The Master Strategist

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Author :
Publisher : Random House
ISBN 13 : 1446441520
Total Pages : 256 pages
Book Rating : 4.4/5 (464 download)

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Book Synopsis The Master Strategist by : Ketan J Patel

Download or read book The Master Strategist written by Ketan J Patel and published by Random House. This book was released on 2011-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the turn of the century, we have seen hopes of a new era of peace shattered by the 9/11 attack on the US. We have witnessed the US become embroiled in a divisive and seemingly unwinnable war in Iraq.. We have looked on as new nuclear rivalries have sprung up with Iran and North Korea. We have also seen Europe struggle to define its place in the New World Order. And we have observed the balance of world focus shift towards China and India as they have continued their unprecedented economic rise. What is the significance of all of this? Are these random events or is there an underlying pattern? What is required of leaders and individuals to propel the world in a more positive direction? The Master Strategist provides the means to decipher these changes, offering unique insights into the issues and patterns that are defining the future, and pointing the way to strategies for a freer and more peaceful and prosperous world.

Clausewitz on Strategy

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Publisher : John Wiley & Sons
ISBN 13 : 0471198706
Total Pages : 209 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Clausewitz on Strategy by : Tiha von Ghyczy

Download or read book Clausewitz on Strategy written by Tiha von Ghyczy and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think about strategy and sharpen judgment in an unpredictable environment Carl von Clausewitz is widely acknowledged as one of the most important of the major strategic theorists; he's been read by Eisenhower, Kissinger, Patton, Chairman Mao, and numerous other leaders. In Clausewitz on Strategy, the Boston Consulting Group's Strategy Institute has excerpted those passages most relevant to business strategy from Clausewitz's classic text On War, the most general, applicable, and enduring work of strategy in the modern West and a source of insight into the nature of conflict, whether on the battlefield or in the boardroom. This book offers Clausewitz's framework for self-education--a way to train the reader's thinking. Clausewitz speaks the mind of the executive, revealing logic that those interested in strategic thinking and practice will find invaluable. He presents unique ideas, such as the idea that friction--unexpected interference--is an intrinsic part of strategy. The Boston Consulting Group is one of the world's leading management consulting firms whose clients include many of the world's industry leaders. Tiha von Ghyczy (Charlottesville, VA) has been a faculty member and Director of Business Projects at the Darden School of Business since 1996. While with The Boston Consulting Group, he assumed responsibility for the practice groups in manufacturing/time-based competition and high technology. He has published numerous articles and books on vision and strategy. Bolko von Oetinger (Munich, Germany) is a Senior Vice President of BCG. Christopher Bassford (Washington, DC) is presently a Professor of Strategy at the National War College in Washington, DC, and the author of several books, including Clausewitz in English: The Reception of Clausewitz in Britain and America, 1815-1945.

Allied Master Strategists

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Author :
Publisher : Naval Institute Press
ISBN 13 : 1612513042
Total Pages : 234 pages
Book Rating : 4.6/5 (125 download)

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Book Synopsis Allied Master Strategists by : David Rigby

Download or read book Allied Master Strategists written by David Rigby and published by Naval Institute Press. This book was released on 2012-11-15 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awarded NASOH's 2012 "John Lyman Book Award for Best U.S. Naval History," Allied Master Strategists describes the unique and vital contribution to Allied victory in World War II made by the Combined Chiefs of Staff. Based on a combination of primary and secondary source material, this book proves that the Combined Chiefs of Staff organization was the glue holding the British-American wartime alliance together. As such, the Combined Chiefs of Staff was probably the most important international organization of the Twentieth Century. Readers will get a good view of the personalities of the principals, such as Field Marshal Sir Alan Brooke and Fleet Admiral Ernest J. King. The book provides insight into the relationships between the Combined Chiefs of Staff and Allied theater commanders, the role of the Combined Chiefs regarding economic mobilization, and the bitter inter-Allied strategic debates in regard to OVERLORD and the war in the Pacific. This book is a must-read for anyone interested in the British American alliance in World War II. Careful attention is paid in the book to the three organizations that contributed the principal membership of the Combined Chiefs of Staff; i.e., the U.S. Joint Chiefs of Staff, the British Chiefs of Staff Committee, and (in the case of Sir John Dill) the British Joint Staff Mission in Washington. After providing a biographical background of the principal member so the Combined Chiefs of Staff, Rigby provides information on wartime Washington, D.C. as the home base for the Combined Chiefs of Staff organization. Detailed information is given regarding the Casablanca Conference, but the author is careful to distinguish between the formal nature of the big Allied wartime summit meetings and the much less formal day-to-day give and take which characterized British-American strategic debates between the British Joint Staff Mission in Washington and the U.S. Joint Chiefs of Staff. Indeed, it is a major contention of the book that it is critical to remember that more than half of the meetings of the Combined Chiefs of Staff took place in Washington, D.C. in a regularly scheduled weekly pattern and not at the big Allied conferences such as Yalta. The role of the Combined Chiefs of Staff in directing the war in the Pacific and in planning the OVERLORD cross-channel invasion of western Europe, respectively, is covered in detail. These were the two most contentious issues with which the Combined Chiefs of Staff had to deal. Rigby attempts to answer the question of why two combative, fearless, warriors like Churchill and Brooke would be so unwilling to go back across the Channel, and to explain the tug-of-war the British Chiefs of Staff had to conduct with Churchill before a British battle fleet could join the American Central Pacific Drive late in the war. The book also provides a wealth of information on the role played by members of the Combined Chiefs of Staff in the spheres of economic mobilization and wartime diplomacy. Most of all, what Allied Master Strategists does is to give the Combined Chiefs of Staff what they have long deserved—a book of their own; a book that is not weighted towards the U.S. Joint Chiefs on the one hand or the British Chiefs of Staff on the other; a book that is not strictly a “naval” book, an “army” book, or an “air” book, but a book that like the western alliance during World War II, is truly “combined” in an international as well as an interservice manner.

Erich von Manstein

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Author :
Publisher : Casemate
ISBN 13 : 1935149555
Total Pages : 552 pages
Book Rating : 4.9/5 (351 download)

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Book Synopsis Erich von Manstein by : Benoît Lemay

Download or read book Erich von Manstein written by Benoît Lemay and published by Casemate. This book was released on 2010-07-27 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of the Military Book Club: An “informative and objective” biography of a genius commander and a study of his loyalty to the Nazi cause (Library Journal). To many close students of World War II, Erich von Manstein is considered the greatest commander of the war, if not the entire twentieth century. He devised the plan that conquered France in 1940 and led an infantry corps in that campaign. At the head of a panzer corps, he reached the gates of Leningrad in 1941, then took command of 11th Army and conquered Sevastopol and the Crimea. After destroying another Soviet army in the north, he was given command of the ad hoc Army Group Don to retrieve the German calamity at Stalingrad, whereupon he launched a counteroffensive that, against all odds, restored the German front. Afterward, he commanded Army Group South, nearly crushing the Soviets at Kursk, and then skillfully resisted their relentless attacks as he traded territory for coherence in the East. Though an undoubtedly brilliant military leader—whose achievements, considering the forces at his disposal, rivaled of Patton, Rommel, MacArthur, and Montgomery—surprisingly little is known about Manstein himself, save for his own memoir and the accolades of his contemporaries. In this book, we finally have a full portrait of the man, including his campaigns, and an analysis of what precisely kept a genius like Manstein harnessed to such a dark cause. A great military figure, but a man who lacked a sharp political sense, Manstein was very much representative of the Germano-Prussian military caste of his time. Though Hitler was uneasy about the influence he’d gained throughout the German Army, Manstein ultimately declined to join any clandestine plots against his Führer, believing they would simply cause chaos, the one thing he abhorred. Though he constantly opposed Hitler on operational details, he considered it a point of loyalty to simply stand with the German state, in whatever form. Though not bereft of personal opinions, his primary allegiances were, first, to Deutschland and, second, to the soldiers under his command, who’d been committed against an enemy many times their strength. It is thus through Manstein that the attitudes of other high-ranking officers who fought during the Second World War, particularly on the Eastern Front, can be illuminated. This book is a “well-researched, convincingly reasoned analysis of a general widely considered one of WWII’s great commanders” (Publishers Weekly). Includes photographs.

Fan Li & Xi Shi

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Author :
Publisher : Asiapac Books Pte Ltd
ISBN 13 : 9789812291714
Total Pages : 173 pages
Book Rating : 4.2/5 (917 download)

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Book Synopsis Fan Li & Xi Shi by :

Download or read book Fan Li & Xi Shi written by and published by Asiapac Books Pte Ltd. This book was released on 2001 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The ETF Strategist

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Author :
Publisher : Penguin
ISBN 13 : 1440636923
Total Pages : 272 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The ETF Strategist by : Russ Koesterich

Download or read book The ETF Strategist written by Russ Koesterich and published by Penguin. This book was released on 2008-05-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated guide to today?s hottest investment vehicle? exchange traded funds The ETF Strategist is aimed primarily at investment advisers and sophisticated retail investors who are interested in using exchange traded funds, or using them more effectively than they already do. Compared with mutual funds, ETFs can offer a better way to diversify risk, target specific sectors or countries, avoid style drift, and maintain a specific asset allocation that might include real estate or commodities. Previous ETF books have focused on their mechanics, regulation, and other basic information. But The ETF Strategist goes much further, showing how ETFs can improve many aspects of an overall investment strategy. It explores advanced concepts such as alphabeta separation, which basically means ?don?t confuse skill with risk.? And it shows how different ETFs can be combined to find the ideal balance of risk and potential reward.

The Strategist

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Publisher : Harper Collins
ISBN 13 : 0062071009
Total Pages : 186 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis The Strategist by : Cynthia Montgomery

Download or read book The Strategist written by Cynthia Montgomery and published by Harper Collins. This book was released on 2012-05-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist. Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself. The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.

The Blind Strategist

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Author :
Publisher : Exisle Publishing
ISBN 13 : 1991001010
Total Pages : 360 pages
Book Rating : 4.9/5 (91 download)

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Book Synopsis The Blind Strategist by : Stephen Robinson

Download or read book The Blind Strategist written by Stephen Robinson and published by Exisle Publishing. This book was released on 2021-04-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.

Super Strategist

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Publisher : Figure 1 Publishing
ISBN 13 : 1773271482
Total Pages : 175 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis Super Strategist by : Lesley Bielby

Download or read book Super Strategist written by Lesley Bielby and published by Figure 1 Publishing. This book was released on 2021-04-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.

Strategy

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199349908
Total Pages : 752 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Strategy by : Sir Lawrence Freedman

Download or read book Strategy written by Sir Lawrence Freedman and published by Oxford University Press. This book was released on 2013-09-02 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected as a Financial Times Best Book of 2013 In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives. The range of Freedman's narrative is extraordinary, moving from the surprisingly advanced strategy practiced in primate groups, to the opposing strategies of Achilles and Odysseus in The Iliad, the strategic advice of Sun Tzu and Machiavelli, the great military innovations of Baron Henri de Jomini and Carl von Clausewitz, the grounding of revolutionary strategy in class struggles by Marx, the insights into corporate strategy found in Peter Drucker and Alfred Sloan, and the contributions of the leading social scientists working on strategy today. The core issue at the heart of strategy, the author notes, is whether it is possible to manipulate and shape our environment rather than simply become the victim of forces beyond one's control. Time and again, Freedman demonstrates that the inherent unpredictability of this environment-subject to chance events, the efforts of opponents, the missteps of friends-provides strategy with its challenge and its drama. Armies or corporations or nations rarely move from one predictable state of affairs to another, but instead feel their way through a series of states, each one not quite what was anticipated, requiring a reappraisal of the original strategy, including its ultimate objective. Thus the picture of strategy that emerges in this book is one that is fluid and flexible, governed by the starting point, not the end point. A brilliant overview of the most prominent strategic theories in history, from David's use of deception against Goliath, to the modern use of game theory in economics, this masterful volume sums up a lifetime of reflection on strategy.

The Game Theorist's Guide to Parenting

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Author :
Publisher : Scientific American / Farrar, Straus and Giroux
ISBN 13 : 0374714401
Total Pages : 240 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis The Game Theorist's Guide to Parenting by : Paul Raeburn

Download or read book The Game Theorist's Guide to Parenting written by Paul Raeburn and published by Scientific American / Farrar, Straus and Giroux. This book was released on 2016-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I absolutely loved this book, both as a parent and as a nerd.” —Jessica Lahey, author of The Gift of Failure As every parent knows, kids are surprisingly clever negotiators. But how can we avoid those all-too-familiar wails of “That’s not fair!” and “You can’t make me!”? In The Game Theorist’s Guide to Parenting, the award-winning journalist and father of five Paul Raeburn and the game theorist Kevin Zollman pair up to highlight tactics from the worlds of economics and business that can help parents break the endless cycle of quarrels and ineffective solutions. Raeburn and Zollman show that some of the same strategies successfully applied to big business deals and politics—such as the Prisoner’s Dilemma and the Ultimatum Game—can be used to solve such titanic, age-old parenting problems as dividing up toys, keeping the peace on long car rides, and sticking to homework routines. Raeburn and Zollman open each chapter with a common parenting dilemma. Then they show how carefully concocted schemes involving bargains and fair incentives can save the day. Through smart case studies of game theory in action, Raeburn and Zollman reveal how parents and children devise strategies, where those strategies go wrong, and what we can do to help raise happy and savvy kids while keeping the rest of the family happy too. Delightfully witty, refreshingly irreverent, and just a bit Machiavellian, The Game Theorist’s Guide to Parenting looks past the fads to offer advice you can put into action today.

Kesselring

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Publisher : Greenhill Press
ISBN 13 : 9781853672569
Total Pages : 262 pages
Book Rating : 4.6/5 (725 download)

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Book Synopsis Kesselring by : Kenneth Macksey

Download or read book Kesselring written by Kenneth Macksey and published by Greenhill Press. This book was released on 1978 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Kesselring was arguably the most able and versatile General Staff officer of his generation. In the Second World War he proved himself a master of envelopment by air and land, and of prolonged defensive warfare. He also displayed great diplomatic skill, enforcing close collaboration between air and land forces when the prevailing mood was for their independence, being more successful than most in persuading Hitler to follow his suggestions, and dealing with volatile Italian allies and antagonism from Rommel during his command in the Mediterranean. Kenneth Macksey's authoritative biography is based on a wide range of sources, including German records, evidence from Kesselring's colleagues, friends and enemies, and Kesselring's writings for the American Historical Division while imprisoned after the Second World War. They give a clear and compelling picture of Kesselring as a master strategist, brilliant commander and vital figure in the German military machine.

Strategic Theory for the 21st Century: The Little Book on Big Strategy

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1428916229
Total Pages : 93 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Strategic Theory for the 21st Century: The Little Book on Big Strategy by : Harry R. Yarger

Download or read book Strategic Theory for the 21st Century: The Little Book on Big Strategy written by Harry R. Yarger and published by DIANE Publishing. This book was released on 2006 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Master Strategist

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Author :
Publisher : Rupa Publications
ISBN 13 : 9789353335694
Total Pages : 138 pages
Book Rating : 4.3/5 (356 download)

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Book Synopsis Master Strategist by : Alan Clifton

Download or read book Master Strategist written by Alan Clifton and published by Rupa Publications. This book was released on 2019-08 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book begins by explaining the roots of strategy, how it has been perceived through the ages and how strategy is different from planning or tactics. It delves on practical application as well-such as how to master strategic thinking, deploy strategy in corporate organizations, and use modern theories of organizational strategies.

The Content Trap

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Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Strategy and the National Security Professional

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Strategy and the National Security Professional by : Harry R. Yarger

Download or read book Strategy and the National Security Professional written by Harry R. Yarger and published by Praeger. This book was released on 2008-07-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategic theory, strategic thinking and strategy formulation. It provides theory and framework for considering and formulating all state strategy. It is an examination of theory, exploring those aspects of strategy that appear to have a universal application. With the proper environmental assessment and appraisal, it argues key strategic factors can be identified and strategy appropriately formulated in rational expression of ends, ways, and means. This book also demonstrates how to develop and clearly articulate the objectives, concepts, and resources in strategy, as well as how to avoid common errors and pitfalls in strategy formulation. It offers practical tests for determining the validity of a particular strategy and ways in which to articulate risk.

The Social Media Strategist: Build a Successful Program from the Inside Out

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071768556
Total Pages : 305 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Social Media Strategist: Build a Successful Program from the Inside Out by : Christopher Barger

Download or read book The Social Media Strategist: Build a Successful Program from the Inside Out written by Christopher Barger and published by McGraw Hill Professional. This book was released on 2011-11-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.