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Book Synopsis The Marketplace (Book One of the Marketplace Series) by : Laura Antoniou
Download or read book The Marketplace (Book One of the Marketplace Series) written by Laura Antoniou and published by Circlet Press. This book was released on 2010-06-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: First time in ebook form! A modern classic of BDSM-themed fiction. Follow the trials and tribulations of four aspiring slaves as they undergo training hoping to be accepted into The Marketplace. Under the firm hand of Grendel, the sharp eye of Alexandra, and the painful leather strap in the hands of Chris, these men and women will find some of their hardest challenges are within themselves.
Book Synopsis Faith and the Marketplace by : Bill Winston
Download or read book Faith and the Marketplace written by Bill Winston and published by . This book was released on 2016-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faith and the Marketplace is a life-transforming book on the supernatural business of the kingdom of God, and a kingdom leadership playbook that promises to catapult you to the next level of your career, profession, business, or ministry. You will learn how to build your faith in God and understand His perfect plan for your life. Your faith was never meant to be separated from your work or business life. Bill Winston meticulously details throughout this book how the two work together. In God's kingdom, you are either a king or a priest. Kings are marketplace ministers who serve in government, business, education, media, the family, and arts and entertainment. Priests are those who serve as an apostle, prophet, evangelist, pastor, or teacher, or what is commonly referred to as the five-fold ministry. Through a multitude of scriptures, his own life story, and the engaging stories of others, Bill Winston explains why God is calling for the restoration of the unbeatable team of kings and priests to bring faith back into the marketplace, and to advance His kingdom around the world. Bill Winston has served as both a king (in the military and business world) and now a priest, and has been graced by God to reach this topic of faith and the marketplace like no one else.
Book Synopsis Buddha in the Marketplace by : Alex John Catanese
Download or read book Buddha in the Marketplace written by Alex John Catanese and published by University of Virginia Press. This book was released on 2020-01-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classical Tibetan Buddhist scriptures forbid the selling of Buddhist objects, and yet there is today a thriving market for Buddhist statues, paintings, and texts. In Buddha in the Marketplace, Alex John Catanese investigates this practice, which continues to be viewed as a form of "wrong livelihood" by modern Tibetan Buddhist scholars. Drawing on textual and historical sources, as well as ethnographic research conducted in the region of Amdo, Tibet, Catanese follows the trajectory of Buddhist objects from their status as noncommodities prior to the Cultural Revolution to their emergence as commodities on the open market in the modern period. The book examines why Tibetans have more recently begun to sell such objects for their personal livelihoods when their religious tradition condemns such business activities in the strongest possible terms. Addressing the various societal and religious ramifications of these commercial practices, Catanese illustrates how such activity is leading to significant cultural and economic changes, transforming the "moral economy" associated with Buddhist objects, and contributing to a reinterpretation of Tibetan Buddhist identity.
Book Synopsis Advertising and the Marketplace by : Pepall, Lynne
Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.
Book Synopsis Universities in the Marketplace by : Derek Bok
Download or read book Universities in the Marketplace written by Derek Bok and published by Princeton University Press. This book was released on 2009-02-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond.
Book Synopsis The Angel in the Marketplace by : Ellen Wayland-Smith
Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.
Book Synopsis Race in the Marketplace by : Guillaume D. Johnson
Download or read book Race in the Marketplace written by Guillaume D. Johnson and published by Springer. This book was released on 2019-03-26 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Download or read book Just Business written by Alexander Hill and published by InterVarsity Press. This book was released on 2009-09-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An ethical man is a Christian holding four aces." So said Mark Twain. But practicing Christians, at least, want to be ethical in all areas of life and work--not just when they are holding four aces. To those faced with the many questions and quandaries of doing business with integrity, Alexander Hill offers a place to begin. Alexander Hill carefully explores the foundational Christian concepts of holiness, justice and love. These keys to God's character, he argues, are also the keys to Christian business ethics. Hill then shows how some common responses to business ethics fall short of a fully Christian response. Finally, he turns to penetrating case studies on such pressing topics as employer-employee relations, discrimination and affirmative action, and environmental damage. This is an excellent introduction to business ethics for students and a bracing refresher for men and women already in the marketplace.
Book Synopsis The Lean Marketplace by : Juho Makkonen
Download or read book The Lean Marketplace written by Juho Makkonen and published by . This book was released on 2018-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the success of platforms such as Airbnb, Etsy or Fiverr? Want to know how to build an online marketplace business? This is the book for you. In this step by step guide, we will go through everything you need to know about developing your idea into a sustainable business, offering lots of practical advice and actionable ideas along the way. This book is the result of two experts putting almost two decades of experience together, in order to create a repeatable method for creating a successful online marketplace. The applicable tactics and techniques can be studied in advance, helping you avoid the most common pitfalls. It's a handbook for anyone building an online marketplace. The same methods will apply whether your organization is a startup, a cooperative, a non-profit, or a big brand. Not every marketplace will be as big as Airbnb and Uber, but we believe there are thousands of marketplace ideas out there that can make for great, sustainable businesses. With the help of this book, you're one step closer to building the next one. Critical acclaim "Juho and Cristóbal have written a practical in-the-weeds guide on marketplace execution that will prove invaluable for all entrepreneurs looking to start a marketplace. No fluff, just actionable ideas." - Sangeet Paul Choudary, best-selling author of Platform Revolution and Platform Scale "Building marketplaces can be hard. The Lean Marketplace is a very useful step-by-step guide to help entrepreneurs think through the challenges and solutions to create the next Uber or Airbnb." - Boris Wertz, Founder and General Partner, Version One Ventures "Must read for every marketplace entrepreneur. I'm going to ask everyone in our team to read this book." - Bram de Zwart, Co-founder and CEO, 3D Hubs "As I'm friends with both authors, I know first hand that the information in their book is hard won from long experience helping dozens of marketplaces succeed and consulting the top experts from around the world. However, the quality and comprehensiveness of the content speaks for itself. It covers all the essentials of growing an online marketplace, and in the most straightforward way possible. It is an impressively practical, must read resource for any current or aspiring marketplace entrepreneur. I can't recommend it highly enough, but please see for yourself." - Neal Gorenflo, Co-founder of Shareable "The essential guide to building an essential marketplace." - Tristan Pollock, Co-founder, Storefront, Partner, 500 Startups "Reading Juho's and Cristobal's advice online before launching our platform helped us save so much time and avoid the most common mistakes. If you're considering building a marketplace business, read this book first. Seriously." - Agne Milukaite, Co-founder and CEO, Cycle.land "Envisioning, validating, building and growing a marketplace is no small challenge: the most important aspect to nailing this challenge down is all about avoiding losing time and energy in the myriad of wrong directions that can come up your way. This book is an essential guide, the lifeboat for the marketplace founder that faces the ocean of bootstrapping." - Simone Cicero, platform strategist and consultant, creator of Platform Design Toolkit "I bootstrapped my marketplace business from launch to profitability in 6 months. Reading this book will help you do the same." - Mike Williams, CEO and Founder, Studiotime
Book Synopsis The Market-Place by : Harold Frederic
Download or read book The Market-Place written by Harold Frederic and published by DigiCat. This book was released on 2022-11-21 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harold Frederic is an American novelist who wrote the novel The Market Place. The book's publication and popularity as a best-seller sparked a feud between Frederic's wife Grace Frederic and Mrs. Kate Lyon over his estate. Frederic penned some of the early pieces, and his abilities as a novelist were fully realized. Damnation was dubbed a "small masterpiece of realism" by critic Jonathan Yardley. The Market Place depicts how, in an era of no government control, a corporate leader is able to turn things around on short-sellers with the help of a shrewd and prominent investment banker.
Book Synopsis The Open Innovation Marketplace by : Alpheus Bingham
Download or read book The Open Innovation Marketplace written by Alpheus Bingham and published by FT Press. This book was released on 2011-03-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Book Synopsis Mastering the Marketplace by : Anne O'Neil-Henry
Download or read book Mastering the Marketplace written by Anne O'Neil-Henry and published by U of Nebraska Press. This book was released on 2017-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Marketplace examines the origins of modern mass-media culture through developments in the new literary marketplace of nineteenth-century France and how literature itself reveals the broader social and material conditions in which it is produced. Anne O’Neil-Henry examines how French authors of the nineteenth century navigated the growing publishing and marketing industry, as well as the dramatic rise in literacy rates, libraries, reading rooms, literary journals, political newspapers, and the advent of the serial novel. O’Neil-Henry places the work of canonical author Honoré de Balzac alongside then-popular writers such as Paul de Kock and Eugène Sue, acknowledging the importance of “low” authors in the wider literary tradition. By reading literary texts alongside associated advertisements, book reviews, publication histories, sales tactics, and promotional tools, O’Neil-Henry presents a nuanced picture of the relationship between “high” and “low” literature, one in which critics and authors alike grappled with the common problem of commercial versus cultural capital. Through new literary readings and original archival research from holdings in the United States and France, O’Neil-Henry revises existing understandings of a crucial moment in the development of industrialized culture. In the process, she discloses links between this formative period and our own, in which mobile electronic devices, internet-based bookstores, and massive publishing conglomerates alter—once again—the way literature is written, sold, and read.
Book Synopsis Protest Politics in the Marketplace by : Caroline Heldman
Download or read book Protest Politics in the Marketplace written by Caroline Heldman and published by Cornell University Press. This book was released on 2017-10-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives. Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.
Book Synopsis Learning and the Market Place by : Ian Maclean
Download or read book Learning and the Market Place written by Ian Maclean and published by BRILL. This book was released on 2009-06-17 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays on the learned book in Early Modern Europe investigate the transmission of knowledge and the operation of the book market from the point of view of its major participants: authors, editors, publishers, readers and bibliographers.
Book Synopsis The Marketplace of Democracy by : Michael P. McDonald
Download or read book The Marketplace of Democracy written by Michael P. McDonald and published by Rowman & Littlefield. This book was released on 2007-02-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1998, U.S. House incumbents have won a staggering 98 percent of their reelection races. Electoral competition has also declined in some state and primary elections. The Marketplace for Democracy combines the resources of two eminent research organizations—Brookings and the Cato Institute—to address several important questions about our democratic system. How pervasive is the lack of competition in arenas only previously speculated on, such as state legislative contests and congressional primaries? What have previous reform efforts, such as direct primaries and term limits, had on electoral competition? What are the effects of redistricting and campaign finance regulation? What role do third parties play? In sum, what does all this tell us about what might be done to increase electoral competition? The authors, including a number of today's most important scholars in American politics, consider the historical development, legal background, and political aspects of a system that is supposed to be responsive and accountable yet for many is becoming stagnant, self-perpetuating, and tone-deaf. How did we get to this point, and what—if anything—should be done about it? Elections are the vehicles through which Americans choose who governs them, and the power of the ballot is still the best lever ordinary citizens have in keeping public officials accountable. The Marketplace of Democracy considers different policy options for increasing the competition needed to keep American politics vibrant, responsive, and democratic. Contributors include Stephen Ansolabehere (MIT), William D. Berry (Florida State University), Bruce Cain (University of California–Berkeley), Thomas Carsey (Florida StateUniversity) James Gimpel (University of Maryland) John Hanley (UC–Berkeley), John Mark Hansen (University of Chicago), Paul S. Herrnson (University of Maryland) Gary Jacobson (University of California–San Diego) Thad Kousser (UC–San Diego), Frances Lee (University of Maryland), John Matsusaka (University of Southern California), Kenneth Mayer (University of Wisconsin–Madison), Michael P. McDonald (Brookings Institution and George Mason University), Jeffrey Milyo (University of Missouri–Columbia), Richard Niemi (University of Rochester) Nate Persily (University of Pennsylvania Law School), Lynda Powell (University of Rochester), David Primo (University of Rochester), John Samples (Cato Institute), and James Snyder Jr. (MIT).
Book Synopsis Beyond the Marketplace by : Roger Friedland
Download or read book Beyond the Marketplace written by Roger Friedland and published by Transaction Publishers. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond the Marketplace is an interdisciplinary view of the relationship between markets and society. Do individuals behave in markets as neoclassical theory assumes they do? Can other social institutions and processes--e.g., family formation and voting behavior--be analyzed with the same analytic tools we use to study markets? How is economic behavior shaped by institutions beyond the marketplace? Do markets themselves have a social and cultural structure which is not adequately explained by the formal tools of neoclassical analysis? In Beyond the Marketplace, economists, sociologists, political scientists, historians, and anthropologists respond to these, and related, questions.
Book Synopsis Deception In The Marketplace by : David M. Boush
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
