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Author : William Quain
Publisher : Thomson South-Western
ISBN 13 : 9780314013415
Total Pages : 164 pages
Book Rating : 4.0/5 (134 download)
Download or read book The Marketing Plan Project Manual written by William Quain and published by Thomson South-Western. This book was released on 1993 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 265 pages
Book Rating : 4./5 ( download)
Download or read book The Marketing Plan Handbook, 6th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2020-02-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan Handbook presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components. A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management—managing customer value, managing collaborator value, and managing company value—the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace. The marketing plan outlined in this book builds on the view of marketing as a central business discipline that defines the key aspects of a company’s business model. This view of marketing is reflected in the book’s cross-functional approach to strategic business planning. The Marketing Plan Handbook offers an integrative approach to writing a marketing plan that incorporates the relevant technological, financial, organizational, and operational aspects of the business. This approach leads to a marketing plan that is pertinent not only for marketers but for the entire organization. The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether it is applied to a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, the framework outlined in this book can help streamline the marketing planning process and translate it into an actionable strategic document that informs business decisions and helps avoid costly missteps.
Author : William G. Zikmund
Publisher :
ISBN 13 : 9780538881456
Total Pages : pages
Book Rating : 4.8/5 (814 download)
Download or read book Marketing Plan Project Manual written by William G. Zikmund and published by . This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: With its consolidated coverage (paperback and 17 chapters), Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text.
Author : Michael Baker
Publisher : Taylor & Francis
ISBN 13 : 1136356770
Total Pages : 290 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Manual written by Michael Baker and published by Taylor & Francis. This book was released on 2009-11-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083033
Total Pages : 392 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Marketing Plan Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2015-08-11 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver Big-Picture Marketing Plans for Pennies on the Dollar Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor. Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost. Learn how to: Develop a clear business vision Position your business and services strategically Research your market and target your ideal client Integrate online and offline marketing Put measurements in place to assess marketing tactics Create an effective implementation schedule Review and troubleshoot for future success and growth Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356789
Total Pages : 288 pages
Book Rating : 4.1/5 (363 download)
Download or read book The Marketing Manual written by Michael Baker and published by Routledge. This book was released on 2009-11-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
Author : Alexander Chernev
Publisher :
ISBN 13 : 9781936572038
Total Pages : 156 pages
Book Rating : 4.5/5 (72 download)
Download or read book The Marketing Plan Handbook, 3rd Edition written by Alexander Chernev and published by . This book was released on 2011-09-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
Author : William A. Cohen
Publisher : John Wiley & Sons
ISBN 13 : 047175529X
Total Pages : 3 pages
Book Rating : 4.4/5 (717 download)
Download or read book The Marketing Plan written by William A. Cohen and published by John Wiley & Sons. This book was released on 2005-12-09 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between. This text is not just a how-to book; it also explains the importance of a well-formulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models. This text can be used as a supplement to another text, or as a stand-alone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
Author : Alexander Chernev
Publisher :
ISBN 13 : 9781936572021
Total Pages : 0 pages
Book Rating : 4.5/5 (72 download)
Download or read book The Marketing Plan Handbook written by Alexander Chernev and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Plan Handbook presents a streamlined approach to writing succinct and logical marketing plans. While offering a comprehensive, step-by-step approach to crafting effective marketing plans, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework encompassing the plan's essential components.
Author : Robert E. Stevens
Publisher : CRC Press
ISBN 13 : 1000525082
Total Pages : 382 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing Planning Guide, Second Edition written by Robert E. Stevens and published by CRC Press. This book was released on 2021-11-19 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing Planning Guide, Second Edition is a valuable resource for the practitioner of marketing who is involved in the planning process and the student who is interested in learning more about what the marketing plan should contain and how to prepare it. This book shows you how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan Changes for this second edition include more tables, more (and newer) references, and updated case studies to open each chapter. The final chapter, “Marketing Plan Implementation,” is also all-new. The material in this book has been classroom-tested for both readability and comprehension, as well as usefulness in preparing a marketing plan as part of a course assignment. The accompanying instructor’s package to Marketing Planning Guide includes a helpful150-page instructor’s manual and over 175 slide transparencies. The manual provides a detailed sample course syllabus along with a test bank featuring a muliple-choice or true-false test for each chapter, along with an answer key. The transparencies are prepared to reinforce the key points of each chapter and includes many charts, figures, and lists. This helpful instructor’s pack will save you time and will help make your course effective and thorough.
Author : Robert Bly
Publisher : Entrepreneur Press
ISBN 13 : 9781599183626
Total Pages : 272 pages
Book Rating : 4.1/5 (836 download)
Download or read book The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar written by Robert Bly and published by Entrepreneur Press. This book was released on 2010-02-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. "Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marketing Plan Handbook. It’s a no-brainer that applying the wisdom in this book will add incremental dollars to your business’ bottom line." —MaryEllen Tribby, Publisher/CEO of Early To Rise, Founder of Working Moms Only.com "Most marketing books give you a list of cookie-cutter tactics you don't have time or budget for, along with some examples from famous brands that don't apply to anyone else's reality. This handbook is completely different. It's specifically for an entrepreneur or small business owner who needs to figure out a marketing plan that fits their special vision, wished-for lifestyle, and customers like a glove. Even if you're thinking of hiring a marketer or agency to help your business, read this book FIRST. You'll need it to give them the perfect directions for your unique business." —Anne Holland, founder of Marketing Sherpa "The Marketing Plan Handbook is loaded with rules, secrets, case histories, forms, charts, and worksheets on every facet of marketing and direct marketing. Bly never lets you lose sight of the essentials—continual accountability, analyzing (and besting) the competition, and the all-important arithmetic of return on investment." —Denny Hatch, founder of Who's Mailing What! "Bob concisely lays the secrets to his success, AND the very tools he uses to make hundreds of his clients more money than they ever dreamed possible. Don't stop. Start reading this book now—before your competition does!" —Steve Wexler, president of The Steve Wexler Creative Group
Author : Robert E. Stevens
Publisher : Psychology Press
ISBN 13 : 9780789023384
Total Pages : 384 pages
Book Rating : 4.0/5 (233 download)
Download or read book Marketing Planning Guide written by Robert E. Stevens and published by Psychology Press. This book was released on 2006 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC guide to develop a marketing plancompletely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own planonce all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a hands on approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.
Author : Charles W. Lamb
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.0/5 ( download)
Download or read book The Marketing Experience, Inc written by Charles W. Lamb and published by Thomson South-Western. This book was released on 1996 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication offers all the instructions and examples that student teams need to proceed step-by-step through a marketing plan. The author has class-tested and refined it over years of teaching. The accompanying instructors manual provides a week-by-week plan for implementing each step of the project and a thorough discussion of ways to evaluate student work.
Author : Marian Burk Wood
Publisher : Prentice Hall Business Publishing
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.E/5 ( download)
Download or read book The Marketing Plan written by Marian Burk Wood and published by Prentice Hall Business Publishing. This book was released on 2003 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains real marketing plans with wizards to walk you through the entire marketing process.
Author : Marian Burk Wood
Publisher : Prentice Hall
ISBN 13 : 9780131641495
Total Pages : 200 pages
Book Rating : 4.6/5 (414 download)
Download or read book The Marketing Plan Handbook written by Marian Burk Wood and published by Prentice Hall. This book was released on 2005 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompany CD-ROM contains Marketing Plan Pro 6.0, a Windows-based program for creating a marketing plan.
Author : Marian Burk Wood
Publisher : Pearson Higher Ed
ISBN 13 : 1292034904
Total Pages : 219 pages
Book Rating : 4.2/5 (92 download)
Download or read book Marketing Plan Handbook written by Marian Burk Wood and published by Pearson Higher Ed. This book was released on 2013-08-27 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
Author : Peter Cheales
Publisher :
ISBN 13 : 9780620159722
Total Pages : pages
Book Rating : 4.1/5 (597 download)
Download or read book The Marketing Plan Manual written by Peter Cheales and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
