakers can mutually thrive. It envisions not just a book but a catalyst for transformative change in the metaverse.

The Metaverse and Smart Cities

Author : Zaheer Allam
Publisher : Elsevier
ISBN 13 : 0443223505
Total Pages : 238 pages
Book Rating : 4.4/5 (432 download)

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Book Synopsis The Metaverse and Smart Cities by : Zaheer Allam

Download or read book The Metaverse and Smart Cities written by Zaheer Allam and published by Elsevier. This book was released on 2024-03-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Metaverse and Smart Cities: Urban Environments in the Age of Digital Connectivity explores the intersection between the rapidly growing metaverse and the future of cities. The metaverse is a virtual world that is increasingly gaining attention as a new frontier for human interaction and commerce. At the same time, cities are undergoing significant transformation as they face challenges such as population growth, urbanization, and environmental degradation. Urban planners and city administrators will find valuable insights on how the metaverse can be integrated into the planning and development of smart, sustainable and future cities. The book begins with an introduction to the concepts and technology of the metaverse as well as its history. It then sheds light on the current and future challenges and opportunities that the metaverse presents to cities and the quality of life of urban dwellers. It delves into the ways in which the metaverse can change cities, both in terms of their physical and virtual environments, and the impact it can have on the lives of those who live in them. It brings together the latest research and perspectives from experts in the fields of virtual reality, urban planning, and sustainability, to provide a comprehensive and up-to-date picture of this rapidly evolving field. The insights and recommendations presented in the book will be valuable to policymakers, urban planners, and technology professionals interested in shaping the future of cities and the quality of life of those who live in them. Urban dwellers will gain an understanding of the potential impact of the metaverse on their quality of life, and technology enthusiasts and real estate developers will gain insights into the potential opportunities and challenges of investing in the metaverse and its connection to cities. Provides a comprehensive and in-depth examination of the relationship between the metaverse and cities, recognizing the role that virtual environments will play in shaping the future of urban life Presents practical examples and case studies to demonstrate the possibilities and challenges of the metaverse in cities Includes the historical foundations necessary for understanding the current challenges and potential future trajectories of the technology

The Business of Metaverse

Author : David Palmer
Publisher : Kogan Page Publishers
ISBN 13 : 139861307X
Total Pages : 273 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis The Business of Metaverse by : David Palmer

Download or read book The Business of Metaverse written by David Palmer and published by Kogan Page Publishers. This book was released on 2024-06-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The metaverse is so much more than just a technology and immersive experience. Join digital visionary and global platform innovation expert David Palmer on this exciting journey exploring the metaverse and its myriad commercial, impact and career opportunities for business. The Business of Metaverse outlines the building blocks for success in the metaverse and how organizations can effectively position themselves to transition and benefit from it. It presents a unique framework showing how different components of the metaverse and the physical worlds can come together, providing a basis for strategic positioning for different sectors and industries and equipping readers with valuable insights into how they can anticipate and navigate key opportunities and challenges. Delving into this new world with embedded immersive capabilities, it explores what metaverse business entities could look like, the new business models in waiting and how businesses can gain competitive advantage through the power of interoperability. Taking a panoramic approach to opportunity, it examines the wide-ranging transformative impacts that the metaverse can bring to the business landscape, from equality and inclusive impact, new work and career paths and digital identities to new digital and data currencies in the metaverse economy.

Understanding the Metaverse

Author : Nicola Rosa
Publisher : John Wiley & Sons
ISBN 13 : 111991180X
Total Pages : 252 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Understanding the Metaverse by : Nicola Rosa

Download or read book Understanding the Metaverse written by Nicola Rosa and published by John Wiley & Sons. This book was released on 2022-10-17 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expansive discussion of the mechanics, framework, and implications of the metaverse In Understanding the Metaverse: A Business and Ethical Guide, expert product and customer experience strategist Nick Rosa delivers a timely exploration of what is bound to be one of the most important technologies of our time. The author explains the technology that underpins the metaverse as it exists today and that will form the basis for its rapid evolution in the future. He also describes the commercial, ethical, and sociological implications of this technology, showing you the threats and opportunities that individuals and businesses are likely to encounter as they approach the metaverse for the first time. In the book, you'll discover: How the technology is shaping the human evolution and society How game mechanics and experience design are key to unlock the full potential of the Metaverse unlocking a new frontier for social interaction How Blockchain, digital currencies, and tokenomics are opening a new financial landscape for brands, creators and communities How Artificial intelligence and deep learning will shape the way businesses will conduct commerce in the Metaverse The ethical implications of designing highly emotionally impactful immersive experiences The potential dangers derived by the misuse of biometric and personal data to exploit consumer behaviour and for mass manipulation A thoroughly insightful discussion of a fascinating intersection of technology and humanity, Understanding the Metaverse belongs on the bookshelves of business leaders, technology enthusiasts, marketers, entrepreneurs, and anyone else with an interest in the next frontier of human achievement.

Metaverse

Author : Fatih Sinan Esen
Publisher : Springer Nature
ISBN 13 : 9819946417
Total Pages : 431 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Metaverse by : Fatih Sinan Esen

Download or read book Metaverse written by Fatih Sinan Esen and published by Springer Nature. This book was released on 2023-11-13 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has a multidisciplinary approach to Metaverse studies and the relevance of Metaverse with the current and popular topics that concern society and how it will change them in the future. In addition, academic texts are included since not much scientific content is available in this field. In short, there are sections in the book that everyone will find useful. Most importantly, the topics are grouped under four main parts. The first is the Introduction, where the main issues are explained. In the second section—Technical Topics, the technological infrastructure of the subject is explained, followed by section three where the social and human dimensions of Metaverse are explained. The fourth and final section is on Industrial Applications.

Metaverse

Author : Zhao Guodong
Publisher : BEIJING BOOK CO. INC.
ISBN 13 : 7500166915
Total Pages : 273 pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Metaverse by : Zhao Guodong

Download or read book Metaverse written by Zhao Guodong and published by BEIJING BOOK CO. INC.. This book was released on 2021-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2021年是元宇宙的元年。堪比大航海时代的大迁徙，人类全面走进数字世界，开辟鸿蒙、创世而生。创造、生活、娱乐，乃至工作的数字时空，是为元宇宙。其中，需要重新思考存在和虚无、肉体和精神、性善和性恶、自我和宇宙的哲学命题，需要不断探索有限和无限、秩序与自由、自治与法治、经济与治理、伦理和文明的边界，需要全面融合区块链、AR、5G、大数据、人工智能、3D引擎等新技术，形成数字创造、数字资产、数字市场、数字货币、数字消费的新模式。元宇宙是“心”的绽放，是“梦”的具象，是“我思故我在”的全息展现。内求于心，外形于物，物物相生，元宇宙成矣。或许，互联网的终极形态就是“元宇宙”。

The Future Starts Now

Author : Theo Priestley
Publisher : Bloomsbury Publishing
ISBN 13 : 1472981510
Total Pages : 273 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis The Future Starts Now by : Theo Priestley

Download or read book The Future Starts Now written by Theo Priestley and published by Bloomsbury Publishing. This book was released on 2021-04-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributions from an international array of futurists, The Future Starts Now provides fascinating insights and guidance into how society and business will transform in the years to come. The future is an uncertain, uncomfortable prospect for employees, employers and society at large. A flurry of unprecedented events have proven that, despite what some politicians and economists may tell us, the future is not set in stone. Instead, it is constantly being shaped and redefined by the everyday decisions of individuals and organizations. In light of this uncertainty, The Future Starts Now looks toward the various innovations and technologies that may shape our future. Authors Theo Priestley and Bronwyn Williams have brought together the world's leading futurists to articulate and clarify the current trajectories in technology, economics, politics and business. This is a comprehensive history of tomorrow, exploring groundbreaking topics such as AI, privacy, education and the future of work. While the guidance, insight and predictions are fascinating for anyone curious about what the future may hold, the book also functions as an invaluable guide for business professionals looking to steer their career or their organization with foresight and confidence.

The Metaverse

Author : Terry Winters
Publisher : Winters Media
ISBN 13 : 9781913666996
Total Pages : 114 pages
Book Rating : 4.6/5 (669 download)

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Book Synopsis The Metaverse by : Terry Winters

Download or read book The Metaverse written by Terry Winters and published by Winters Media. This book was released on 2021-08-14 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curious about the metaverse but can't quite wrap your head around it? Maybe you want to get a headstart but don't know where to begin? In this practical primer, you will learn why and how we should prepare for a new digital renaissance and what it means in terms of job opportunities, investments, and new business models. By reading this book, I invite you to start yourself on a journey of becoming a digital investor, a metaverse business owner, a virtual real estate mogul, voxel architect, or simply a curious onlooker to the latest chapter of the Internet. What you will learn from reading this book: - Who and what will power the metaverse - New business opportunities in the virtual economy and the web3 era - Introduction to decentralized worlds including Decentraland, Axie Infinity, SuperWorld, Cryptovoxels, The Sandbox, and Somnium Space - Insight into investing in virtual real estate, including the buy & flip approach and hoddling - The role of cryptocurrencies, smart contracts, DAOs, and NFTs in the metaverse You will also receive access to a private Discord group for discussing opportunities in the metaverse with the author and community.

Financial Technologies and DeFi

Author : Abeba N. Turi
Publisher : Springer Nature
ISBN 13 : 3031179986
Total Pages : 150 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Financial Technologies and DeFi by : Abeba N. Turi

Download or read book Financial Technologies and DeFi written by Abeba N. Turi and published by Springer Nature. This book was released on 2023-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hunt for new forms of value generation is shaping the future of economic and financial interactions, leading to the emergence of innovative business models and technological enablers. Other than challenging our time and space limits, such technological advancements, in some cases, have allowed the generation of value at nearly zero marginal cost. Inevitably, emergent tech solutions are fundamental game changers in digital and conventional finance. In this regard, the book fleshes out the core developments and trending fintech 2.0 solutions that pause challenges and bring opportunities for businesses and economies. It comprises nine main chapters with collective insights and interdisciplinary perspectives covering the business, tech, and regulatory layers of financial technologies and decentralized finance. Besides, the book illustrates how to leverage these state-of-the-art technologies for the evolving digital and decentralized finance world. The book targets a broad audience of researchers, academia, industry professionals, fintech enthusiasts, and the general business audience with timely data and up-to-date cases.

Into the Metaverse

Author : Cathy Hackl
Publisher : Bloomsbury Publishing
ISBN 13 : 1399401815
Total Pages : 225 pages
Book Rating : 4.3/5 (994 download)

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Book Synopsis Into the Metaverse by : Cathy Hackl

Download or read book Into the Metaverse written by Cathy Hackl and published by Bloomsbury Publishing. This book was released on 2023-01-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society. In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as: - What is the metaverse and what it means for your brand, organization or company - How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence. - How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer. - Finally, how to protect the metaverse and action steps you can take towards the future. Essential reading for any executive, Into the Metaverse, will reshape how you think about the internet and its place for those who want to lead successful businesses, today and into the future. If the internet was first used to connect us to information, and then developed into a social media forum to connect people, then Web3, which connects people, places and things, will help enable the successor state to today's mobile internet - the Metaverse. It will bring together and merge our physical and digital lives, and - in the same way that social media upended our lives and our businesses - the Metaverse will shake things up even more. Into the Metaverse is the essential business guide to understanding the ground-breaking technologies that enable this monumental shift and the opportunities it presents from a business and societal perspective.