Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download The Mass Media full books in PDF, epub, and Kindle. Read online The Mass Media ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.:/5 (954 download)
Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Harper
Publisher :
ISBN 13 : 9780395921081
Total Pages : 372 pages
Book Rating : 4.9/5 (21 download)
Download or read book The New Mass Media written by Christopher Harper and published by . This book was released on 2001-10-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging text focuses on the role of technology in the development of the various media and the professions of advertising, journalism and public relations. The book is a highly visual text with its central components including the impact of the Internet on various media and the professions, the history of each medium and the demassification of various media. The issue of corporate ownership is also addressed and its effect on individuals and society. Christopher Harper writes in a lively, direct and journalistic style, which will have enormous appeal to students. Additionally, the text incorporates numerous aid boxes to assist learning such as: - Timeline boxes - Think About It boxes - Personal Journal boxes - People in the Media boxes
Author : Benjamin M. Compaine
Publisher : White Plains, NY : Knowledge Industry Publications
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.3/5 (91 download)
Download or read book Who Owns the Media? written by Benjamin M. Compaine and published by White Plains, NY : Knowledge Industry Publications. This book was released on 1982 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Ryan
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media and Society written by John Ryan and published by Allyn & Bacon. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author : Colin Sparks
Publisher : SAGE
ISBN 13 : 1446228894
Total Pages : 264 pages
Book Rating : 4.4/5 (462 download)
Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745637132
Total Pages : 281 pages
Book Rating : 4.7/5 (456 download)
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author : Anthony R. Dimaggio
Publisher : Lexington Books
ISBN 13 : 9780739119020
Total Pages : 346 pages
Book Rating : 4.1/5 (19 download)
Download or read book Mass Media, Mass Propaganda written by Anthony R. Dimaggio and published by Lexington Books. This book was released on 2008 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines how the mainstream American media reacts to pro-war and anti-war themes throughout the 'War on Terror' in regards to the wars in Afghanistan and Iraq. Using a political economy approach, the author addresses the ways in which corporations that own media reinforce official doctrines and propaganda by contrasting the content of American media to that of other global media.
Author : Jeffrey Schrank
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (16 download)
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by . This book was released on 1981 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Meta G. Carstarphen
Publisher : University of Oklahoma Press
ISBN 13 : 0806185082
Total Pages : 288 pages
Book Rating : 4.8/5 (61 download)
Download or read book American Indians and the Mass Media written by Meta G. Carstarphen and published by University of Oklahoma Press. This book was released on 2012-10-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mention “American Indian,” and the first image that comes to most people’s minds is likely to be a figment of the American mass media: A war-bonneted chief. The Land O’ Lakes maiden. Most American Indians in the twenty-first century live in urban areas, so why do the mass media still rely on Indian imagery stuck in the eighteenth and nineteenth centuries? How can more accurate views of contemporary Indian cultures replace such stereotypes? These and similar questions ground the essays collected in American Indians and the Mass Media, which explores Native experience and the mainstream media’s impact on American Indian histories, cultures, and communities. Chronicling milestones in the relationship between Indians and the media, some of the chapters employ a historical perspective, and others focus on contemporary practices and new technologies. All foreground American Indian perspectives missing in other books on mass communication. The historical studies examine treatment of Indians in America’s first newspaper, published in seventeenth-century Boston, and in early Cherokee newspapers; Life magazine’s depictions of Indians, including the famous photograph of Ira Hayes raising the flag at Iwo Jima; and the syndicated feature stories of Elmo Scott Watson. Among the chapters on more contemporary issues, one discusses campaigns to change offensive place-names and sports team mascots, and another looks at recent movies such as Smoke Signals and television programs that are gradually overturning the “movie Indian” stereotypes of the twentieth century. Particularly valuable are the essays highlighting authentic tribal voices in current and future media. Mark Trahant chronicles the formation of the Native American Journalists Association, perhaps the most important early Indian advocacy organization, which he helped found. As the contributions on new media point out, American Indians with access to a computer can tell their own stories—instantly to millions of people—making social networking and other Internet tools effective means for combating stereotypes. Including discussion questions for each essay and an extensive bibliography, American Indians and the Mass Media is a unique educational resource.
Author : James G. Stovall
Publisher : Pearson
ISBN 13 : 0134010523
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)
Download or read book Writing for the Mass Media written by James G. Stovall and published by Pearson. This book was released on 2015-10-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Thomas E. Patterson
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Mass Media Election written by Thomas E. Patterson and published by . This book was released on 1980 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed study of presidential election news coverage and its effect on voters focuses on the news audience and the images of candidates.
Author : Judith Lichtenberg
Publisher : Cambridge University Press
ISBN 13 : 9780521388177
Total Pages : 424 pages
Book Rating : 4.3/5 (881 download)
Download or read book Democracy and the Mass Media written by Judith Lichtenberg and published by Cambridge University Press. This book was released on 1990-05-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays discuss US policy in regulating the media and the reconciliation of the First Amendment.
Author : Linda Dégh
Publisher : Indiana University Press
ISBN 13 : 9780253116604
Total Pages : 242 pages
Book Rating : 4.1/5 (166 download)
Download or read book American Folklore and the Mass Media written by Linda Dégh and published by Indiana University Press. This book was released on 1994-02-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book shows how folklore -- magic, miracles, and tales of enchanted princesses and genial giants -- is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." -- Journal of Communication "Dégh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " -- Choice "Spanning folk cultural developments as old as feudalism and as new as today's TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs -- rather than being absorbed by -- the most dramatic technological innovations and social realignments." -- Carl Lindahl "... all six essays are meaty and informative contributions to vital folkloric issues..." -- Contemporary Legend
Author : Niklas Luhmann
Publisher : Cultural Memory in the Present
ISBN 13 : 9780804740777
Total Pages : 154 pages
Book Rating : 4.7/5 (47 download)
Download or read book The Reality of the Mass Media written by Niklas Luhmann and published by Cultural Memory in the Present. This book was released on 2000 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 200 pages
Book Rating : 4.4/5 (462 download)
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
