The Metabolife Story

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Publisher : MJE Enterprises, LLC
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.9/5 (873 download)

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Book Synopsis The Metabolife Story by : Michael J. Ellis

Download or read book The Metabolife Story written by Michael J. Ellis and published by MJE Enterprises, LLC. This book was released on 2022-11-30 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Michael J. Ellis saw how cancer was ravaging his father’s body, he was desperate to find something—anything—that would help ease the dying man’s suffering. It just so happened that Ellis discovered such a method in herbal remedies—but in a fateful twist, his research inadvertently uncovered something else entirely, a secret that would also impact American society: a weight loss product that actually worked! Five years later, in 1998, Ellis stood at the head of Metabolife International, Inc., one of the most successful and notorious herbal supplement companies in the world. Millions of Americans were taking its revolutionary product, Metabolife 356, to lose weight. By all accounts, it was the perfect Cinderella story—but this fairy tale would not have a happy ending. Metabolife 356, with its remarkable success and happy customers, had cut into the profits of the nation’s most powerful pharmaceutical companies. In short order, the pharma industry’s watchdog, the FDA, intervened, turning its sights on Metabolife and the product’s active ingredient, ephedrine. For all Americans, the FDA’s actions have had shattering consequences. This is the true story of one of the most audacious thefts in corporate history; a story about how a massive clerical error led to one of the largest IRS raids in history; a story about how no man, however guiltless, is immune to the awful power of the media. Above all, this is the story of one federal agency’s successful attempt to steal a safe and effective product from the American public through little more than propaganda and misinformation.

The Fixer

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Publisher : Simon and Schuster
ISBN 13 : 1621574350
Total Pages : 210 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Fixer by : Michael S. Sitrick

Download or read book The Fixer written by Michael S. Sitrick and published by Simon and Schuster. This book was released on 2018-01-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Wizard of Spin."—Los Angeles Times "The spin doctor's spin doctor." —Financial Times "The Winston Wolf of Public Relations....Wolf, if you recall, was the fixer in Pulp Fiction. Played by Harvey Keitel, he washed away assassins' splatter and gore. Sitrick, 65, cleans up the messes of companies, celebrities, and others, and he's a strategist who isn't averse to treating PR as combat. Over the years, clients of Sitrick & Co. have included the late HP chairman Patricia Dunn, Roy Disney, Rush Limbaugh, Michael Vick, Alex Rodriguez, the Archdiocese of Los Angeles, and the Church of Scientology."—Fortune Magazine "Everyone understands the importance of shaping a story, but few are as shrewdly proficient at manipulating the media as L.A. crisis manager Mike Sitrick"—Fast Company What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Any misstep can blow up into a worldwide embarrassment on Facebook and Twitter, land on the front page of the New York Times, and bring down a CEO, a business, or a celebrity. You need a smart strategic response. You need Mike Sitrick. In this book, Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, public apologies, and more. The question isn't whether you'll face a crisis one day, especially if you are at the top of your game. The question is what will you do when crisis comes? Don't let a lie get repeated until it's "fact," festering forever on Google. Don't let a damaging truth, stripped of nuance and context, damage your reputation forever. Follow the Fixer.

The Metabolife Story

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Publisher :
ISBN 13 : 9780982240205
Total Pages : 0 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis The Metabolife Story by : Michael J. Ellis

Download or read book The Metabolife Story written by Michael J. Ellis and published by . This book was released on 2009-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Public Affairs

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Author :
Publisher : Routledge
ISBN 13 : 1135599998
Total Pages : 496 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Corporate Public Affairs by : Otto Lerbinger

Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Strategic Planning for Public Relations

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Publisher : Routledge
ISBN 13 : 1135634424
Total Pages : 492 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2007-07-10 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Forbes

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Publisher :
ISBN 13 :
Total Pages : 1236 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Forbes by :

Download or read book Forbes written by and published by . This book was released on 2004 with total page 1236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Planning for Public Relations, Third Edition

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Publisher : Routledge
ISBN 13 : 1135847991
Total Pages : 637 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Strategic Planning for Public Relations, Third Edition by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations, Third Edition written by Ronald D. Smith and published by Routledge. This book was released on 2009-04-20 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Advertising and Promotion

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Publisher :
ISBN 13 : 9780071180269
Total Pages : 886 pages
Book Rating : 4.1/5 (82 download)

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Book Synopsis Advertising and Promotion by : George Edward Belch

Download or read book Advertising and Promotion written by George Edward Belch and published by . This book was released on 2001 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ephedra

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Ephedra by : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia

Download or read book Ephedra written by United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management, Restructuring, and the District of Columbia and published by . This book was released on 2003 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

108-1 Hearings: Issues Relating To Ephedra-Containing Dietary Supplements, Serial No. 108-43, July 23 and 24, 2003, *

Download 108-1 Hearings: Issues Relating To Ephedra-Containing Dietary Supplements, Serial No. 108-43, July 23 and 24, 2003, * PDF Online Free

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Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 108-1 Hearings: Issues Relating To Ephedra-Containing Dietary Supplements, Serial No. 108-43, July 23 and 24, 2003, * by :

Download or read book 108-1 Hearings: Issues Relating To Ephedra-Containing Dietary Supplements, Serial No. 108-43, July 23 and 24, 2003, * written by and published by . This book was released on 2003 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Issues Relating to Ephedra-containing Dietary Supplements

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Author :
Publisher :
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Issues Relating to Ephedra-containing Dietary Supplements by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations

Download or read book Issues Relating to Ephedra-containing Dietary Supplements written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations and published by . This book was released on 2003 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brigham Young University Law Review

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Publisher :
ISBN 13 :
Total Pages : 930 pages
Book Rating : 4.:/5 (5 download)

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Book Synopsis Brigham Young University Law Review by :

Download or read book Brigham Young University Law Review written by and published by . This book was released on 2000 with total page 930 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Encyclopedia of Diet Fads

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 161069760X
Total Pages : 318 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Encyclopedia of Diet Fads by : Marjolijn Bijlefeld

Download or read book Encyclopedia of Diet Fads written by Marjolijn Bijlefeld and published by Bloomsbury Publishing USA. This book was released on 2014-11-25 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated encyclopedia examines the basics of nutrition and dieting, presenting the important people, concepts, and criticisms involved and examining the pros and cons of different plans. This A-to-Z reference describes many of the health fads and fashions of the past as well as current trends in weight loss to help people understand the principles of weight loss and the benefits of healthy choices. The authors help to identity effective means of losing weight and maintaining a healthy lifestyle, placing particular emphasis on weight-loss programs aimed at young people who struggle most with obesity, eating disorders, and body image. The book explores what works, what is potentially dangerous, and what scientists are discovering about nutrition, while also offering sustainable advice for keeping fit. The second edition of Encyclopedia of Diet Fads includes many updated, expanded, and completely new entries, as well as the latest information on diets and reviews many popular diet trends like the Atkins Diet, the Zone Diet, Weight Watchers, and Medifast. The book is organized by alphabetical entries regarding nutrition, exercise, and famous and infamous diet-promoters. Readers can learn more about an area that interests them through cross-referenced sections and a prolific list of additional resources. A selection of appendixes contains practical information such as how to evaluate diets and recipes.

Vaccine: The Controversial Story of Medicine's Greatest Lifesaver

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Publisher : W. W. Norton & Company
ISBN 13 : 1324036354
Total Pages : 542 pages
Book Rating : 4.3/5 (24 download)

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Book Synopsis Vaccine: The Controversial Story of Medicine's Greatest Lifesaver by : Arthur Allen

Download or read book Vaccine: The Controversial Story of Medicine's Greatest Lifesaver written by Arthur Allen and published by W. W. Norton & Company. This book was released on 2008-05-17 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A timely, fair-minded and crisply written account."—New York Times Book Review Vaccine juxtaposes the stories of brilliant scientists with the industry's struggle to produce safe, effective, and profitable vaccines. It focuses on the role of military and medical authority in the introduction of vaccines and looks at why some parents have resisted this authority. Political and social intrigue have often accompanied vaccination—from the divisive introduction of smallpox inoculation in colonial Boston to the 9,000 lawsuits recently filed by parents convinced that vaccines caused their children's autism. With narrative grace and investigative journalism, Arthur Allen reveals a history illuminated by hope and shrouded by controversy, and he sheds new light on changing notions of health, risk, and the common good.

Natural Causes

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Publisher : Crown
ISBN 13 : 0767920430
Total Pages : 337 pages
Book Rating : 4.7/5 (679 download)

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Book Synopsis Natural Causes by : Dan Hurley

Download or read book Natural Causes written by Dan Hurley and published by Crown. This book was released on 2007-12-26 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting work of investigative journalism that charts the rise of the dietary supplement craze and reveals the dangerous—and sometimes deadly—side of these highly popular and completely unregulated products. Over 60 percent of Americans buy and take herbal and dietary supplements for all sorts of reasons—to prevent illness (vitamin C), to ease depression (St. John’s wort), to aid weight loss (ephedra), to boost the memory (ginkgo biloba), and even to cure cancer (shark cartilage, bloodroot)—despite the fact that few of these “natural” supplements have been proven to be safe or effective. The vitamin and herbal supplement industry generates over $20 billion a year by selling products that promise to cure or fix, but are produced and marketed essentially without oversight. And while the media has been quick to sensationalize the benefits of supplements, few have taken a hard look at the dangers posed by many of the remedies flooding the market today. Award-winning journalist Dan Hurley breaks the silence for the first time in Natural Causes. From the snake-oil salesmen of the early twentieth century, to rise of the health food movement in the sixties and seventies, Hurley charts the remarkable growth of an industry built largely on fraud, and reveals the backroom politics that led to the passage of the Dietary Supplement Health and Education Act of 1994, which effectively freed the industry from FDA oversight. In unprecedented detail, he shows how supplement manufacturers have concealed the truth about dozens of untested treatments and the shocking rise in deaths, disfigurements, and life-threatening injuries caused by products deceptively promoted as “safe and natural.” Most importantly, he provides a telling look at why, in an age of unprecedented scientific advancement, we continue to buy and believe in remedies for which little evidence exists—and why the supplements we take to promote our health may be doing far more harm than good. As Hurley shows, the dietary supplement craze may be one of the greatest swindles ever perpetrated on the American public—one that feeds billions of dollars each year into the pockets of lobbyists, politicians, and any charlatan who wants to slap a label on a bottle and tout it as the next big “natural cure.” Blending hard facts with spellbinding personal stories, Natural Causes is a must-read for anyone who has ever popped a multivitamin or an herb, and provides a hard-hitting, frightening look at a cultural trend that is out of control.

The Final Makeover

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Publisher : Siloam Press
ISBN 13 : 9781591855545
Total Pages : 258 pages
Book Rating : 4.8/5 (555 download)

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Book Synopsis The Final Makeover by : Dino Nowak

Download or read book The Final Makeover written by Dino Nowak and published by Siloam Press. This book was released on 2004-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exercise from a Christian perspective.

Today's Public Relations

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Publisher : SAGE
ISBN 13 : 1412926351
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Today's Public Relations by : Robert L. Heath

Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.